Allied Foodservice Equipment

What Allied Foodservice Equipment does

Allied Foodservice Equipment (S) Pte Ltd is the Singapore operating subsidiary of the Allied Foodservice Equipment group, whose regional headquarters is Allied Foodservice Equipment Sdn Bhd in Kuala Lumpur, Malaysia. The group operates wholly-owned commercial kitchen equipment distribution entities in Singapore, Malaysia (including a Sabah office), and Brunei. The Singapore entity supplies the food and beverage industry as a one-stop commercial kitchen solution provider, serving restaurants, cafes and bistros, central kitchens, quick-service restaurants, hawker stalls and food kiosks, and bakeries and pastry shops. The company self-positions as one of the leading commercial kitchen equipment suppliers in Singapore and is recognized for service quality.

The company's product and technology footprint spans 195+ SKUs across six categories: cold equipment (86 products), cooking equipment (67), banquet trolleys and holding cabinets (16), food preparation (19), dishwashing (2), and the proprietary Allied Refrigerators line (5). It distributes on an authorized basis for 20+ premium international manufacturers including Carpigiani, Kolb, Roband, Alto-Shaam, Vitamix, Broaster, Dean (Frymaster), Therma-Tek, Menumaster, Rieber, Blanco, Winterhalter, Adventys, Eloma, Moffat, Sammic, Liebherr, Hoshizaki, Scotsman, and others. Beyond distribution, Allied operates an in-house custom stainless steel fabrication workshop and an in-house technician team cross-trained across all carried brands, with a multi-brand spare parts inventory supporting after-sales service.

Commercially, Allied operates a project-based, consultative sales model delivered through direct enterprise field sales. Revenue is generated across four streams: one-time commercial kitchen equipment sales, installation and setup professional services, recurring preventive maintenance and technical support (with priority routing for existing customers), and custom stainless steel fabrication services. Pricing is quote-based and not publicly disclosed. The company has 11-50 employees, is privately held, and has no disclosed revenue, funding rounds, or public ownership indicators. It is not venture capital or private equity backed based on available data.

Name

Allied Foodservice Equipment

Legal name

Allied Foodservice Equipment (S) Pte Ltd

Website

https://alliedfse.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Allied Foodservice Equipment (S) Pte Ltd is a Singapore-based authorized distributor of commercial kitchen equipment, serving restaurants, cafes, central kitchens, QSRs, hawker stalls, and bakeries with 195+ SKUs across 20+ premium international brands plus in-house stainless steel fabrication and maintenance services.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Refrigeration & Service Industry Machinery (3580)

akta.pro industry

PRIMARYAFAIALAB

Restaurant & Commercial Kitchen Equipment Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

SECONDARYAFAIALAJ

Commercial Cooking Equipment & Parts Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

SECONDARYAFAIALAI

Commercial Refrigeration & HVAC (Foodservice) Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

SECONDARYAFAIALAK

Food Preparation Equipment & Smallwares Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

