AsiaBIZ Strategy
AsiaBIZ Strategy is a Singapore-based boutique consultancy founded in 2002 that provides market entry, M&A advisory, and trade promotion services to UK, Japanese, US, and Swiss companies across 20 Asian markets, serving 500+ clients across 15 sectors.
- Company typePrivate
- Founded2002
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AsiaBIZ Strategy does
AsiaBIZ Strategy is a Singapore-registered boutique management consultancy (AsiaBiz Strategy Pte Ltd, ACRA BRN 200201610C) founded on 1 March 2002 by Managing Director Lawrence Yeo. The firm provides market entry, M&A advisory, business consulting, and trade and investment promotion services to UK, Japanese, US, and Swiss companies seeking to enter or expand across 20 Asian markets, with on-the-ground coverage across Southeast Asia, North Asia, India, and Australasia. The firm has served over 500 clients across 15 sectors, with a cumulative client portfolio value exceeding US$2 billion, including marquee engagements with General Motors, Honda, Shell, Chase Investment Bank, Mizuho, State Street, JETRO, USDA, and Heineken.
The firm operates a project-based professional services model with no proprietary technology platform. Service offerings span four interconnected lines: Market Research (B2B Asia market research, IPO research), Business Consulting (market entry and growth strategy, branding, executive advisory, sales and marketing), Financial Advisory (M&A, due diligence, valuation, PE advisory, IPO support, including a US$1.2B project financing feasibility study for Oman LNG), and Trade and Investment Promotion (export development, trade missions, investment promotion, government advisory). Distribution is practitioner-led, with the Managing Director personally overseeing all client engagements, and the firm's go-to-market is anchored by government-appointed partner status with UK Trade & Investment (UKTI), Wales Government, Tokyo Chamber of Commerce & Industry, and Switzerland Global Enterprise.
The business is entirely founder-managed with no disclosed external investment, no parent company, no disclosed headcount, and no publicly disclosed revenue. Repeat engagements and tender extensions (e.g., North of England Inward Investment Agency extending a 6-month mandate to 18 months) provide some demand visibility, but the boutique scale means revenue is inherently tied to senior practitioner capacity.
AsiaBIZ Strategy firmographics
Firmographics- Name
- AsiaBIZ Strategy
- Legal name
- AsiaBiz Strategy Pte Ltd
- Website
- https://asiabizstrategy.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AsiaBIZ Strategy is a Singapore-based boutique consultancy founded in 2002 that provides market entry, M&A advisory, and trade promotion services to UK, Japanese, US, and Swiss companies across 20 Asian markets, serving 500+ clients across 15 sectors.
- Ownership category
- akta.pro rank
AsiaBIZ Strategy industry classification
Industry- Product category
- Business Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industries
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Business Services (B2B) Growth Equity (FSANACAD)
Keywords
Where AsiaBIZ Strategy is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
AsiaBIZ Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Market Research Services: Project-based market research engagements including market overviews, in-depth studies, partner lead generation, IPO research, and miscellaneous research services. Billed as fixed-fee projects or hourly consulting engagements.
- Business Consulting: Strategy consulting engagements covering market assessment, entry strategy, growth strategy, branding, and executive advisory. Revenue derived from consulting fees for engagements overseen by the Managing Director.
- Trade & Investment Promotion: Trade promotion services including export development, trade mission support, investment promotion, and government advisory. Engagements include both project-based fees and retainer arrangements with government agencies.
- Financial Advisory: M&A advisory, due diligence, corporate finance, private equity advisory, and IPO support services. Includes US$1.2B project financing feasibility study track record.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
AsiaBIZ Strategy product offering
Product offeringCore offering
AsiaBIZ Strategy is a Singapore-based B2B consultancy that helps UK, Japanese, and US companies enter and expand across 20 Asian markets. It provides market research, business and growth strategy consulting, trade and investment promotion, and financial advisory and M&A services, delivered as project-based professional engagements by the Managing Director.
Product overview
AsiaBIZ Strategy is a consulting firm offering a unified suite of advisory services rather than a software product platform. The core offerings span four interconnected service lines: Market Research (B2B Asia Market Research, IPO Research), Business Consulting (Market Assessment/Entry Strategy, Growth/Expansion Strategy, Branding, Executive Advisory), Trade & Investment Promotion (Trade Promotion, Investment Promotion, Government & Agency Advisory), and Financial Advisory & M&A Services. Supporting these are specialized sub-services including Sales & Marketing Strategy, Customer Analysis, Competitive Intelligence, Distribution Analysis & Partner Search, and Asia Representative Office Management. Services are delivered through Singapore-based consultants with on-the-ground networks across 20 Asian markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Research Comprehensive B2B market research services for UK, Japanese, and US companies entering Asia, including market overviews, TAM/SAM/SOM analysis, competitor benchmarking, value chain mapping, partner lead generation (distributors, agents, JV partners, suppliers), and IPO research supporting prospectus preparation across 20 Asian markets.
- Business Consulting Strategy consulting engagements covering market assessment and entry strategy (PEST analysis, distribution and financial analysis, entry mode selection), growth and expansion strategy (franchising, acquisitions, JVs, alliances, divestitures), branding (audits, identity, equity metrics, cross-market localization), and executive advisory (Independent Director or Advisor appointments, ongoing strategic counsel for senior management).
