bbi software AG

What bbi software AG does

bbi Software AG is a privately held Swiss professional services firm founded in 1994 and headquartered in Cham, Canton Zug, Switzerland. The company specializes in software license management (SAM), audit support for major software vendors, and software packaging services for enterprise clients in Switzerland and Germany. Its core service offerings include license consulting, audit preparation and accompaniment for Oracle, Microsoft, VMware, IBM, Adobe, Red Hat, and SUSE, and application packaging and deployment preparation using modern snapshot methods and established packaging tools.

The company distributes and implements third-party license management and software packaging tools — RayVentory, LOGINventory, RaySAMi, and RayPack Studio — as a reseller and integration partner for Raynet and LOGIN Software. It also offers the Package Store of pre-configured software packages and training programs for license management and software packaging. bbi operates a sales-led, direct engagement model with quote-based pricing for consulting engagements and subscription-based pricing for distributed third-party tools, serving primarily large enterprises in DACH-region industries such as IT services, telecommunications, healthcare insurance, banking, and food and beverage.

The firm is led by Marco Kurmann (Managing Director / Geschäftsführer) and appears to be independently owned without disclosed institutional investors. Reported scale signals include 30+ years of operating history, experience with 450+ software products, and a cumulative managed license volume of 25+ million EUR. Customer references are anonymized for compliance reasons, and pricing for consulting engagements is not publicly disclosed.

Name

bbi software AG

Legal name

bbi Software AG

Website

https://bbi.ch

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

bbi Software AG is a privately held Swiss consulting firm, founded in 1994 and based in Cham, Switzerland, that provides software license management, vendor audit support, and software packaging services to large enterprises in Switzerland and Germany.

Ownership category

akta.pro rank

Product category

Software License Management Consulting

NAICS

Management Consulting Services (54161), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Software Asset Management (SAM) & License Compliance (BPAEAOAB)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Software license management
• License audit consulting
• Software asset management
• Software packaging services
• IT compliance advisory

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. License Management Consulting: Professional consulting services for software license management (SAM), including license analysis, optimization, and compliance assessment.
2. Audit Support Services: Expert guidance and support during manufacturer audits from Oracle, Microsoft, IBM, VMware, Adobe and other software vendors.
3. Software Packaging Services: Professional software packaging services for enterprise environments, including MSI packaging, application packaging, and deployment preparation.
4. License Management Software Distribution: Distribution of third-party license management tools including RayVentory, LOGINventory, RaySAMi, and RayPack Studio.
5. Training Services: Training programs for license management and software packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

bbi software AG delivers professional license management consulting (SAM), audit accompaniment for software vendors such as Oracle, Microsoft, IBM, VMware, Adobe, Red Hat, and SUSE, and software packaging services for enterprise IT environments in Switzerland and Germany. The firm also distributes and implements third-party license management and packaging tools (RayVentory, LOGINventory, RaySAMi, RayPack Studio) and sells pre-configured software packages through its Package Store.

Product overview

bbi Software AG offers a portfolio of license management and software packaging products and services. Its product lineup includes RayVentory, LOGINventory, RaySAMi, and RayPack Studio as core technology tools for IT inventory, license management, and software packaging. Supporting product-specific offerings cover Oracle Licenses and Oracle License Metrics. The Package Store provides pre-configured software packages. On the services side, the company delivers Audit-Beratung (audit consulting), Oracle Audit, Lizenzberatung (license consulting), Microsoftberatung (Microsoft consulting), Softwarepackaging (software packaging), and Lizenzmanagement (license management) as professional consulting services, along with training offerings in Lizenzmanagement and Softwarepaketierung.

Differentiator

Problem solved

Functional benefit

Products and services

• Lizenzmanagement (License Management Consulting) Professional software asset management (SAM) consulting for enterprises, including license inventory analysis, contract evaluation, license model optimization, and compliance assessment across complex multi-vendor IT environments in Switzerland and Germany.
• Audit-Beratung (Audit Consulting)

Quantifiable outcome

• License cost reduction through optimization
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• RaynetcoreTechnology or IntegrationRaynet is the developer of RayVentory, RaySAMi, and RayPack Studio - license management and software packaging tools that bbi distributes and implements. This represents a technology partnership where bbi acts as a reseller and implementation partner for Raynet's product suite.
• LOGINventorycoreTechnology or IntegrationLOGINventory is a license management tool developed by LOGIN Software. bbi distributes this tool and supports customers with its implementation and use. The tool is designed for mid-sized companies to inventory and manage software licenses.
• OraclecoreTechnology or IntegrationOracle is a major software vendor whose complex licensing models and audit practices are a key focus area for bbi's consulting services. bbi provides specialized Oracle audit support and license optimization services.
• MicrosoftcoreTechnology or IntegrationMicrosoft is a major software vendor with complex licensing including Microsoft 365, Azure, Windows Server, and SQL Server. bbi provides specialized Microsoft license consulting and optimization services.
• VMwarecoreTechnology or IntegrationVMware (now under Broadcom) is a key focus area for bbi's license consulting. bbi provides guidance on VMware licensing changes following the Broadcom acquisition and helps customers optimize their VMware licenses.
• SAPcoreTechnology or IntegrationSAP is a major software vendor whose complex licensing models (Named User, Full Use Equivalent, Engine/Package licenses, Digital Access) are a key consulting focus for bbi.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Snow Software (now part of Flexera): Specialist SAM technology provider whose tools (now Flexera Snow) are alternatives to the Raynet and LOGINventory products bbi distributes, targeting the same mid-market and enterprise SAM buyer.
• Certero: UK-based SAM platform vendor offering license management and software packaging tools (Certero for SAM) that overlap with bbi's resold tooling portfolio and adjacent consulting services.
• Lakeside Software: Digital employee experience and IT asset data platform whose SysTrack product provides endpoint license-relevant data, serving as an alternative data layer feeding enterprise SAM programs that bbi advises on.

Broad incumbents

• ServiceNow (ITAM/SAM): Enterprise platform vendor with a Software Asset Management module that competes with bbi's distributed tooling and increasingly automates the advisory work bbi provides manually to mid-market and large enterprises.
• KPMG (IT Advisory / SAM practice): Big 4 advisory firm with a dedicated IT license management and SAM practice serving large multinationals, providing both strategic SAM advisory and audit defense across the same vendor set as bbi.
• Flexera: Global IT asset management and SAM software vendor whose Flexera One IT Visibility and SAM products compete with the third-party tools bbi resells, while its services arm competes for enterprise SAM consulting engagements.
• Aspera (IBM): IBM-owned SAM technology provider whose license management platform competes with bbi's distributed third-party tools, particularly for IBM and multi-vendor enterprise environments.

Direct peers

• Crayon: Norwegian-origin software asset management and cloud economics specialist with a DACH presence, providing SAM advisory, license optimization, and FinOps services that closely mirror bbi's core offering.
• Livingstone Partners (License Consulting): German/DACH-based independent software license advisory firm focused on Oracle, Microsoft, IBM, and SAP licensing — directly comparable niche specialist competing for the same enterprise SAM engagements as bbi.
• SoftwareONE: Swiss-headquartered global software and cloud licensing specialist offering SAM consulting, license management, and vendor advisory across the same DACH market as bbi, with direct overlap on Oracle, Microsoft, and VMware engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xxing.com/pages/bbisoftwareag
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• LinkedInlinkedin.com/company/bbi-software-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bbi software AG