What RAYNET does

RAYNET s.r.o. is a Czech-based software company that has developed and operated Raynet CRM, a cloud-based customer relationship management platform, since 2004. The product is a per-user SaaS CRM with a modular architecture including a mobile application (iOS/Android), a unified email inbox, 50+ pre-built workflow automations, electronic signature capability (via DigiSign integration under eIDAS), and a REST API v2 (24,000 requests/day, 4 concurrent connections). The platform is built on Amazon Web Services infrastructure and supports multi-region, multi-currency sales management with GDPR-compliant data processing, two-factor authentication, TLS 1.2+ encryption, daily automated backups with 90-day retention, and a 99.50% monthly availability SLA.

The company serves a hybrid customer base spanning small businesses, mid-market firms, and large enterprises across Central Europe and the broader EEA, with named enterprise customers including Philips, Toyota, ČEZ, RE/MAX, Notino, Prague Airport, and Direct pojišťovna. It also addresses eight vertical-specific segments: solar, financial advisors, real estate, education, service, IT, and construction. The GTM motion blends product-led growth (30-day free trial with no credit card required) with sales-assisted enterprise demos, supported by a multi-channel marketing approach including SEO, paid search, social, email, webinars, and a partner referral program.

Revenue is generated primarily through per-user subscription fees (monthly or annual, with annual discounts), supplemented by paid e-signature packages, fees for additional data backups, and an administrative charge for bank-transfer invoicing. The company is bootstrapped and privately held, with no external institutional investment, and is led by founders Ing. Aleš Seifert and Ing. Jaroslav Bazala as Managing Directors, operating from a headquarters in Ostrava, Czech Republic (recognized as 'Office of the Year 2023'). AI features (Raynet AI) are powered by Microsoft Azure OpenAI Service and represent the most recent product expansion.

Name

RAYNET

Legal name

RAYNET s.r.o.

Website

https://raynetcrm.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

RAYNET s.r.o. is a bootstrapped Czech SaaS company that has operated Raynet CRM, a cloud-based, per-user sales CRM with mobile, automation, e-signature, and AI features, since 2004, serving SMBs, mid-market firms, and enterprises across the EEA.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Customer Service, Support & Contact Center CRM (HDAEAFAC), Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

Keywords

• Cloud CRM software
• Sales pipeline management
• Customer relationship management
• Sales automation platform
• Electronic signature integration

Headquarters

HQ city

Poruba

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CRM Subscription (Per User Account): RAYNET CRM charges a recurring subscription fee per user account per billing period (monthly or annual). Fees are determined by a published price list on the website. New user accounts can be added during a billing period, with prorated charges reflected in the next invoice. Pricing is ex-VAT. The subscription model is the primary revenue stream.
2. Supplementary Services and Add-ons: Optional paid features beyond the base CRM subscription, including electronic signatures (with a monthly allocation of free signatures based on plan tier, and paid packages for additional signatures), and other supplementary services as listed in the price list.
3. Data Backup (Additional): One free data backup per billing cycle is included; each additional backup is charged according to the price list.
4. Bank Transfer Invoicing Fee: Traditional invoicing via bank transfer (as opposed to automated card payment) carries an additional administrative charge per the price list, reflecting the higher processing burden compared to automated card payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

RAYNET sells a cloud-based sales CRM platform that centralizes contacts, deals, calendars, and sales pipeline analytics in a single system, replacing spreadsheets and disconnected documents. The core CRM is complemented by add-on modules including a mobile app, Raynet AI for automated meeting summaries and emails, a unified email inbox, eIDAS-compliant electronic signatures, and 50+ pre-built workflow automations, sold primarily through per-user monthly or annual subscriptions.

Product overview

Raynet offers a unified sales CRM platform with a modular architecture consisting of a core CRM system and multiple integrated modules and add-ons. The core Raynet CRM provides fundamental sales pipeline management and customer relationship functionality. Additional modules include the Mobile App for on-the-go access, Raynet AI for automated meeting summaries and email generation, Email Inbox for unified communications, Electronic Signatures powered by DigiSign for contract signing, and Automations offering 50+ workflow scenarios. The platform also includes a Marketplace for third-party integrations with Google services and accounting tools, and specialized industry-specific solutions for small businesses, large enterprises, solar, financial services, real estate, education, service industries, IT, and construction sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Raynet CRM Cloud-based sales CRM that centralizes contacts, deals, calendars, and sales pipeline analytics in one platform, replacing spreadsheets and disconnected documents. Sold as a per-user subscription aimed at SMBs and large enterprises.
• Raynet AI AI-powered assistant that automatically prepares meeting summaries, reports, and emails, helping sales teams reduce administrative workload and close more deals.
• Electronic Signatures eIDAS-compliant electronic signature capability built into the CRM, enabling contract and document signing directly within the platform via the DigiSign integration.
• Raynet CRM Mobile App Native mobile application for iOS and Android providing on-the-go access to CRM data, meeting navigation, quick notes, and business card scanning.

