Shaw Realty Group

What Shaw Realty Group does

Shaw Realty Group, Brokerage is a privately held residential real estate brokerage headquartered in Cambridge, Ontario, serving Southwestern Ontario's Waterloo Region and the Greater Toronto Area. Founded in 2012 by Shaw Hasyj, the firm operates as a full-service brokerage offering buyer representation, seller services, and real estate investment advisory, with 250+ homes sold annually since 2017 at an average sale price of approximately $750,000. The team includes 18+ named sales representatives plus internal operational staff (listing coordinator, marketing specialist, stagers, cleaners, photographer, handyman, and showing services), structured under founder Hasyj, Broker of Record Caroline Ohi, and team leaders Lukas Linders and Adnan Khan.

The brokerage's operational backbone is built on conventional real estate technology rather than proprietary software. Listings are syndicated across two MLS boards — the Cornerstone Association of REALTORS® (~9,000 agents) and the Toronto Regional Real Estate Board (~70,000 licensed professionals) — plus a national shared pool and 15+ partner portals including TD Canada Trust, Scotiabank, the Globe and Mail, Homefinder, Kijiji, Point2Homes, HouseSigma, and REW. Operational tools include SentriLock Bluetooth lockboxes for showing security, BrokerBay 24/7 centralized showing service, and Home by ShowingTime for seller reporting. Marketing services encompass HDR photography, 3D virtual tours, video walkthroughs, aerial drone footage, virtual and physical staging, social media marketing, public and broker open houses, neighbourhood canvassing, direct mail, and CTV/radio advertising.

Revenue is generated exclusively through transaction-based real estate commissions, typically calculated as a percentage of final sale price and split between listing and buyer's agents. Rates are negotiable per listing agreement and paid from sale proceeds at closing. The firm has no disclosed pricing tiers, subscription products, or institutional clients — all revenue is retail, sourced from individual residential buyers and sellers in the Waterloo Region. The firm received the 2024 Reader's Choice Diamond Award for Best Real Estate Brokerage and maintains active earned media presence on Bell Media, CTV News, Virgin Radio, iHeartRadio, and YouTube. No AI/ML capabilities, funding rounds, M&A activity, or external institutional investors were disclosed.

Name

Shaw Realty Group

Legal name

Shaw Realty Group, Brokerage

Website

https://shawrealtygroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Shaw Realty Group is a private residential real estate brokerage in Cambridge, Ontario, serving the Waterloo Region and Greater Toronto Area via 18+ sales representatives handling buying, selling, and investment advisory on 250+ homes per year at ~$750k average sale price.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate investment advisory
• Property marketing services

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Commission-based revenue from property transactions. Agents' commissions are generally a percentage of the final sale price, split between the seller's agent (listing agent) and the buyer's agent. Commission is paid from sale proceeds at closing. Rates and structure can be negotiated.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Shaw Realty Group is a full-service residential real estate brokerage headquartered in Cambridge, Ontario, serving the Waterloo Region and surrounding Southwestern Ontario areas. The firm provides three integrated service lines: home buying representation, home selling representation, and real estate investment advisory. All three are delivered through a team of sales representatives supported by in-house specialists handling listing coordination, marketing, staging, photography, showing services, and home repair.

Product overview

Shaw Realty Group, Brokerage operates as a full-service residential real estate brokerage serving Southwestern Ontario's Waterloo Region and surrounding areas. The core offering consists of three integrated service lines — home buying representation, home selling services, and real estate investment advisory — supported by a modular marketing add-on suite. The marketing suite includes professional HDR photography, 3D virtual tours, video walkthroughs, aerial drone footage, staging consultations, virtual staging, physical staging, surface cleaning, social media marketing, public and broker open houses, neighbourhood canvassing, for-sale signage, direct mail campaigns, floor plans, seller pricing reports, CTV/radio advertising, and a broad digital marketing suite spanning Microsoft Bing and 15+ listing portals. Listings are syndicated to both the Cornerstone Association of REALTORS® MLS® (Ontario's second-largest board, ~9,000 REALTORS®) and the Toronto Regional Real Estate Board (Canada's largest, ~70,000 members). Internal support roles including listing coordinators, marketing specialists, showing services, stagers, cleaners, photographers, and home repair staff handle behind-the-scenes operations, allowing sales agents to focus on customer service and negotiation.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Selling Services

Quantifiable outcome

• 250+ homes sold annually since 2017
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• TD Canada TrustminorGTM or Marketing PartnerAdvertising partner where Shaw Realty Group listings are featured on TD Canada Trust platform.
• ScotiabankminorGTM or Marketing PartnerAdvertising partner where Shaw Realty Group listings are featured on Scotiabank platform.
• The Globe and MailminorGTM or Marketing PartnerAdvertising partner where Shaw Realty Group listings are featured on The Globe and Mail platform.
• HomefinderminorGTM or Marketing PartnerReal estate listing partner where Shaw Realty Group properties are advertised.
• KijijiminorGTM or Marketing PartnerClassified advertising partner where Shaw Realty Group listings are featured.
• Point2HomesminorGTM or Marketing PartnerReal estate portal partner advertising Shaw Realty Group listings.
• Microsoft BingminorGTM or Marketing PartnerAdvertising partner for Shaw Realty Group property listings.
• Real Estate Wire (REW)minorGTM or Marketing PartnerReal estate portal partner for Shaw Realty Group listings.
• HouseSigmaminorGTM or Marketing PartnerReal estate analytics platform partner for Shaw Realty Group listings.
• National Shared PoolcoreChannel Partner/ Reseller/ DistributorAllows Shaw Realty Group to share listing content with other participating brokerages and salespeople nationwide, extending reach beyond local market.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century 21 Canada: National franchised brokerage with active representation in Southwestern Ontario. Competes on similar service model and MLS distribution, with comparable commission economics.
• RE/MAX Ontario-Atlantic Canada: Largest franchised residential brokerage network in Ontario with deep Waterloo Region agent presence. Directly competes with Shaw for the same buyer and seller pool using a similar full-service, commission-based model.
• Right at Home Realty: Ontario-focused independent brokerage operating across the GTA and surrounding regions. Directly comparable residential buy/sell model with overlapping geography into the Waterloo Region.
• Chestnut Park Real Estate: Ontario-focused luxury and residential brokerage active across the GTA and cottage country. Competes for high-end Waterloo Region listings and agent talent with a similarly full-service approach.
• Royal LePage: Major Canadian residential brokerage brand offering buy/sell representation across Ontario. Competes head-to-head with Shaw for agent recruitment and consumer mind share in the Waterloo Region.
• Sotheby's International Realty Canada: Premium-brand brokerage active in Southwestern Ontario, competing with Shaw for higher-end listings and seller representation where the Waterloo Region's price points cross into luxury territory.
• HomeLife / HomeLife Benchmark Realty: Canadian residential brokerage franchisor with multiple Ontario offices. Competes for the same independent-agent pool and consumer segment Shaw serves.

Regional players

• Bosley Real Estate: Toronto-focused residential brokerage with growing presence in Southwestern Ontario. Comparable service model with similar commission structure, competing for cross-border GTA-to-Waterloo transaction flow.

Emerging players

• eXp Realty (Canada): Cloud-based brokerage with a growing Ontario agent base and lower overhead model. Competes for agent recruitment via higher commission splits and could erode Shaw's share of productive agents in the Waterloo Region.
• Wahi (formerly Zolo): Canadian tech-forward real estate platform offering listing exposure and agent matching. Represents a digital-first competitive vector that could pressure traditional brokerages like Shaw on consumer acquisition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheShawRealtyGroup
• LinkedInca.linkedin.com/company/the-shaw-realty-group
• Instagraminstagram.com/shawrealtygroup/?hl=en
• Xx.com/shawrealtyteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaw Realty Group