Arena MRV

What Arena MRV does

Arena MRV is a privately-owned, multi-purpose stadium located at Rua Cristina Maria de Assis, 410, in the Califórnia neighborhood of Belo Horizonte, Brazil. The venue is wholly owned by Atlético SAF (Club Atlético Mineiro) and serves as the home ground for Atlético Mineiro football matches, branded "Casa do Galo." Inaugurated in August 2023 after construction that began in April 2020 (with a total project cost of R$ 742 million), the arena has a sporting capacity of 45,000+ and comprises 12 distinct sectors, including the main pitch, Nível Brahma (19 bars), Mini Arena, Esplanada, Platô Brahma, Panoramic Lounges, press room, stands, entrance hall, and the Camarote Empresarial.

The venue's technology stack centers on a Centro de Controle de Operações (CCO) monitoring more than 300 high-resolution cameras 24 hours per day, integrated facial recognition access control, QR-code digital ticketing, free Wi-Fi, 360° sound, and a dedicated Sala Sensorial for autism-spectrum fans. It also hosts the only Private Ecological Reserve found at a Brazilian stadium (26,000m² spanning three biomes) and received the Procel energy efficiency certification in 2025. Arena MRV earned the international Stadium DB "Stadium of the Year" award in March 2024.

Arena MRV generates revenue across multiple streams: per-match ticket sales and 10-year Cadeiras Cativas subscriptions via the Galo na Veia platform (ingressos.galonaveia.com.br); recurring revenue from 112 corporate camarotes and panoramic lounges; transaction-based food and beverage concessions across 42 bars; venue rental for corporate events, concerts, congresses, and gastronomic events; pre-booked parking for 2,300 vehicles through partner Zul Digital/Estapar; and stadium tours sold directly to consumers. Distribution combines an owned e-commerce ticketing storefront, a physical ticket office, and partnerships with Golive Eventos (transportation), Zul Digital/Estapar (parking), and Ecominas (community relations). Sponsorship revenue includes naming rights with MRV Construtora and sector-level deals with Brahma, ArcelorMittal Brasil, Banco Inter, Hermes Pardini, Aperam South America, Sempre Internet, Blink Telecom, SP2, Tial, and Fassa Bortolo.

Name

Arena MRV

Legal name

Arena MRV

Website

https://arenamrv.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Arena MRV is a privately-owned, 45,000+ capacity multi-purpose stadium in Belo Horizonte, Brazil, wholly owned by Atlético SAF (Club Atlético Mineiro). It serves as the home venue for Atlético Mineiro football matches and hosts corporate events, concerts, and stadium tours, generating revenue from ticketing, premium seating, F&B, parking, and venue rental.

Ownership category

akta.pro rank

Product category

Multi-purpose Stadium and Event Venue Operations

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Multi-purpose stadium venue
• Sports event hosting
• Corporate event rental
• Premium hospitality seating
• Stadium tour services

Headquarters

HQ city

Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Game Tickets: Revenue from Atlético Mineiro football matches sold through the Galo na Veia platform, including individual match tickets and season ticket packages (Cadeiras Cativas) with 10-year commitments.
2. Venue Rental: Rental of versatile spaces for various event types including shows, festivals, corporate events, celebrations, congresses, and gastronomic events.
3. Premium Seating (Camarotes e Lounges): Revenue from 112 camarotes (corporate boxes) and panoramic lounges, including the Camarote Empresarial with exclusive furniture, TV, refrigerator, and sofas.
4. Parking Services: Pre-booked parking at Arena MRV's 2,300 parking spaces, sold exclusively in advance through external reservation partners.
5. Stadium Tours: Guided tours of Arena MRV for fans and families to explore the stadium facilities, including the pitch, locker rooms, and panoramic views.
6. Food & Beverage Concessions: Revenue from 42 bars and snack bars throughout the venue, including the Nível Brahma level with 19 bars and facilities at various event spaces.
7. Esplanada Access: The outdoor plaza (46,000m²) operates daily from 7h to 19h with free public access, featuring bathrooms, security, kiosks, and shops for food and beverages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Arena MRV is a 45,000+ capacity multi-purpose stadium in Belo Horizonte, Brazil, operating as the home venue for Atlético Mineiro football matches and as a rental event space for concerts, corporate events, festivals, congresses, and private celebrations. Revenue is generated from match tickets (including 10-year season tickets called Cadeiras Cativas), venue rental across 12 modular spaces, premium seating (112 camarotes and panoramic lounges), 42 food and beverage concessions, 2,300 parking spaces, and stadium tours.

Product overview

Arena MRV is a unified multi-purpose venue platform centered on its 45,000+ capacity stadium (Estádio), complemented by integrated services for ticketing (Ingressos Galo na Veia), event space rental (Espaço de Eventos), stadium tours (Tour Arena MRV), and ancillary services including official transportation (Conexão Arena MRV), parking reservations (Estacionamento Arena MRV), and community management tools (Cadastramento de Veículos, Rádio Esplanada). The venue also operates a free-access public esplanade and maintains a unique ecological reserve. Together, these components create a comprehensive stadium management ecosystem covering sports, entertainment, hospitality, and community relations.

Differentiator

Problem solved

Functional benefit

Products and services

• Arena MRV Stadium (Estádio) Multi-purpose stadium with 45,000+ capacity serving as the home venue for Atlético Mineiro football club, also hosting concerts, corporate events, and large-scale entertainment productions. Features facial recognition, 300+ CCTV cameras, and 12 distinct sectors including Gramado, Nível Brahma, Mini Arena, and Camarote Empresarial.
• Ingressos Galo na Veia (Match Ticketing) Online ticketing platform for purchasing tickets to Atlético Mineiro games and stadium events at Arena MRV, including individual match tickets and 10-year season tickets (Cadeiras Cativas). Payment up to 84 installments of R$ 405 or lump sum starting at R$ 24,000.
• Espaço de Eventos (Event Venue Rental) Multi-functional event space rental service for corporate events, shows, festivals, congresses, celebrations, and gastronomic experiences. Includes 12 modular spaces with capacities ranging from 40 to 45,000 people, supported by complete audio/video systems and connectivity.
• Tour Arena MRV (Stadium Tour) Guided stadium tour experience allowing visitors to explore Arena MRV's facilities, including the pitch, locker rooms, and panoramic views. Available for fans and families to learn about the home of Atlético Mineiro.
• Estacionamento Arena MRV (Parking) Pre-bookable parking service at Arena MRV offering 2,300 parking spaces. Reservations are sold exclusively in advance through external partner Estapar/Zul Digital; no on-site sales available.
• Conexão Arena MRV (Shuttle Service) Official shuttle bus service operated by Golive Eventos providing comfortable transport to Arena MRV games and events from designated pickup points in Belo Horizonte, eliminating parking and traffic concerns.
• Premium Seating (Camarotes e Lounges) Premium hospitality offering comprising 112 corporate boxes (camarotes) and panoramic lounges including the Camarote Empresarial with exclusive furniture, TV, refrigerator, and sofas. Covers the ArcelorMittal level and Nível Brahma sponsor areas.
• Esplanada Arena MRV (Public Plaza) Open-air public plaza area of approximately 46,000m² with free public access from 7h to 19h daily, featuring skate and roller practice areas, running track, 800m cycling path, restrooms, security, kiosks, and shops for food and beverages. Hosts events for up to 10,000 people.

