Stuart Alexander Productions

What Stuart Alexander Productions does

Stuart Alexander Productions is a privately held, founder-owned event design and planning firm headquartered in a downtown Des Moines warehouse at 100 Indiana Ave, serving Central Iowa and Omaha. The company delivers end-to-end décor and event production for weddings (including Indian, Jewish, and Middle Eastern cultural celebrations), corporate functions, charity galas, bar/bat mitzvahs, graduations, and social events, with services spanning space planning, custom drapery, room-scapes, table-scapes, lighting design, European High-Style floral arrangements, and decorative accents.

Operationally, the firm combines a creative services practice with a physical rental infrastructure. Its downtown warehouse is stocked with chairs, linens, specialty lounge furniture, lighting fixtures, and made-to-order pieces that are delivered and installed by company staff. Revenue is generated primarily through quote-based fees for design and planning engagements plus transactional rental fees, supported by a tiered cancellation policy (25%/50%/100% within 46+ / 15-45 / 14 days respectively). The go-to-market motion is direct-to-consumer: clients book free consultations and visit the showroom.

The customer base spans individuals, families, and a long list of named regional enterprise and nonprofit accounts including Wells Fargo, Nationwide Insurance, Principal Financial Group, Allied Insurance, Mid America Energy, Kum & Go, the Des Moines Register, Unitypoint Health, Blank Children's Hospital, the Des Moines Symphony, the World Food Prize, Easter Seals Iowa, the YMCA, and Iowa Select Farms. Channel partners include hotels (Marriott, Hilton Garden Inn), event venues (Des Moines Embassy Club, Des Moines Golf and Country Club, Blank Park Zoo, Prairie Meadows), catering partners (Catering DSM, Cyd's Catering, Tangerine), and rental partner OneSource Events. No external funding, no institutional investors, no M&A activity, and no AI/technology platform are part of the current operating model.

Name

Stuart Alexander Productions

Legal name

Stuart Alexander Productions

Website

https://stuartalexanderproductions.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Stuart Alexander Productions is a founder-owned event design and planning firm in Des Moines, Iowa, delivering wedding, corporate, and gala décor, floral, lighting, drapery, and rental services across Central Iowa and Omaha from a downtown warehouse showroom.

Ownership category

akta.pro rank

Product category

Event Design and Planning Services

NAICS

Indoor and Outdoor Display Advertising (541850)

akta.pro industry

PRIMARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYHSACAAAG

Event Rentals (Tents, Furniture, A/V, Decor)

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYHSACADAI

Corporate Event Rentals (Furniture, Staging, Tents)

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Event design services
• Wedding planning
• Event decor
• Floral arrangements
• Event rentals

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event Design and Planning Services: Full-service event design and planning including space planning, event lighting, table-scapes, floral arrangements, custom drapery, and decorative accents. Services provided for weddings, corporate functions, charity galas, bar/bat mitzvahs, and social events.
2. Event Rentals: Rental services for event equipment including lighting, linens, chairs, specialty lounge furniture, and made-to-order pieces. Rentals are delivered and set up by staff.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Stuart Alexander Productions is a Central Iowa-based event design and planning company that delivers comprehensive, one-stop décor and event services for weddings, corporate functions, charity galas, and social celebrations. The company combines space planning, lighting, table-scapes, floral arrangements, custom drapery, and decorative accents with an in-house rental inventory housed at its downtown Des Moines warehouse. It also offers standalone event rental services for lighting, linens, chairs, and specialty lounge furniture, with delivery and setup performed by company staff.

Product overview

Stuart Alexander Productions is an event design and planning company serving Central Iowa as a comprehensive, one-stop provider for weddings, corporate events, galas, and social celebrations. The company operates as a unified service offering that combines event design expertise with an extensive rental inventory. The core portfolio includes space planning, event lighting and decorative fixtures, table-scapes, floral arrangements (with specialization in European High-Style design), custom drapery, and decorative accents. The company also provides wedding planning services including cultural celebrations, corporate event management, and event rentals from their downtown warehouse inventory of lighting, linens, chairs, and specialty furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Design and Planning Services

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Blank Park ZoominorOthersVenue partner in Des Moines for event décor and design services
• Des Moines Embassy ClubminorOthersVenue partner providing event space; also provides catering services
• Des Moines Golf And Country ClubminorOthersVenue partner in Des Moines for event décor services
• Hilton Garden InnminorOthersHotel venue partner for corporate events and weddings
• Marriott HotelminorOthersHotel venue partner for events and celebrations
• Prairie Meadows Racetrack & CasinominorOthersVenue partner for events and celebrations
• Catering DSMminorOthersCatering partner for events requiring food service
• Cyd's CateringminorOthersCatering partner for events requiring food service
• TangerineminorOthersCatering partner for events requiring food service
• OneSource EventsminorOthersExternal rental partner linked from company website for additional event rentals

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marquee Event Group: Marquee Event Group is a larger event rental and production company offering tents, staging, furniture, and decor across the Midwest and beyond. Comparable as a broader incumbent in the same event rental and decor space, though at meaningfully larger scale and geographic reach.

Direct peers

• EventWorks: EventWorks is a regional event rental company offering tents, furniture, linens, and staging. Comparable to the rental and event infrastructure side of Stuart Alexander Productions, even though it operates at greater scale across multiple categories.
• Tinsel & Twine: Tinsel & Twine is an event design and rental company producing custom installations and decor for weddings and corporate events. Directly comparable as a similarly sized event design firm combining custom fabrication with a rental inventory for the same client base.
• En Masse Event Design: En Masse Event Design is a Denver-based event design firm specializing in drapery, lighting, and floral for weddings and corporate events. Comparable because it competes in the same premium design category and combines in-house inventory with installation services.
• Town & Country Event Rentals: Town & Country Event Rentals is a regional event rental company offering chairs, tables, linens, and tents for weddings and corporate events. Comparable as a similarly positioned rental-and-decor supplier targeting the same customer segments in the Midwest.
• AFR Furniture Rental: AFR Furniture Rental is a national event furniture rental company supplying lounge furniture, tables, chairs, and accessories to weddings, galas, and corporate events. Comparable because it competes in the same event-furniture rental category that supports Stuart Alexander's design offerings.
• KEHOE Event Design: KEHOE Event Design is a Chicago-area luxury event design firm offering floral, lighting, drapery, and full event production. Highly comparable because it operates the same high-end design-plus-rental model for weddings and corporate clients in the Midwest.
• Bella Flora: Bella Flora is an event floral design studio specializing in high-end weddings and galas. Comparable because it operates in the same premium floral-and-event category, serving similar upscale wedding and corporate clientele with a design-led approach.
• AOO Events: AOO Events is an event design and production firm providing floral, decor, and custom fabrication for weddings and corporate clients. Comparable to Stuart Alexander Productions because it competes in the same premium design-and-decor category with similar inventory-driven execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stuartalexanderproductions
• LinkedInlinkedin.com/company/stuart-alexander-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stuart Alexander Productions