Feel Group B.v.

What Feel Group B.v. does

FeelGroup B.V. is a privately held Dutch technology company headquartered in Amsterdam that builds intimacy-technology products spanning hardware, interactive devices, live streaming, and partner/affiliate enablement. The company operates as a holding entity over four wholly-owned sub-brands: Feel Robotics, which produces hardware combining sensors, embedded systems, and actuators to translate digital signals into physical sensations; Kiiroo, which sells interactive consumer devices that respond in real time to each other or to content; Sirius Media, a live-streaming platform that creates shared, real-time creator-to-fan experiences; and Feeliate, an affiliate and partnership collaboration layer across the portfolio.

The underlying technology stack integrates real-time sensor-actuator hardware with adaptive algorithms intended to learn user behavior and personalize responses, alongside cross-platform connectivity infrastructure for low-latency synchronization. FeelGroup describes its IP defensibility in terms of integrated hardware-software design for the intimacy sector rather than in terms of patents, published research, or named proprietary models — no patent filings, certifications, or third-party benchmarks are disclosed in the source material.

Commercially, FeelGroup runs a direct-to-consumer go-to-market through the four brand-specific e-commerce sites (feelrobotics.com, kiiroo.com, siriusmediabv.nl, feeliate.com) selling hardware outright and offering recurring-content/platform services through Sirius Media. Two customer segments are articulated: individual consumers seeking technology-enhanced intimate experiences, and content creators/live streamers monetizing interactive audiences via Sirius Media. Pricing is not publicly disclosed, no revenue figures are available, no funding rounds are recorded, headcount is unspecified, and no enterprise/anchor customer logos are provided, making the company's scale difficult to triangulate from public information. Industry recognition includes a 2023 Best Sex Toy Company award for Kiiroo, a 2024 Best Sex Toy award for Kiiroo, and a 2024 Best Live Cam award for Sirius Media.

Name

Feel Group B.v.

Legal name

FeelGroup B.V.

Website

https://feelgroup.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

FeelGroup B.V. is a Dutch direct-to-consumer intimacy-technology holding company operating four sub-brands — Feel Robotics (hardware), Kiiroo (interactive devices), Sirius Media (live streaming), and Feeliate (affiliate platform) — that serve individual consumers and content creators with hardware-plus-AI products.

Ownership category

akta.pro rank

Product category

Interactive Intimacy Technology Hardware

NAICS

Small Electrical Appliance Manufacturing (33521), Electronics and Appliance Retailers (4492)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)

akta.pro secondary industry

Social Audio & Live Community Platforms (BPAMABAH)

Keywords

• Interactive pleasure products
• Intimacy technology hardware
• Adult consumer electronics
• Live streaming platform
• Affiliate partnership platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Product Sales: Sale of interactive pleasure products and high-performance hardware devices through brand websites. Feel Robotics builds hardware that delivers physical sensations, while Kiiroo creates interactive products that respond in real-time.
2. Interactive Content and Platform Services: Sirius Media transforms live streaming into shared experiences, creating real-time spaces where connections between creators and fans thrive. Feelia provides a collaboration space for partners, creators, and affiliates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

FeelGroup designs, develops, and sells technology-enabled intimacy products and platforms through a portfolio of four brands. Feel Robotics and Kiiroo produce hardware devices with embedded sensors, actuators, and adaptive software that translate digital signals into real-time physical sensations. Sirius Media operates a live-streaming platform that enables shared, interactive creator-to-fan experiences, and Feeliate provides a collaboration space for partners, creators, and affiliates.

Product overview

FeelGroup operates as a portfolio of brands unified by a shared mission to create technology that deepens human connection in the digital age. The company comprises four sub-brands: Feel Robotics (high-performance hardware for physical sensations), Kiiroo (interactive pleasure products with real-time responsiveness), Sirius Media (live streaming shared experiences for creators and fans), and Feeliate (collaboration platform for partners, creators, and affiliates). Together, these brands explore different aspects of intimacy through technology that translates digital signals into responsive, emotionally rich experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Feel Robotics: Building high-performance hardware that translates responsive technology into physical sensations so real, they redefine what virtual intimacy feels like.
• Kiiroo
• Sirius Media
• Feeliate

Products and services

• Feel Robotics Hardware Devices High-performance hardware devices with sensors, embedded systems, and actuators that deliver real-time physical responses to digital signals, intended for adult consumers seeking immersive virtual intimacy experiences.
• Kiiroo Interactive Pleasure Products Interactive adult pleasure devices that respond to each other or to digital content in real-time, building virtual connections that feel real. Sold directly to adult consumers via the Kiiroo e-commerce storefront and recognized with industry awards in 2023 and 2024.
• Sirius Media Live Streaming Platform A live-streaming platform that creates real-time interactive spaces connecting content creators with their fans, enabling shared interactive experiences and live content monetization.
• Feeliate Affiliate and Partner Collaboration Platform A partnership and affiliate collaboration space that allows partners, creators, and affiliates to grow with FeelGroup brands and share in commercial success across the portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lovehoney: Lovehoney is the largest direct-to-consumer intimacy retailer globally; while it does not specialize in interactive hardware like Kiiroo, it competes for the same DTC consumer wallet and now offers its own connected devices.
• Stripchat / LiveJasmin (Aleo International): Aleo International's live cam platforms compete with Sirius Media in the creator-fan live streaming category, though with much larger scale and a more general adult focus.

Direct peers

• LELO: LELO is a premium Swedish intimacy products brand competing in the same premium/technology-positioned segment as Kiiroo and Feel Robotics, with overlapping DTC channels and product categories.
• We-Vibe (Standard Innovation): We-Vibe pioneered app-connected couples' intimacy devices, making it a direct ancestor-style competitor to Kiiroo's interactive couples products in the same category.
• Lovense: Lovense is the most direct competitor to Kiiroo's interactive pleasure products, offering Bluetooth/Long-distance syncing toys that respond to content and partner devices in real-time - the exact capability FeelGroup sells through Kiiroo.
• Satisfyer: Satisfyer is a major global intimacy products manufacturer with strong DTC presence and technology-driven product positioning, directly competitive with Feel Robotics and Kiiroo for premium consumer spend.
• Womanizer (WOW Tech): WOW Tech's Womanizer brand sells premium, technology-driven pleasure products globally through DTC and retail, competing directly with Feel Robotics and Kiiroo in the premium intimacy segment.

Emerging players

• Dame Products: Dame Products is a DTC-focused intimacy brand with technology-led products, comparable to Kiiroo's premium positioning and direct-to-consumer distribution model.
• OhMiBod: OhMiBod is a niche interactive intimacy hardware brand focused on music- and content-reactive devices, with technology overlap to Kiiroo and Feel Robotics on sensor/actuator responsiveness.
• MysteryVibe: MysteryVibe develops app-connected pleasure products with adaptive technology, intersecting with FeelGroup's responsive AI hardware roadmap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/feelgroupbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel Group B.v.