What Adrenalin Group does

Adrenalin Group Pte Ltd is a Singapore-incorporated, privately-held integrated communications agency founded in 2008 that delivers end-to-end event management, broadcast content production, and event technology services through three wholly-owned business units: AdrenalinX (experiential events covering conferences, product launches, hybrid events, and community activations), AVPD Studios (in-house broadcast, videography, photography, and livestream content production operating from a cyclorama/LED-equipped physical studio in Toa Payoh plus a mobile studio for remote broadcasts), and Aether Lab (innovation and emerging technology unit developing virtual venues, AR/VR experiences, custom games, microsites, and AI-enabled event tools).

Underlying technology includes the proprietary AXIS Virtual Venue — a 3D, customizable immersive platform combining meeting room, ballroom, auditorium, convention hall, and outdoor area functionalities with live streaming, video conferencing, e-commerce, registration, chat, and polling — alongside Mozilla Hub-based virtual spaces, a 360-degree viewing app, an AR storybook product, a Healthy Ever After AR application for Gleneagles Hospital, virtual escape/gamification builds (e.g., a Sentosa virtual escape game), and an AI-powered facial recognition registration system paired with intelligent photo-matching technology that streamlines guest check-in. Hybrid event delivery is anchored by physical and mobile studios capable of simulcasting across multiple locations.

The business model is predominantly project-based professional services across three revenue streams — Experiential Events (AdrenalinX), Video & Content Production (AVPD Studios), and Communication Technology (Aether Lab) — priced via custom quotes tied to project scope, with no public pricing. Go-to-market is direct enterprise and government field sales through relationship-based selling plus selective channel marketing (company blog, earned media, industry events such as Workforce Singapore's Career XP 2026). Target customers span three primary verticals: Government & Public Sector (Istana/President's Challenge, Gardens by the Bay, Sentosa, Changi Airport Group, Singapore Computer Society, National Gallery Singapore), Corporate & Enterprise across technology, manufacturing, automotive, retail, aviation, and telecommunications (Bosch, Grab, Jaguar, Schindler, Decathlon, Singtel/NCS), and Social Sector/Nonprofits (SG Enable, NTUC, Gleneagles Hospital, Changi General Hospital, Ngee Ann Polytechnic). The firm maintains a social enterprise positioning with explicit commitment to employing persons with special needs and to low-to-zero-waste events, and is a two-time Brands for Good Awards winner (2019 and 2025 Distinction). All current operations are domestic to Singapore despite regional reach via simulcast.

Name

Adrenalin Group

Legal name

Adrenalin Group Pte Ltd

Website

https://adrenalin.com.sg

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Adrenalin Group Pte Ltd is a Singapore-based integrated communications agency operating three units — AdrenalinX (events), AVPD Studios (content production), and Aether Lab (technology) — serving government, corporate, and social sector clients across Southeast Asia since 2008.

Ownership category

akta.pro rank

Product category

Event Management & Integrated Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Event management services
• Video content production
• Virtual event platforms
• Hybrid event solutions
• Experiential marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Events (AdrenalinX): Full-service event management covering conferences, product launches, hybrid events, and community activations. Revenue generated through project-based fees for event planning, execution, and management services.
2. Video & Content Production (AVPD Studios): In-house broadcast and content production house creating story-led photo and video content for events, campaigns, and social platforms. Revenue from video production, livestreaming, and content creation services.
3. Communication Technology (Aether Lab): Innovation and technology unit delivering virtual venues, AR/VR experiences, microsites, app development, and custom games. Revenue from technology platform services, virtual event solutions, and digital engagement tools.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Adrenalin Group is an integrated communications company that plans, produces, and delivers end-to-end experiential events, broadcast-quality video and photo content, and proprietary event technology solutions for government, corporate, and social sector clients in Singapore. The company operates through three wholly-owned specialised business units: AdrenalinX (experiential events including conferences, product launches, hybrid events), AVPD Studios (in-house broadcast, livestream, and content production), and Aether Lab (innovation and emerging technology such as virtual venues, AR/VR experiences, and custom games).