Keywords

• Commercial kitchen equipment
• Foodservice equipment supply
• Stainless steel fabrication
• Kitchen design consulting
• Commercial refrigeration solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Kitchen Equipment Sales: Direct sales of commercial kitchen equipment including cold equipment, cooking equipment, food preparation, banquet trolleys, holding cabinets, and dishwashing equipment. Sales model includes consultation, supply, delivery, and installation services.
2. Installation & Setup Services: Complete kitchen equipment installation services including site coordination, delivery coordination, and professional setup.
3. Maintenance & Technical Support Services: Preventive maintenance services, spare parts replacement, and technical support during equipment breakdowns. Priority given to existing Allied customers.
4. Custom Fabrication Services: Custom stainless steel fabrication and refrigerator customization services for specific customer requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Allied Foodservice Equipment supplies, distributes, and installs commercial kitchen equipment for the food and beverage industry in Singapore. It carries more than 195 product SKUs across cold equipment, cooking equipment, banquet trolleys and holding cabinets, food preparation, dishwashing, and its own Allied-branded refrigeration line, sourced from 20+ international manufacturers. Beyond equipment supply, the company offers end-to-end project services including consultative kitchen design, equipment supply and installation, in-house custom stainless steel fabrication, and ongoing preventive maintenance and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold Equipment A product category of commercial refrigeration and cold-chain equipment including chillers and freezers, blast freezers and chillers, gelato and ice cream batch freezers, soft serve machines, pastry and patisserie machines, batch pasteurizers, pastry display cases, ice cream and gelato display freezers, blenders and homogenizers, chest freezers, and ice machines. Distributed brands include Hiber, Carpigiani, Ciam, IFI, Liebherr, and Scotsman. Target customers are food service operators, gelato and pastry shops, cafes, and central kitchens in Singapore.
• Cooking Equipment A product category of commercial cooking equipment including gas restaurant ranges, griddles and char broilers, commercial deep fryers, ovens and proofers, cook and hold ovens, smoker ovens, commercial microwaves and high speed ovens, countertop equipment, mobile cooking stations, Belgian waffle and waffle cone makers, and induction cooking equipment. Distributed brands include Therma-Tek, Broaster, Dean, Yes Oven, Alto-Shaam, Menumaster, Roband, Comaco, Rieber, Blanco, and Adventys. Target customers are restaurants, QSR, central kitchens, bakeries, and cafes in Singapore.
• Banquet Trolleys & Holding Cabinets A product category of food transport and holding equipment including banquet trolleys, holding cabinets, food transport trolleys, food warming drawers, and countertop cooking modules. Distributed brands include Rieber, Blanco, and Alto-Shaam. Target customers are hotels, catering operations, banquet halls, and institutional food service operators in Singapore.
• Food Preparation Equipment A product category of commercial food preparation equipment including immersion mixers and blenders, vacuum pack machines and circulators, meat grinders and slicers, vegetable preparation machines, and combi cutters and bowl cutters. Distributed brands include Fama, Besser, and Hallde. Target customers are commercial kitchens, central kitchens, butcheries, and food processing operations in Singapore.
• Dishwashing Equipment A product category of commercial dishwashing equipment including undercounter dishwashers and passthrough dishwashers, distributed under the Winterhalter brand. Target customers are restaurants, hotels, central kitchens, and institutional food service operators in Singapore.
• Allied Refrigeration A proprietary Allied-branded line of commercial refrigeration products manufactured and customized in-house, including chillers and freezers. Target customers are food service operators in Singapore seeking Allied-owned branded refrigeration.
• Consult & Design Consultative kitchen planning and design service for food and beverage operators, covering project conception through kitchen layout design and site coordination. Target customers are food service businesses planning new kitchens or refurbishments in Singapore.
• Equipment Supply & Install End-to-end commercial kitchen equipment procurement, delivery coordination, and professional installation service. Target customers are food service operators in Singapore acquiring new kitchen equipment.
• Stainless Steel Fabrication & Installation In-house custom stainless steel fabrication and installation service producing tailored stainless steel items and customized refrigerators according to specific customer requirements. Target customers are commercial kitchen operators needing customized stainless steel work in Singapore.
• Preventive Maintenance & Technical Support After-sales preventive maintenance, spare parts replacement, and technical support service delivered by an in-house technician team fully trained across all carried brands, with spare parts inventory maintained for all distributed brands. Priority service is given to existing Allied customers. Target customers are existing Allied commercial kitchen equipment owners in Singapore.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

27 partnerships are on record, tiered core and minor.

