Verdure

What Verdure does

VERDURE GmbH, founded in Stuttgart in 2001, is a privately held full-service digital agency with a team of more than 20 people. It serves B2B small-to-medium and enterprise organizations in Germany, Austria and Switzerland, focusing on corporate websites, portals, digital branding, UX, content, SEO/SEA, lead generation, conversion optimization and B2B digital strategy. Its stated customer set includes TeamViewer, Bitzer, Herma, Mosca, PTV Group and Deutscher Apotheker Verlag across industrial, software, publishing and other sectors.

Its technical center of gravity is TYPO3 CMS, for which it is a certified Solution Partner; it also provides WordPress, Neos and headless CMS work, with Storyblok and Pimcore experience, HubSpot integrations, and analytics through Matomo, Google Analytics, Google Tag Manager and Google Data Studio. Its Growth Driven Design approach uses user data, KPIs and A/B testing for continuous website improvement. AI-related materials describe third-party LLM, text-to-speech and WebMCP integrations, but do not indicate a proprietary model.

Verdure earns revenue primarily through professional-services engagements billed by project or scope. Services are generally quote-based, while a fixed-price content audit is offered alongside free initial consultations. New-business acquisition is direct and sales-led, using website forms, phone, email, referrals and inbound demand from its Revive magazine, whitepapers, newsletter and SEO activity. In 2025, the company joined the Digital Native Alliance; no public funding or revenue figures are disclosed.

Name

Verdure

Legal name

VERDURE GmbH

Website

https://verdure.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Verdure is a Stuttgart-based digital agency serving DACH B2B mid-market and enterprise clients through website, UX, content, SEO, lead-generation, CRO, HubSpot, and TYPO3 implementation services, with project-based pricing and ongoing support.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Agency Professional Services: Verdure generates revenue as a digital services agency, charging for website development (TYPO3, WordPress, headless CMS), UX design, SEO/SEA consulting, conversion rate optimization, content creation, HubSpot implementation, and ongoing digital strategy engagements. Pricing is quote-based / project-specific.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Verdure is a full-service digital agency that designs, develops, and markets B2B websites and digital experiences, primarily on TYPO3 CMS. The agency delivers integrated services spanning UX/web design, content creation, TYPO3 and headless CMS development, SEO/SEA, conversion rate optimization, lead generation, HubSpot implementation, and accessible website compliance for mid-market and enterprise clients in the DACH region.

Product overview

VERDURE is a full-service digital agency offering professional services rather than a packaged software product. The core portfolio centers on TYPO3 CMS implementation (as a certified TYPO3 Solution Partner) complemented by WordPress services, with specialized offerings in UX design, content creation, online marketing (SEO/SEA), and lead generation. Key service modules include Conversion Rate Optimization (CRO), Content Audits, accessible website development (Barrierefreie Websites), HubSpot integration, and Growth Driven Design methodology. The agency also provides whitepapers and educational resources. These services work together as an integrated digital marketing ecosystem—UX design and content creation feed into SEO optimization and lead generation, while TYPO3/WordPress development provides the technical foundation, all measured and optimized through CRO and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• TYPO3 Services Full-service TYPO3 CMS implementation including enterprise website development, multisite portals, security updates, TYPO3 relaunch, and ongoing support. Verdure is a certified TYPO3 Solution Partner with over 20 years of experience, serving B2B enterprises requiring complex CMS integrations with PIM/CRM/ERP systems.
• Online Marketing (SEO & SEA) Comprehensive online marketing services combining search engine optimization (SEO), Google Ads management (SEA), and strategic digital marketing to reach B2B target audiences and drive qualified conversions.
• UX Design & Webdesign User experience design and responsive web design services creating positive, sustainable digital experiences. Includes UX research, wireframing, visual design, and mobile-optimized layouts for B2B websites.
• Content Creation Professional content production including SEO-optimized texts, multimedia content, and strategic content marketing aligned with B2B target audience needs and search engine requirements.
• Conversion Rate Optimization (CRO) Systematic optimization of website conversion rates through data-driven analysis, A/B testing, user testing, and targeted improvements to maximize B2B lead generation and customer acquisition.
• Lead Generation B2B lead generation services connecting businesses with qualified prospects through strategic content, marketing automation, and optimized customer journeys along the entire sales funnel.
• Corporate Websites & Portals Development of complex enterprise websites and web portals using modern CMS platforms, featuring dynamic content, API integrations, and scalable architecture for B2B business requirements.
• Content Audit Fixed-price content audit service analyzing existing website content for quality, SEO performance, conversion effectiveness, and alignment with marketing strategy. Includes scoring, SWOT analysis, and actionable recommendations.
• Accessible Websites (Barrierefreie Websites) Website accessibility services ensuring compliance with BFSG (Barrierefreiheitsstärkungsgesetz), WCAG, and BITV 2.0 standards. Includes accessibility analysis, design adaptation, and ongoing compliance maintenance.
• HubSpot Services Certified HubSpot partner services including CRM implementation, inbound marketing automation, sales automation, and customer service optimization across the entire customer journey.
• WordPress Services WordPress CMS development and support for corporate websites and blogs, ranging from flexible small sites to complex implementations with custom extensions and integrations.
• Growth Driven Design (GDD) Agile website development methodology using continuous, data-driven optimization rather than traditional big-bang relaunches. Enables ongoing improvements based on real user data and KPI performance.

