MICE Service Group
MICE Service Group is a private, micro-sized event management firm founded in 2017 that organises meetings, congresses, and events for clients, operating with 1-10 employees from Train, Germany.
- Company typePrivate
- Founded2017
- HeadquartersTrain, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MICE Service Group does
MICE Service Group is a privately held, for-profit event management company founded in 2017 that organises meetings, congresses, and events under the MICE (Meetings, Incentives, Conferences, and Exhibitions) framework. The firm operates with a micro-team of 1-10 employees and is listed as based in Train, Germany, while maintaining a Swiss-domain web presence at miceservice.ch. Its functional role is the outsourced planning and execution of corporate and institutional meetings and congresses, a services-led offering rather than a software or platform product.
The underlying technology stack, proprietary features, and product portfolio are not documented in the available source material. All structured fields covering core technology, proprietary features, products and services, integrations, and AI modalities are empty. The company website (miceservice.ch) renders only a loading/verification interstitial ("One moment, please... Loader, Please wait while your request is being verified"), providing no visible product detail, pricing, customer-facing materials, or platform architecture. There is no evidence of a SaaS component, marketplace, or digital tooling layered on top of the event management service.
The business model is consistent with a traditional services agency: revenue would be generated through fees charged for planning and executing individual meetings, congresses, and events, but no pricing models, revenue figures, funding history, customer segments, named clients, or go-to-market channels are disclosed. No headcount beyond the 1-10 range, no investor information, and no partnership data are available. The data gap is substantial — the company is operating but its commercial mechanics cannot be verified from the supplied source material.
MICE Service Group firmographics
Firmographics- Name
- MICE Service Group
- Website
- https://miceservice.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MICE Service Group is a private, micro-sized event management firm founded in 2017 that organises meetings, congresses, and events for clients, operating with 1-10 employees from Train, Germany.
- Ownership category
- akta.pro rank
MICE Service Group industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)
- akta.pro secondary industry
- MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB)
Keywords
Where MICE Service Group is headquartered
LocationHeadquarters
- HQ city
- Train
- HQ country
- Germany
- HQ region
- Europe
Markets served
MICE Service Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
MICE Service Group product offering
Product offeringCore offering
MICE Service Group is an event-management company that plans and runs meetings, congresses, and corporate events on behalf of clients. The company operates as a boutique services provider delivering end-to-end event organization, with a focus on the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment.
Differentiator
Problem solved
Functional benefit
Products and services
- MICE Event Management Services End-to-end planning and execution of meetings, congresses, and corporate events for business and association clients in the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment.
Companies that use MICE Service Group
Customer profileIdeal customer profiles1 record
MICE Service Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MICE Service Group competitors and assessment
Company assessmentBroad incumbents
- BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events agency serving multinational clients. It competes for the same corporate MICE RFPs as MICE Service Group and is functionally comparable, though it operates at significantly larger scale with global delivery capability.
- CWT Meetings & Events: CWT Meetings & Events is the meetings, incentives, conferences, and events division of CWT, a major corporate travel management company. It is comparable as a direct B2B MICE services provider to corporate clients, with deeper global infrastructure.
- American Express Global Business Travel (Meetings & Events): Amex GBT's Meetings & Events division delivers corporate meetings, conferences, and incentive programs globally. It is a direct competitor for the same corporate MICE spend pool, with a broader TMC-platform backbone.
- Maritz Global Events: Maritz Global Events is an established meetings, incentives, and events agency with a long track record in corporate MICE programs. It is comparable as a direct competitor in the corporate meetings and congresses space, though at much larger scale.
- MCI Group: MCI Group is a large global association, events, and meetings management company. It is comparable to MICE Service Group as a direct competitor in the MICE/agenda of corporate meetings, congresses, and association events, but operating at vastly greater scale across multiple continents.
Regional players
- DEKON Group: DEKON Group is a Turkey-headquartered PCO (Professional Congress Organizer) and event management agency. It is comparable as a corporate congress and event management specialist, but primarily focused on the Turkish and MENA region rather than the DACH market.
- Kenes Group: Kenes Group is a Professional Conference Organizer (PCO) and association management company. It is comparable as a congress and MICE specialist, with strong overlap in the congresses-and-events corner of MICE, though with a more association-management tilt.
Direct peers
- cievents: cievents is a mid-sized event management agency specialising in corporate events, conferences, and incentive programs. It is a close functional comparable to MICE Service Group as a B2B MICE specialist, with somewhat broader European coverage.
- HelmsBriscoe: HelmsBriscoe is a global venue sourcing and meetings management company. It is a comparable peer in the MICE ecosystem, particularly around meetings and congress delivery, with a venue-finding model that overlaps with corporate event management.
- Conference Care: Conference Care is a specialist corporate conference and event management agency. It is a direct comparable to MICE Service Group in terms of pure-play MICE focus, targeted at corporate clients with bespoke conference delivery, though primarily UK-based.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
MICE Service Group social profiles
Digital presenceMICE Service Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MICE Service Group leadership team
Management profileNumber of profiles
MICE Service Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MICE Service Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MICE Service Group
What does MICE Service Group do?
MICE Service Group is an event-management company that plans and runs meetings, congresses, and corporate events on behalf of clients. The company operates as a boutique services provider delivering end-to-end event organization, with a focus on the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment.
When was MICE Service Group founded?
MICE Service Group was founded in 2017. It employs 1 to 10 people.
Where is MICE Service Group based?
MICE Service Group is headquartered in Train, Germany, in the Europe region.
Who are MICE Service Group's main competitors?
Broad incumbents on record are BCD Meetings & Events, CWT Meetings & Events, American Express Global Business Travel (Meetings & Events), Maritz Global Events and MCI Group. Regional players are DEKON Group and Kenes Group. Direct peers are cievents, HelmsBriscoe and Conference Care.
Does MICE Service Group have an API?
No public API is recorded for MICE Service Group.
What industry is MICE Service Group in?
MICE Service Group's product category is Event Management Services. Its primary akta.pro industry code is MPAAAGAD, Corporate Events & Meetings (MICE) Agencies, with a secondary code of THAKAEAB, MICE & Event DMCs (Meetings/Incentives/Conferences). Its NAICS code is 561920 and its SIC code is 8741.