Product overview

Adrenalin Group is an integrated communications company operating as a platform comprising three specialised business units: AdrenalinX (experiential events), AVPD Studios (broadcast and content production), and Aether Lab (innovation and emerging technology). The portfolio includes virtual venue solutions (AXIS, Mozilla Hub), production studios (physical and mobile), AR/VR experiences, custom games, and comprehensive event management services spanning online, hybrid, and physical formats. The units work together to deliver end-to-end integrated communications solutions combining creative content, broadcast-quality video, and event technology.

Differentiator

Problem solved

Functional benefit

Products and services

• AdrenalinX (Experiential Events) Full-service experiential events arm of Adrenalin Group managing conferences, product launches, hybrid events, and community activations for government, corporate, and social sector clients.
• AVPD Studios (Content Production)
• Aether Lab (Innovation & Technology) Innovation and technology unit developing virtual venues, livestreaming solutions, AR/VR experiences, microsites, mobile apps, and customisable games for events and campaigns.
• AXIS Virtual Venue Proprietary 3D customisable immersive virtual venue combining a meeting room, ballroom, auditorium, convention hall, and outdoor area in a single 5-in-1 platform with live streaming, video conferencing, e-commerce, and interactive functions.
• Online x Hybrid Events Comprehensive event management service combining physical and virtual attendance, including simulcasting, live streaming, and integrated technology solutions for online and hybrid events.
• Video Production Professional video and photo content creation service for events, campaigns, product launches, and social platforms.
• Marketing Campaigns Strategic marketing campaign development and execution service for brand activation and audience engagement.
• Commercial Video Reel Short-form commercial video content creation (90 seconds or less) covering strategy through execution for product launches, brand building, and corporate vision sharing.

Quantifiable outcome

• Delivered 12-hour Facebook Livestream with 40+ virtual acts for Bosch Singapore during pandemic
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• AREU National Trades Union Congress (NTUC)coreOthersUnion partner that has been integral to Adrenalin Group's journey in building a future-ready mindset. NTUC supported the company's adoption of AI-powered technologies through grants, enabling facial recognition registration systems and intelligent photo-matching solutions. The partnership focuses on ensuring employees grow alongside the business evolution.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kingsmen Creatives: Singapore-listed experiential design and communications group operating across events, exhibits, retail environments, and themed attractions. Highly comparable to Adrenalin's integrated events + content + technology model, with established government and multinational clientele in the region.
• Midas Events Asia: Singapore-headquartered event management and experiential agency serving corporate, government, and association clients. Directly comparable boutique competitor with similar service mix and Singapore-centric footprint.
• DNX Marketing: Singapore-based integrated marketing and events agency producing corporate events, brand activations, and digital campaigns. Comparable boutique competitor overlapping on Adrenalin's integrated events + content + digital proposition for similar enterprise clients.
• Pico Group: Global experiential marketing and event management group headquartered in Singapore with operations across Asia. Direct competitor in large-scale brand activations, government and corporate events, and integrated communications — overlapping on virtually every Adrenalin capability including virtual events and content production, but at meaningfully greater scale.
• FEEL Group (Fabulous & Effective Events Logistics): Singapore-based event management agency providing corporate, community, and government events with hybrid/online capabilities. Comparable mid-sized direct competitor in the Singapore market with overlapping customer segments.
• Sparks (a Merkle company): Global experiential marketing agency producing brand experiences, live events, and digital activations for enterprise clients. Directly comparable in offering and customer type (large corporate and tech clients), with deeper geographic footprint serving as both competitor and benchmark.
• Mash Communications: Singapore-based events and communications agency providing corporate events, conferences, and hybrid event solutions. Comparable mid-sized competitor with similar vertical mix (corporate, government, association) and overlapping hybrid event capabilities.

Broad incumbents

• George P. Johnson Experience Marketing: Large global experiential marketing agency specializing in brand experiences, product launches, and tech-forward activations. Highly comparable in event-driven GTM and target customers (enterprise tech, automotive), with broader geographic reach.
• Jack Morton Worldwide: Global brand experience agency under IPG producing live, virtual, and hybrid brand experiences for Fortune 500 clients. Comparable in scope and ambition but operates as a broad incumbent within a holding company network, pitching many of the same multinational brands as Adrenalin.
• SingEx Holdings: Singapore-based venue and exhibition organizer operating SingEx Venues and Constellar. Tangentially comparable as a Singapore-headquartered events ecosystem player; competes for the same government and corporate event budgets but at the venue and large-conference scale rather than boutique activation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdrenalinGroupOfSE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenalin Group