Yireo
Yireo is a Dutch developer training company specializing in e-commerce platforms (Magento, Shopware) plus PHP, Laravel, Symfony, React, and Vue. It sells on-demand video courses, classroom bootcamps, in-house enterprise training, and the Loki Checkout Magento extension to mid-market agencies, enterprise teams, and individual developers.
- Company typePrivate
- Founded2005
- HeadquartersSoest, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Yireo does
Yireo is a privately held, bootstrapped Dutch developer training and education company founded in 2005 and headquartered in Baarn, The Netherlands. The company specializes in structured technical training for e-commerce platform developers, with core curriculum covering Magento 2, Shopware 6, Laravel, Symfony, React, and Vue. Its product portfolio consists of three pillars: (1) on-demand video courses totaling 141+ hours of content, sold individually (€85-€145) or via annual agency/university bulk subscriptions (€499-€1,299); (2) instructor-led classroom training including bootcamps (€1,795 per session, minimum 3 attendees), academies, masterclasses, and in-house enterprise sessions for groups of 5+ developers delivered on-site or remotely; and (3) software products, most notably the Loki Checkout Magento extension built on Tailwind CSS and Alpine.js with Hyvä, Luma, and Breeze compatibility, sold as perpetual licenses (€585 Standard, €945 Professional).
The company is led by founder Jisse Reitsma, a three-time Magento Master and maintainer of approximately 90 open source projects including 60+ Magento extensions, whose personal reputation underpins much of the brand. Yireo serves a horizontally segmented audience of individual developers, mid-market European e-commerce agencies, and enterprise in-house teams, distributing primarily through its own e-commerce storefront (shop.yireo.com), the Yireo website, GitHub, YouTube/Vimeo, and community events (MageTestFest, Reacticon, MageUnconference NL). The business operates without disclosed external funding at a small scale of 1-10 employees and has cumulatively trained more than 5,000 developers since inception.
Revenue is generated through a mix of subscription (course and bulk-access packages), professional services (classroom and in-house training), and one-time/perpetual software licensing (Loki Checkout). Strategic priorities reflected in recent activity include deepening the Hyvä ecosystem partnership, expanding into Shopware 6 curriculum through co-development with Shopware, and launching the Loki Checkout product line to diversify beyond pure training services into software monetization.
Yireo firmographics
Firmographics- Name
- Yireo
- Legal name
- Yireo
- Website
- https://yireo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yireo is a Dutch developer training company specializing in e-commerce platforms (Magento, Shopware) plus PHP, Laravel, Symfony, React, and Vue. It sells on-demand video courses, classroom bootcamps, in-house enterprise training, and the Loki Checkout Magento extension to mid-market agencies, enterprise teams, and individual developers.
- Ownership category
- akta.pro rank
Yireo industry classification
Industry- Product category
- Developer Training and E-commerce Extensions
- NAICS
- Computer Training (611420), Computer Training (61142), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
- akta.pro secondary industry
- Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)
Keywords
Where Yireo is headquartered
LocationHeadquarters
- HQ city
- Soest
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Yireo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- On-Demand Video Training: Individual and bulk video course subscriptions sold via shop.yireo.com. Pricing ranges from €145 for single courses to €1,299 for agency bulk access to all Magento training. Access period is typically 1 year.
- Classroom Training / Bootcamps: Instructor-led training sessions delivered on-site at Yireo office or online. Pricing at €1,795 per bootcamp (excluding VAT) with minimum 3 attendees.
- Loki Checkout Extensions: Sale of Magento checkout extensions: Loki Checkout Standard (€585), Professional (€945), and Standard to Professional upgrade (€360).
- Agency/University Access Packages: Bulk seat-based access packages allowing agencies or universities to assign training to multiple employees. Agency packages include helicopter view for management to track attendee progress.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Course (e.g., Shopware 6 Backend Development I) |
| Subscription | Annual | Agency Access to All Magento 2 On-Demand Training |
| Subscription | Annual | University Access to All Shopware 6 On-Demand Training |
| Other | Multi-year contract | Bootcamp (Live Training) |
| One time/ perpetual license | Pay-as-you-go | Loki Checkout Standard Extension |
| One time/ perpetual license | Pay-as-you-go | Loki Checkout Professional Extension |
| One time/ perpetual license | Pay-as-you-go | Loki Checkout Standard to Professional Upgrade |
| Subscription | Annual | Magento 2 GraphQL API Development On-Demand |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Yireo product offering
Product offeringCore offering
Yireo is a developer education company that delivers training programs and products for e-commerce platform developers. Its core offerings include on-demand video courses, classroom bootcamps and academies, in-house enterprise training, and the Loki Checkout Magento extension. Training content covers Magento 2, Shopware 6, Laravel, Symfony, React, and Vue, with courseware materials including student notes, assignments, and teacher support.
Product overview
Yireo is a developer education company offering training services and products for e-commerce platform developers. The core product portfolio consists of (1) Loki Checkout, a suite of Magento checkout extensions available in Standard (€585), Professional (€945), and upgrade tiers, built on Tailwind CSS and Alpine.js for Hyvä/Luma/Breeze compatibility; (2) On-Demand Video Courses providing 141+ hours of pre-recorded training on Magento 2, Shopware 6, Vue, React, Laravel, Symfony, JavaScript, PHP, Docker, and related technologies with courseware materials; and (3) Classroom Training programs including multi-week academies, intensive bootcamps, masterclasses, and workshops delivered on-site or remotely. Yireo also organizes developer events including hackathons and conferences. The company serves developers ranging from beginners to experts, with training formats tailored for agencies, in-house teams, and individuals.
