What Glenn Insurance does

Glenn Insurance, Inc. is a privately held, fourth-generation independent insurance agency founded in 1927 by Thomas L. Glenn Sr. in Absecon, New Jersey, and now led by Tim Glenn. Operating as a Trusted Choice Independent Agent, the firm places personal, commercial, and life/health coverage on behalf of multiple leading carriers rather than underwriting or issuing its own policies, and earns revenue via commissions on those placements.

Its product catalog is unusually broad for a regional agency: eleven personal lines (auto, boat, condo, flood, homeowners, manufactured home, motorcycle, motorhome, renters, snowmobile, umbrella), ten commercial lines (BOP, bonding, contractor, commercial vehicles, miscellaneous commercial, property & liability, specialty liability, medical & professional liability, workers' comp, self-insured workers' comp), and a life/health suite (annuities, dental, disability, estate planning, group health, life, long-term care, Medicare supplements), supplemented by free quote services, 24/7 claims reporting, and online policy management.

The agency sells through a sales-led motion combining in-person consultations at its Absecon headquarters and Malaga (Cumberland County) office, phone-driven service (1-888-OK GLENN), and online quote forms, supported by content marketing, social media, and community programs such as Glenn by the Bay. Customers are a mix of South Jersey individuals and families, small businesses (commercial lines), non-profits, and multi-generational households — with documented relationship tenures reaching 50 years — and the firm underpins its book with senior producer hires, community-engagement-driven brand building, and periodic tuck-in acquisitions such as the 2017 purchase of The Borelli Insurance Agency.

Name

Glenn Insurance

Legal name

Glenn Insurance, Inc.

Website

https://glenninsurance.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Glenn Insurance is a family-owned independent insurance agency, founded in 1927, that places personal, commercial, and life/health coverage for South Jersey households and businesses through offices in Absecon and Malaga as a Trusted Choice independent agent.

Ownership category

akta.pro rank

Headquarters

HQ city

Absecon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Glenn Insurance earns commissions from multiple insurance carriers (Trusted Choice network) for policies sold and serviced. Revenue comes from commissions on personal lines (auto, home, boat), commercial lines (business insurance, workers compensation), and life/health insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Glenn Insurance is an independent insurance agency that sells and services personal, commercial, and life and health insurance policies on behalf of multiple leading carriers through the Trusted Choice network. The agency generates revenue from carrier commissions on policies such as auto, homeowners, business owners policy, workers' compensation, life insurance, and Medicare supplements, supplemented by quoting, claims reporting, and policy management services delivered via offices in Absecon and Malaga, NJ, phone, and a website portal.

Product overview

Glenn Insurance is an independent insurance agency offering a comprehensive portfolio of personal, business, and life & health insurance products. The agency operates as a Trusted Choice independent agent with access to multiple leading insurance carriers. Personal insurance products include automobile, boat, condominium, flood, homeowners, manufactured homes, motorcycle, motorhome, renters, snowmobile, and umbrella coverage. Business insurance offerings encompass business owners policies, bonding services, contractor insurance, commercial vehicles, miscellaneous commercial, property & liability, specialty liability, medical & professional liability, workers' compensation, and self-insured workers' compensation programs. Life & health insurance includes annuities, dental, disability insurance, estate planning, group health plans, life insurance, long term care, and Medicare supplements. The agency also provides quote services, claims reporting, and policy management tools. Glenn Insurance has over 100 years of experience serving South Jersey communities with offices in Atlantic and Cumberland counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Insurance Vehicle coverage protecting against accidents, liability, and damage to personal automobiles.
• Boat Insurance Coverage for boats and watercraft including liability, damage, and fuel spill coverage.
• Condominium Insurance Coverage for condominium owners protecting the interior of units and personal belongings.
• Flood Insurance Coverage for flood damage, which is excluded from standard homeowners policies.
• Homeowners Insurance Coverage for homes including dwelling protection, personal property, and liability.
• Motorcycle Insurance Coverage for motorcycles including liability and physical damage protection.
• Renters Insurance Coverage for renters protecting personal belongings and providing liability protection.
• Umbrella Insurance Additional liability coverage beyond basic policies such as homeowners, renters, auto, or watercraft policies.
• Business Owners Policy Combined coverage package for small businesses including property and liability protection.
• Contractor Insurance Specialized coverage for contractors including liability and business property.
• Commercial Vehicles Insurance Coverage for company vehicles used in business operations.
• Property & Liability Insurance Coverage protecting business property and against liability claims.
• Medical & Professional Liability Insurance Coverage for medical professionals and general professional liability exposures.
• Workers' Compensation Insurance Coverage for employee workplace injuries and related medical costs.
• Life Insurance Coverage providing financial protection for beneficiaries upon death.
• Annuity Products Retirement income products providing regular payments over time.
• Group Health Plans Health insurance coverage for employer groups and organizations.
• Medicare Supplements Additional coverage filling gaps in Medicare coverage.
• Insurance Quote Services Free insurance quotes for personal, business, and life insurance products via website and phone.
• Claims Reporting 24/7 claims processing and reporting services for policyholders.

Quantifiable outcome

• Serving South Jersey communities with one of the area's major insurance providers

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Borelli Insurance AgencycoreStrategic or Co-development Partner · 25 May 2017Glenn Insurance acquired The Borelli Insurance Agency of Malaga, NJ, founded in 1948. Borelli is a second-generation, family-owned agency providing personal and business insurance in Gloucester and Cumberland counties. The Borelli family remains at the helm in the Malaga office.
• Trusted Choice NetworkcoreChannel Partner/ Reseller/ DistributorGlenn Insurance operates as a Trusted Choice Independent Agent, part of a network that provides access to multiple leading insurance carriers. This allows them to offer competitive coverage options across personal, business, and life/health insurance lines.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Arthur J. Gallagher & Co. Top-3 global insurance brokerage and risk management firm with a large retail agency network. Overlaps with Glenn Insurance's personal, commercial, and life & health brokerage functions but as part of a publicly traded, global platform.
• USI Insurance Services: Large US insurance brokerage serving middle-market and large commercial clients. Comparable to Glenn Insurance's independent distribution and multi-line offerings, but with significantly broader geographic and corporate-client focus.
• Marsh McLennan Agency: Middle-market division of Marsh McLennan serving as a national insurance brokerage. Comparable in independent brokerage positioning and broad product offering, but operating as part of the world's largest insurance broker.
• Lockton Companies: Largest privately held insurance brokerage in the world. Comparable to Glenn Insurance in private/family-controlled ownership culture and multi-line brokerage model, but with global scale and corporate risk focus.
• Acrisure: Global insurance broker built through aggressive agency roll-ups. Compares to Glenn Insurance in targeting independent agencies for acquisition and operating a multi-carrier brokerage model, but at massively broader geographic and product scope.

Emerging players

• Lemonade: Digital-first insurtech selling homeowners, renters, pet, and life insurance direct to consumers. Competes with Glenn Insurance in personal lines (auto, home, renters) by offering a mobile-first, AI-driven experience that bypasses traditional independent agents.

Direct peers

• Hilb Group: Acquisition-focused insurance and financial services agency with East Coast operations. Directly comparable to Glenn Insurance's independent agency / multi-line distribution model and growth-through-acquisition strategy.
• World Insurance Associates: Acquisition-driven insurance agency aggregator with significant Northeast operations. Comparable to Glenn Insurance as an independent brokerage pursuing tuck-in acquisitions of family agencies, but at much larger scale.
• Brown & Brown Insurance: National insurance agency roll-up with a strong New Jersey presence. Comparable to Glenn Insurance in independent agency model and acquisition-led growth, but operates at far greater scale across dozens of states.
• Conner Strong & Buckelew: One of New Jersey's largest independent insurance and risk management agencies, offering commercial, personal, and employee benefits coverage. Directly comparable to Glenn Insurance in multi-line brokerage and NJ regional presence, but with materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GlennInsured
• LinkedInlinkedin.com/company/glenn-insurance-inc
• Instagraminstagram.com/GlennInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glenn Insurance