Diablo Trophies & Awards

What Diablo Trophies & Awards does

Diablo Trophies & Awards is a privately held, family-owned trophy and award retailer founded in 1957 and headquartered at 1922 Contra Costa Blvd in Pleasant Hill, California. The company sells physical recognition products — including cast awards (often with 24k gold plating), crystal, glass and acrylic awards, desk and mantle clocks, traditional and resin trophies, sport-specific trophies across 50+ sports, corporate plaques, perpetual plaques, medals, lapel pins, ribbons, wood awards, drinkware, and promotional items — through a self-serve e-commerce storefront and a single physical retail location. Customers span corporate and business organizations seeking employee recognition and achievement awards, sports leagues and schools, golf courses and tournament organizers, and individual buyers seeking executive or appreciation gifts. The catalog is organized into 25+ award categories and theme categories including achievement, sales, fire and safety, religious, patriotic, boss gifts, and secretary gift awards.

Customization is the primary value-add: the company offers laser engraving on brass plates, plate imprinting in multiple color combinations (black/gold, black/silver, gold/black, silver/black), and logo personalization for an additional fee, with a 5-day production lead time on most items. Pricing follows a volume-based tiered model — for example, the Premium Cast Award 'Star and Ribbons' ranges from $311.48 (1-9 units) to $233.61 (250+ units) — with deeper discounts at higher quantities. The storefront runs on the BizWizard ShopKart e-commerce platform provided by NetSoft Studio, LLC under a partnership dating to 2007.

Distribution combines in-store pickup at the Pleasant Hill location (no fee) with national shipping via ground (5-7 days), priority (3 days), 2nd day air (2 days), and overnight (1 day) options. The company is bootstrapped with no disclosed venture capital, private equity, or institutional investment, and operates as a small independent retailer with 11-50 employees. The only named principal is David Mascaro, listed as founder/owner.

Name

Diablo Trophies & Awards

Legal name

Diablo Trophies & Awards

Website

https://diablotrophy.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Diablo Trophies & Awards is a family-owned trophy and award retailer founded in 1957 in Pleasant Hill, CA, selling cast, crystal, glass, acrylic, clock, sport, and corporate recognition products to SMBs, sports leagues, schools, and individual consumers via a single retail location and a national e-commerce storefront.

Ownership category

akta.pro rank

Product category

Trophy and Award Retail

NAICS

All Other Miscellaneous Retailers (459999), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRALAJAH

Sports, Concert & Venue Gift Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRALAGAI

Sports Memorabilia & Autographs Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRAMABAO

Sports Collectibles, Fan Gear & Licensed Merchandise Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Trophy retail
• Award engraving
• Corporate recognition
• Sports trophies
• Custom awards

Headquarters

HQ city

Pleasant Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Trophies & Awards: One-time transaction-based revenue from selling physical trophy, award, and recognition products. Products include cast awards, crystal awards, glass awards, clocks, medals, plaques, lapel pins, ribbons, and promotional items. Volume-based pricing with tiered discounts for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Diablo Trophies & Awards is a family-owned retailer that designs, customizes, and sells physical recognition products including trophies, cast awards, crystal and glass awards, clocks, medals, plaques, lapel pins, ribbons, and promotional items. The company offers in-house customization services such as laser engraving, plate imprinting in multiple color finishes, and logo personalization, with a standard 5-day production lead time. Products are sold primarily through a self-serve e-commerce storefront with shipping nationwide and optional in-store pickup at the Pleasant Hill, CA location.

Product overview

Diablo Trophies & Awards is a family-owned trophy and awards retailer operating since 1957 in Pleasant Hill, CA. The company offers a comprehensive portfolio of recognition products including cast awards (often with 24k gold plating), clock awards (desk and mantle clocks), crystal and glass awards, trophy awards (resin, traditional, and sport-specific), acrylic awards, corporate plaques, perpetual plaques, certificates, medals, lapel pins, ribbons, wood awards, drinkware, and promotional items. The product lineup is organized into award categories (Cast Awards, Clock Awards, Crystal Awards, etc.), sport trophy categories (over 50 sports including archery, baseball, basketball, football, golf, soccer, tennis), and theme categories (achievement, employee, executive gifts, golf, patriotic, religious, sales, and more). The company also offers customization services including engraving, logo inclusion, and plate imprinting with various finish options.

Differentiator

Problem solved

Functional benefit

Products and services

• Cast Awards Elegant cast awards, often with 24k gold plating, featuring artistic designs for trophy-style award presentations. Sold to corporate and organizational buyers seeking premium recognition items.
• Clock Awards Desk clocks and mantel clocks combining functionality with appreciation, personalized with congratulatory messages. Includes sub-categories of desk clocks and mantle clocks.
• Crystal Awards Premium crystal recognition awards for distinguished achievement, sold to organizations and individuals seeking high-end presentation items.
• Glass Awards Glass recognition awards with elegant presentation for corporate and professional recognition occasions.
• Acrylic Awards Modern acrylic recognition awards with clear, elegant appearance for contemporary recognition programs.
• Trophies (Resin) Resin trophy awards in various styles and themes, offering lightweight and detailed figurine options for sports and achievement recognition.
• Trophies (Traditional) Traditional trophy designs for sports and achievement recognition, including classic cup-style and figurine trophies.
• Sport Trophy Awards Trophy awards specifically designed for various sports including archery, baseball, basketball, bowling, boxing, football, golf, soccer, tennis, and more. Targeted at sports leagues, schools, and athletic organizations.
• Corporate Plaques Plaques for corporate recognition and achievement awards, including perpetual plaques designed for ongoing recognition with space for multiple recipients.
• Medal Awards
• Lapel Pins
• Ribbons
• Piano-Finish Mantle Clock Glass and rosewood piano-finish mantle clock with gold metal accents, diamond-spun dial, three-hand movement, and laser engravable brass plate. Gift box and battery included. Price: $204.00–$255.00. Production lead time: 5 days.
• Star and Ribbons Elegant silver metal sculpture on a black crystal base with a large plate area for personalization. Available in two sizes. Price: $112.80–$141.00 (per the source). Production lead time: 5 days.
• Basketball on Base Jumbo hand polished brass regulation size basketball on rosewood finish base. Size: 16" Tall. Price: $551.90–$735.87. Designed for basketball leagues and tournaments.
• Gift Awards (Executive, Boss, Secretary) Gift items suitable for boss gifts, executive gifts, and secretary/administrative professional appreciation awards. Includes drinkware and wearable gift options.
• Wood Awards Wooden recognition awards with classic aesthetic, including various wood finishes and designs.
• Economy Awards Budget-friendly award options for cost-conscious organizations seeking affordable recognition items.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NetSoft Studio, LLCcoreTechnology or Integration · 1 January 2007NetSoft Studio, LLC provides the BizWizard ShopKart e-commerce platform powering the company's online store. This includes the shopping cart, checkout, catalog management, and website functionality. The software is specifically designed for awards and trophy business owners.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Things Remembered: National personalized gift and engraving retailer (now largely online). Comparable in laser engraving and personalization of awards, gifts, and drinkware for corporate and personal occasions, though with a much broader gifting assortment.
• Balfour: Long-established class rings, graduation products, and recognition awards retailer. Comparable as a legacy recognition and awards brand with deep roots in schools and institutional buyers.

Direct peers

• Edco Awards & Specialties: Long-running awards and recognition supplier serving schools, sports leagues, and corporate customers. Highly comparable family-/established-style awards retailer with custom engraving and broad sports category coverage.
• Crystal Plus: Specialty crystal and glass award retailer with engraving and logo personalization. Directly comparable in the premium crystal/glass award category that Diablo highlights in its product mix.
• Crown Trophy: Largest franchised trophy and awards retailer in North America, operating hundreds of locations. Direct competitor with a similar full-service model (engraving, plaques, trophies, sport awards) serving the same SMB, sports, and corporate customer segments.
• Trophies.com: E-commerce-first trophy and awards retailer with a broad catalog of crystal, glass, acrylic, and traditional trophies. Competes with Diablo in the same online self-serve flow with nationwide shipping.
• Discount Trophy: Online trophy retailer focused on budget trophies, medals, ribbons, and plaques for sports leagues and schools. Directly comparable low-end of the trophy/award market with a similar self-serve, nationwide-shipping model.
• Awards.com: National online trophy, plaque, and recognition retailer offering custom engraved awards across corporate, sports, and academic categories. Directly comparable in product mix and online self-serve purchasing model.
• Signature Awards: Specialty retailer of crystal, glass, and acrylic awards with personalization services. Comparable in premium award categories (crystal, glass) and in serving corporate recognition buyers.

Emerging players

• Etsy: Marketplace where independent sellers offer custom and personalized awards, trophies, and recognition items. Relevant as a competing channel for buyers seeking custom/handmade awards and trophies online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiabloTrophies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diablo Trophies & Awards