SecretosdeAndalucia

What SecretosdeAndalucia does

SecretosdeAndalucia (SdA), trading as Food, Goods & More V.O.F., is a Dutch specialty importer and distributor founded in 2014 by Jim and Mirjam to bring Andalusian food products to the Dutch market. The company began with organic olive oil from Andalusia and has since expanded to a curated portfolio of more than 100 artisanal SKUs spanning traditional olives, goat cheese, chutneys and marmalades, PX wines, organic products, fig products, charcuterie and mango products, all sourced from local family producers in Andalusia.

The business operates as a B2B distributor using a sales-led, relationship-driven motion. Customers (horeca professionals, specialty shops and delicatessen, wholesale/groothandel, and catering companies) order via phone or email, and SdA fulfills via daily deliveries in the Amsterdam region plus scheduled drops elsewhere in the Netherlands, with weekend emergency fulfillment available in the Amsterdam area. There is no disclosed e-commerce platform, mobile app, or API; the technology stack is effectively the founders' personal networks plus manual order intake and logistics.

In parallel with import-and-distribution, SdA offers a private-label service through a co-development partnership with Tijdbeeld covering product and packaging design, printing, photography, promotional materials, visualization and production. Pricing is not publicly disclosed and follows a quote-based model. Marketing is concentrated on organic social channels (Instagram, Facebook, Twitter). The company is independently owned, with no external investors, no subsidiaries, no patents, and no disclosed financial figures.

Name

SecretosdeAndalucia

Legal name

Food, Goods & More V.O.F.

Website

https://secretosdeandalucia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SecretosdeAndalucia (Food, Goods & More V.O.F.) is a Dutch B2B importer founded in 2014 that distributes more than 100 Andalusian specialty food SKUs, including olive oil, olives, goat cheese, PX wines and charcuterie, to horeca professionals, delicatessen, wholesalers and caterers in the Netherlands.

Ownership category

akta.pro rank

Product category

Specialty Food Import and Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

Keywords

• Specialty food import
• Andalusian delicatessen
• Olive oil distribution
• Horeca wholesale supply
• Private label food

Headquarters

HQ city

Zuidoostbeemster

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Spanish Delicatessen: Import and distribution of traditional Andalusian food products including olive oil, olives, goat cheese, chutneys, marmalades, PX wines, organic products, fig products, charcuterie, and mango products to horeca professionals, specialty shops, delicatessen, wholesalers, and catering companies in the Netherlands.
2. Private Label Services: Development and design of private label products and packaging in collaboration with Tijdbeeld. Services include complete design, printing, photography, promotional materials, visualization, and production for other businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SecretosdeAndalucia imports and distributes more than 100 traditional Andalusian food products—including organic olive oil, olives, goat cheese, chutneys, marmalades, PX wines, organic foods, fig products, charcuterie, and mango products—sourced from local family businesses in Andalusia, Spain. The company sells these products wholesale to horeca professionals, specialty shops, delicatessen, wholesalers, and catering companies in the Netherlands. Additionally, in partnership with Tijdbeeld, the company offers a private label service covering product design, packaging, printing, photography, promotional materials, visualization, and production for businesses wanting to carry Spanish delicatessen under their own brand.

