Singing Hills Golf Course

What Singing Hills Golf Course does

Singing Hills Golf Course Ltd operates a 27-hole parkland golf complex at Muddleswood Road, Albourne, West Sussex, under the South Downs. The Richard Hird-designed facility comprises three nine-hole loops (Lake, River, Valley), a 14-bay covered and floodlit Top Tracer driving range, and a clubhouse with restaurant, bar, and event spaces. The venue is open to the general public for green-fee play, society bookings, dining, weddings, and conferences, while also maintaining a tiered annual membership (Full Adult £1,450 down to Social £85). PGA professionals Marcus Groombridge and Bradley Feihn deliver lessons and free custom fitting using Foresight GC2-HMT and GCQuad launch monitors, the latter cited as unique in the local area and endorsed by Butch Harmon Schools of Golf.

The business runs on the intelligentgolf v10.1.2 SaaS platform for the website, tee-time booking, and membership management. Revenue is generated across nine streams: green fees (£22-£65 depending on holes, day, and time), annual memberships, restaurant and bar (open to the public from 7:30am with a Sunday Carvery), driving range tokens (£6/50 balls), PGA lessons and packages (£35-£480), equipment hire, wedding and private event hire (£250-£700 venue fee plus £17.50-£39 per head catering), pro shop sales, and seasonal Sunday Wurlitzer organ concerts (£14/ticket, October-March). Go-to-market is direct-to-consumer via the intelligentgolf site, Facebook, Golf Empire listings, and links from England Golf, Sussex County Golf, and R&A; society and wedding sales are handled by a dedicated Events Coordinator (Dawn Mitchell).

Singing Hills is part of the same proprietary group as East Sussex National, with reciprocal playing rights for full adult members, alongside a separate reciprocal arrangement with Bletchingly Golf Club. No venture, private equity, or institutional investment is evidenced; the company is a privately held UK Ltd with no disclosed revenue figures.

Name

Singing Hills Golf Course

Legal name

Singing Hills Golf Course Ltd

Website

https://singinghillsgolfcourse.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Singing Hills Golf Course Ltd operates a 27-hole public-access golf complex near Albourne, West Sussex, offering green fees, memberships, a Top Tracer driving range, restaurant and bar, weddings, society packages, and PGA coaching to visitors, members, corporate groups, and the local community.

Ownership category

akta.pro rank

Product category

Golf Course & Recreational Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf course services
• Driving range facilities
• Golf membership packages
• Wedding venue hire
• Golf society packages

Headquarters

HQ city

England

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Green Fees: Visitors pay green fees based on number of holes (9 or 18) and time of play (weekday/weekend, peak/off-peak). Rates range from £22-65 depending on player count and timing.
2. Membership Subscriptions: Annual membership tiers ranging from £85 (Social) to £1,450 (Full Adult), with intermediate categories for different ages. Subscription period runs April to March.
3. Restaurant and Bar: Restaurant open to general public from 7:30am, serving breakfast, lunch, afternoon teas, and famous Sunday Carvery. Bar serves cask ales and local brewery offerings.
4. Driving Range Tokens: Range balls sold via tokens: £6 for 50 balls, £11 for 100 balls. Discounted rate for members at £4 for 50 balls. Vend cards available for bulk purchase.
5. Golf Lessons and Coaching: PGA Professional lessons ranging from £35 (30 mins) to £60 (60 mins), with discounted lesson packages (Bronze £165, Silver £300, Gold £480).
6. Equipment Hire: Trolleys (£4), electric trolleys (£10), buggies (9 holes £15, 18 holes £30), and hire clubs (£8) available for rent.
7. Wedding and Event Hosting: Wedding venue hire from £500-700 depending on season. Catering £17.50-£39 per person. Functions and conferences with venue hire fees of £250-300 for exclusive use.
8. Pro Shop Sales: Golf equipment, clothing, shoes, and accessories sold through the golf shop including Under Armour and Cobra products.
9. Wurlitzer Organ Concerts: Sunday afternoon concerts from October to March featuring theatre pipe organs. Tickets priced at £14 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Singing Hills Golf Centre operates a 27-hole parkland golf course (three 9-hole loops: The Lake, The River, The Valley) complemented by a 14-bay floodlit Top Tracer driving range, on-site pro shop with custom fitting, restaurant and bar, and event hosting for weddings, functions, and corporate groups. It sells green fee access, annual memberships, PGA professional lessons, society golf packages, equipment hire, and merchandise.