Quantifiable outcome

• Doubled inquiry volume following digital branding relaunch (MAIT case study)
• +2 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• DigitalNativeAlliancecoreStrategic or Co-development Partner · 1 January 2025Since 2025, Verdure is part of the DigitalNativeAlliance, an owner-managed group of agencies. This alliance enables Verdure to offer comprehensive digitalization services across the full spectrum — from SEO to app development, e-commerce to digital strategy, TYPO3 to HubSpot — together with their 100%-owned sister companies.
• Ibexa (Digital Experience Platform)coreTechnology or IntegrationVerdure is a certified partner agency for Ibexa, the Digital Experience Platform (DXP). They create contemporary customer experiences across all channels and at every level of the customer journey using Ibexa's platform.
• TYPO3 AssociationcoreTechnology or IntegrationVerdure is a certified TYPO3 Solution Partner with over 20 years of experience working with TYPO3 CMS. They provide complex enterprise websites, intranets, multisite portals, and PIM/CRM/ERP integrations.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• LINGNER.COM: German digital agency specializing in TYPO3 CMS and B2B web development, with comparable TYPO3 Solution Partner positioning and enterprise customer focus in the DACH market.
• Diva-e: German full-service digital agency with strong TYPO3 and e-commerce capabilities, serving enterprise B2B clients across multiple verticals with similar scope of web and marketing services.
• dotWERK: TYPO3-focused digital agency offering enterprise web development and CMS consulting in Germany, with similar technology specialization and B2B project orientation.
• Kernpunkt: Cologne-based digital agency delivering web platforms, UX design, and digital strategy for B2B clients, with a similar mid-market/enterprise focus and comparable service portfolio.
• triebwerk: DACH digital agency providing web development, online marketing, and content services, with comparable B2B mid-market customer profile and integrated digital offering.

Broad incumbents

• denkwerk: Larger Cologne-based digital agency offering a broader portfolio spanning strategy, design, and technology. Competes with Verdure for B2B enterprise digital projects but at significantly larger scale.
• HubSpot: Global CRM/marketing automation platform of which Verdure is an agency partner. While not a direct competitor on the agency-services axis, HubSpot's own services marketplace and partner ecosystem shape Verdure's addressable opportunity.
• nexum: Established German digital agency providing web, CRM, and marketing services to enterprise clients. Comparable service breadth but a much larger organization with broader portfolio capabilities.
• TLGG: Berlin-based digital agency with broader strategy, content, and technology capabilities. Overlaps with Verdure in digital transformation projects for enterprise clients but operates at materially larger scale.

Emerging players

• Siteimprove: SaaS provider of web accessibility, SEO, and quality assurance tools — directly adjacent to Verdure's accessibility (BFSG) and SEO service lines, increasingly relevant as enterprise accessibility compliance becomes a software-plus-services play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VERDURE.Medienteam
• LinkedInlinkedin.com/company/verdure-gmbh
• Instagraminstagram.com/herzblutonliner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdure