World Fit

What World Fit does

World Fit is a Tokyo-based, private multi-brand wellness company that operates and franchises five consumer brands across fitness, athleisure apparel, and healthcare under a unified "Well-being" platform. Its portfolio includes BEYOND (a personal training gym chain with approximately 170 stores nationwide), CRONOS (an athleisure apparel brand with approximately 170 retail stores and an e-commerce site with about 12,000 members, positioned as a Japanese athleisure pioneer), Pilates KASANE (a small-group machine pilates studio brand launched in November 2024 and already exceeding 100 franchise stores), b-monster (a dark-room boxing fitness studio concept with 8 locations, acquired in February 2024), and BeEARTH (a plant-based supplements and healthcare products brand launched in July 2025 with a Jiyugaoka, Tokyo flagship). The company employs 475 people as of December 2025, with a 58% female / 42% male split, and reports FY2025 revenue of 5.8 billion JPY (approximately $36-38M USD).

The company does not operate a proprietary technology platform. Its digital and operational infrastructure is built on third-party SaaS: Shopify for e-commerce, PAY.JP for payment processing, and hacomono for member management, reservations, and usage tracking across fitness studios. Marketing is executed through a mix of owned social (YouTube, Instagram), paid acquisition (Google Ads, Meta Ads, Yahoo Japan Ads), PR/earned media, and community events such as WORLD FIT RUN. The portfolio's product surface spans in-person fitness services (personal training, group pilates, dark-room boxing), physical retail and online athleisure (including a CRONOS BLACK golf line), and healthcare products (hemp seed supplements, spirulina-based supplements) — connected conceptually under the company's "Comprehensive Franchiser Strategy" (総合フランチャイザー戦略) and explicit vision of becoming the world's No. 1 Well-being Company.

World Fit's business model is a hybrid direct-to-consumer plus franchise system. The franchisor arm (BEYOND, KASANE, b-monster) generates revenue from franchise fees, ongoing royalties, and support services, and counts 50+ franchise partner companies for KASANE alone. Directly operated revenue streams include BEYOND gym membership and personal training fees, CRONOS retail and e-commerce apparel sales (price range ¥2,420 to ¥18,700), and BeEARTH product sales (with 2,000 units sold in the first pre-launch month). The company was founded in 2017 (predecessor Youfirst in 2015), is led by CEO Daiki Takashiro, COO Kunihiko Higashi, and CFO Hiroshi Fukuoka, and has raised over 20 billion JPY cumulatively as of January 2026. The company is certified to ISO/IEC 27001:2022 for information security management and was recognized as a Health Management Excellence Corporation 2026 by Japan's METI.

Name

World Fit

Legal name

株式会社ワールドフィット

Website

https://world-fit.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Short description

World Fit is a Tokyo-based private multi-brand wellness company operating five consumer brands (BEYOND personal training gyms, CRONOS athleisure apparel, Pilates KASANE studios, b-monster dark boxing, BeEARTH supplements) through a combined direct-retail and franchise model, serving individual consumers and franchise entrepreneurs across Japan.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Personal training services
• Athleisure apparel
• Fitness franchise
• Pilates studio
• Boxing fitness

Headquarters

HQ city

Minami

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees and FC Support: World Fit generates revenue by recruiting and supporting franchise owners for its multiple brands (BEYOND, Pilates KASANE, b-monster, CRONOS). The company provides training, operations support, and marketing resources to franchise partners in exchange for franchise fees and ongoing royalties. This is the core of the company's 'Comprehensive Franchiser Strategy' (総合フランチャイザー戦略).
2. Retail Sales (CRONOS): CRONOS brand generates revenue through direct retail sales of athleisure apparel products both online (EC site with ~12,000 members) and through physical retail stores including flagship locations in Omotesando and GINZA SIX.
3. Gym Membership and Training Services: Direct-operated BEYOND personal gym and other fitness studios generate revenue through membership fees and personal training session fees.
4. Healthcare Products (BeEARTH): BeEARTH healthcare brand sells plant-based, additive-free supplements and health products through EC and physical retail stores, including a flagship store in Jiyugaoka.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

World Fit is a multi-brand wellness company that operates a portfolio of fitness, apparel, and healthcare businesses under a Comprehensive Franchiser (総合フランチャイザー) strategy. Its offerings include BEYOND personal training gyms, b-monster dark boxing fitness studios, Pilates KASANE pilates studios, CRONOS athleisure apparel (retail and e-commerce), and BeEARTH plant-based healthcare products. The company drives growth primarily through franchise expansion while also operating flagship retail and studio locations directly.