• CarpigianicoreChannel Partner/ Reseller/ DistributorCarpigiani is an Italian manufacturer of gelato and soft serve equipment. Allied Foodservice Equipment is an authorized distributor for Carpigiani products in Singapore, offering their full range of batch freezers, soft serve machines, pasteurizers, and pastry equipment for the commercial food service market.
• KolbcoreChannel Partner/ Reseller/ DistributorKolb is a manufacturer of baking and cooking equipment including convection ovens, deck ovens, retarder proofers, and pizza ovens. Allied distributes Kolb products in Singapore, positioning them for bakery and quick-service restaurant applications.
• RobandcoreChannel Partner/ Reseller/ DistributorRoband is an Australian manufacturer of countertop cooking equipment including grills, griddles, toasters, fryers, and food warmers. Allied is the authorized distributor for Roband products in Singapore, offering their comprehensive range of compact kitchen equipment.
• Alto-ShaamcoreChannel Partner/ Reseller/ DistributorAlto-Shaam is an American manufacturer specializing in cook and hold ovens, smoker ovens, heated holding cabinets, and banquet carts with their proprietary Halo Heat technology. Allied distributes their full product range in Singapore.
• VitamixcoreChannel Partner/ Reseller/ DistributorVitamix is a leading manufacturer of commercial blenders including The Quiet One, Drink Machine, and T&G2 Blending Station. Allied distributes Vitamix commercial blender products in Singapore for beverage and food service applications.
• BroastercoreChannel Partner/ Reseller/ DistributorBroaster is an American manufacturer of pressure fryers authorized for producing Genuine Broaster Chicken. Allied is an authorized Broaster distributor in Singapore, offering their 1600, 1800, and 2400 pressure fryer models.
• Dean (Frymaster)coreChannel Partner/ Reseller/ DistributorDean (part of the Frymaster family) manufactures commercial gas and electric fryers including the Super Runner series. Allied distributes Dean fryers in Singapore, offering SR14E, SR42G, SR52G, and SR62G models.
• Therma-TekcoreChannel Partner/ Reseller/ DistributorTherma-Tek manufactures gas counter griddles and cooking equipment. Allied distributes Therma-Tek products in Singapore, focusing on heavy-duty griddle solutions for commercial kitchens.
• MenumastercoreChannel Partner/ Reseller/ DistributorMenumaster manufactures commercial microwaves and high-speed ovens including the DEC18MU and XPRESS IQ models. Allied distributes Menumaster products in Singapore for quick-service restaurant applications.
• RiebercoreChannel Partner/ Reseller/ DistributorRieber manufactures food transport and holding equipment including Thermoport containers, K-Pot anti-chafing dishes, and banquet trolleys. Allied distributes Rieber products in Singapore for banquet and catering applications.
• BlancocoreChannel Partner/ Reseller/ DistributorBlanco Professional manufactures front cooking stations, banquet trolleys, and food transport equipment. Allied distributes Blanco products in Singapore, including the Cook Front Cooking System for mobile cooking applications.
• WinterhaltercoreChannel Partner/ Reseller/ DistributorWinterhalter is a manufacturer of commercial dishwashing equipment. Allied distributes Winterhalter dishwasher products in Singapore, offering undercounter and passthrough dishwasher models.
• AdventyscoreChannel Partner/ Reseller/ DistributorAdventys manufactures induction cookers and cooking equipment. Allied distributes Adventys induction products in Singapore, including GL2 and GLW series cookers for commercial kitchens.
• LiebherrminorChannel Partner/ Reseller/ DistributorLiebherr manufactures commercial refrigeration equipment. Allied carries Liebherr as part of their cold equipment portfolio for Singapore customers requiring premium refrigeration solutions.
• HoshizakiminorChannel Partner/ Reseller/ DistributorHoshizaki manufactures commercial ice machines and refrigeration equipment. Allied carries Hoshizaki products as part of their cold equipment offerings in Singapore.
• SammicminorChannel Partner/ Reseller/ DistributorSammic manufactures food preparation equipment. Allied distributes Sammic products in Singapore as part of their food preparation equipment category.
• MoffatminorChannel Partner/ Reseller/ DistributorMoffat manufactures commercial baking and cooking ovens. Allied carries Moffat products for bakery and food service applications in Singapore.
• ElomaminorChannel Partner/ Reseller/ DistributorEloma manufactures combi ovens and baking equipment. Allied distributes Eloma products in Singapore as part of their cooking equipment portfolio.
• NopeinminorChannel Partner/ Reseller/ DistributorNopein manufactures ice cream and gelato display cases. Allied distributes Nopein products in Singapore for gelato and pastry shop applications.
• HiberminorChannel Partner/ Reseller/ DistributorHiber manufactures cold equipment including chillers and freezers. Allied carries Hiber products as part of their cold equipment portfolio in Singapore.
• IFIminorChannel Partner/ Reseller/ DistributorIFI manufactures gelato display cases including the Xylo Panorama series. Allied distributes IFI products in Singapore for gelato parlor and pastry shop applications.
• CiamminorChannel Partner/ Reseller/ DistributorCiam manufactures commercial kitchen equipment. Allied carries Ciam products as part of their cold equipment offerings in Singapore.
• FamaminorChannel Partner/ Reseller/ DistributorFama manufactures food preparation equipment. Allied distributes Fama products in Singapore as part of their food preparation equipment category.
• HalldeminorChannel Partner/ Reseller/ DistributorHallde manufactures vegetable preparation machines and food processors. Allied distributes Hallde products in Singapore for commercial kitchen food preparation applications.
• BesserminorChannel Partner/ Reseller/ DistributorBesser manufactures food preparation equipment. Allied carries Besser products as part of their preparation and storage equipment offerings in Singapore.
• ScotsmanminorChannel Partner/ Reseller/ DistributorScotsman manufactures commercial ice machines. Allied distributes Scotsman products in Singapore as part of their cold equipment category.
• ICB TechnologieminorChannel Partner/ Reseller/ DistributorICB Technologie manufactures pastry filling machines. Allied distributes ICB products including the DOSICREAM in Singapore for pastry and confectionery applications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Middleby Corporation: US-based global commercial kitchen equipment conglomerate owning dozens of brands (Blodgett, TurboChef, Viking, etc.). Competes at the equipment level across cooking, refrigeration, and food prep categories that Allied distributes, and supplies or competes with many of Allied's brand partners.
• Ali Group: Italian/US-owned foodservice equipment conglomerate encompassing Welbilt, Frymaster/Dean, Manitowoc, and others. Allied distributes some Ali Group brands (Dean, Scotsman) and competes with the group across full kitchen equipment scope; Ali Group is the largest comparable incumbent at the global level.
• Hoshizaki Corporation: Japanese global manufacturer of commercial ice machines, refrigeration, and kitchen equipment with direct SEA presence. Comparable through overlapping cold-equipment and kitchen equipment categories; stronger in own-brand refrigeration and a larger incumbent versus Allied's distributor-led model.
• Electrolux Professional: Swedish/Italian global manufacturer of professional kitchen, laundry, and food service equipment. Comparable through commercial cooking, food prep, warewashing, and refrigeration categories; competes at equipment level with many of Allied's distributed brands.
• Hobart (ITW Food Equipment Group): US-based global manufacturer of commercial foodservice equipment including cooking, refrigeration, warewashing, and food prep. Overlaps with most of Allied's product categories; competes as a major brand incumbent in chain and institutional accounts across SEA.
• Rational AG: German global leader in combi ovens and cooking systems for commercial kitchens. Comparable through commercial cooking equipment category that Allied distributes via Kolb, Moffat, Eloma; competes for institutional and chain kitchen build-outs.

Direct peers

• Lock & Lock Horeca: Korean-origin commercial kitchen and F&B equipment supplier with strong Southeast Asia distribution footprint. Directly comparable as a regional multi-brand commercial kitchen equipment distributor targeting restaurants, cafes, and institutional customers with similar one-stop positioning.
• Winterhalter: German commercial warewashing and dishwashing specialist that Allied actually distributes in Singapore. Comparable as a brand-level supplier to the same customer base; competes in institutional kitchen build specifications and direct-to-end-user channels in other regions.
• Rieber (Blanco Professional Group): German manufacturer of food transport systems, banquet trolleys, and cook-and-hold solutions — Allied distributes Rieber and Blanco Professional products in Singapore. Comparable as a category specialist competing for catering/banquet kitchen build specifications.

Others

• Vitamix (commercial division): US manufacturer of commercial blenders and beverage equipment that Allied distributes in Singapore. Comparable at the brand-supply relationship level; competes for cafe, juice bar, and QSR beverage equipment specifications in the region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Foodservice Equipment