Leading Points Corporation
Leading Points Corporation is a Service-Disabled Veteran Owned Small Business agency that helps commercial brands place products and run marketing campaigns in the U.S. military exchange channel, reaching approximately 30 million military personnel, veterans, and their families.
- Company typePrivate
- Founded2008
- HeadquartersEnglewood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Leading Points Corporation does
Leading Points Corporation is a Service-Disabled Veteran Owned Small Business (SDVOSB) operating as a business development agency that helps commercial brands access the U.S. military exchange distribution channel and reach approximately 30 million military personnel, veterans, and their families. The firm is based in Englewood, Colorado, employs between 11 and 50 people, and was founded around 2008. Its customer base spans large enterprises including Uber, Costco, Grubhub, TiVo, Golden Corral, eBags, Audible, LifeLock, 1-800-Flowers, and Monster, among others, with engagements focused on product placement, targeted marketing, and brand awareness campaigns aimed at the military segment.
The company's core offering is professional services rather than software: it negotiates placement of products and services into existing military outlets, positions new programs within the Military Exchange System, and runs military-focused marketing campaigns. The firm also operates proprietary platforms — notably MilitaryTeeTimes.com, an MT marketing technology platform, and an SM social/engagement platform — that give it owned-channel reach into military consumers beyond pure agency work. A differentiated capability is the Military Verification Integration, an interoperability layer that confirms military status while remaining invisible to end users, enabling richer discounts and reducing fraud.
Revenue mechanics are professional services in nature, encompassing business development fees, marketing and promotion services, and platform-mediated engagement. Pricing is not publicly disclosed and no funding rounds are on record, indicating a self-sustaining, founder-led operating model. The leadership team is anchored by retired U.S. Army Lieutenant Colonel Kevin Sullivan as President, with a small executive bench (CFO, CMO, Creative Director, Corporate Counsel) and a network of strategic advisors and individual business partners that extends delivery capacity. The combination of SDVOSB certification, military-community credibility from the leadership team, and direct access to the Military Exchange System constitutes the core competitive positioning.
Leading Points Corporation firmographics
Firmographics- Name
- Leading Points Corporation
- Legal name
- Leading Points Corporation
- Website
- https://leadingpoints.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leading Points Corporation is a Service-Disabled Veteran Owned Small Business agency that helps commercial brands place products and run marketing campaigns in the U.S. military exchange channel, reaching approximately 30 million military personnel, veterans, and their families.
- Ownership category
- akta.pro rank
Leading Points Corporation industry classification
Industry- Product category
- Military Marketing and Channel Access Services
- NAICS
- Advertising Agencies (541810), Media Representatives (541840)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Leading Points Corporation is headquartered
LocationHeadquarters
- HQ city
- Englewood
- HQ country
- United States
- HQ region
- North America
Markets served
Leading Points Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Business Development Services: Helping companies develop and implement military and government programs, securing placement of products and services into the military exchange distribution channel.
- Marketing and Promotion Services: Developing comprehensive promotions and building brand awareness by placing brands in front of the military customer base.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Leading Points Corporation product offering
Product offeringCore offering
Leading Points Corporation is a Service-Disabled Veteran Owned Small Business (SDVOSB) agency that helps companies develop and implement military and government programs. Its core work is securing placement of client products and services into the military exchange distribution channel, developing comprehensive promotional campaigns, and building brand awareness among 30 million military personnel, veterans, and their families. The firm also provides a military verification integration that authenticates military status invisibly to eliminate discount fraud and enable richer offers for legitimate service members.
Product overview
Leading Points Corporation operates as a Service-Disabled Veteran Owned Small Business (SDVOSB) offering business development services focused on the military market. The company provides a platform-based offering (Military Tee Times) along with comprehensive program services that help companies develop and implement military and government programs. The core offering centers on securing placement of products and services into military exchange channels, supported by targeted marketing, verification solutions, and loyalty-building services targeting 30 million military customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Military Tee Times Platform
Quantifiable outcome
- Access to 30 million new, loyal customers
Companies that use Leading Points Corporation
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Leading Points Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Leading Points Corporation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- INTERSTELLARcoreStrategic partnership for business development and program implementation services in the military and government sector.
