What Natura Nuova does

Natura Nuova (legal entity: Futura S.p.A.) is an Italian organic food manufacturer founded in 1994 by Gabriele Longanesi in Bagnacavallo, Emilia-Romagna. The company transforms fresh fruit and plant-based ingredients into ready-to-eat products using proprietary cold extraction technology (Estrazione a freddo) designed to preserve nutritional properties and taste without altering natural composition, combined with UHT processing for extended shelf life. Its multi-brand portfolio includes Frullà (fruit purees in doypack and aluminum tray formats), Prunolax (functional plum puree for digestive health), Compagnia Italiana (tofu, seitan, tempeh), Opera (pear purees with Consorzio Opera's 1,000+ Italian growers), Almaverde Bio (consortium organic brand), Bevi (plant-based rice, soy, and oat beverages), and a broad baby food range (Omogeneizzati). Products emphasize organic certification, no added sugars or preservatives, and 100% Italian non-GMO soy sourcing.

The company operates four production plants in the Ravenna area with 150+ employees and distributes through retail grocery, direct-to-consumer e-commerce (shop.natura-nuova.com), B2B food service for schools, hospitals, and corporate cafeterias, and international export channels established in Scandinavian countries since 2023. GTM combines event-driven trade show participation (Fruit Attraction, SIAL Paris, BIOFACH, TuttoFood, PLMA), direct-to-consumer online sales with subscription incentives, sales-led institutional food service contracts, and content marketing through an active blog and newsletter. Customer segments include health-conscious consumers, baby food parents, plant-based/vegan consumers, functional food consumers, and institutional food service buyers. First-tier revenue drivers are consumer packaged food sales across multiple product categories; pricing is unit-based with bulk discounts, free shipping thresholds (€39.90), and newsletter subscription incentives (10% discount).

Name

Natura Nuova

Legal name

Futura S.p.A.

Website

https://natura-nuova.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Natura Nuova (Futura S.p.A.) is an Italian organic food manufacturer founded in 1994 that produces fruit purees, baby food, plant-based beverages, and functional foods under brands like Frullà, Prunolax, and Compagnia Italiana, serving retail consumers, institutional food service, and international export markets through proprietary cold extraction technology.

Ownership category

akta.pro rank

Product category

Organic Fruit and Plant-Based Food Manufacturing

NAICS

Dried and Dehydrated Food Manufacturing (311423), Food Manufacturing (311), Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Other Snack Food Manufacturing (311919), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000), Cookies & Crackers (2052)

akta.pro primary industry

Baby Food & Infant Fruit/Vegetable Products (Purees, Pouches) (AFAKAFAJ)

akta.pro secondary industries

Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE), Fruit Snacks & Dried Fruit (CRADABAJ), Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ)

Keywords

• Organic food manufacturing
• Fruit purees
• Plant-based beverages
• Baby food products
• Cold extraction processing

Headquarters

HQ city

Bagnacavallo

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fruit Puree Products (Frullà): Sales of ready-to-eat fruit purees and pulps in doypack and aluminum tray formats, including single-variety and blended fruit options for consumers and food service.
2. Baby Food (Omogeneizzati): Sales of organic baby food purees in aluminum trays for infants, including single and blended fruit varieties, positioned as healthy snacks for young children.
3. Plant-Based Products: Sales of tofu, seitan, tempeh, and plant-based beverages (BeviRiso, BeviSoia, BeviAvena) through the Compagnia Italiana brand, targeting vegetarians, vegans, and health-conscious consumers.
4. Functional Products (Prunolax): Sales of functional plum puree products positioned for digestive health benefits, including both tray and doypack formats.
5. E-commerce Direct Sales: Direct-to-consumer online sales through own e-commerce platform with B2C pricing and bulk purchase options, including telephone ordering service.
6. Food Service / Institutional: B2B sales to schools, hospitals, corporate cafeterias, and collective catering services through the Frullà brand for institutional feeding programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Natura Nuova manufactures and sells a multi-brand portfolio of organic food products, principally cold-extracted fruit purees (Frullà brand in doypack and aluminum tray formats), functional plum-based products for digestive health (Prunolax), plant-based beverages (Bevi Riso, Bevi Soia, Bevi Avena), baby food purees and homogenized infant products, organic snacks (rice cakes, corn cakes, crackers, rice-chocolate), desserts (rice-cacao, rice-vanilla), jams, and a Compagnia Italiana plant-based range (tofu, seitan, tempeh) including a low-FODMAP mini-burger. Products are sold through supermarkets, health-food retail, the company's own e-commerce shop, food-service/collective catering channels, and international distributors.

