Name

Romir

Legal name

ООО «РОМИР Мониторинг»

Website

https://romir.ru

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Consumer panel research
• Longitudinal consumer studies
• Mystery shopping audits
• Socio-economic research

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Custom Research Projects: Romir's primary revenue stream is conducting bespoke market research, sociological studies, and consulting engagements for B2B and government clients. Clients order tailored studies through the website or direct sales. Pricing varies significantly by scope, methodology, and sample size.
2. Pre-packaged Analytical Reports: Sale of pre-produced analytical reports on topics such as 'Народнение. Фактор Традиции' (100,000 RUB), 'Горизонт 2040' (free), and international demographic policy experiences. Reports are available for purchase via the online showcase.
3. Published Books and Monographs: Sale of published books and annual yearbooks (e.g., 'Мир человека' at 5,000 RUB, 'Мир индексов' and 'Новый мир индексов' at 3,000 RUB, 'Джордж Гэллап. Биография и судьба' at 4,000 RUB). Books are also provided free to university libraries.
4. САППА Subscription/Modular Research: SАППА (Car Buyer Preference Analysis System) generates revenue through modular data packages priced at 195,000–487,500 RUB per module. Clients can purchase individual modules (new auto info, purchase process, selection process, ownership experience, previous auto info, owner info) or bundled solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Romir is a private research company that designs and executes marketing, sociological, consumer behavior, and socio-economic studies for B2B and government clients across Russia. Its core delivery rests on proprietary longitudinal and consumer panel data assets (including a 40,000-consumer household panel active since 2007 and a longitudinal system covering ~40,000 citizens from 15,000 families), supplemented by full-service quantitative and qualitative research, mystery shopping, trade audits, desk research, and syndicated analytical reports, books, and presentations.

Product overview

РОМИР — лидер прикладной науки о человеке, семье и обществе, предоставляющий комплексные исследования в области социологии, статистики, маркетинга, демографии и психологии. Портфель включает основные продукты: Потребительскую панель РОМИР (с 2007 года, 40 000 потребителей в 400+ городах), САППА (анализ предпочтений покупателей автомобилей), Лонгитюдную систему (непрерывный сбор данных о поведении). Услуги охватывают количественные методы (CAPI, CATI, CAWI), качественные методы (фокус-группы, глубинные интервью), тайный покупатель, торговый аудит, кабинетные исследования. Готовые продукты включают презентации, доклады, книги (серии 'Мир человека', 'Мир индексов').

Differentiator

Problem solved

Functional benefit

Brands

• САППА: System for Analysis of New Car Buyer Preferences - a research product conducted twice yearly with over 4000 interviews with new car owners.
• Потребительская панель РОМИР
• Лонгитюдная система РОМИР

Quantifiable outcome

• Потребительская панель РОМИР covers 40,000 consumers from 15,000 households in 400+ cities, with data supplied from January 2008 — providing over 15 years of continuous purchase behavior tracking.
• +3 more outcomes

