Club Cannon

What Club Cannon does

Club Cannon, a San Luis Obispo, California-based manufacturer of CO2-based special effects equipment, was founded in 2013 and operates under the legal entity Magic FX USA LLC (Delaware). The company designs, manufactures, and ships a comprehensive Made-in-USA catalog including handheld CO2 cannons (Handheld MKII, DJ Shotgun, CO2Launcher), stationary cryogenic jets (Cryo Clamp, Micro Jet MKII, Pro Jet, Quad Jet, PSYCO2JET), the ECO2JET fog machine, confetti launchers and blowers (StadiumShot III, SwirlFan II, StadiumBlower, SuperBlaster II, StadiumBlaster), and an in-house control line — the SHO series DMX consoles plus The Button, Red Button, ShoSwitch, FX-Comm4NDER, FX-Switchpack, and SFX Safety Arm Controller. Differentiating technology includes an integrated silencer barrel reducing output noise by up to 30dB, touch-screen DMX with quick addressing and RDM, CO2 passthrough daisy-chaining for shared tank pressure, real-time tank-level timers, and aerospace-grade aluminum construction; plumes reach 25-70 feet depending on model.

Club Cannon operates a direct-to-consumer model through clubcannon.com with same-day shipping for orders before 2PM PST and free domestic shipping over $100, supplemented by authorized European distributor AVM SFX. Pricing is per-unit, ranging from $49.99 CO2 tank covers to $3,199.99 for the ShoMaster DMX console, with stadium and large-festival equipment (ECO2JET, StadiumShot III, StadiumBlower, SuperBlaster II) priced on a quote basis. Revenue is generated primarily through one-time hardware sales, with accessories and consumables (CO2 hoses, tank covers, confetti, streamers, replacement parts) forming a smaller recurring tail. The 8-person team spans electrical and product design engineering, operations, production, and assembly.

The customer base is anchored by stadium and touring-entertainment end clients (Detroit Lions, Houston Texans, Philadelphia Eagles, Florida Panthers; Super Bowl LVI and LVIII; 2025 World Series; Taylor Swift Eras Tour; Adele Munich Residency; Bad Bunny World Tour; XS Las Vegas; Encore Beach Club; Cirque du Soleil; Walt Disney), but the actual procurement channel operates heavily through a layer of professional SFX production companies (FFP Effects, Owl Vision LLC, Confetti & Fog FX, Event Special FX, Pyrotek FX, Image Engineering, Light FX Pros, 4Wall, Pyrotecnico) that consolidate purchases and operate across events. In February 2026, Club Cannon announced a strategic alliance with Dutch FX manufacturer Magic FX, becoming the US distributor of Magic FX products and extending its hardware catalog and international footprint.

Name

Club Cannon

Legal name

Magic FX USA LLC

Website

https://clubcannon.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Cannon is a San Luis Obispo, California-based manufacturer of CO2 special effects equipment — handheld cannons, stationary cryo jets, DMX controllers, and confetti launchers — serving touring productions, professional SFX companies, sports franchises, and nightclubs worldwide. Founded in 2013, the company operates a direct-to-consumer e-commerce model and distributes via AVM SFX in Europe.

Ownership category

akta.pro rank

Product category

CO2 Special Effects Equipment

akta.pro primary industry

Pyrotechnics & Special Effects (IMAEALAD)

Keywords

• CO2 special effects
• Cryogenic stage jets
• DMX lighting controllers
• Confetti launcher equipment
• Live event pyrotechnics

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of CO2 cannons, jets, controllers, and special effects equipment. Products include handheld cannons ($549), stationary jets ($499-$2,199), and DMX controllers ($115-$3,199). Both one-time product sales and custom system configurations available.
2. Accessories and Consumables: Sale of accessories including CO2 hoses, tank covers, fittings, adapters, confetti, streamers, and replacement parts. Consumables include ECO2JET fluid and standard CO2 supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Club Cannon manufactures and sells CO2 special effects equipment including handheld cannons, stationary cryogenic jets, DMX controllers, and confetti/streamer launchers. Their products produce 20-70FT plumes of cryo fog for stage productions, concerts, sports events, nightclubs, and touring productions. The company also distributes select Magic FX products (DJ Shotgun, CO2Launcher, PSYCO2JET, ECO2JET) under a strategic partnership. All hardware is Made in the USA with aerospace-grade aluminum components and includes custom DMX integration, integrated silencers, and CO2 passthrough systems.

Product overview

Club Cannon manufactures and distributes a comprehensive portfolio of CO2 special effects products and DMX control solutions. The product lineup includes handheld CO2 cannons (Handheld MKII, DJ Shotgun, CO2Launcher) for manual and powered confetti/fog effects; stationary CO2 jets (Pro Jet, Quad Jet, Cryo Clamp, PSYCO2JET) for fixed-installation fog effects with DMX control; fog machines (ECO2JET); and confetti/streamer launchers and blowers (STADIUMSHOT III, SWIRLFAN II, STADIUMBLOWER, SUPERBLASTER II, STADIUMBLASTER) for large-scale events. The control segment includes DMX controllers ranging from compact units (The Button, Red Button) to professional consoles (SHOstarter, SHOMaster) with tank timers, touch screens, and chase capabilities. Accessories include CO2 hoses, tank covers, manifolds, truss clamps, LED attachments, and road cases. All products require siphon CO2 tanks and are proudly manufactured in the USA with a 1-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Handheld CO2 Cannon MKII A portable, manually operated CO2 cannon that produces 20-30FT plumes of ice cold fog using liquid CO2. Features aluminum body with integrated silencer reducing output noise up to 30dB, stability handle, and quick connect CO2 hose. Requires no power. Targeted at DJs, event producers, and touring artists.
• DJ Shotgun A battery powered handheld confetti and streamer launcher distributed through the Magic FX partnership. Designed for nightclubs, weddings, and DJs.
• CO2Launcher A CO2 powered handheld launcher for confetti, streamers, or t-shirts, distributed from the Magic FX product line. Designed for sporting events and DJs.
• Pro Jet A versatile CO2 jet featuring on-board DMX control, power passthrough, CO2 passthrough, easy angle adjustment, integrated silencer, and weighted base plate. Produces 25-30FT output plumes. Targeted at professional SFX productions, touring artists, and sports venues.
• Quad Jet The industry's most powerful CO2 jet, producing plumes up to 70FT high. Features a touch screen DMX interface (5 Pin), 4 independent CO2 inputs, and is ideal for large scale outdoor events, arenas, touring, and festivals.
• Cryo Clamp (Micro Jet MKII) A low profile CO2 jet with flexible mounting options, operated via direct power. Allows users to get the perfect shot angle for various mounting configurations.
• PSYCO2JET An oscillating head CO2 jet with 180 degree mechanical movement that adds motion and excitement to stages or clubs. Distributed from the Magic FX product line.
• ECO2JET A super powered vertical fog machine serving as an alternative to traditional CO2 jets and cylinders. Distributed from the Magic FX product line.
• STADIUMSHOT III A robust and powerful single shot confetti and streamer launcher designed for the biggest festivals and events. Distributed from the Magic FX product line.
• SWIRLFAN II A silent confetti blower with 360 degree output, ideal for indoor venues, TV, and theatre. Distributed from the Magic FX product line.
• STADIUMBLOWER An electric confetti blower designed for stadiums, festivals, and large-scale events. Distributed from the Magic FX product line.
• SUPERBLASTER II A CO2 powered confetti blaster for large-scale effects. Distributed from the Magic FX product line.
• STADIUMBLASTER A CO2 driven confetti blaster designed for the largest and most exciting occasions. Distributed from the Magic FX product line.
• The Button A standalone DMX controller with customizable RGB LED button colors (30+ presets), adjustable DMX output channels (001-512), built-in CO2 tank timer, and compact form factor. Features 3-pin and 5-pin DMX outputs.
• SHOstarter A portable DMX controller for triggering various FX products. Features built-in timers, 4 customizable modes, emergency stop, 5-inch capacitive touch screen, dual isolated DMX outputs (3-pin and 5-pin), and supports up to 4 tank timers.
• SHOMaster A full-featured DMX console designed for FX operators with integrated AC outputs, chase builder, up to 16 tank timers, 10-inch touch screen, 16 individual trigger cues, and 4 relay outputs.
• SHOSwitch A dual output, 10A DMX controlled relay pack with weatherproof design for triggering fixtures and FX products.
• Red Button A True1 momentary power controller providing convenient and effective on-demand firing capability. Distributed from the Magic FX product line.
• FX-COMM4NDER A 4 channel power only controller for managing multiple FX devices. Distributed from the Magic FX product line.

