Max Motors Dealerships

What Max Motors Dealerships does

Max Motors Dealerships is a privately held, multi-franchise automotive dealership group headquartered in Butler, Missouri, founded in 2006 by Mark Muller and Bob Jacaway. The company sells new vehicles across seven OEM franchises (Ford, Chrysler, Dodge, Jeep, Ram, Chevrolet, and GMC) through five physical dealership locations in four Missouri cities: Richmond, Butler, Clinton, and Nevada. As of the latest available data, Max Motors carries approximately 229 new vehicles and 201 pre-owned vehicles in stock across its network, supported by three commercial truck departments and two collision centers staffed by factory-trained technicians.

The company's core products and services span four revenue streams: new vehicle sales, pre-owned and certified pre-owned vehicle sales, service and parts (including genuine OEM parts), and finance and insurance. Differentiated offerings include the Max Transit home delivery service, which enables online vehicle purchase and doorstep delivery within a designated radius, and an integrated Kelley Blue Book (KBB) Instant Cash Offer tool that supports trade-in valuation and standalone vehicle sales. The business operates a direct-to-consumer go-to-market motion through physical showrooms, a website with full inventory browsing, online service scheduling, and digital credit applications, complemented by manufacturer OEM incentive programs and promotional specials.

Max Motors serves primarily general consumers across Missouri and the broader Midwest, with a secondary commercial fleet and truck buyer segment. Pricing is transaction-based with a $580 dealer admin fee and market-based MSRP adjustments; final pricing requires dealer contact. The company has been recognized as an Inc. 5000 America's Fastest-Growing Private Companies honoree and as a Champions of Business Award recipient from the Kansas City Business Journal. No public revenue, funding, or institutional ownership is disclosed; the business remains founder-owned and operationally active.

Name

Max Motors Dealerships

Legal name

Max Motors Dealerships

Website

https://maxmotors.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Max Motors Dealerships is a privately held multi-franchise auto dealership group operating 7 OEM franchises (Ford, Chrysler, Dodge, Jeep, Ram, Chevrolet, GMC) across 5 locations in Missouri, serving Midwest retail consumers and commercial truck buyers with new and used vehicle sales, service, parts, and finance.

Ownership category

akta.pro rank

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Ford, Chrysler, Dodge, Jeep, Ram, Chevrolet, and GMC vehicles through 7 franchises across 5 dealership locations.
2. Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles including vehicles under $20K and certified inventory.
3. Service and Parts: Service center and parts center operations including routine maintenance, repairs, and genuine OEM parts sales.
4. Finance and Insurance: Vehicle financing, credit applications, and trade-in value assessments through integrated KBB instant cash offer tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Max Motors Dealerships sells new vehicles from seven OEM franchises (Ford, Chrysler, Dodge, Jeep, Ram, Chevrolet, GMC) and pre-owned vehicles across five locations in Missouri. The dealership group also operates service centers, parts centers, two collision centers, three commercial truck departments, a finance center, KBB-powered trade-in valuation, and a proprietary Max Transit home-delivery service.

Product overview

Max Motors Dealerships operates as a multi-franchise automotive dealership group offering a unified sales and service platform across seven vehicle brands (Ford, Chrysler, Dodge, Jeep, Ram, Chevrolet, and GMC). The core offering consists of new and pre-owned vehicle sales, complemented by ancillary services including Max Transit (home delivery), service and collision centers, parts supply, and finance center. The business operates across 8 dealerships in 5 locations in Missouri, with 3 commercial truck departments and 2 collision centers supporting the vehicle sales operation.

Differentiator

Problem solved

Functional benefit

Brands

• Max Transit: A vehicle delivery service that allows customers to buy or lease vehicles online and have them delivered to their doorstep within designated delivery areas.

Products and services

• New Vehicle Sales

Quantifiable outcome

• 229 new vehicles and 201 pre-owned vehicles in stock across 5 locations
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Ford Motor CompanycoreOEM/ Whitelabel/ Licensing PartnerFranchise partnership for Ford vehicle sales, service, and parts. Includes Ford, Lincoln, and commercial truck franchises at multiple locations (Max Ford of Richmond, Max Ford of Butler, Max Ford of Nevada)
• Stellantis (Chrysler, Dodge, Jeep, Ram)coreOEM/ Whitelabel/ Licensing PartnerFranchise partnership for Chrysler, Dodge, Jeep, and Ram vehicle sales, service, and parts at multiple locations (Max CDJR of Butler, Max CDJR of Clinton, Max CDJR of Nevada)
• General Motors (Chevrolet, GMC)coreOEM/ Whitelabel/ Licensing PartnerFranchise partnership for Chevrolet and GMC vehicle sales, service, and parts at Nevada location (Max Chevrolet of Nevada, Max GMC of Nevada)

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Holman Automotive: Privately held, family-run multi-franchise dealer group operating across multiple U.S. states. Closely comparable to Max Motors as a private, multi-brand dealer consolidator with both retail and fleet/commercial exposure.
• Group 1 Automotive: Public multi-franchise dealer group operating across the U.S. and U.K., with franchised new vehicle sales, used vehicles, and F&I. Closely comparable multi-franchise franchise dealer model.
• Penske Automotive Group: Public multi-franchise dealer group with a luxury and premium-brand tilt and significant commercial truck exposure via Premier Truck Group. Relevant given Max Motors' commercial truck departments.
• Sonic Automotive: Public multi-franchise U.S. dealer group with new, used, and EchoPark used-vehicle stores. Comparable business model to Max Motors, with similar OEM franchise mix and franchise-and-dealership structure.
• Asbury Automotive Group: Public multi-franchise U.S. dealer group with new and used vehicle sales plus service and parts. Operates a similar multi-brand franchise model to Max Motors, providing a useful scaled benchmark.
• Ken Garff Automotive: Private, family-owned multi-franchise dealer group headquartered in the Mountain West. Comparable to Max Motors as a private multi-brand dealer consolidator with a similar regional rollup strategy.

Emerging players

• Carvana: Online used-vehicle retailer with home delivery and no-haggle pricing. Comparable as a digital-forward used-car competitor that pressures traditional dealers like Max Motors to invest in tools like Max Transit.
• CarMax: Largest U.S. used-vehicle retailer with a national store footprint and online platform. Comparable to Max Motors' pre-owned vehicle business and offers a benchmark for the used-car side of the operation.

Broad incumbents

• AutoNation: Largest U.S. public auto retailer, with new and used vehicle sales, service, and parts nationwide. Comparable in product/service mix as the broad incumbent against which regional dealer groups are benchmarked.
• Lithia Motors: Largest U.S. auto dealer consolidator, publicly traded, with an aggressive acquisition playbook. Relevant as the dominant M&A benchmark for any multi-franchise dealer rollup strategy of Max Motors' type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MaxMotorsDealer
• Facebookfacebook.com/MaxMotorsDealerships
• LinkedInlinkedin.com/company/max-motors-dealerships

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Motors Dealerships