Lingner
Lingner is a founder-owned German B2B boutique communication agency serving industrial world-market leaders with integrated consulting, social/creator content, TYPO3-based web and intranet builds, and in-house virtual production through inverve studios.
- Company typePrivate
- Founded1996
- HeadquartersHeilbronn, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Lingner does
Lingner (legal entity: LINGNER CONSULTING NEW MEDIA GMBH) is a privately held, founder-owned B2B boutique communication agency headquartered in Heilbronn, Germany, founded in 1996 by Stefan Lingner and now jointly led with Managing Director Tobias Hurrle. The firm serves international B2B world-market leaders and industrial Mittelstand — including Dentsply Sirona, Geberit, WÜRTH, Software AG, Krones, Heidelberger Druckmaschinen, Implenia, and Leonhard Weiss — across four integrated service lines: strategic B2B communications consulting, social media and creator-driven content, web/intranet platform development on TYPO3, and virtual production through its wholly owned inverve studios (LED-wall and 100m² green-screen facility launched February 2022). It operates a "podular" senior-only delivery model organized within the LINGNER.COM Future Network of 100+ creative professionals across Heilbronn, Hamburg, Frankfurt, and Konstanz.
The agency's revenue model is professional services, primarily project-based retainers and campaign fees, augmented by unit-priced workshops (Creator-Masterclass at €1,500/person) and emerging SaaS-style revenue from the AI B2B Ranking Tool launched in November 2025. Technology stack includes Unreal Engine for virtual production, TYPO3 CMS and Vue.js for web/intranet builds, and Microsoft SharePoint/Azure integrations (notably the INKOMETA 2025-winning Implenia intranet). Go-to-market is enterprise field sales via direct C-level relationships and thought-leadership content (whitepapers, video podcast "Zukunftszeichen", GWA industry rankings). Reported revenue was €7.0M in FY2021, up from €4.7M in FY2020. The agency holds a minority stake in Hamburg-based platform/e-commerce agency Tudock GmbH (acquired March 2022) and has won multiple Cannes Corporate Media & TV Awards (Silver Dolphin 2022, Dolphin Trophy 2024).
Lingner firmographics
Firmographics- Name
- Lingner
- Legal name
- LINGNER CONSULTING NEW MEDIA GMBH
- Website
- https://lingner.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lingner is a founder-owned German B2B boutique communication agency serving industrial world-market leaders with integrated consulting, social/creator content, TYPO3-based web and intranet builds, and in-house virtual production through inverve studios.
- Ownership category
- akta.pro rank
Lingner industry classification
Industry- Product category
- B2B Marketing & Communication Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Lingner is headquartered
LocationHeadquarters
- HQ city
- Heilbronn
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Lingner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Kommunikationsberatung: Strategische Beratung für B2B-Unternehmen bei digitaler Kommunikation, Markenbildung, Social Media und Kampagnen
- Virtual Production & Content Creation: Produktion von Videos, Virtual Productions, digitalen Zwillingen, Livestreams und Bewegtbild für B2B-Kunden
- Webentwicklung & Plattformkonzeption: Entwicklung von Corporate Websites, Multi-Marken-Plattformen und Intranet-Lösungen auf TYPO3-Basis
- Masterclass & Workshops: Praxisorientierte Workshops wie die Creator-Masterclass (1.500€ pro Person) für B2B-Marketing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Creator-Masterclass mit Tobi's Tool Time |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Lingner product offering
Product offeringCore offering
Lingner is a German boutique B2B communication agency that conceives and executes digital corporate communications, social media and employer branding, virtual production (via inverve studios), corporate websites/intranets on TYPO3, and trade fair and livestream content for B2B world market leaders and industrial companies. Its offering combines strategic consulting with creative production, including proprietary AI-based visibility analysis for B2B brands and senior-level expert teams operating in a podular organizational model.
Differentiator
Problem solved
Functional benefit
Brands
- inverve studios: Production house for virtual productions, AR, VR, MR, and live events. Located at Hafenstraße 11-13, 74076 Heilbronn. Founded February 2022 as part of LINGNER.COM Future Network.
