ROOTS Catering
ROOTS Catering, part of Charlotte-based ROOTS Food Co (founded 2011), provides full-service catering, rental/linen coordination, and bartending for weddings, corporate events, and social gatherings in the Charlotte, NC market via a quote-based, inquiry-driven sales model.
- Company typePrivate
- Founded2011
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ROOTS Catering does
ROOTS Catering is the catering arm of ROOTS Food Co, a privately held Charlotte, North Carolina-based hospitality group founded in 2011. It provides full-service catering for weddings, corporate events, and social gatherings in the Charlotte market, spanning custom menu development, food preparation, on-site service, and delivery. The company also coordinates event equipment rentals and linens (including custom linens and bespoke display pieces) and delivers end-to-end bartending services that include custom cocktail creation, bar menu curation, permit acquisition, and custom bar setups.
The business operates as part of a multi-brand portfolio under ROOTS Food Co that includes ROOTS Catering, ROOTS Cafe (a dine-in cafe), BAR 54 (a bar and beverage brand), Ville Reine Bakery (bakery products sold at Roots Cafe), and the forthcoming Bluebird Cafe. ROOTS Catering is led by Owner and Executive Chef Craig Barbour and a management team of approximately 14 named professionals covering operations, sales (with separate wedding/social and corporate tracks), culinary development, bar and beverage, HR, and event production. The underlying operating model is service-led with no proprietary software platform; the technology surface consists of a Squarespace-hosted marketing website with contact/inquiry forms that route prospects to event specialists for custom quotes.
Commercially, ROOTS Catering runs a direct, sales-led go-to-market motion. Customers initiate engagement via website inquiry, are connected with event specialists, and receive custom proposals — pricing is not publicly disclosed and is quote-based. Revenue is generated per event across three professional-services streams: event catering, rental and linen coordination, and bartending services. The primary customer segment is weddings and social events, with corporate events as a secondary segment; the company operates exclusively in the Charlotte, NC / Southeast USA market with no public funding, no disclosed revenue, and no parent-company or external ownership indicated.
ROOTS Catering firmographics
Firmographics- Name
- ROOTS Catering
- Legal name
- ROOTS Food Co
- Website
- https://roots-catering.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROOTS Catering, part of Charlotte-based ROOTS Food Co (founded 2011), provides full-service catering, rental/linen coordination, and bartending for weddings, corporate events, and social gatherings in the Charlotte, NC market via a quote-based, inquiry-driven sales model.
- Ownership category
- akta.pro rank
ROOTS Catering industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320), Caterers (72232), Food Service Contractors (72231)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wedding & Social Event Catering (THAHAKAE)
- akta.pro secondary industries
- Corporate & Business Event Catering (THAHAKAA), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
Keywords
Where ROOTS Catering is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROOTS Catering business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Event Catering Services: Full-service catering for weddings, corporate events, and social gatherings. Revenue generated through custom menu development, food preparation, delivery, and on-site service for special events.
- Rental and Coordination Services: Coordination and management of event equipment rentals and linens, including custom linens, bespoke display pieces, and interactive displays.
- Bartending Services: Complete bartending services including custom cocktails, bar menu curation, permit acquisition, and custom bar set-ups for events.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ROOTS Catering product offering
Product offeringCore offering
ROOTS Catering delivers full-service catering for weddings, corporate events, and social gatherings in the Charlotte, NC area. Services span custom menu development, food preparation, delivery, and on-site service, complemented by complete bartending offerings (custom cocktails, bar menu curation, permit acquisition, and custom bar set-ups) and rental/linen coordination with established vendor partners. The company functions as a one-stop event hospitality provider within the ROOTS Food Co group.
Product overview
ROOTS FOOD CO is Charlotte's premier event and hospitality group established in 2011, operating a multi-brand portfolio consisting of ROOTS CATERING (full-service catering and event management), ROOTS CAFE (café dining), BAR 54 (bar service), VILLE REINE BAKERY (bakery products available at Roots Cafe), and the forthcoming BLUEBIRD CAFE. The company provides comprehensive event services including rental and linen coordination, venue partnership support, custom bartending and cocktail services, and vendor relationship management for weddings, corporate events, and social gatherings.
Differentiator
Problem solved
Functional benefit
Brands
- ROOTS CAFE: Restaurant and cafe located at 2315 Southend Drive Unit 109, Charlotte, NC 28203.
