What WEBTOP does

Broker AS (doing business as 'Broker' and externally branded 'Broker by Visma') is a Norwegian software company founded in 2003 that provides an integrated SaaS portfolio for real estate agents (eiendomsmeglere) in Norway. The platform is organized around a core professional system, Fagsystem, supplemented by four product modules: Leads & Befaring (lead capture and property viewing management), Markedsføring (marketing automation for listings), and Boligportalen (a property portal for public listings), with Rådgivning (consulting) and Support offered as services. Underlying technology is described as a cloud-based SaaS platform with API-first extensibility, exposing Core API and Broker API endpoints for third-party integrations under a documented partner program.

The company operates as a wholly owned subsidiary of Visma, a large Nordic software group, and is positioned within the Visma Real Estate division; the LinkedIn presence uses the handle 'broker-by-visma' and customer-facing materials reference 'Visma Real Estate'. GTM motion is sales-led enterprise B2B, with direct sales to Norwegian brokerages supported by a contact form, phone support, and an email channel; no public pricing is disclosed, and revenue is generated through subscription-based recurring software licensing. Distribution is single-country/domestic (Norway only), the customer segment is narrowly defined as vertical-specific real estate brokerages, and operational transparency signals include a public status page and a Productboard-backed feature-request portal. Compliance posture is formalized via an Åpenhetsloven (Transparency Act) statement and a Norvato whistleblower channel.

No revenue, funding, headcount time-series, or AI/ML capabilities are disclosed in the source data; the company has 11-50 employees and is headquartered in Norway.

Name

WEBTOP

Legal name

Broker AS

Website

https://webtop.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Broker AS (Broker by Visma) is a Norwegian SaaS provider of integrated software for real estate agents (eiendomsmeglere), offering lead management, workflow, marketing, and property portal modules under a subscription model within the Visma group.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Software

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate software
• Broker management platform
• Property listing portal
• Lead management software
• Real estate workflow automation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscription: Subscription-based access to Broker's comprehensive portfolio of real estate agent software solutions including Leads & Befaring, Fagsystem, Markedsføring, and Boligportalen. The platform is designed for ongoing use by real estate professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WEBTOP, operating as Broker, sells a cloud-based SaaS product portfolio for Norwegian real estate agents (eiendomsmeglere) covering the full customer journey from lead capture to property handover. The portfolio includes the Fagsystem professional system, Leads & Befaring for lead and viewing management, Markedsføring for marketing automation, and Boligportalen as a public property listings portal, supplemented by Core and Broker APIs for third-party integration.

Product overview

WEBTOP (Broker) offers a comprehensive platform-plus-modules architecture for real estate brokers, combining a professional backend system (Fagsystem) with specialized modules including Leads & Befaring for lead management, Markedsføring for marketing automation, and Boligportalen for property listings. The integrated portfolio enables brokers to execute complete customer journeys from initial lead capture through property handover. Additional services include Rådgivning consulting and Support, all accessible through API integrations for third-party connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Fagsystem Professional system serving as the backbone for property management, deal tracking, and workflow automation for real estate brokers, forming the core of the Broker portfolio for Norwegian real estate agencies.
• Leads & Befaring Lead generation and property viewing management module that helps real estate brokers capture and manage potential client leads throughout the sales process.
• Markedsføring Marketing automation module enabling property listings, advertising campaigns, and promotional tools for real estate listings, aimed at real estate brokers' marketing activities.
• Boligportalen Property portal providing a public-facing platform for browsing and viewing real estate listings, integrated into the broader Broker ecosystem for Norwegian real estate agents.
• Rådgivning Consulting and advisory services offering expert guidance for real estate professionals using the Broker platform.
• Support Customer support service available Monday through Friday, with phone support staffed between 09.00-15.00 and email responses between 08.00-16.00.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Core API PartnerscoreTechnology or IntegrationAPI integration partnerships providing third-party access to Core system information. Enables interoperability with external systems and applications.
• Broker API PartnerscoreTechnology or IntegrationAPI integration partnerships for Broker platform access. Allows external developers and partners to build integrations with Broker systems.
• VismaflagshipStrategic or Co-development PartnerParent company providing enterprise backing and ecosystem. The company operates as 'Broker by Visma' and is part of the Visma Real Estate division, leveraging the broader Visma brand and infrastructure.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Homegate: Swiss property marketplace and vertical SaaS provider combining listings with broker tools; analogous integrated portal-plus-software play outside the Norwegian home market.
• Boligsiden (Boligsiden A/S): Danish residential property portal owned by real estate agents; similar portal-plus-data-services model to Boligportalen and a relevant Nordic cross-border comparable.
• Hemnet: Swedish residential property portal that parallels Broker AS's Boligportalen listing-distribution model; competing geography but directly analogous portal/marketplace business.

Broad incumbents

• Realpage: Large US-based vertical SaaS suite for residential real estate operators and brokers; competes conceptually with Broker AS's integrated workflow platform and could enter or partner into Norway via the Visma channel.
• Finn.no Eiendom: Dominant Norwegian property listings marketplace operating inside the Schibsted group; competes with Boligportalen for listing visibility and audience attention in Norway.
• Yardi Systems: Global real estate software incumbent covering brokerage, property management, and portals; comparable to Broker AS as a vertically-integrated suite for real estate professionals.
• AppFolio: Cloud SaaS platform serving property managers and real estate operators with integrated workflow plus listings/payments; directly analogous platform-plus-modules architecture to Broker AS.
• Vitec (Vertical Software group): Nordic vertical-SaaS group with multiple real estate software brands across Scandinavia; overlaps with Broker AS in vertical SaaS for real estate professionals and shares the regional go-to-market logic.
• TietoEVRY Real Estate: Nordic IT services and vertical software provider with real estate industry solutions; broader portfolio but direct overlap with Broker AS's vertical SaaS positioning in the Nordics.

Direct peers

• Ambita: Norwegian provider of real estate transaction and property data software serving the same eiendomsmegler market; competes directly with Broker AS's Fagsystem and information-access APIs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/broker-by-visma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEBTOP