Veg Tech
Veg Tech is a Swedish B2B provider of nature-based vegetation systems for green roofs, ground cover, and water environments. Operating since 1991 from own Småland nurseries, the company cultivates native plants and proprietary biochar to serve construction, real estate, and municipal clients across the Nordic region.
- Company typePrivate
- Founded1991
- HeadquartersVislanda, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Veg Tech does
Veg Tech (VegTech AB) is a Swedish nature-based vegetation solutions company operating since 1991 from its headquarters and own nurseries in Vislanda, Småland. The company designs, cultivates, and installs pre-grown plant systems for three application domains: green roofs and podiums (sedum roofs/sedum mats, biotope roofs, dry meadow roofs), ground-level landscape environments (meadow mats, perennial mats, meadow seed mixtures, plug plants), and water environments (floating wetlands for stormwater purification, beach/shoreline vegetation mats). Its product portfolio also includes supporting systems such as facade greening (Gröna Vajern wire systems), plant screens, grass pavers, and erosion-control netting.
The company's underlying technical platform centers on vertically integrated cultivation: own nurseries produce plants from Swedish native species adapted to Nordic climate conditions, and since 2019 Veg Tech has operated its own biochar (biokol) production via pyrolysis of local forestry byproducts. Biochar, classified by the IPCC as a Negative Emission Technology, has been a standard substrate component in sedum mats since 2020. The company holds the Klimatklivet certification for its biochar production.
Veg Tech's business model combines one-time product sales of pre-cultivated mats, plug plants, and biochar; professional installation services delivered through own teams and a network of channel partners; and recurring service agreements for maintenance of installed green roofs. It sells exclusively to B2B customers — construction companies, roofing contractors, property developers, architects, municipalities, and public-sector property owners — across Sweden, Norway, and Denmark. Distribution is hybrid: direct enterprise field sales handle large municipal and developer projects, while roofing contractor partners (e.g., Kronobergs Tak, Samuelssons Tak, Taktema, Wicote) and regional distributors reach mid-market and private customers. Veg Tech has no disclosed external investors, is privately held, and operates with 11–50 employees.
Veg Tech firmographics
Firmographics- Name
- Veg Tech
- Legal name
- VegTech AB
- Website
- https://vegtech.se
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veg Tech is a Swedish B2B provider of nature-based vegetation systems for green roofs, ground cover, and water environments. Operating since 1991 from own Småland nurseries, the company cultivates native plants and proprietary biochar to serve construction, real estate, and municipal clients across the Nordic region.
- Ownership category
- akta.pro rank
Veg Tech industry classification
Industry- Product category
- Green Infrastructure & Vegetation Systems
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM)
- akta.pro secondary industries
- Native Species & Restoration Plant Nurseries (AFAMADAF), Forest Nursery Growing Media, Containers & Inputs Supply (AFAMADAH)
Keywords
Where Veg Tech is headquartered
LocationHeadquarters
- HQ city
- Vislanda
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Veg Tech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Sale of vegetation products including sedum mats, sedum slopes, meadow mats, perennial mats, water plants, beach mats, and accessories. Products are sold to contractors, municipalities, and through channel partners.
- Installation Services: Entrepreneur services including installation of sedum roofs, biotope roofs, beach vegetation, and water plants. Full-service from delivery to installation with own installation teams.
- Service Agreements: Service agreements for maintenance of sedum roofs and green areas. Includes ongoing care and upkeep to ensure longevity and performance of vegetation systems.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Veg Tech product offering
Product offeringCore offering
Veg Tech designs, cultivates, and sells vegetation systems for green roofs, biotope roofs, dry meadow roofs, slopes, and water environments, producing mats, modules, and plug plants from native Swedish flora in its own nurseries in Småland. The company complements its plant production with in-house biochar manufacturing, complementary installation accessories, and turnkey installation and maintenance services.
Product overview
Veg Tech is a vegetation solutions provider offering nature-based plant systems for green roofs, ground cover, and water environments in Nordic urban settings. The portfolio centers on sedum-based products (Sedumtak, Sedummatta, Sedumback), biodiversity-focused biotope roofs, meadow systems (Ängsmatta, Perennmatta, meadow seed mixtures), and water environment solutions (floating wetlands, beach mats, plug plants). Supporting products include green facade systems (Gröna Vajern), plant screens, grass pavers, coconut netting, and proprietary biochar. The company operates its own nurseries in Småland and provides both material supply and installation services to B2B customers in construction, real estate, and public sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Sedummatta (Sedum Mat)
- Sedumback (Sedum Slope Module)
- Biotoptak (Biotope Roof)
- Torrängstak (Dry Meadow Roof)
- Ängsmatta (Meadow Mat)
- Perennmatta (Perennial Mat)
- Örtpluggplantor (Herb Plug Plants)
- Maxipluggplantor (Maxi Plug Plants)
- Ängsfröblandningar (Meadow Seed Mixtures)
- Flytande våtmark (Floating Wetland)
- Strandmatta & Strandrulle (Beach Mat & Roll)
- Gröna Vajern (Green Wire System)
- Växtskärmar (Plant Screens)
- Pelleplatta Markarmering (Pelleplatta Grass Pavers)
- Kokosnät (Coconut Netting)
- Biokol (Biochar)
- Vattenhållande skiva (Water-Retaining Board)
- GardLiner Rabattstöd (GardLiner Garden Edge Supports)
- Entreprenadtjänster (Installation Services)
- Serviceavtal (Maintenance Service Agreements)
Quantifiable outcome
- Biochar classified as Negative Emission Technology (NET) by IPCC
- +3 more outcomes
Companies that use Veg Tech
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Veg Tech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Veg Tech partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Samuelssons TakcoreRoofing contractor partner for sedum roof installation in Kalmar region. Collaboration on psychiatric hospital project with 3100 m² sedum roof.
- Kronobergs Tak ABcoreLong-term roofing contractor partner with experience since 2003. Installed sedum roofs including Växjö electric bus depot (3029 m²) and Linnéskolan Älmhult.
- Taktema Sverige ABcoreRoofing contractor for ICA Maxi Arninge project, one of the largest sedum roof installations with over 8000 m² delivered.
- WicotecoreWaterproofing company in Gothenburg, 15 years of sedum roof installation experience on approximately 100 buildings. Long-term collaboration partner.
- Connys Bygg och takserviceminorLocal roofing contractor in Eksjö with approximately 70 sedum roof installations in the region. Installed forskola Jordgubbsbacken project.
- PEABcoreGeneral contractor for major projects including Riksarkivet in Härnösand (6800 m² sedum roof) and psychiatric hospital in Kalmar.
- Tengbom ArkitekterminorArchitect firm for Riksarkivet project, designing building with green roof integration targeting Miljöbyggnad Gold.
- Liljewall arkitekter ABminorArchitect firm for psychiatric facility in Växjö where VegTech installed 3000 m² sedum roof.
- BM Idé & TrädgårdminorRegional reseller in Ljungby selling VegTech product range to private customers.
- Nordic Green Group ABminorRegional distributor in Huskvarna, Ljungby & Tidaholm selling VegTech sedum mats to private customers.
- TurfmanminorReseller in Eldsberga selling VegTech sedum mats to private customers.
- Georg Gustavsson Åkeri ABminorLogistics partner for transporting sedum mats to installation sites for Kalmar psychiatric hospital project.
- Täby kommun VA-avdelningminorMunicipal customer and collaboration partner for stormwater pond projects using VegTech water plants. Ängsholmsdammen won municipal award.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Veg Tech competitors and assessment
Company assessmentBroad incumbents
- Sika: Sika is a global specialty chemicals and construction materials company offering roofing, waterproofing, and green roof-adjacent systems. Sika's broad portfolio overlaps with VegTech on commercial building projects where integrated roofing and green infrastructure are specified together.
- Soprema: Soprema is a global waterproofing and roofing manufacturer that also offers green roof systems as part of its broader building envelope portfolio. As a broad incumbent, Soprema competes with VegTech on integrated green-roof-plus-waterproofing specifications, though green roofs are a smaller part of its offering.
- IKO: IKO is a global manufacturer of roofing, waterproofing, and insulation products with a growing green-roof presence. As a broad incumbent, IKO overlaps with VegTech on integrated roofing-plus-green-roof specifications for large European projects.
- Carlisle Construction Materials: Carlisle Construction Materials is a large North American roofing and waterproofing manufacturer with green roof offerings. As a broad incumbent, Carlisle competes for large commercial roofing tenders where green roofs are bundled with traditional roofing systems.
Direct peers
- Sempergreen: Sempergreen is a Netherlands-based specialist in sedum mats, green roof systems, and bio-based substrates for European markets. VegTech competes with Sempergreen in sedum mat supply and green roof installations, particularly across Northern Europe where both serve B2B construction and municipal customers.
- Optigreen: Optigreen is a German provider of green roof systems including sedum, meadow, and biotope roofs, with a broad product range and European distribution. VegTech and Optigreen overlap directly on extensive green roofs, biotope roofs, and rainwater management solutions for B2B customers.
- Xero Flor: Xero Flor pioneered pre-vegetated sedum blankets for green roof applications and is a global direct peer in the pre-cultivated sedum mat category. VegTech's Sedummatta and Sedumback compete head-to-head with Xero Flor in B2B specification of extensive green roofs.
- LiveRoof: LiveRoof is a North American manufacturer of modular pre-vegetated green roof systems. VegTech's pre-cultivated Sedummatta and Sedumback modules are functionally analogous to LiveRoof's modular system, making it a direct peer in pre-grown vegetation solutions for B2B customers.
- Paul Bauder: Paul Bauder is a German/European roofing and waterproofing manufacturer with an extensive green roof portfolio including sedum systems, substrates, and drainage. VegTech competes with Bauder in commercial-scale green roof projects across Northern Europe, particularly on public and institutional tenders.
- ZinCo: ZinCo is a German manufacturer of complete green roof systems including drainage, substrates, and vegetation mats. VegTech's full-system green roof offerings and channel-partner installer network mirror ZinCo's go-to-market, and both target European construction and municipal B2B customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Veg Tech social profiles
Digital presenceVeg Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veg Tech leadership team
Management profileNumber of profiles
Profiles4 records
Veg Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veg Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veg Tech
What does Veg Tech do?
Veg Tech designs, cultivates, and sells vegetation systems for green roofs, biotope roofs, dry meadow roofs, slopes, and water environments, producing mats, modules, and plug plants from native Swedish flora in its own nurseries in Småland. The company complements its plant production with in-house biochar manufacturing, complementary installation accessories, and turnkey installation and maintenance services.
Is Veg Tech a public or private company?
Veg Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veg Tech founded?
Veg Tech was founded in 1991. It employs 11 to 50 people.
Where is Veg Tech based?
Veg Tech is headquartered in Vislanda, Sweden, in the Europe region.
How does Veg Tech make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation Services and service Agreements.
Who are Veg Tech's main competitors?
Broad incumbents on record are Sika, Soprema, IKO and Carlisle Construction Materials. Direct peers are Sempergreen, Optigreen, Xero Flor, LiveRoof, Paul Bauder and ZinCo.
Does Veg Tech have an API?
No public API is recorded for Veg Tech.
What industry is Veg Tech in?
Veg Tech's product category is Green Infrastructure & Vegetation Systems. Its primary akta.pro industry code is HSAIAFAM, Vegetable & Herb Garden Installation and Maintenance, with a secondary code of AFAMADAF, Native Species & Restoration Plant Nurseries. Its NAICS code is 1114 and its SIC code is 700.