Product overview

Natura Nuova is an Italian organic food company founded in 1994, operating as a multi-brand portfolio of plant-based and fruit-based products. The core offering centers on Frullà (blended fruit purees in doypack and tray formats) and Prunolax (functional plum-based products for digestive wellness), supplemented by a diverse range of plant-based beverages (Bevi Riso, Bevi Soia, Bevi Avena), snacks (rice cakes, corn cakes, crackers), desserts (rice puddings), jams, and baby food purees. The company also owns/partner-brands including Compagnia Italiana (tofu, seitan, tempeh), Opera (pear purees with Consorzio Opera), and Almaverde Bio (consortium organic brand). Products emphasize cold extraction processing, organic ingredients, no added sugars, and sustainable packaging, distributed through foodservice, retail, and direct-to-consumer e-commerce channels.

Differentiator

Problem solved

Functional benefit

Brands

• Frullà: Leading brand in the fruit puree segment, offering cold-extracted fruit pulp in doypack format. Available in various flavors including apple, pear, peach, apple-banana, apple-plum, and apple-apricot.
• Prunolax
• Opera
• Almaverde Bio
• Compagnia Italiana
• Bevi

Products and services

• Frullà (fruit purees) Leading brand of cold-extracted blended fruit purees in resealable doypack and recyclable aluminum tray formats, made with fresh fruit without added sugars or preservatives. Includes single-variety and blended flavors (apple, pear, peach, apple-banana, apple-plum, apple-apricot, apple-pear). Available to consumers via retail and the Natura Nuova e-commerce shop, and to food-service operators via the collective catering channel.
• Prunolax (functional plum puree) Functional plum-based fruit puree positioned for digestive health, with 100% plums plus dietary fiber and no added sugars or preservatives. Available in both recyclable aluminum tray and resealable doypack formats. Targeted at consumers seeking natural digestive wellness support.
• Bevi Riso (rice beverage) Organic rice beverage made from 100% Italian whole rice (17%), cold-pressed sunflower oil, with no added sugars. Suitable for lactose-intolerant consumers and as a milk substitute.
• Bevi Soia (soy beverage) Organic soy beverage with high vegetable protein content and no cholesterol, made with innovative whole soybean processing technique. Targets lactose-intolerant and plant-based consumers.
• Bevi Avena (oat beverage) Organic oat-based plant beverage, lactose-free, source of fiber, suitable as a milk substitute or in smoothies.
• Compagnia Italiana (tofu, seitan, tempeh) Italian specialists in tofu, seitan, and tempeh, producing plant-based foods from selected local organic raw ingredients using artisanal processes. Targets vegetarians, vegans, and flexitarians seeking plant-based protein alternatives.
• Opera (Abate pear puree) 100% Abate pear fruit puree without added sugars or preservatives, in practical resealable doypack. Created through partnership with Consorzio Opera representing over 1,000 Italian pear growers.
• Almaverde Bio First organic brand in Italy consortium, offering 100% organic fruit purees, baby food, and plant-based gastronomy products.
• Gallette di Riso (wholemeal rice cakes) Organic wholemeal rice cakes (64% whole grain rice), puffed in high-pressure ovens, crispy and light, naturally gluten-free. Available as a 30-unit bulk pack.
• Gallette di Mais (corn cakes) Organic corn cakes (99%) with corn oil and sea salt, golden, light and crispy, naturally gluten-free.
• Crackers di Riso e Mais (rice and corn crackers) Organic gluten-free crackers made with rice flour (50%) and corn flour (49%), with sea salt.
• Gallette di Riso al Cioccolato (puffed rice cakes with chocolate) Four organic puffed rice cakes covered with milk chocolate (60%), made with whole grain rice and organic ingredients.
• Bio Dessert di Riso al Cacao (rice-cacao dessert) Organic rice and cocoa dessert, milk-free, gluten-free, 100% plant-based, made with rice (10%) and low-fat cocoa (2%).
• Bio Dessert di Riso alla Vaniglia (vanilla-rice dessert) Organic vanilla rice dessert, lactose and gluten-free, made with organic ingredients, UHT processed for long shelf life.
• Confettura Extra Arancia (orange jam) Organic orange jam made with selected fruit (20%), cane sugar, and pectin, with antioxidant properties preserved.
• Confettura Extra Fragola (strawberry jam) Organic strawberry jam with fresh selected fruit (45%), cane sugar, and pectin.
• Confettura Extra Pesca (peach jam) Organic peach jam with fresh selected fruit (45%), cane sugar, and pectin.
• Confettura Extra Albicocca (apricot jam) Organic apricot jam with fresh selected fruit (45%), cane sugar, and pectin.
• Omogeneizzato di Mela (apple baby food) Organic apple baby food puree, no added sugars or preservatives, enriched with vitamin C. Available as a 12-unit pack at €15.60 (€1.30/unit).
• Le Polpine Mela-Banana (baby food) Organic apple and banana baby food puree (75% apple, 25% banana), no added sugars or preservatives, in recyclable aluminum tray.
• Omogeneizzato 4 Frutti (4 fruits baby food) Organic 4-fruits baby food puree (apple 50%, pear 20%, apricot 15%, banana 15%), no added sugars, enriched with vitamin C.
• Mediterranean style Mini Burger | Alifree FODMAP Vegan and vegetarian pre-cooked meal based on tofu (55%) combined with vegetables, enriched with turmeric, low FODMAP certified.