- LINGNER.WERK2
- LINGNER.LAB
Products and services
- inverve studios Virtual Production Wholly-owned production house offering virtual production services using Unreal Engine, LED-Wall, one of Germany's largest green screens (100m²) and AR/VR/MR technologies to create real-time digital brand experiences, virtual worlds, digital twins, livestreams and immersive content for B2B clients.
- AI B2B Ranking Tool Analytics dashboard that measures and ranks B2B brand visibility in large language models (ChatGPT, Gemini, Claude) and provides Share of Voice values, helping companies optimize their presence in AI-generated answers (LLMO/GEO).
- B2B Communication Consulting & Campaign Services
Quantifiable outcome
- Silver Dolphin, Cannes Corporate Media & TV Awards 2022 für Primeprint Virtual Production
- +3 more outcomes
Companies that use Lingner
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Lingner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Lingner partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
Lingner competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Largest independent agency group in Europe and Germany's biggest owner-managed agency network. Comparable as a German integrated marketing/creative services competitor with significantly larger scale across strategy, creative, digital, and media.
- Ketchum Germany: Global PR agency (part of Omnicom) with German operations. Comparable for B2B PR and corporate communications work but operates as part of a much larger network with broader geographic reach.
- Edelman Germany: Global communications firm with significant German operations and a strong B2B and technology practice. Comparable on corporate communications and B2B PR but as part of a global network with broader reach.
Direct peers
- Scholz & Friends: German creative agency group specializing in integrated communications for major B2C and B2B brands. Direct peer as another Germany-based creative agency competing for similar enterprise brand budgets.
- Jung von Matt: Leading independent creative agency network headquartered in Hamburg. Direct peer competing for German enterprise creative and brand communications mandates with a comparable owner-managed culture.
- Ressourcenmangel: Berlin-based digital agency with strong B2B and corporate communications focus. Direct peer offering comparable digital strategy, web platforms, and brand communications for enterprise clients.
- denkwerk: Cologne-based digital agency with expertise in web platforms, digital campaigns, and corporate communications. Direct peer serving similar German enterprise B2B clients with comparable digital/creative capabilities.
- Saint Elmo's: Munich/Berlin-based creative and digital agency with a strong B2B and industrial client portfolio. Direct peer competing for similar German Mittelstand and industrial enterprise communications work.
- Palmer Hargreaves: Specialist B2B technology marketing agency with German offices (formerly TechPR). Direct peer specializing in B2B communications for technology and industrial clients, competing for similar enterprise mandates.
- UDG United Digital Group: Hamburg-based digital agency group serving major German and international enterprise clients across strategy, creative, and technology. Comparable peer operating in the German digital/creative agency market with enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lingner social profiles
Digital presenceLingner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lingner leadership team
Management profileNumber of profiles
Profiles6 records
Lingner subsidiaries and ownership
Company hierarchySubsidiaries2 records
Lingner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lingner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lingner
What does Lingner do?
Lingner is a German boutique B2B communication agency that conceives and executes digital corporate communications, social media and employer branding, virtual production (via inverve studios), corporate websites/intranets on TYPO3, and trade fair and livestream content for B2B world market leaders and industrial companies. Its offering combines strategic consulting with creative production, including proprietary AI-based visibility analysis for B2B brands and senior-level expert teams operating in a podular organizational model.
Is Lingner a public or private company?
Lingner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lingner founded?
Lingner was founded in 1996. It employs 101 to 250 people.
Where is Lingner based?
Lingner is headquartered in Heilbronn, Germany, in the Europe region.
How does Lingner make money?
Four revenue lines are on record. B2B Kommunikationsberatung is the primary driver. The others are virtual Production & Content Creation, webentwicklung & Plattformkonzeption and masterclass & Workshops.
Who are Lingner's main competitors?
Broad incumbents on record are Serviceplan Group, Ketchum Germany and Edelman Germany. Direct peers are Scholz & Friends, Jung von Matt, Ressourcenmangel, denkwerk, Saint Elmo's, Palmer Hargreaves and UDG United Digital Group.
Does Lingner have an API?
No public API is recorded for Lingner.
What industry is Lingner in?
Lingner's product category is B2B Marketing & Communication Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 54182 and its SIC code is 7330.