Richtig Cool

What Richtig Cool does

Richtig Cool GmbH is a Berlin-based media production company and social media content agency, founded in 2013 by Robin Blase (managing director, content creator since 2006) and Claudia Langer (formerly of MEC/Wavemaker's web video unit). The company specializes in producing organic-performing content for TikTok, YouTube, Instagram, and podcasts, serving three core customer segments: commercial brands, media agencies, and broadcasters (both public-sector like ZDF, SWR, funk, Deutschlandfunk Kultur, KiKA and private/commercial players like Netflix DACH, SuperRTL). Its service portfolio spans video production in both horizontal and vertical formats, podcast production, motion design and graphics, social media channel management, format development, strategy consulting, and influencer cooperation management — delivered end-to-end from strategy and concept through production to community management.

The core technology stack is a content production stack rather than a software platform: in-house production teams, motion graphics tooling, and domain expertise in platform algorithms and analytics-driven distribution. Differentiating capabilities include organic-content optimization (creating content that performs without paid promotion) and multi-format production across vertical (TikTok/Reels), horizontal (YouTube), and audio (podcast) formats. The company also operates self-produced proprietary channels — including the satirical RobBubble YouTube channel, the weekly Lästerschwestern video podcast, the award-winning Billion Dollar Apes podcast (co-produced with Deutschlandfunk Kultur and ZDFkultur), and historic formats like NerdScope and Tinseltown — which double as marketing showcases and audience-development assets.

The business model is dual: (1) a professional services agency model generating project-based fees and ongoing channel-management retainers from brands, agencies, and broadcasters, and (2) a self-produced-content arm (Eigenproduktionen) monetizing through advertising and audience growth on owned channels. GTM is sales-led direct B2B, augmented by event presence and earned media from award recognition (Deutscher Podcast Preis 2024, PR Report Award 2023). The company is founder-owned, bootstrapped, has no external investors, and operates a single Berlin office with a 20+ person team plus freelance network reach.

Name

Richtig Cool

Legal name

Richtig Cool GmbH

Website

https://richtigcool.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Richtig Cool GmbH is a Berlin-based full-service production agency that creates organic-performing social media content — video, podcast, and channel management — for brands, media agencies, and broadcasters, with deep expertise in GenZ-targeted TikTok, YouTube, and Instagram formats.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Production Services: Full-service agency model providing strategy, concept development, production, and community management for social media content. Revenue generated through project-based fees and retainer contracts with brands, agencies, and broadcasters.
2. Self-Produced Content: Eigenproduktionen (own productions) including YouTube channels and podcasts. Generates revenue through own audience growth and content monetization.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Richtig Cool is a Berlin-based media production company and social media content agency that produces video and podcast content, manages social media channels, develops original formats, and executes influencer cooperation for brands, agencies, and broadcasters. The agency combines hands-on content creator expertise with full-service production capabilities to deliver platform-native content optimized for organic reach.

Product overview

Richtig Cool operates as a full-service social media content agency offering integrated production services across video, podcast, and channel management. Its core portfolio comprises Video Production (horizontal and vertical formats), Podcast Production (audio and video), Social Media Channel Management, Format Development, Strategy & Consulting, Motion Design & Graphics, and Influencer Cooperation Management. The company produces both proprietary content (such as the award-winning Billion Dollar Apes podcast, RobBubble YouTube channel, and Lästerschwestern video podcast) and client productions for broadcasters and brands (including Netflix, ZDF, SWR, funk, and Yello Strom). Projects span TikTok, Instagram, YouTube, and Spotify platforms, with services ranging from concept development and scripting through production and community management.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production End-to-end video production services for brands, agencies, and broadcasters, producing social media-native video content optimized for platform algorithms and organic reach.
• Podcast Production Full-service podcast production for brands and media companies, including concept, recording, post-production, and distribution. The agency's work in this area was recognized with the Deutscher Podcast Preis 2024.
• Social Media Channel Management Ongoing management and operation of client social media channels, including content planning, posting, community engagement, and performance optimization.
• Format Development Development of original content formats and series concepts for brands, broadcasters, and digital platforms, drawing on the team's creator-side experience.
• Strategy Consulting Content and platform strategy consulting for brands and media companies, advising on organic growth, platform algorithm optimization, and content positioning.
• Motion Design Motion graphics and animation services to support video and social media content production.
• Influencer Cooperation Influencer marketing and creator collaboration services, including creator sourcing, campaign planning, and execution, leveraging the agency's established creator network.
• RobBubble An original in-house production format developed and operated by Richtig Cool, showcasing the agency's creative and production capabilities.
• Lästerschwestern An original in-house podcast production developed by Richtig Cool.
• Billion Dollar Apes An original in-house production developed by Richtig Cool, representing the agency's proprietary content IP.

Quantifiable outcome

• Over 30 million organic views on MyHammer project
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Podstars by OMR: Podstars by OMR is one of Germany's leading podcast production agencies, producing branded and editorial podcasts for major German media brands and enterprises. Directly comparable on the podcast production side of Richtig Cool's offering.
• Social Match (Mediaplus Group): Social Match is a German influencer and social-media marketing agency producing campaigns and channel management for brands. Directly comparable on influencer cooperation and social-channel management services.
• Studio Bummens: Studio Bummens is a Berlin-based podcast and video production agency producing shows for brands, broadcasters, and direct distribution. It is a direct peer in the German podcast-production-as-a-service space.
• Wake Up Communications: Wake Up Communications is a Berlin-based social media and content marketing agency producing social-first campaigns and channel management for brands. Comparable in size, geography, and service mix to Richtig Cool.
• Rocket Beans Entertainment: Rocket Beans produces online-native video content, podcasts, and YouTube formats out of Hamburg for broadcasters and direct audiences. Both companies operate as German production houses specializing in web-first formats and GenZ-skewing audiences.
• Kolle Rebbe / Kollektiv (Hamburg): A Hamburg-based creative and content agency producing social and branded content for German brands and broadcasters. Comparable service portfolio in the German B2B content agency segment.

Broad incumbents

• GameTwo / funk: GameTwo is a major gaming/web culture YouTube show funded by funk (the ARD/ZDF online content network). Richtig Cool produced comparable formats (NerdScope) and works with funk on similar mandates, making it a strong peer for funk-affiliated production work.
• Endemol Shine Germany: Endemol Shine Germany produces entertainment formats including digital and social-native extensions for broadcasters and streamers. Overlaps with Richtig Cool's broadcast client work and format-development services.
• UFA GmbH (Bertelsmann): UFA is one of Germany's largest production groups, producing TV and increasingly digital content for broadcasters including RTL and others. Comparable as a German content production supplier to major broadcasters, though far larger in scale.
• Studio71 (ProSiebenSat.1 Digital): Studio71 is the digital studio arm of German broadcaster ProSiebenSat.1, producing influencer and social-media content at much larger scale. It overlaps with Richtig Cool's social-native production and influencer cooperation services for brand clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/RobBubble
• LinkedInlinkedin.com/company/richtigcool
• Instagraminstagram.com/richtig__cool

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richtig Cool