- Andy LongminorIndividual partner involved in business development activities.
- Ryan GeigerminorIndividual partner involved in business development activities.
- Angie PascaleminorIndividual partner involved in business development activities.
- Christian SullivanminorAdvisor providing strategic guidance and industry expertise.
- Tim CrosbyminorAdvisor providing strategic guidance and industry expertise.
- Bill ArnoldminorAdvisor providing strategic guidance and industry expertise.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Leading Points Corporation competitors and assessment
Company assessmentBroad incumbents
- Grunt Style: Veteran-founded apparel and lifestyle brand with deep military-channel distribution and brand authenticity. Comparable as a competitor for marketing attention in the military consumer segment, though it is a brand rather than an agency.
- Military.com: Largest military-focused digital media and services platform, offering news, benefits content, and veteran discounts. Comparable in audience access but operates at much greater scale as an incumbent media property.
- USO: Long-standing nonprofit supporting military service members and families. Adjacent to Leading Points' military-community engagement and veteran non-profit positioning, though not a commercial competitor.
Emerging players
- RallyPoint: Military and veteran community network connecting service members, veterans, and families. Overlaps with Leading Points' military-segment reach and consumer-engagement platforms.
- Together We Served: Military community and reunion platform serving active duty and veteran members. Comparable as a consumer-engagement asset targeting the same 30M-person audience Leading Points addresses.
Direct peers
- GovX: Online marketplace and discount platform dedicated exclusively to military, veterans, first responders, and government employees. Closely comparable to Leading Points' military-channel access and discount-fulfillment model.
- SheerID: Digital verification network that verifies military, student, teacher, and other consumer segments to enable exclusive brand offers. Competes with Leading Points' verification technology for the same enterprise marketing budgets.
- ID.me: Identity-verification platform offering military (and other group) verification that powers exclusive discounts and benefits — directly comparable to Leading Points' Military Verification Integration and exchange-channel access model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Leading Points Corporation social profiles
Digital presenceLeading Points Corporation compliance and trust
Trust signalCompliance1 record
Leading Points Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leading Points Corporation leadership team
Management profileNumber of profiles
Profiles6 records
Leading Points Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leading Points Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leading Points Corporation
What does Leading Points Corporation do?
Leading Points Corporation is a Service-Disabled Veteran Owned Small Business (SDVOSB) agency that helps companies develop and implement military and government programs. Its core work is securing placement of client products and services into the military exchange distribution channel, developing comprehensive promotional campaigns, and building brand awareness among 30 million military personnel, veterans, and their families. The firm also provides a military verification integration that authenticates military status invisibly to eliminate discount fraud and enable richer offers for legitimate service members.
Is Leading Points Corporation a public or private company?
Leading Points Corporation is a private company. It is classified as family owned and is currently operating.
When was Leading Points Corporation founded?
Leading Points Corporation was founded in 2008. It employs 11 to 50 people.
Where is Leading Points Corporation based?
Leading Points Corporation is headquartered in Englewood, United States, in the North America region.
How does Leading Points Corporation make money?
Two revenue lines are on record. Business Development Services are the primary driver. The others are marketing and Promotion Services.
Who are Leading Points Corporation's main competitors?
Broad incumbents on record are Grunt Style, Military.com and USO. Emerging players are RallyPoint and Together We Served. Direct peers are GovX, SheerID and ID.me.
Does Leading Points Corporation have an API?
No public API is recorded for Leading Points Corporation.
What industry is Leading Points Corporation in?
Leading Points Corporation's product category is Military Marketing and Channel Access Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 8742.