Segments14 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Saint Petersburg State University (SPbGU)coreStrategic or Co-development Partner · 1 June 2024In June 2024 at the St. Petersburg International Economic Forum (ПМЭФ), Romir and SPbGU signed an agreement on educational and information activities. The agreement covers student internships at the research holding, Romir experts on state examination boards, scientific consulting, and joint development of specialized courses. From 2025, Romir President Andrey Milyokhin serves as Professor at the SPbGU Faculty of Sociology.
• Russian Plekhanov University of Economics (РЭУ им. Г. В. Плеханова)minorStrategic or Co-development Partner · 9 February 2022Romir is a member of the Industrial Partners Council of the Higher School of Economics and Business at Plekhanov University. The school prepares specialists for both research and practical activities in various areas of national and international economics. The partnership supports educational and professional development in marketing research.
• Russian University of MedicineminorStrategic or Co-development Partner · 1 January 2022Since 2022, Andrey Milyokhin has been Professor at the Department of Social Medicine and Social Work at the Russian University of Medicine. This partnership enhances Romir's expertise in healthcare-related market research and provides academic legitimacy for sociological research in the medical and health sectors.
• Moscow State University (MSU) — Higher School of Modern Social SciencescoreStrategic or Co-development Partner · 1 January 2016In 2016, Romir signed a cooperation agreement with MSU's Higher School of Modern Social Sciences for joint scientific research, conferences, seminars, expert activities on current problems of Russian society, and direct staff collaboration. On June 22, 2021, Romir was officially admitted as a resident of the MSU 'Vorobyovy Gory' Innovation Science and Technology Center, strengthening the institutional partnership.
• National Research University Higher School of Economics (NIU HSE)coreStrategic or Co-development Partner · 1 January 2014Since 2014, Romir and HSE's Marketing Competencies Development Center have implemented a joint educational partnership program. Romir specialists participate in the Business School's educational process, support students and faculty with marketing challenges, and conduct joint events (seminars, round tables, conferences, business/press breakfasts). Andrey Milyokhin is a Professor at the Psychology Department of the Faculty of Social Sciences, teaching 'Humanometrics — New Methods of Measuring Man.' Romir is part of HSE's Business School Industrial Partners Council.
• Guild of Marketers (Гильдия маркетологов)minorStrategic or Co-development PartnerThe Guild of Marketers is a non-profit professional association of marketers. Romir President Andrey Milyokhin is one of the founders and an honorary member. Romir participates in guild activities, professional development initiatives, and marketing community events.
• ESOMAR (European Society for Opinion and Marketing Research)coreStrategic or Co-development PartnerESOMAR is one of the most well-known international research associations, established in 1948, bringing together companies conducting marketing and public opinion research. Romir, through its founder Andrey Milyokhin, is one of the oldest Russian members of ESOMAR, representing Romir in the global research community and enabling access to international methodologies and standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Euromonitor International: Global market research firm providing syndicated country and consumer reports. Comparable to Romir's syndicated report and book offerings on demographic and consumer trends, though without primary panel data collection.
• NielsenIQ Russia: Global consumer measurement giant with prior substantial Russian operations. Provides overlapping consumer panel, retail measurement, and FMCG tracking comparable to Romir's Consumer Panel and САППА, but at multinational scale; current Russia footprint is significantly restructured.
• Mintel: Global market research firm producing syndicated consumer and product intelligence reports. Comparable to Romir's syndicated reports and books business (e.g., 'Народнение', 'Горизонт 2040'), though Mintel is a global content publisher rather than a panel operator.
• GfK Russia (now part of NIQ): Global market research incumbent with prior deep Russian operations in consumer durables, retail, and technology. Overlapping capability with Romir's FMCG and retail research practices, particularly in shopper behavior and category management frameworks.
• Ipsos Russia: Global research firm with established Russian presence serving enterprise and government clients. Comparable to Romir across custom research, brand tracking, and public opinion work, though at multinational scale and with broader category coverage.
• Kantar Russia: Global insight and consulting firm with prior significant Russian operations in brand, retail, and media research. Comparable in offering syndicated and bespoke research methodologies serving FMCG, retail, and government clients in the Russian market.

Direct peers

• Levada Center: Russia's leading independent sociological and public opinion polling organization. Comparable to Romir in operating nationally representative surveys, panel research, and consumer/social studies across the Russian market; considered Romir's closest independent peer in scale and methodology.
• ВЦИОМ (Russian Public Opinion Research Center): Russia's primary state-affiliated public opinion and sociological research center. Directly comparable to Romir in serving Russian government and enterprise with survey-based research, longitudinal tracking, and brand/reputation measurement, though with greater political alignment.
• Mediascope: Russia's primary media audience measurement and consumer research firm. Directly comparable to Romir's media consumption module and САППА-style syndicated programs — both firms serve advertisers, broadcasters, and agencies with audience and consumer tracking data across Russia.

Regional players

• Online Market Intelligence (OMI): Russian online panel and digital research provider. Comparable to Romir's 1M+ online CAWI panel and digital survey capabilities, focused on Russian-speaking internet users across the CIS region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/romirholding
• Facebookfacebook.com/romirholding
• LinkedInlinkedin.com/company/romir

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romir