Quantifiable outcome

• Noise reduction of up to 30dB with integrated silencer technology
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, parent and minor.

• AVM SFXcoreChannel Partner/ Reseller/ DistributorAVM SFX serves as the authorized European distributor for Club Cannon products, enabling European customers to purchase through a local partner with regional support and fulfillment capabilities.
• Magic FX USA LLCparentOthersMagic FX USA LLC is the parent company of Club Cannon brand. The company owns the MagicFX and Club Cannon trademarks. Legal entity registered in Delaware.
• MathesonminorOthersRecommended CO2 tank supplier with nationwide branches. Club Cannon recommends Matheson, Linde, and Airgas as preferred CO2 suppliers for customers needing siphon tanks.
• LindeminorOthersRecommended CO2 tank supplier with nationwide branches. One of three preferred industrial gas suppliers for siphon CO2 tanks.
• AirgasminorOthersRecommended CO2 tank supplier with nationwide branches. One of three preferred industrial gas suppliers for siphon CO2 tanks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magic FX: Netherlands-based manufacturer of CO2 jets, confetti machines, and special effects equipment. Now Club Cannon's parent/strategic partner via Magic FX USA LLC, making it the most direct comparable — same product categories (CO2 jets, confetti launchers, DMX-controlled FX) targeting the same touring, nightclub, and sports-event customer base.
• Galaxis Showtechnik: German pyrotechnics and special effects manufacturer producing CO2 jets, flame effects, and confetti machines for concerts and events. Directly comparable product portfolio and customer base in the professional stage-effects market.
• Showven: China-based manufacturer of professional stage effects including CO2 jets, confetti blasters, flame machines, and sparkular effects. Direct competitor offering very similar CO2-jet product lines to touring concerts, festivals, and sports venues worldwide.
• Look Solutions: German manufacturer of professional fog, haze, low-fog (CO2-style), and effect machines for concerts, theatre, and film. Overlaps directly with Club Cannon's stationary CO2 jet and effect-machine product categories.
• Antari Lighting & Effects: Taiwan-based manufacturer of fog, haze, CO2-style, and confetti machines for stage and event production. Comparable product line (DMX-controllable atmospheric and CO2 effects) sold into the same global event-production channel.
• Ultratec Special Effects: Canadian manufacturer of fog, haze, CO2, and confetti effects widely used in concerts, theatre, and film. Direct competitor with a long-standing brand reputation in the same touring/entertainment SFX market.
• Le Maitre: UK-based manufacturer of pyrotechnics, smoke, haze, and CO2 effects for live entertainment. Competes with Club Cannon in stage and event effects, particularly in touring concerts, theatrical productions, and themed attractions.

Broad incumbents

• Chauvet Professional: US-headquartered global leader in professional entertainment lighting with a growing portfolio of atmospheric and SFX products (fog, haze, bubble, confetti). Broader incumbent in the same stage-production customer base but with a much larger lighting-led product set.
• Martin Professional (Harman): Global professional lighting, atmospheric, and effects brand owned by Harman. Operates broadly across the same stage and event production customers as Club Cannon with a much larger, lighting-led portfolio.
• Elation Professional: US-based professional lighting and effects manufacturer serving concerts, tours, broadcast, and nightclubs. Adjacent in entertainment hardware, with growing FX products overlapping Club Cannon's touring/sports customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/magicfx.usa
• Xx.com/club_cannon
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/club-cannon-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Cannon