What Mediascope does

Mediascope (АО «Медиаскоп») is a Russian media research and advertising-monitoring company founded in 1994 as Gallup Media and operating under its current name since the 2016 restructuring of WPP/Kantar's Russian operations. The company provides audience measurement across television, internet, radio, and print for advertising agencies, media holdings, TV channels, internet platforms, radio stations, publishers, and advertisers, and is the sole Roskomnadzor-accredited authorized organization for TV audience research in Russia for 2025-2027. Its measurement stack combines the world's 5th-largest TV panel (20,000+ households) with 15,000 desktop and 30,000 mobile internet panelists, audio-matching technology, watermarking, single-source panels, the proprietary MediaTag counter/SDK, and the Hadoop-based Mediascope Data Platform processing 15+ billion event records and 2 TB of incoming data daily.

The product portfolio is structured as a platform-plus-modules architecture anchored by five syndicated research products — TV Index (with TV Index+, Cities, Dacha variants), Cross Web, Radio Index, NRS, and BrandPulse — supplemented by Ad Monitoring, PR Activity Monitoring, mobile apps (TV in Touch), DataLab analytics workspace, multiple APIs, AI-based ad creative recognition (2025), and unified CTV measurement. All software is registered in the Russian Mincdigital registry and all data is processed domestically.

The business model is subscription-based with individually negotiated, multi-year contracts across eight tiered packages (Maximum, Full, Optimal, Media, TV, Flexible, Local, Auditor) priced by contract term, license type, data volume, and client category. Mediascope serves over 1,000 enterprise clients with 600+ employees across Moscow headquarters, a Moscow operating facility, and a Tula branch (EDFACT subsidiary). Strategic partnerships with Cifrasoft (mobile measurement), MediaHills (RPD/smart-TV data), and Admetrix (outdoor) extend the measurement ecosystem.

Name

Mediascope

Legal name

Aktsionernoye obshchestvo "Mediascope" (АО «Медиаскоп»)

Website

https://mediascope.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediascope is Russia's sole Roskomnadzor-accredited audience research firm, providing TV, internet, radio, print, and consumer-preference measurement via hybrid panels and big data. It serves 1,000+ enterprise clients through tiered subscription contracts.

Ownership category

akta.pro rank

Product category

Media Audience Measurement

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

akta.pro secondary industry

Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Media audience measurement
• TV ratings research
• Advertising monitoring
• Consumer panel research
• Media research data

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Data Subscriptions: Mediascope generates revenue through data subscriptions with multiple package tiers (Maximum, Full, Optimal, Media, TV, Flexible, Local, Auditor). Clients pay for access to pre-calculated audience data through special client software, API, DataLab, or Tableau BI-system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mediascope is a Russian media research company that measures audiences across TV, Internet, radio, and print media through syndicated panel-based projects (TV Index, Cross Web, Radio Index, NRS) and consumer-preference studies (BrandPulse). It sells these datasets via tiered subscription packages, complemented by advertising monitoring, PR monitoring, and the Mediascope Data Platform with DataLab analytics workspace, APIs, and BI integrations. Clients include advertising agencies, media holdings, broadcasters, internet platforms, publishers, and advertisers.

Product overview

Mediascope is a media research and advertising monitoring company operating as a unified platform-plus-modules architecture. The core portfolio includes five main measurement products: TV Index (with TV Index+, TV Index Cities, TV Index Dacha variants) for television audience measurement; Cross Web for Internet audience measurement; Radio Index for radio audience; NRS for print media; and BrandPulse for consumer preferences. Supporting infrastructure includes the Mediascope Data Platform (central data processing hub launched 2020), DataLab (analytics workspace), multiple API products (TV Index API, Cross Web API, BrandPulse API), mobile applications (TV in Touch), measurement tools (MediaTag counter and SDK), and specialized software (MediaFocus, Infopulse, PlutonL). The company also operates proprietary databases for each measurement type. The architecture connects panels, counters, partner data, and technology partnerships (Cifrasoft, MediaHills, Admetrix) into a unified hybrid measurement system.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Index

Quantifiable outcome

• TV panel ranks 5th in world by scale
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered strategic and core.

• CifrasoftstrategicTechnology or IntegrationCifrasoft is a leader in mobile measurement technology. The company's solutions allow using a mobile phone as a measuring tool: to track mobile activity, recognize content and commercials in external sources such as TV and radio. Mediascope has built an experimental single-source panel based on Cifrasoft technologies.
• MediaHillsstrategicTechnology or IntegrationMediaHills is a provider of solutions for processing and analyzing technological data on media consumption collected through telecom operator networks. The company analyzes TV viewing data received via Return-Path-Data (RPD) from pay-TV set-top boxes. Part of the Mediascope group of companies.
• AdmetrixcoreTechnology or IntegrationAdmetrix is a Russian provider of outdoor advertising monitoring data, providing data on the volume and audience profile of advertising constructions. Specializes in maps, geographic information systems and geographic data. Products based on international and industry standards: ESOMAR, World Out of Home Organization.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• comScore: Digital audience measurement and cross-platform analytics provider. Overlaps with Mediascope's Cross Web (internet audience measurement) and BrandPulse (consumer behavior) product lines; broader portfolio and global reach but similar data subscriptions.
• GfK: Global market research company with consumer panels and media/brand measurement offerings. Comparable to BrandPulse and TV/Radio/Press measurement products, particularly in syndicated subscription research for advertisers.
• Ipsos: Global market research firm with media research, brand tracking (Ipsos Connect / Audience Measurement), and consumer panels. Comparable research methodology and B2B subscription model across advertising and media clients.

Regional players

• BARB: UK's Broadcasters' Audience Research Board, the official TV panel measurement body for the UK. Functionally identical to Mediascope's TV Index: industry-funded syndicated panel that produces the 'official' UK TV currency.
• Numeris: Canada's official audience measurement bureau for TV, radio, and digital. Operates TV and radio panels, plus a national consumer study — a direct functional analog in a different geography.
• Video Research: Japan's primary TV audience measurement company (Video Research Limited). Closely comparable operating model (panel-based TV ratings, multi-platform extensions), but serving Japan rather than Russia.
• AGF (Arbeitsgemeinschaft Fernsehforschung): Germany's joint industry audience measurement body for TV and digital video. Runs the AGF panel and analogous cross-platform measurement infrastructure comparable to Mediascope's hybrid panel-plus-big-data stack.

Direct peers

• Nielsen: Global leader in TV/radio/online audience measurement and media ratings. Directly comparable business model (panel-based audience research) and product set; Mediascope is effectively Nielsen's Russian-market equivalent.
• Kantar: Audience measurement and media research division that previously owned Mediascope (via TNS/WPP). Operates similar syndicated measurement products (e.g., Kantar Media) and is the most direct global comparator for Mediascope's TV Index, Cross Web, and Radio Index offerings.

Emerging players

• Yandex Data Factory: Yandex's analytics/measurement business offers Russian-market digital audience and advertising analytics. Direct overlap with Mediascope's Cross Web internet measurement and Yandex's broader Russian market data ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/video/36caa4d59587f4efb93717b6a67a7a64
• LinkedInlinkedin.com/company/mediascope-net

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediascope