Kioene
Kioene is an Italian plant-based food manufacturer producing fresh and frozen vegetable-protein burgers, cutlets, spreads, and sides. It sells through Italian and German retail chains and offers private label manufacturing for retailers building own-brand plant-based assortments.
- Company typePrivate
- Founded1988
- HeadquartersCamposampiero, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kioene does
Kioene S.p.A. is an Italian plant-based food manufacturer specializing in vegetable-protein products including burgers, mini burgers, breaded cutlets (cotolette), spreads, and side dishes, sold in both fresh (refrigerated) and frozen formats. The company is headquartered in Villanova di Camposampiero (PD), Italy, employs 51-100 people, and traces its plant-based specialization back to 1988. Since 2024 it has operated as the dedicated plant-based brand of Gruppo Tonazzo, which exited meat trading to reposition around plant-based production.
The company's underlying technology is conventional CPG food processing built around controlled, traced supply chains for vegetables, legumes, and cereals, with R&D directed at recipe formulation (e.g., spinach, chickpea, eggplant, artichoke, and mushroom-based SKUs) and product formats ranging from 3-12 minute ready-to-cook patties to breaded cutlets and a vitamin-fortified almond-based spread. The product range is organized under the Kioene master brand, the Verde Amore sub-brand built for the German market, and the CampiAmati side-dish line.
Commercially, Kioene operates a dual-track model. The primary lane is branded retail distribution through Italian GDO supermarket and hypermarket chains, with international expansion into Germany in early 2026 via anchor partners Edeka, Famila, and Combi under the Verde Amore range, supported by a dedicated German subsidiary. The second lane is private label and B2B manufacturing, with the company publicly positioning itself at PLMA 2026 as a strategic partner for retailers building own-brand plant-based assortments. Revenue is not publicly disclosed; the company is privately held by Gruppo Tonazzo with no external institutional investors identified.
Kioene firmographics
Firmographics- Name
- Kioene
- Legal name
- Kioene spa a Socio Unico
- Website
- https://kioene.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kioene is an Italian plant-based food manufacturer producing fresh and frozen vegetable-protein burgers, cutlets, spreads, and sides. It sells through Italian and German retail chains and offers private label manufacturing for retailers building own-brand plant-based assortments.
- Ownership category
- akta.pro rank
Kioene industry classification
Industry- Product category
- Plant-Based Food Manufacturing
- NAICS
- Food Manufacturing (311), Frozen Food Manufacturing (31141)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
- akta.pro secondary industry
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where Kioene is headquartered
LocationHeadquarters
- HQ city
- Camposampiero
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Kioene business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Branded Plant-Based Consumer Products: Sale of branded plant-based food products (burgers, mini burgers, cotolette, spreads, and sides) through retail supermarket chains. Products are sold fresh and frozen in the refrigerated and freezer sections of major retailers.
- Private Label Manufacturing: Kioene positions itself as a strategic partner for retailers in developing private label plant-based lines. The company collaborates with retailers to build distinctive plant-based assortments for store brands, leveraging its manufacturing capabilities and R&D expertise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing (set by retailers) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Kioene product offering
Product offeringCore offering
Kioene manufactures and markets plant-based food products made from vegetables, legumes, and cereals under its own brand across retail channels, and also produces private label plant-based products for retail chains. Its product portfolio includes vegetarian burgers, cutlets, spreads, and vegetable side dishes distributed in Italy and Germany.
Product overview
Kioene is an Italian plant-based food producer specializing in vegetable and plant-based protein products since 1988. The company offers a diversified portfolio centered on four main product categories: Burger Vegetali (veggie burger patties in various flavors including Spinach, Chickpeas, Eggplant, Mushrooms, and Artichokes), Mini Burger Vegetali (compact burger versions available fresh and frozen), Cotolette Vegetali (breaded plant-based cutlets), and Specialità Vegetali including the Spalmabile Vegetale (cream spread). The product line emphasizes high-protein content, 100% plant-based ingredients sourced from controlled agriculture, and versatility for everyday meals from quick snacks to full dinners. The company is owned by Gruppo Tonazzo, which transitioned from meat trading to plant-based production in 2024. Recent expansion includes the Verde Amore line developed specifically for the German market.
Differentiator
Problem solved
Functional benefit
Brands
- Verde Amore: A line of five high-protein plant-based products developed specifically for the German market.
- CampiAmati
Products and services
- Burger Vegetale ai Spinaci
Quantifiable outcome
- Products available in fresh (refrigerated) and frozen formats at major supermarket chains, covering both domestic Italian market and international expansion (Germany as of 2026).
Companies that use Kioene
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Kioene technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kioene partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Funny VegcoreKioene has an ongoing partnership with Funny Veg that extends beyond trade show presence into the Funny Veg Academy project, which promotes plant-based cooking culture. At Rimini Wellness 2026, Kioene was featured at the Funny Veg corner (Padiglione B5 / Stand 034) with live tastings and the Kioene Fit-Food Battle event.
- EdekacoreKioene entered the German retail market through a partnership with Edeka, one of Germany's largest supermarket chains. Sales of the Verde Amore product range began at the start of 2026 as part of Kioene's international growth strategy.
- FamilacoreKioene partnered with Famila, a German retail chain, for the distribution of its plant-based products in Germany. The partnership is part of Kioene's expansion strategy into the German market.
- CombicoreKioene partnered with Combi, a German retail chain, for the distribution of its plant-based products in Germany. The partnership is part of Kioene's expansion strategy into the German market.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Kioene competitors and assessment
Company assessmentEmerging players
- Moving Mountains: UK plant-based start-up focused on burger patties and meatballs with European foodservice and retail distribution. Comparable SME peer competing on similar plant-based formats and retail listings.
- Meatless Farm: UK-based plant-based burger, mince and sausage brand with growing European retail listings. Comparable SME-scale peer pursuing similar retail-led international growth.
- Tofurky: Long-running US plant-based protein brand producing burgers, sausages, cutlets and deli slices. Comparable on product format (breaded cutlets, burgers) and on category heritage dating back decades.
Direct peers
- LikeMeat: German plant-based start-up offering burgers and schnitzels through German retail. Direct competitor to Kioene's Verde Amore line at the same Edeka and Famila shelf space.
- Beyond Meat: US-headquartered pioneer of plant-based meat analogues including burger patties. Directly comparable to Kioene on product format (plant-based burgers/cutlets), retail channel (supermarkets), and end consumer (flexitarian/vegan).
- Impossible Foods: Global plant-based meat analogue brand (burgers, sausages) distributed through foodservice and retail. Directly comparable to Kioene as a competing branded plant-based protein producer serving mainstream retail and foodservice.
- The Vegetarian Butcher (Unilever): Unilever-owned plant-based meat analogue brand active in European foodservice and retail. Comparable on product format (burgers, cutlets, mince) and on the strategy of using a major CPG parent to scale plant-based distribution.
Broad incumbents
- Quorn: Global mycoprotein-based meat analogue brand (burgers, nuggets, mince) distributed in UK, EU and Australia retail. Comparable on category, format, and retail channel strategy.
- Rügenwalder Mühle: Long-established German meat processor that pivoted heavily into plant-based analogues (burgers, sausages, mince). Heads-up competitor for Kioene in Germany with deep retailer relationships and larger marketing scale.
- Garden Gourmet (Nestlé): Nestlé's dedicated plant-based brand offering burgers, schnitzels (cutlets), and other analogues across European retail. Directly competing with Kioene's Verde Amore in German supermarkets such as Edeka and Famila.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kioene social profiles
Digital presenceKioene financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kioene leadership team
Management profileNumber of profiles
Profiles1 record
Kioene subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kioene funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kioene M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kioene
What does Kioene do?
Kioene manufactures and markets plant-based food products made from vegetables, legumes, and cereals under its own brand across retail channels, and also produces private label plant-based products for retail chains. Its product portfolio includes vegetarian burgers, cutlets, spreads, and vegetable side dishes distributed in Italy and Germany.
Is Kioene a public or private company?
Kioene is a private company. It is classified as family owned and is currently operating.
When was Kioene founded?
Kioene was founded in 1988. It employs 51 to 100 people.
Where is Kioene based?
Kioene is headquartered in Camposampiero, Italy, in the Europe region.
How does Kioene make money?
Two revenue lines are on record. Branded Plant-Based Consumer Products are the primary driver. The others are private Label Manufacturing.
Who are Kioene's main competitors?
Emerging players on record are Moving Mountains, Meatless Farm and Tofurky. Direct peers are LikeMeat, Beyond Meat, Impossible Foods and The Vegetarian Butcher (Unilever). Broad incumbents are Quorn, Rügenwalder Mühle and Garden Gourmet (Nestlé).
Does Kioene have an API?
No public API is recorded for Kioene.
What industry is Kioene in?
Kioene's product category is Plant-Based Food Manufacturing. Its primary akta.pro industry code is CRADADAF, Frozen Plant-Based & Vegetarian Meals, with a secondary code of AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing. Its NAICS code is 311 and its SIC code is 2000.