Named customers15 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is the primary cloud infrastructure provider for RAYNET CRM. AWS data centers provide physical and software security, disaster recovery capabilities, and global infrastructure supporting RAYNET's service. Used for website operation, blog hosting, webinars, and the core service provision.
• Digital Solutions, s.r.o. (DigiSign)coreTechnology or IntegrationDigiSign provides the electronic signature functionality integrated into RAYNET CRM, enabling eIDAS-compliant document signing with two-factor verification (mobile and email). DigiSign archives signed documents for 3 years. Also a subprocessor for the core service provision.
• Microsoft Azure OpenAI ServicecoreTechnology or IntegrationMicrosoft Azure OpenAI Service is used as a subprocessor for the provision of the RAYNET CRM service, specifically powering AI features (Raynet AI) including meeting summaries, automated reports, and email generation.
• Stripe.comcoreTechnology or IntegrationStripe is the primary payment processing partner for RAYNET CRM, enabling automated card payment functionality for subscription billing. Supports the subscription revenue model.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apptivo: Apptivo is a direct peer offering a CRM suite with sales, contact, and project management modules targeted at SMBs. It competes in the same modular, per-user SaaS CRM category as Raynet, particularly for small business and service-industry customers.
• Pipedrive: Pipedrive is a direct sales CRM peer — also a CEE-origin (Estonia) SaaS vendor targeting SMBs and mid-market with a pipeline-first SFA product. Same product category (SFA), same customer base (SMB/mid-market sales teams), and same PLG heritage make it the closest comparable to Raynet.
• Agile CRM: Agile CRM is a direct peer offering sales, marketing, and service automation for SMBs with a freemium pricing model. It overlaps Raynet's automations, email, and SMB sales pipeline use cases at a similar price point.
• Creatio: Creatio is a direct peer offering a low-code CRM and workflow automation platform with SFA, marketing, and service modules. Both target mid-market and enterprise with a no-code/automation emphasis, and both compete for European customers seeking alternatives to Salesforce.
• Copper: Copper (formerly ProsperWorks) is a direct peer SFA CRM with deep Google Workspace integration and a simplicity-first SMB positioning — closely matching Raynet's 'simple CRM that simply works' messaging and Google services integration.
• Bitrix24: Bitrix24 is a direct peer offering CRM as part of a broader collaboration/PM suite, headquartered with CEE origins and targeting SMBs with free-tier and per-user pricing. It overlaps Raynet's SMB positioning and free-trial-led acquisition model.

Broad incumbents

• Freshsales (Freshworks): Freshsales is Freshworks' SFA product, with AI-led features (Freddy AI), email integration, and built-in phone — closely aligned to Raynet's Email Inbox and Raynet AI capabilities, and competing in the same SMB/mid-market SFA category.
• HubSpot: HubSpot is a broad incumbent CRM platform offering sales, marketing, service, and content hubs with a similar PLG-led GTM. It overlaps Raynet's SFA and Email Inbox features as part of a much wider suite, and competes for the same SMB and mid-market customers.
• Salesforce Sales Cloud: Salesforce Sales Cloud is the global SFA incumbent and the benchmark in the category. It competes with Raynet for enterprise customers (including Raynet's own reference logos like Philips and Toyota) and sets the feature/ecosystem standard Raynet benchmarks against.
• Zoho CRM: Zoho CRM is a broad incumbent offering SFA, automation, and AI features (Zia) as part of Zoho's 50+ app suite. It is widely adopted by SMBs and competes head-to-head with Raynet on price-conscious European mid-market deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/raynetsw
• LinkedInlinkedin.com/company/raynet-s-r-o-
• Instagraminstagram.com/raynetcz
• Xx.com/raynetcz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAYNET