Alliance Automation
- Company typePrivate
- Founded2002
- HeadquartersFlint, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Alliance Automation firmographics
Firmographics- Name
- Alliance Automation
- Legal name
- Alliance Automation, LLC
- Website
- https://allianceautomationllc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alliance Automation industry classification
Industry- Product category
- Industrial Robotic Automation Systems
- NAICS
- All Other Industrial Machinery Manufacturing (333248), Industrial Machinery Manufacturing (33324)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
- akta.pro secondary industries
- Industrial Robotics & Cobots (IMAIAMAB), Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD)
Keywords
Where Alliance Automation is headquartered
LocationHeadquarters
- HQ city
- Flint
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alliance Automation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Robotic Automation Systems: Design, build, and integrate turnkey robotic and automation systems including waterjet, router, ultrasonic knife, dispensing, and material handling systems. Revenue generated from complete system sales to manufacturers.
- Replacement Parts and Components: Sale of critical spare parts including waterjet coils, dispensing components, router components, knife components, pneumatic and electrical parts. Coils ship same day from Flint, MI facility.
- Programming and Engineering Services: On-site programming and troubleshooting, offline robot programming and simulations, training services (on-site and online) for robot programming and software.
- System Refurbishment: Complete refurbishment and modernization of existing robotic waterjet systems, delivering high-performance solutions at fraction of cost of new equipment. Major capital savings of 40-60% compared to new builds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom system quotes based on application requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Alliance Automation product offering
Product offeringCore offering
Alliance Automation designs, builds, and integrates turnkey robotic and automation systems for manufacturers. The company specializes in 6-axis robotic systems integrating industrial robots (Yaskawa Motoman, ABB, Fanuc) with cutting technologies including waterjet, router, ultrasonic knife, and dispensing applications. They also offer material handling systems, seat ovens, system refurbishment, replacement parts, and programming services.
Product overview
Alliance Automation designs, builds, and integrates turnkey robotic and automation systems for manufacturing. The core product portfolio centers on robotic cutting systems including Waterjet, Router, and Ultrasonic Knife technologies, complemented by Material Handling, Dispensing, and Seat Oven systems. The company offers both new system integration and refurbishment services for legacy waterjet systems, along with programming/support services and replacement parts (waterjet coils). The systems primarily integrate Yaskawa Motoman, ABB, and Fanuc industrial robots, supported by software tools like FormCut, RobotWare Cutting, and RobotMaster for offline programming. Notable recent innovation includes the patented Robotic Waterjet Drill Combo Tool combining drilling with waterjet cutting for composite materials.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Refurbished systems offer 40-60% cost savings compared to new equipment builds
- +3 more outcomes
Companies that use Alliance Automation
Customer profileSegments6 records
Ideal customer profiles5 records
Alliance Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Alliance Automation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Yaskawa MotomanflagshipPremier Partner of Yaskawa Motoman Robotics. Leverages their renowned robotics expertise to deliver state-of-the-art automation solutions. Alliance Automation integrates Yaskawa Motoman robots including GP25, GP20HL, GP35L, and UP20 models into waterjet, router, and other cutting systems. Uses FormCut shape generation software and Motosim EG-VRC offline programming software.
- ABB RoboticscoreValue Provider for ABB Robotics. Harnesses ABB's extensive robotics capabilities including IRB 2600, IRB 4600, IRB 1600, and IRB 4400 models for waterjet and cutting applications. Uses RobotWare Cutting software and RobotStudio offline programming.
- Universal RobotscoreCertified Systems Integrator (CSI) for Universal Robots. Equipped with specialized knowledge and resources to seamlessly integrate their collaborative robotic solutions for flexible and safe automation solutions including dispensing applications.
- Euromodel EngineeringminorStrategic partnership allowing Alliance Automation to offer most technologically advanced solutions to customers.
- HyperthermcoreIntegration of Hypertherm Dynamax intensifier pumps (50HP, 75HP, 100HP) into waterjet systems. Hypertherm pumps are widely regarded for reliability, long service life, and efficient energy usage in 24/7 production environments. Features patented AIT (Advanced Intensifier Technology).
- RobotMastercoreAuthorized distributor of RobotMaster CAD to path offline programming software. Alliance Automation systems are set-up and ready to be used with RobotMaster for offline programming that reduces implementation time from days to hours.
Scale indicators3 records
Recent moves6 records
Alliance Automation competitors and assessment
Company assessmentDirect peers
- Shape Process Automation: Specialty robotic cutting and automation integrator for composites, plastics, and metals, serving aerospace, automotive, and industrial customers. Named explicitly in Alliance's data as a legacy competitor targeted by its refurbishment line.
- Genesis Systems Group: Iowa-based robotic systems integrator specializing in turnkey robotic cells for welding, cutting, material handling, and dispensing across automotive and industrial manufacturers. Highly comparable to Alliance Automation in business model, customer verticals, and use of Tier-1 robot OEMs.
- Wolf Robotics: Illinois-based robotic systems integrator (part of Lincoln Electric) providing custom robotic cells for cutting, welding, and material handling in heavy industrial and automotive markets. Comparable integrator model and Tier-1 OEM partnerships.
- Motion Controls Robotics: Ohio-headquartered robotic systems integrator delivering custom end-of-arm tooling, material handling, and palletizing cells using Fanuc and other Tier-1 robots. Closely matches Alliance Automation's project-based integrator model and mid-sized industrial customer base.
- RPT Robotics: Legacy robotic waterjet systems integrator whose installed base is explicitly named as a refurbishment opportunity for Alliance Automation. Comparable product set and customer profile in waterjet cutting automation.
- CNC Robotics: Michigan-based robotic cutting and trimming integrator focused on robotic router, waterjet, and knife cutting of composites and plastics for automotive and industrial customers. Near-direct competitor in the same niche and geography as Alliance Automation.
- Midwest Engineered Systems: Wisconsin-based custom automation integrator providing robotic systems, machine tending, material handling, and cutting cells for automotive, aerospace, and heavy industrial customers. Comparable scale, vertical mix, and integrator profile to Alliance Automation.
Broad incumbents
- Yaskawa America (Motoman Robotics): Industrial robot OEM and Alliance's flagship Premier Partner. While not a direct competitor in integration, Yaskawa's direct-application engineering and broader integrator ecosystem compete for the same enterprise wallet share.
Others
- Robotic Industries Association (A3) Integrator Members: Industry association whose member integrators compete with Alliance Automation across robotic system integration; representative of the broader competitive set rather than a single firm.
- Hypertherm: Manufacturer of waterjet intensifier pumps (Dynamax/AIT) integrated into Alliance's systems. Functions as a key component supplier and enabling technology partner rather than a direct integrator competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alliance Automation social profiles
Digital presenceAlliance Automation compliance and trust
Trust signalCompliance1 record
Alliance Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance Automation leadership team
Management profileNumber of profiles
Alliance Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance Automation
What does Alliance Automation do?
Alliance Automation designs, builds, and integrates turnkey robotic and automation systems for manufacturers. The company specializes in 6-axis robotic systems integrating industrial robots (Yaskawa Motoman, ABB, Fanuc) with cutting technologies including waterjet, router, ultrasonic knife, and dispensing applications. They also offer material handling systems, seat ovens, system refurbishment, replacement parts, and programming services.
Is Alliance Automation a public or private company?
Alliance Automation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alliance Automation founded?
Alliance Automation was founded in 2002. It employs 11 to 50 people.
Where is Alliance Automation based?
Alliance Automation is headquartered in Flint, United States, in the North America region.
How does Alliance Automation make money?
Four revenue lines are on record. Custom Robotic Automation Systems are the primary driver. The others are replacement Parts and Components, programming and Engineering Services and system Refurbishment.
Who are Alliance Automation's main competitors?
Direct peers on record are Shape Process Automation, Genesis Systems Group, Wolf Robotics, Motion Controls Robotics, RPT Robotics, CNC Robotics and Midwest Engineered Systems. Yaskawa America (Motoman Robotics) is listed as a broad incumbent. Others are Robotic Industries Association (A3) Integrator Members and Hypertherm.
Does Alliance Automation have an API?
No public API is recorded for Alliance Automation.
What industry is Alliance Automation in?
Alliance Automation's product category is Industrial Robotic Automation Systems. Its primary akta.pro industry code is IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines), with a secondary code of IMAIAMAB, Industrial Robotics & Cobots. Its NAICS code is 333248 and its SIC code is 3550.