Relocation
Relocation.com is an online marketplace founded in 2000 that connects the 40 million annual US consumers planning residential moves with pre-screened, licensed moving companies via a free quote-matching platform, monetized through referral fees from mover partners.
- Company typePublic
- Founded2000
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Relocation does
Relocation.com is a consumer-facing online marketplace founded in 2000 that connects individuals planning residential moves with pre-screened, licensed moving companies across the United States and internationally. The core product is a quote-matching flow: users specify moving category (full-service, international, or self-load), origin, destination, and estimated weight, and the platform returns matched movers. Surrounding the matcher are complementary tools including the SmartMove Moving Calculator, SmartMove Planner and Movers Checklist, a Map Your Move route planner, a video library of 23+ tutorials, and an extensive editorial Learning Center covering packing, choosing movers, and moving with children or pets.
The business monetizes via affiliate referral and lead-generation fees paid by moving company partners — the consumer-facing service is free, and pricing for mover rates is set by the partners themselves. Additional adjacent verticals layered onto the marketplace include storage facility directories, auto transport, utility connection partnerships, and mortgage and real estate listing referrals. Relocation.com differentiates on trust through a Consumer Bill of Rights that every recommended provider must agree to, and on content depth via long-form guides and earned media coverage in outlets such as USA Today, Washington Post, CNET, and BusinessWeek.
Since October 2012, Relocation.com has been a subsidiary of Move, Inc. (NASDAQ:MOVE), acquired for $11.5 million in cash and subsequently merged with Move's existing Moving.com property. The combined entity positions itself as the #1 online player in moving services, leveraging distribution through Move's broader real estate ecosystem including Realtor.com. The standalone brand now operates with a 1–10 person team from Scottsdale, Arizona.
Relocation firmographics
Firmographics- Name
- Relocation
- Legal name
- Move, Inc.
- Website
- https://relocation.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Relocation.com is an online marketplace founded in 2000 that connects the 40 million annual US consumers planning residential moves with pre-screened, licensed moving companies via a free quote-matching platform, monetized through referral fees from mover partners.
- Ownership category
- akta.pro rank
Relocation industry classification
Industry- Product category
- Moving Services Marketplace
- NAICS
- Freight Transportation Arrangement (488510), Used Household and Office Goods Moving (48421)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)
- akta.pro secondary industries
- Destination Services (Home Search, School Search, Area Orientation) (HSAKACAF), Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL)
Keywords
Where Relocation is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Relocation business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Lead Generation / Referral Fees: Relocation.com generates revenue by connecting consumers with moving companies and receiving referral fees or leads from partnered moving companies. The platform offers free quotes to consumers and monetizes through partnerships with the moving companies in its network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer matching service at no cost |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Relocation product offering
Product offeringCore offering
Relocation.com is a free online marketplace that connects consumers planning residential moves with pre-screened, licensed moving companies for local, national, and international relocations. Users submit a quote request identifying their moving category, origin, destination, and estimated weight, and are matched with qualified movers from the platform's network. Beyond core moving services, the platform also provides matching for storage facilities, auto transport, utility connections, mortgage quotes, and real estate listings, supported by interactive planning tools and educational content.
Product overview
Relocation.com is a consumer-focused online marketplace and resource platform that connects people moving locally, nationally, or internationally with professional moving companies, storage providers, and related services. The platform operates as a hub with a core moving company matching service, enhanced by complementary tools including the SmartMove Moving Calculator, SmartMove Planner, and a Video Library with 23+ educational videos. The Learning Center provides extensive articles and guides, while additional services cover auto transport, storage facilities, utility connections, and real estate listings. All services are designed to support the 40 million Americans who relocate each year.
Differentiator
Problem solved
Functional benefit
Products and services
- Moving Company Marketplace An online marketplace that matches consumers with pre-screened, licensed moving companies for local, long-distance, and international moves. Users fill out a quote form specifying their moving category (full service, international, or ULoad), origin, destination, and estimated weight.
- Storage Services Directory
Companies that use Relocation
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Relocation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Relocation partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Relocation competitors and assessment
Company assessmentEmerging players
- TaskRabbit: On-demand labor marketplace with growing moving-help services; targets the same relocating consumers for ancillary services and competes for the 'everything relocation' wallet.
Broad incumbents
- United Van Lines: Large full-service moving carrier and a natural supply-side partner/competitor in the lead-generation ecosystem that Relocation.com orchestrates.
- U-Haul: Dominant incumbent in self-moving (truck and trailer rental) with broad consumer reach; overlaps with Relocation.com in DIY/U-Load moving segments and storage directory.
- Thumbtack: Large home-services marketplace that has expanded into moving-help categories, competing for the same consumer intent and offering an alternative lead-generation channel for movers.
- Allied Van Lines: Major national van line offering full-service moving; a key supply-side partner for Relocation.com's marketplace and a competitor as carriers invest in direct consumer acquisition.
- Penske Truck Rental: Major truck-rental incumbent serving both consumer and business moves; overlaps with the U-Load and self-move segments of Relocation.com's marketplace.
Direct peers
- MovingHelp: Online marketplace connecting consumers with local moving labor and moving-help services, directly competing with Relocation.com's marketplace model for the same relocating-consumer audience.
- Two Men and a Truck: Large franchised full-service moving company with a strong direct-to-consumer digital presence; a marketplace supplier that increasingly competes for direct customer relationships.
- Moving.com: Now sister brand after the 2012 acquisition — both operate as online moving-company matching platforms serving U.S. consumers, and were merged by Move, Inc. to form the #1 moving services marketplace.
- HireAHelper: Marketplace for booking moving labor and truck rental, offering an online matching experience highly comparable to Relocation.com's lead-generation and consumer-quote model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Relocation social profiles
Digital presenceRelocation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relocation leadership team
Management profileNumber of profiles
Profiles5 records
Relocation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relocation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relocation
What does Relocation do?
Relocation.com is a free online marketplace that connects consumers planning residential moves with pre-screened, licensed moving companies for local, national, and international relocations. Users submit a quote request identifying their moving category, origin, destination, and estimated weight, and are matched with qualified movers from the platform's network. Beyond core moving services, the platform also provides matching for storage facilities, auto transport, utility connections, mortgage quotes, and real estate listings, supported by interactive planning tools and educational content.
Is Relocation a public or private company?
Relocation is a public company. It is classified as corporate owned and is currently acquired.
When was Relocation founded?
Relocation was founded in 2000. It employs 1 to 10 people.
Where is Relocation based?
Relocation is headquartered in Scottsdale, United States, in the North America region.
How does Relocation make money?
One revenue line is on record: lead Generation / Referral Fees.
Who are Relocation's main competitors?
TaskRabbit is listed as an emerging player. Broad incumbents are United Van Lines, U-Haul, Thumbtack, Allied Van Lines and Penske Truck Rental. Direct peers are MovingHelp, Two Men and a Truck, Moving.com and HireAHelper.
Does Relocation have an API?
No public API is recorded for Relocation.
What industry is Relocation in?
Relocation's product category is Moving Services Marketplace. Its primary akta.pro industry code is HSAKAAAC, Local Moving for Homes (Single-Family, Townhome), with a secondary code of HSAKACAF, Destination Services (Home Search, School Search, Area Orientation). Its NAICS code is 488510 and its SIC code is 4731.