Quantifiable outcome

• Life Cycle Assessment (LCA) analyses initiated for environmental impact measurement
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Consorzio OperacoreStrategic or Co-development Partner · 1 May 2024Technology and expertise partnership combining Natura Nuova's processing capabilities with Consorzio Opera's network of over 1000 Italian pear growers, creating the first 100% Abate Pear smoothie in doypack format.
• Frullà Mela Pink Lady®coreStrategic or Co-development PartnerProduct development collaboration with Pink Lady® apple brand to create exclusive Frullà Mela Pink Lady® fruit puree featuring premium apple variety.
• Frullà Pera dell'Emilia-Romagna IGPcoreStrategic or Co-development PartnerPartnership with Pera dell'Emilia-Romagna IGP (Protected Geographical Indication) for Frullà Pera product, supporting local fruit producers and guaranteeing origin.
• ICE - Agenzia ICEminorGTM or Marketing PartnerItalian Trade Agency partnership for PLMA Amsterdam exhibition, participating within ICE collective pavilion (Hall 1, Stand F72) to promote Italian food products internationally.
• Research Institutions and UniversitiesminorStrategic or Co-development PartnerCollaborations with research institutions and universities mentioned in sustainability report for research projects and knowledge sharing.
• CSO (Centro Servizi Ortofrutticoli)minorStrategic or Co-development PartnerIndustry association partnership for Italian pear promotion, evidenced by participation in Interpera 2026 trade event for pear sector.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Plasmon (Danone): Heritage Italian baby food brand under Danone specializing in homogenized baby food, baby meals, and infant nutrition. Comparable to Natura Nuova's organic baby food purees in the Italian retail market, with comparable product formats and shelf positioning.
• Compagnia Italiana Alimenti (CIA): Note: this is the same Compagnia Italiana brand within Natura Nuova's portfolio. Sister Italia-based plant-based protein manufacturer producing tofu, seitan, and tempeh from Italian organic soy — directly comparable to the Compagnia Italiana sub-brand within Natura Nuova.
• Mellin (Danone): Italian baby food brand owned by Danone, offering homogenized fruit and meal purees. Directly competes with Natura Nuova's Omogeneizzati and Le Polpine lines in the Italian infant nutrition channel with similar distribution in grocery and pharmacy.
• HiPP: German family-owned leader in organic baby food purees in glass jars and pouches. Directly comparable to Natura Nuova's Frullà and Omogeneizzati lines in organic, no-added-sugar infant fruit purees, with similar focus on premium clean-label positioning across European retail.
• Pomi (Conserve Italia): Italian brand of 100% fruit purees and tomato products in carton and doypack formats. Directly comparable to Natura Nuova's Frullà line in fruit purees for consumer retail, with similar no-added-sugar positioning and Italian sourcing focus.
• La Linea Verde: Italian food manufacturer specializing in fresh-cut salads, ready meals, and fruit-based products under DimmidiSì and Verdè brands. Comparable to Natura Nuova in fresh food processing scale, Italian retail presence, and food service customer base.

Broad incumbents

• Alpro (Danone): European leader in plant-based beverages (soy, oat, rice, almond) and dairy alternatives owned by Danone. Comparable to Natura Nuova's Bevi Riso, Bevi Soia, and Bevi Avena plant-based beverage line, with broader portfolio and pan-European distribution.
• Conserve Italia: Italian cooperative food producer of canned tomatoes, fruit preserves, jams, and juices under brands like Valfrutta and Cirio. Comparable to Natura Nuova in Italian fruit/vegetable processing and jam product lines, with much larger scale and broader category coverage.

Regional players

• Kioene: Italian producer of plant-based meat alternatives (tofu, seitan, tempeh, ready meals). Comparable to Natura Nuova's Compagnia Italiana plant-based protein line in Italian retail and food service, with similar raw material sourcing focus.
• Valio: Finnish dairy and food company with growing plant-based and functional food portfolio. Comparable to Natura Nuova in Scandinavian market overlap and plant-based/functional product development, with deeper Nordic distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naturanuova
• Facebookfacebook.com/naturanuova
• LinkedInlinkedin.com/company/natura-nuova

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natura Nuova