Relocation

Moving Services Marketplacerelocation.com

Relocation.com is an online marketplace founded in 2000 that connects the 40 million annual US consumers planning residential moves with pre-screened, licensed moving companies via a free quote-matching platform, monetized through referral fees from mover partners.

Company typePublic
Founded2000
HeadquartersScottsdale, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Relocation does

Relocation.com is a consumer-facing online marketplace founded in 2000 that connects individuals planning residential moves with pre-screened, licensed moving companies across the United States and internationally. The core product is a quote-matching flow: users specify moving category (full-service, international, or self-load), origin, destination, and estimated weight, and the platform returns matched movers. Surrounding the matcher are complementary tools including the SmartMove Moving Calculator, SmartMove Planner and Movers Checklist, a Map Your Move route planner, a video library of 23+ tutorials, and an extensive editorial Learning Center covering packing, choosing movers, and moving with children or pets.

The business monetizes via affiliate referral and lead-generation fees paid by moving company partners — the consumer-facing service is free, and pricing for mover rates is set by the partners themselves. Additional adjacent verticals layered onto the marketplace include storage facility directories, auto transport, utility connection partnerships, and mortgage and real estate listing referrals. Relocation.com differentiates on trust through a Consumer Bill of Rights that every recommended provider must agree to, and on content depth via long-form guides and earned media coverage in outlets such as USA Today, Washington Post, CNET, and BusinessWeek.

Since October 2012, Relocation.com has been a subsidiary of Move, Inc. (NASDAQ:MOVE), acquired for $11.5 million in cash and subsequently merged with Move's existing Moving.com property. The combined entity positions itself as the #1 online player in moving services, leveraging distribution through Move's broader real estate ecosystem including Realtor.com. The standalone brand now operates with a 1–10 person team from Scottsdale, Arizona.

Relocation firmographics

Firmographics

Name: Relocation
Legal name: Move, Inc.
Website: https://relocation.com
Company type: Public
Founded year: 2000
Operating status: Acquired
Headcount range: 1–10 employees
Short description: Relocation.com is an online marketplace founded in 2000 that connects the 40 million annual US consumers planning residential moves with pre-screened, licensed moving companies via a free quote-matching platform, monetized through referral fees from mover partners.
Ownership category
akta.pro rank

Relocation industry classification

Industry

Product category: Moving Services Marketplace
NAICS: Freight Transportation Arrangement (488510), Used Household and Office Goods Moving (48421)
SIC: Arrangement Of Transportation Of Freight & Cargo (4731)
akta.pro primary industry: Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)
akta.pro secondary industries: Destination Services (Home Search, School Search, Area Orientation) (HSAKACAF), Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL)

Keywords

Moving services marketplace
Relocation services platform
Moving company matching
Moving cost calculator
Storage services directory

Where Relocation is headquartered

Location

Headquarters

HQ city: Scottsdale
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Relocation business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

Lead Generation / Referral Fees: Relocation.com generates revenue by connecting consumers with moving companies and receiving referral fees or leads from partnered moving companies. The platform offers free quotes to consumers and monetizes through partnerships with the moving companies in its network.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Consumer matching service at no cost

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Relocation product offering

Product offering

Core offering

Relocation.com is a free online marketplace that connects consumers planning residential moves with pre-screened, licensed moving companies for local, national, and international relocations. Users submit a quote request identifying their moving category, origin, destination, and estimated weight, and are matched with qualified movers from the platform's network. Beyond core moving services, the platform also provides matching for storage facilities, auto transport, utility connections, mortgage quotes, and real estate listings, supported by interactive planning tools and educational content.

Product overview

Relocation.com is a consumer-focused online marketplace and resource platform that connects people moving locally, nationally, or internationally with professional moving companies, storage providers, and related services. The platform operates as a hub with a core moving company matching service, enhanced by complementary tools including the SmartMove Moving Calculator, SmartMove Planner, and a Video Library with 23+ educational videos. The Learning Center provides extensive articles and guides, while additional services cover auto transport, storage facilities, utility connections, and real estate listings. All services are designed to support the 40 million Americans who relocate each year.

Differentiator

Problem solved

Functional benefit

Products and services

Moving Company Marketplace An online marketplace that matches consumers with pre-screened, licensed moving companies for local, long-distance, and international moves. Users fill out a quote form specifying their moving category (full service, international, or ULoad), origin, destination, and estimated weight.
Storage Services Directory

Companies that use Relocation

Customer profile

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Relocation technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Relocation partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Relocation competitors and assessment

Company assessment

Emerging players

TaskRabbit: On-demand labor marketplace with growing moving-help services; targets the same relocating consumers for ancillary services and competes for the 'everything relocation' wallet.

Broad incumbents

United Van Lines: Large full-service moving carrier and a natural supply-side partner/competitor in the lead-generation ecosystem that Relocation.com orchestrates.
U-Haul: Dominant incumbent in self-moving (truck and trailer rental) with broad consumer reach; overlaps with Relocation.com in DIY/U-Load moving segments and storage directory.
Thumbtack: Large home-services marketplace that has expanded into moving-help categories, competing for the same consumer intent and offering an alternative lead-generation channel for movers.
Allied Van Lines: Major national van line offering full-service moving; a key supply-side partner for Relocation.com's marketplace and a competitor as carriers invest in direct consumer acquisition.
Penske Truck Rental: Major truck-rental incumbent serving both consumer and business moves; overlaps with the U-Load and self-move segments of Relocation.com's marketplace.

Direct peers

MovingHelp: Online marketplace connecting consumers with local moving labor and moving-help services, directly competing with Relocation.com's marketplace model for the same relocating-consumer audience.
Two Men and a Truck: Large franchised full-service moving company with a strong direct-to-consumer digital presence; a marketplace supplier that increasingly competes for direct customer relationships.
Moving.com: Now sister brand after the 2012 acquisition — both operate as online moving-company matching platforms serving U.S. consumers, and were merged by Move, Inc. to form the #1 moving services marketplace.
HireAHelper: Marketplace for booking moving labor and truck rental, offering an online matching experience highly comparable to Relocation.com's lead-generation and consumer-quote model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Relocation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Relocation leadership team

Management profile

Number of profiles

Profiles5 records

Relocation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Relocation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relocation

What does Relocation do?

Is Relocation a public or private company?

Relocation is a public company. It is classified as corporate owned and is currently acquired.

When was Relocation founded?

Relocation was founded in 2000. It employs 1 to 10 people.

Where is Relocation based?

Relocation is headquartered in Scottsdale, United States, in the North America region.

How does Relocation make money?

One revenue line is on record: lead Generation / Referral Fees.

Who are Relocation's main competitors?

TaskRabbit is listed as an emerging player. Broad incumbents are United Van Lines, U-Haul, Thumbtack, Allied Van Lines and Penske Truck Rental. Direct peers are MovingHelp, Two Men and a Truck, Moving.com and HireAHelper.

Does Relocation have an API?

No public API is recorded for Relocation.

What industry is Relocation in?

Relocation's product category is Moving Services Marketplace. Its primary akta.pro industry code is HSAKAAAC, Local Moving for Homes (Single-Family, Townhome), with a secondary code of HSAKACAF, Destination Services (Home Search, School Search, Area Orientation). Its NAICS code is 488510 and its SIC code is 4731.