Product overview

Singing Hills Golf Centre operates as a golf resort offering a bundled portfolio of recreational and hospitality services. The core offering is a 27-hole golf course (The Lake, The River, The Valley) playable in various 9, 18, or 27-hole combinations, complemented by a 14-bay Top Tracer driving range, pro shop with custom fitting (GCQuad), and golf instruction by PGA professionals. The venue also provides hospitality services including a restaurant (open to public from 7:30am with Sunday Carvery), bar, wedding and private event hire, society golf packages, and seasonal Wurlitzer organ concerts. Membership programmes range from Full Adult (£1,450/year) through to Social and Academy tiers. Tee time booking and membership management are handled through the intelligentgolf platform. The offering is structured as a single venue with multiple revenue streams rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Golf Course (Lake, River, Valley) A 27-hole parkland golf course in three nine-hole loops (The Lake, The River, The Valley) allowing golfers to play 9, 18, or 27-hole combinations. Open to the general public and members.
• Top Tracer Driving Range A 14-bay covered and floodlit driving range with Top Tracer technology open to the public, with token-based pricing and member discounts.
• Golf Shop / Pro Shop

Quantifiable outcome

• 87 members in the Huntsmen Senior Section founded in 1993
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core, minor and flagship.

• East Sussex NationalcoreStrategic or Co-development PartnerEast Sussex National is in the same proprietary club group as Singing Hills Golf Course, providing reciprocal rights for full adult members subject to availability. Reciprocal rights are offered to members who join by 1st April 2026, with others gaining access from 1st April 2027.
• Bletchingly G.C.minorStrategic or Co-development PartnerReciprocal golf rights agreement with Bletchingly Golf Club available to Singing Hills full adult members subject to availability.
• Butch Harmon Schools of GolfflagshipTechnology or IntegrationSinging Hills uses the same GC2-HMT launch monitor technology as the Butch Harmon Schools of Golf. Butch Harmon is quoted stating the GC2 is the best launch monitor they've ever used. Singing Hills is the only club in the local area with this technology.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• The Wisley Golf Club: Premium Surrey-based golf club with full hospitality and event services; broader portfolio than Singing Hills but comparable offering for high-spend society, corporate and wedding segments in adjacent South East geography.
• The Belfry Hotel & Resort: Large-scale UK golf resort offering golf, hotel, F&B, weddings and conference facilities — overlapping portfolio with Singing Hills but at much larger scale and with national/international draw.

Direct peers

• Bletchingly Golf Club: Surrey-based members' golf club with reciprocal rights agreement for Singing Hills Full Adult members; comparable regional UK golf club operation with similar member-tier model.
• Horsham Golf Club: West Sussex-based members' golf club in close proximity to Singing Hills, competing for the same local golfer demographic with a similar membership/event/society business model.
• Cottesmore Golf & Country Club: West Sussex-based regional golf and country club offering similar integrated golf, accommodation, F&B, weddings and society-day proposition in the same catchment area as Singing Hills.
• Ifield Golf Club: West Sussex club where Singing Hills PGA Professional Marcus Groombridge previously competed; comparable regional UK golf club competing for the same Crawley-area member and society base.
• East Sussex National: Sister-property UK golf, hotel and country club owned within the same proprietary group as Singing Hills, offering reciprocal playing rights to Full Adult members — directly comparable operating model, customer overlap, and bundled F&B/events proposition.

Emerging players

• Topgolf: Global technology-enabled driving range/entertainment venue concept; only partial overlap with Singing Hills' Top Tracer range but represents an emerging category competitor for range and casual F&B spend.

Others

• BRS Golf: UK golf booking and management software provider used by many UK clubs; adjacent ecosystem player to intelligentgolf (Singing Hills' current platform), with potential substitute/partner relationship for tee-time, membership and society operations.
• American Golf: Largest UK golf retailer operating pro shops and custom-fitting studios; competes with Singing Hills' pro shop and custom-fit service revenue lines on equipment and apparel retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Singing-Hills-Golf-Course-1396491080624623
• LinkedInlinkedin.com/company/singing-hills-golf-course-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singing Hills Golf Course