Product overview

World Fit operates as a multi-brand wellness company with five distinct business lines under its 'Well-being' platform. The company functions as a unified platform with multiple service offerings: BEYOND Life Style Gym (personal training), b-monster (dark boxing fitness), Pilates KASANE (machine pilates), CRONOS (athleisure apparel e-commerce and retail), and BeEARTH (plant-based healthcare products). Brands are managed through both direct operations and franchise models, with centralized operations, branding, and member management across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• BEYOND: パーソナルジム。持続可能な健康習慣を実現する、全国約170店舗以上展開のパーソナルトレーニングジム。
• CRONOS
• KASANE
• b-monster
• BeEARTH

Products and services

• BEYOND Life Style Gym Personal training gym focused on sustainable health habits rather than quick weight loss. Provides knowledge and habits for lifelong fitness through professional trainers who have passed rigorous testing, including body competition winners. Operates approximately 170 stores nationwide with both direct-operated and franchise locations.
• CRONOS Athleisure apparel brand combining design and functionality for town-to-active use. Japan's athleisure apparel pioneer with approximately 170 stores nationwide. Includes MENS, WOMENS lines and CRONOS BLACK golf line. EC site has approximately 12,000 members, with flagship stores in Omotesando and GINZA SIX.
• Pilates KASANE Small-group machine pilates studio with Japanese-inspired calm atmosphere. Offers machine group lessons, personal lessons, mat lessons, and online lessons. Franchise base surpassed 100 stores, with a target of 100 stores by 2026.
• b-monster
• BeEARTH

Quantifiable outcome

• Achieved 20 billion+ yen cumulative fundraising
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Shopify Inc.coreTechnology or IntegrationShopify provides e-commerce platform infrastructure for CRONOS online store and BeEARTH EC site, enabling website operation, product sales, and payment processing for direct-to-consumer sales.
• PAY株式会社coreTechnology or IntegrationPAY.JP provides payment processing infrastructure for transaction handling across World Fit's retail and service operations.
• 株式会社hacomonocoreTechnology or Integrationhacomono provides member management and reservation system for fitness studio operations, enabling member information management, usage history tracking, and service provision.
• Google LLCminorOthersGoogle Analytics for website traffic analysis and Google Ads for paid advertising and conversion tracking across World Fit brands.
• Meta Platforms, Inc.minorOthersMeta advertising (Facebook Ads, Instagram Ads) for customer acquisition and retargeting across fitness and apparel brands.
• LINEヤフー株式会社minorOthersYahoo Ads for digital advertising and browsing history-based targeting.

Scale indicators13 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Gold's Gym: Gold's Gym is the most globally recognized fitness club franchisor and a benchmark for BEYOND's personal training gym franchise thesis. It operates with an extensive franchise network and competing certification programs, while serving a broader mass-market consumer than World Fit's premium brands.
• Lululemon: Lululemon is the global athleisure leader and the benchmark for CRONOS's premium positioning as 'Japan's athleisure pioneer.' Both compete for design-conscious consumers seeking premium athletic-to-town wear, though Lululemon is far larger and global.
• Nike (Activewear Division): Nike's athleisure and activewear product lines (e.g., Nike Training, Tech Fleece) compete with CRONOS in Japan for the same fashion-and-function consumer. As a global incumbent with vastly larger scale, Nike represents the major-brand competitive backdrop for CRONOS's brand-building strategy.
• Konami Sports Club: Konami Sports Club is one of Japan's largest fitness club chains and a direct competitor across the company's BEYOND, KASANE, and b-monster brands. As a broader incumbent with full-service fitness facilities, it represents the established mid-market alternative World Fit's premium fitness brands compete against.

Direct peers

• ANYTIME FITNESS: ANYTIME FITNESS is the world's largest 24/7 fitness franchise, with a franchisor-led expansion model closely analogous to BEYOND's. Both businesses derive the bulk of revenue from franchise fees and royalties rather than direct-operated gym income, and compete for the same franchise entrepreneur pool.
• Rumble Boxing: Rumble Boxing is the leading US dark-boxing fitness boutique chain, combining music, lighting, and boxing workouts. b-monster pioneered the dark-boxing format that Rumble later popularized, making them direct format competitors despite operating in different geographies.
• Club Pilates: Club Pilates is the largest pilates studio franchise in the United States, expanding internationally through franchising. Pilates KASANE's machine-based small-group format and 100-store target position it as the closest direct competitor in the pilates franchising category globally.
• Pilates Plus: Pilates Plus is a machine-based reformer pilates boutique chain in the US using small-group classes. Pilates KASANE operates an equivalent machine-pilates format at scale, making Pilates Plus the most format-comparable peer for the KASANE brand.
• Fast Fitness Japan (FASTGYM24): Fast Fitness Japan operates a low-cost 24-hour fitness franchise in Japan, the closest direct franchise competitor to BEYOND in the domestic market. Both use franchising to scale nationwide footprints of small-format training studios.
• RIZAP Group: RIZAP Group operates Japan's leading personal training gyms (RIZAP) plus adjacent wellness brands through M&A, with a comparable franchise and direct-store hybrid model. BEYOND directly competes with RIZAP in the premium personal training category; RIZAP's multi-brand holding approach mirrors World Fit's 'Comprehensive Franchiser Strategy.'

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCvyxb7dvOnchFnH9-dMrAAw
• Instagraminstagram.com/worldfit__official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Fit