Quantifiable outcome

• Awarded 'Stadium of the Year' by Stadium DB in March 2024
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Aperam South AmericacoreGTM or Marketing Partner · 1 April 2025Gifted the 'Galo Inox Aperam' - a monumental 8-meter tall, 13-ton stainless steel sculpture inaugurated in April 2025 on the esplanada, as a present for Atlético Mineiro.
• BrahmacoreGTM or Marketing PartnerOfficial sponsor with naming rights to the Brahma Leste Livre sector. Provides beer sponsorship and branding within the stadium, including the Nível Brahma level with 19 bars.
• ArcelorMittal BrasilcoreGTM or Marketing PartnerSponsor with naming rights to the ArcelorMittal level (Level 2), where the Panoramic Lounges are located. Branding and sponsorship presence throughout the venue.
• Banco InterminorGTM or Marketing PartnerDigital bank sponsor of Arena MRV, providing financial services sponsorship and branding presence at the stadium.
• Hermes PardiniminorGTM or Marketing PartnerMedical diagnostics company and sponsor of Arena MRV, providing healthcare-related services and branding presence.
• TialminorGTM or Marketing PartnerSponsor of Arena MRV with branding presence on the stadium.
• Golive Eventos (Conexão Arena MRV)coreChannel Partner/ Reseller/ DistributorOfficial transportation partner operating the Conexão Arena MRV bus service, providing comfortable transport to games and events from designated pickup points.
• Zul Digital / EstaparminorChannel Partner/ Reseller/ DistributorParking reservation partner handling advance parking space bookings for arena events.
• EcominascoreImplementation/ SI/ Consulting PartnerCommunity relationship consulting firm responsible for conducting the Equipe de Relacionamento com a Comunidade (Community Relationship Team), managing dialogue with local residents, and reducing impact during games and events through active listening, accessible channels, and practical actions.
• SP2minorGTM or Marketing PartnerSponsor of Arena MRV with branding presence.
• Fassa BortolominorGTM or Marketing PartnerItalian construction materials company and sponsor of Arena MRV.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Estádio Nilton Santos (Engenhão): Home of Botafogo de Futebol e Regatas in Rio de Janeiro. Comparable modernized Brazilian club stadium with multi-purpose programming and similar revenue model structure.
• Estádio Mané Garrincha: Modern multi-purpose stadium in Brasília. Comparable club/regional venue hosting football, concerts, and corporate events with similar modern infrastructure and capacity profile.
• Estádio Beira-Rio: Home of Sport Club Internacional in Porto Alegre. Modernized Brazilian club stadium with premium hospitality, naming rights sponsor (Unimed), and multi-purpose event programming — directly comparable venue-economics model.
• Neo Química Arena (Arena Corinthians): Home of Sport Club Corinthians Paulista in São Paulo. Comparable modern multi-purpose Brazilian club stadium with ~47,000 capacity, corporate boxes, and non-football event programming targeting the same touring/concert market.
• Allianz Parque: Home stadium of Sociedade Esportiva Palmeiras in São Paulo. Comparable Brazilian club-owned modern stadium with similar premium hospitality, F&B concessions, and event rental model — most direct domestic competitor for premium events.
• Arena Fonte Nova: Multi-purpose stadium in Salvador, Bahia, used by EC Bahia and for concerts/events. Comparable Brazilian club-tied modern stadium with similar capacity range (~48,000) and public-private ownership structure.

Broad incumbents

• Wembley Stadium: Global benchmark for modern stadium event programming and premium hospitality. Comparable multi-purpose venue model but at international scale — useful for assessing upper-bound revenue and event-day monetization potential.
• Maracanã: Iconic Rio de Janeiro stadium and the largest venue in Brazil. Comparable multi-purpose event business model but operates at a much larger scale and serves multiple clubs — broad incumbent reference for event pricing and booking dynamics.
• SoFi Stadium: Modern multi-purpose U.S. stadium in Los Angeles. Comparable modern technology stack, premium hospitality (suites, lounges), and diversified event programming — relevant global benchmark for tech-enabled stadium monetization.

Regional players

• Estadio Monumental Antonio Vespucio Liberti: River Plate's home stadium in Buenos Aires. Comparable LATAM club stadium with large capacity, premium hospitality, and major event programming — relevant for benchmarking Brazilian stadium economics versus regional peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/arenamrv
• Xx.com/ArenaMRV
• Facebookfacebook.com/ArenaMRV
• LinkedInlinkedin.com/company/arena-mrv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arena MRV