- BAR 54
- VILLE REINE BAKERY
- BLUEBIRD CAFE
Products and services
- ROOTS Catering Full-service catering for weddings, corporate events, and social gatherings, including rental coordination, venue partnership support, bartending services, and vendor management for customers in the Charlotte, NC market.
- ROOTS Cafe Cafe dining location at 2315 Southend Drive Unit 109, Charlotte, NC 28203, offering food and beverage service as part of the ROOTS Food Co portfolio.
- BAR 54 Bar and beverage service operated as part of the ROOTS Food Co hospitality group, located at 3410 St. Vardell Lane, Suite D, Charlotte, NC 28217.
- VILLE REINE Bakery Bakery brand offering pastry and baked goods products, available at ROOTS Cafe in Charlotte, NC.
Companies that use ROOTS Catering
Customer profileSegments2 records
Ideal customer profiles2 records
ROOTS Catering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROOTS Catering partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
ROOTS Catering competitors and assessment
Company assessmentBroad incumbents
- ezCater: National corporate catering marketplace connecting businesses with local caterers; comparable catering category but operates as a tech-enabled platform rather than a direct caterer like ROOTS.
- Heritage Food Service Group: Large-scale food service contractor operating across multiple verticals and geographies; comparable business model as a contract caterer though broader in scope than ROOTS' event-focused niche.
- ZeroCater: Tech-enabled corporate catering provider serving offices nationally; comparable in the corporate-event catering category but at broader scale and with different delivery model than ROOTS' full-service events.
Direct peers
- Behind the Scenes Catering: Charlotte-area full-service event caterer providing custom menus, bar service, and event coordination for weddings and corporate events — overlapping service model and target segment with ROOTS Catering.
- Best Impressions Caterers: Charlotte-based full-service caterer providing menu customization, bar service, and event execution for weddings and corporate functions — directly comparable competitor in the same metro.
- Something Classic Catering: Charlotte-area full-service caterer specializing in weddings, corporate, and social events with rental coordination and bar services — directly comparable service mix, customer segment, and Charlotte market to ROOTS Catering.
- Spice & Dice Events: Charlotte-based catering and event services company offering custom menus and event production; comparable in product category, customer profile, and metro footprint to ROOTS.
- La Te Da Events: Charlotte-area full-service event and catering company for weddings and private events; directly comparable in customer segment, product offering, and Charlotte market to ROOTS Catering.
- Mims Catering: Established Charlotte-based catering operation serving weddings, corporate events, and social gatherings; comparable in product offering, geography, and customer base to ROOTS Catering.
Regional players
- Catering by Design: Regional Southeast US full-service caterer serving weddings and corporate events; similar service offering to ROOTS but operates across a broader Southeast footprint rather than Charlotte-only.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ROOTS Catering financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROOTS Catering leadership team
Management profileNumber of profiles
Profiles14 records
ROOTS Catering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROOTS Catering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROOTS Catering
What does ROOTS Catering do?
ROOTS Catering delivers full-service catering for weddings, corporate events, and social gatherings in the Charlotte, NC area. Services span custom menu development, food preparation, delivery, and on-site service, complemented by complete bartending offerings (custom cocktails, bar menu curation, permit acquisition, and custom bar set-ups) and rental/linen coordination with established vendor partners. The company functions as a one-stop event hospitality provider within the ROOTS Food Co group.
Is ROOTS Catering a public or private company?
ROOTS Catering is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROOTS Catering founded?
ROOTS Catering was founded in 2011. It employs 1 to 10 people.
Where is ROOTS Catering based?
ROOTS Catering is headquartered in Charlotte, United States, in the North America region.
How does ROOTS Catering make money?
Three revenue lines are on record. Event Catering Services are the primary driver. The others are rental and Coordination Services and bartending Services.
Who are ROOTS Catering's main competitors?
Broad incumbents on record are ezCater, Heritage Food Service Group and ZeroCater. Direct peers are Behind the Scenes Catering, Best Impressions Caterers, Something Classic Catering, Spice & Dice Events, La Te Da Events and Mims Catering. Catering by Design is listed as a regional player.
Does ROOTS Catering have an API?
No public API is recorded for ROOTS Catering.
What industry is ROOTS Catering in?
ROOTS Catering's product category is Event Catering Services. Its primary akta.pro industry code is THAHAKAE, Wedding & Social Event Catering, with a secondary code of THAHAKAA, Corporate & Business Event Catering. Its NAICS code is 722320 and its SIC code is 5810.