Differentiator
Problem solved
Functional benefit
Brands
- Loki Checkout: A feature-rich checkout solution for Magento, built on Tailwind and Alpine, compatible with Hyvä, Luma, and Breeze
- MageTestFest
- Reacticon
- MageUnconference
Products and services
- On-Demand Video Courses Pre-recorded video training portfolio offering up to 141+ hours of developer training content covering Magento, Shopware, Vue, React, Laravel, Symfony, and related technologies. Includes student notes, assignments, and course completion tracking via the Yireo Courseware Portal.
- Classroom Bootcamps and Academies Instructor-led training delivered via academies (multi-week programs), bootcamps (intensive week-long sessions), masterclasses (focused days on specific topics), and workshops. Available on-site at Baarn office or remote, with courseware materials, lunch, and goodies included. Pricing €1,795 excluding VAT per bootcamp with 3-8 attendees.
- In-House Enterprise Training On-site training delivered at client company offices for groups of 5 or more developers, with custom topics tailored to enterprise clients. Economical for larger development teams and enables company-specific discussions.
- Loki Checkout Standard A Magento 2 checkout extension built on Tailwind CSS and Alpine.js, compatible with Hyvä, Luma, and Breeze themes. Provides a fast, feature-rich, and developer-friendly checkout experience. Priced at €585 for a one-time perpetual license.
- Loki Checkout Professional Premium tier of the Loki Checkout Magento extension with advanced features for customization and enterprise checkout requirements. Priced at €945 for a one-time perpetual license.
- Loki Checkout Standard to Professional Upgrade Upgrade license converting Loki Checkout Standard to Professional tier, adding advanced checkout capabilities. Priced at €360 one-time.
- Developer Hackathons Unrestricted coding events allowing developers to experiment and learn through hands-on practice without deadlines or pressure, organized by Yireo as part of its developer community engagement.
Quantifiable outcome
- 5000+ developers trained since 2005
- +2 more outcomes
Companies that use Yireo
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Yireo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yireo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopwarecoreYireo has developed official training curriculum in collaboration with Shopware, including video series totaling 24 hours to help Magento developers onboard to Shopware. Also worked with Rico Neitzel on official Shopware training curriculum.
- HyväcoreYireo's Loki Checkout and training content are specifically designed to work with Hyvä themes for Magento 2. Multiple courses focus on Hyvä theme development, checkout customization, and Magewire integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Yireo competitors and assessment
Company assessmentBroad incumbents
- Adobe (Magento Commerce): Owner of Magento/Adobe Commerce and operator of official Magento training and certification programs — sets platform direction and competes for enterprise training dollars.
- Udemy Business: Enterprise learning platform with marketplace content covering web development, PHP, React, and e-commerce — competes for the same corporate upskilling budget as Yireo's agency and university packages.
- Pluralsight: Large-scale enterprise technology training platform with broad coverage including web development, cloud, and software engineering — competes for the same enterprise training budgets that Yireo targets with agency and university packages.
- Shopware: Headless commerce platform vendor that has co-developed official training curriculum with Yireo — a key partner but also a potential competitor in delivering Shopware training directly.
Emerging players
- Hyvä: Magento theme/checkout vendor whose technology Yireo's Loki Checkout and training are built around — a close partner that could expand into competing training offerings.
- Mage-OS: Open-source Magento community organization (Jisse Reitsma sits on the Mage-OS Nederland board) that may develop competing community-driven training and extensions in the Magento ecosystem.
Direct peers
- Frontend Masters: Subscription-based expert-led video training platform for web developers covering React, Vue, JavaScript, and backend technologies — directly comparable to Yireo's on-demand video training model and target audience of professional developers.
- SymfonyCasts: Video tutorial subscription service focused on Symfony, PHP, and related web frameworks with a similar deep-expert-led model — directly comparable to Yireo's Laravel/Symfony/PHP training portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yireo social profiles
Digital presenceYireo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yireo leadership team
Management profileNumber of profiles
Profiles1 record
Yireo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yireo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yireo
What does Yireo do?
Yireo is a developer education company that delivers training programs and products for e-commerce platform developers. Its core offerings include on-demand video courses, classroom bootcamps and academies, in-house enterprise training, and the Loki Checkout Magento extension. Training content covers Magento 2, Shopware 6, Laravel, Symfony, React, and Vue, with courseware materials including student notes, assignments, and teacher support.
Is Yireo a public or private company?
Yireo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yireo founded?
Yireo was founded in 2005. It employs 1 to 10 people.
Where is Yireo based?
Yireo is headquartered in Soest, Netherlands, in the Europe region.
How does Yireo make money?
Four revenue lines are on record. On-Demand Video Training is the primary driver. The others are classroom Training / Bootcamps, loki Checkout Extensions and agency/University Access Packages.
Who are Yireo's main competitors?
Broad incumbents on record are Adobe (Magento Commerce), Udemy Business, Pluralsight and Shopware. Emerging players are Hyvä and Mage-OS. Direct peers are Frontend Masters and SymfonyCasts.
Does Yireo have an API?
No public API is recorded for Yireo.
What industry is Yireo in?
Yireo's product category is Developer Training and E-commerce Extensions. Its primary akta.pro industry code is BPAEANAI, Software Engineering & Application Development Training (Languages, Frameworks, Testing), with a secondary code of EDABAFAJ, Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday). Its NAICS code is 611420 and its SIC code is 8200.