Product overview

SecretosdeAndalucia is a Dutch delicatessen importer specializing in authentic Spanish food products from Andalusia. The company offers a portfolio of more than 100 artisanal food products including traditional olives, goat cheese, chutneys and marmalades, olive oil, PX wines, organic products, fig products, charcuterie, and mango products—all sourced from local family businesses in Andalusia. Additionally, the company provides a Private Label service in collaboration with Tijdbeeld for businesses seeking to develop and brand their own Spanish delicatessen products.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional olives (Traditionele olijven) Traditional Spanish olives sourced from Andalusian family businesses, sold wholesale to restaurants, specialty shops, delicatessen, wholesalers, and catering companies in the Netherlands.
• Goat cheese (Geitenkaas) Artisanal goat cheese from local Andalusian producers, distributed wholesale to professional food buyers in the Netherlands.
• Chutneys and Marmalades Chutneys and marmalades made from local Andalusian ingredients, distributed wholesale to horeca, specialty shops, and food businesses.
• Organic olive oil (Olijfolie) Organic olive oil from one of the oldest organic olive oil varieties in Andalusia, the founding product of the company, sold wholesale to restaurants, specialty shops, and food businesses in the Netherlands.
• PX Wines (PX Wijnen) Pedro Ximenez wines from Andalusia, distributed wholesale to restaurants, specialty shops, and food businesses in the Netherlands.
• Organic products (Biologische producten) Organic food products sourced from Andalusian family businesses, distributed wholesale to professional food buyers in the Netherlands.
• Fig products (Vijgenproducten) Fig-based products sourced from Andalusia, distributed wholesale to restaurants, specialty shops, and food businesses in the Netherlands.
• Charcuterie Spanish charcuterie products from local Andalusian producers, distributed wholesale to professional food buyers in the Netherlands.
• Mango products (Mango Producten) Mango-based products from the fertile agricultural region of Andalusia, distributed wholesale to restaurants, specialty shops, and food businesses in the Netherlands.
• Private Label Service End-to-end private label development delivered in partnership with Tijdbeeld, covering complete product and packaging design, printing, photography, promotional materials, visualization, and production for businesses wanting their own branded Spanish delicatessen line.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TijdbeeldcoreStrategic or Co-development PartnerSecretosdeAndalucia collaborates with Tijdbeeld to develop and design products and packaging that customers can carry under their own private label. Services include complete design, printing, photography, promotional materials, visualization, and production. This partnership enables the company to offer comprehensive private label solutions to various businesses.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Goya Foods: Largest Hispanic-owned food company in the US, distributing olive oil, olives, beans, and pantry staples across retail and foodservice. Comparable in product mix (olive oil, olives, condiments) and category but vastly larger, US-centric, and broader portfolio than the Andalusian-focused niche.
• Bodegas Torres: Major Spanish wine and olive oil producer with global distribution. Comparable in that PX-style Spanish wines and olive oil sit in both portfolios, but Torres is a vertically integrated producer and global brand rather than an importer-distributor.
• La Española: Long-established Spanish olive oil and table olive producer with international distribution across retail and foodservice. Comparable as a Spanish-origin olive oil brand pushing into export markets, but at a much larger scale and via mass retail rather than a horeca-specialty niche.

Others

• Albert Heijn: Dutch grocery market leader and a key downstream channel for specialty food importers in the Netherlands. Relevant as the dominant retail buyer of imported olive oil, olives, and Mediterranean specialty products, shaping category dynamics that affect SecretosdeAndalucia's wholesale buyers.

Direct peers

• Brindisa: UK-based importer and distributor of Spanish and Mediterranean food, selling olive oils, cheeses, charcuterie, wines, and pantry staples to restaurants, delis, and wholesalers. Closest functional mirror of SecretosdeAndalucia's model — sourced-from-Spain, horeca- and specialty-led, multi-product portfolio with private label capability.
• Despaña Brand Foods: US importer and retailer of authentic Spanish foods (olive oil, cheese, charcuterie, conservas) to both foodservice and retail customers. Directly comparable as a specialty Spanish importer supplying horeca and specialty shops with Andalusian and broader Iberian products.
• La Tienda Imports: US importer and online retailer focused on Spanish pantry staples, olive oils, wines, and cured meats, serving consumers and small foodservice buyers. Comparable as a curated Spanish-specialty importer with a similar product mix and provenance-led positioning.
• Daelmans Group: Dutch family-owned specialty food producer and distributor (including stuffed pancakes, sweet baked goods, and licensed brands) active across retail and foodservice. Comparable as a Dutch-origin specialty food company with private-label and B2B distribution muscle.
• Vergeer Holland: Dutch producer/importer of specialty oils, vinegars, and Mediterranean-style condiments, selling to retail and foodservice. Overlaps with SecretosdeAndalucia's olive oil and gourmet pantry assortment in the Dutch specialty channel.

Emerging players

• Casa Pons: Spanish family-run producer and exporter of olive oils, vinegars, preserves, and Mediterranean pantry items, selling internationally to specialty and foodservice buyers. Comparable as a small Spanish-origin supplier targeting export markets, but from the producer rather than the importer-distributor side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/secretosdeandalucia
• Facebookfacebook.com/secretosdeandalucia
• Xx.com/secretosdeandal
• LinkedInlinkedin.com/company/secretosdeandalucia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SecretosdeAndalucia