What Move78 does

Move78 (legal entity M78 Ltd, UK company #13084165) is a London-based B2B product growth studio founded in 2020 by JC Oliver, Matt Law, and Rick Williams. The firm operates as a professional services consultancy, not a software company, delivering three core service lines — Product Design, Growth Marketing, and Design Studio — augmented by nine specialist capabilities including Web3 Marketing, Go-To-Market Strategy, Value Proposition Design, Venture Development, and Sustainability Marketing. The studio employs approximately 15 UK-based professionals covering strategy, design, product, growth, and media disciplines, with the founding partners bringing senior experience from R/GA, Outlier Ventures, AKQA, Microsoft, Soho House, AOL, Ogilvy, AnalogFolk, and Fetch AI.

Move78's client base consists almost exclusively of early-stage startups across Web3/blockchain (Fetch.ai, Boson Protocol, SubQuery, Itheum, Boson Portal), sustainability (Zellar, EarnDLT, Ivy Farm), biotech (Litegrav), healthcare (Scription), foodtech (Dirtea), streaming media (WaterBear), and consumer marketplaces (Co:Create Ink). The studio positions itself on simplifying complex propositions and building growth machines for digital-first businesses, evidenced by client outcomes including 10X userbase growth at Zellar, 4X user growth at Scription, 90% conversion rate improvement at Scription, and £16M+ raised by portfolio company Ivy Farm. The firm also publishes a portfolio of at least 10 free research reports (Web3 Growth Playbook, AI Readiness, Value Proposition Design, Top 98 UK Angel Investors, Creative Disruption) used as content marketing lead magnets.

Revenue is generated through project-based consulting engagements with quote-based pricing. Client acquisition combines direct outreach, Calendly-booked discovery calls, referral networks leveraging the founders' combined 100+ investment track record, and inbound interest generated by thought leadership content. The company is bootstrapped (no disclosed funding rounds), privately held, and operates from a single London office at 75 Dean Street / 71-75 Shelton Street while claiming global service delivery to digital-first technology brands.

Name

Move78

Legal name

M78 Ltd

Website

https://move78.studio

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Move78 is a London-based product growth studio providing product design, growth marketing, and brand strategy consulting to digital-first startups across Web3, sustainability, biotech, and frontier tech sectors, delivered by a team of approximately 15 UK-based professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Consulting: Project-based consulting engagements covering product design, growth marketing, brand strategy, and venture development. Services are delivered through workshops, strategic planning, and execution support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Move78 is a B2B product growth studio that delivers project-based consulting across three service lines — Product Design, Growth Marketing, and Design Studio — for digital-first technology businesses. Engagements span UX research, prototyping, brand strategy, proposition design, performance marketing, sustainability and Web3 marketing, go-to-market planning, and venture development, delivered by a UK-based senior team for individual client mandates.

Product overview

Move78 is a product growth studio (service-based consultancy) offering three core service lines: Product Design, Growth Marketing, and Design Studio. These are supported by nine specialist capabilities including Partner Development, Marketing Automation, Skunkwork Product Labs, Value Proposition Design, Sustainability Marketing, Venture Development, Go-To-Market Strategy, and Web3 Marketing. The studio also publishes a portfolio of ten free research reports covering growth strategy, AI, Web3, product management, value proposition design, and investor intelligence. The company works with digital-first businesses, primarily in the technology, Web3, sustainability, and biotech sectors, and does not offer a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design A core Move78 service line delivering UX research, prototyping, product design, and beta programs to help digital-first businesses develop impactful products. Targeted at founders, product leaders, and growth-stage technology companies.
• Growth Marketing A core Move78 service line delivering acquisition, engagement, and retention programs — including data analytics, conversion rate optimisation, CRM and paid programs, and content marketing and SEO — for growth-focused digital businesses.
• Design Studio A core Move78 service line covering brand strategy, proposition design, brand identities, user research, social and content design, and website builds for technology brands and digital-first businesses.

Quantifiable outcome

• 10X userbase growth in 2022 for Zellar with 40% increase in active users
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor.

• The Humane SocietyminorStrategic or Co-development Partner · 1 January 2021Collaboration for COP26 event supporting Ivy Farm's cultivated meat messaging. The Humane Society provided support on influencer strategy and aligned with Ivy Farm's positive impact on animal farming.
• EarthtopiaminorStrategic or Co-development Partner · 1 January 2021Partnership for COP26 educational event targeting environmental activist audience. Earthtopia spoke to the environmentalist audience to showcase cultivated meat product benefits.

Scale indicators19 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• AKQA: Global design and innovation agency offering strategy, brand, product, and growth services. Comparable as a much larger, full-service counterpart whose breadth and scale set the upper bound that boutique studios like Move78 must differentiate against.
• Huge: Global experience design and engineering agency operating across strategy, brand, product, and growth for large enterprise clients. Comparable as a scaled incumbent competing for the same growth-and-product transformation mandates that Move78 targets.
• R/GA: Global experience design and innovation agency operating across strategy, design, technology, and growth at enterprise scale. Move78 co-founder Rick Williams is an alumnus, and R/GA represents the larger, full-service competitor that Move78's brand/design studio competes against on premium engagements.
• Dept: Global digital agency combining creativity, technology, and data across brand, product, and growth marketing. Comparable as a large full-service digital agency whose integrated delivery model is the scaled version of what Move78 offers as a 15-person studio.

Direct peers

• Work & Co: Product and design studio that designs and develops digital products end-to-end for major brands. Comparable to Move78 in being a 'studio' (not full-service agency) that bundles strategy, design, and product delivery for digital-first clients.
• AnalogFolk: Independent creative and digital agency with a London HQ that blends strategy, brand, and product/experience design for digital-first brands. Move78 co-founder Matt Law previously worked here, indicating an explicit talent and operating-model lineage.
• Code Computerlove: Manchester-based digital product studio focused on designing and engineering digital products and experiences. Closely comparable in size and proposition — a UK digital studio competing for similar product design and growth engagements.
• ustwo: London-headquartered product design and digital studio that combines strategy, design, and engineering to build digital products — the same multi-disciplinary 'studio' positioning Move78 pursues, but at significantly larger scale. Closest comparable in terms of operating model and target customers.
• Pentagram: Independent design partnership with a partner-led studio model serving ambitious brands on brand identity, digital, and proposition work. Comparable to Move78's Design Studio and Value Proposition Design offerings, particularly for clients seeking senior-led, partnership-style engagements.
• Beyond (acquired by Dentsu): Creative technology studio delivering digital products, brand experiences, and growth programmes for ambitious brands. Comparable to Move78 in being a multi-disciplinary studio spanning brand, product, and growth work for tech-forward clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/move7dot8studio
• LinkedInlinkedin.com/company/move78dotstudio
• Instagraminstagram.com/move78dotstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move78