- Sales and Marketing Strategy Sales and marketing consulting covering customer analysis, competitive intelligence, marketing strategy and plan development, pricing analysis, distribution analysis, partner search (20-30 candidates per country, short listing, meeting arrangement), and Asia Representative Office management with monthly and annual reporting for clients operating in Asian markets.
- Financial Advisory and M&A Services Corporate finance and M&A advisory across Asia's 20 biggest markets, including due diligence, mergers and acquisitions support, valuation, private equity advisory, and IPO support. Track record includes a US$1.2B project financing feasibility study completed for Chase Investment Bank on Oman LNG and an 86% coverage lead-generation engagement for a Tata Group subsidiary in Thailand.
- Trade and Investment Promotion Export development, trade mission planning and management, buyer and distributor matching, trade show and exhibition support, inward investment advisory, investor identification and outreach, investment roadshow planning, and policy and capacity-building advisory for trade and investment promotion agencies including PPP structuring.
Quantifiable outcome
- 500+ clients served across 15 sectors and 20 Asian markets
- +4 more outcomes
Companies that use AsiaBIZ Strategy
Customer profileNamed customers24 records
Segments8 records
Ideal customer profiles4 records
AsiaBIZ Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AsiaBIZ Strategy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- UK Trade & Investment (UKTI)coreAppointed as International Trade Advisor for UK companies seeking market entry across Asian markets. Provides government-backed credibility and referral pipeline for UK SME clients.
- Wales GovernmentcoreAppointed as International Trade Advisor and Partner Consultant for Welsh companies expanding into Asian markets. Supports textile, engineering, and healthcare clients from Wales.
- Tokyo Chamber of Commerce & Industry (TCCI)coreAppointed International Advisor (東京商工会議所認定中小企業国際アドバイザ) supporting Japanese SMEs with international expansion consulting.
- Switzerland Global EnterprisecoreAppointed as Export Expert supporting Swiss companies entering Asian markets through market entry consulting services.
- Enterprise SingaporeminorPreviously Partner Consultant with Singapore's government agency supporting enterprise development and internationalization.
- Singapore Manufacturing Federation (SMF) EDCminorPreviously Partner Consultant with Singapore Manufacturing Federation's Export Development Centre supporting manufacturing sector international expansion.
- North of England Inward Investment AgencyminorEngaged for investor lead generation missions across 5 countries. Mission extended from 6 to 18 months due to performance.
- PROESA El SalvadorminorTrade and investment strategy advisory for El Salvador's Investment Promotion Agency.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AsiaBIZ Strategy competitors and assessment
Company assessmentDirect peers
- Ipsos: Global market research and advisory firm with significant operations across Asia; competes directly in market research, customer analysis, and competitive intelligence engagements that anchor AsiaBiz's research offerings.
- Euromonitor International: Global market research firm with deep Asia country coverage providing market sizing, consumer insights, and competitor benchmarking — overlapping with AsiaBiz's market research and customer analysis offerings across multiple Asian markets.
- YCP Group: Singapore-headquartered boutique strategy consulting firm focused on helping multinationals enter and operate across Asia, with overlapping market-entry, partner-search, and M&A advisory offerings and a similar boutique practitioner-led model.
- Frost & Sullivan: Global market research and growth strategy consulting firm with strong Asia-Pacific coverage; directly comparable on B2B market research, competitive intelligence, and partner-identification deliverables that form a core part of AsiaBiz's services.
Broad incumbents
- Deloitte Southeast Asia: Big 4 international advisory practice with extensive Asia-Pacific coverage; competes for enterprise market-entry, M&A advisory, and government trade-promotion mandates via its international expansion and consulting services.
- L.E.K. Consulting: Global strategy consulting firm with strong Asia-Pacific operations; competes in market entry, partner identification, and growth strategy engagements that parallel AsiaBiz's core service lines.
- Kearney: Global management consulting firm with a substantial Asia-Pacific practice covering strategy, M&A advisory, and operations; competes for the same enterprise market-entry and corporate-strategy mandates but at significantly larger scale and broader portfolio.
- Roland Berger: Global strategy consultancy with established Asia offices providing market entry, growth strategy, and M&A advisory; overlaps with AsiaBiz's enterprise consulting and trade & investment promotion offerings but serves a broader industry portfolio.
- Arthur D. Little: Global management consultancy with Asia offices providing strategy, M&A advisory, and market entry consulting to multinationals; comparable in service mix but materially larger in scale and geographic breadth.
- KPMG Asia: Big 4 international advisory practice with Asia operations; overlaps with AsiaBiz on cross-border market entry advisory, M&A due diligence, and government-linked trade and investment promotion engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AsiaBIZ Strategy social profiles
Digital presenceAsiaBIZ Strategy compliance and trust
Trust signalCompliance2 records
AsiaBIZ Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
AsiaBIZ Strategy leadership team
Management profileNumber of profiles
Profiles1 record
AsiaBIZ Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AsiaBIZ Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AsiaBIZ Strategy
What does AsiaBIZ Strategy do?
AsiaBIZ Strategy is a Singapore-based B2B consultancy that helps UK, Japanese, and US companies enter and expand across 20 Asian markets. It provides market research, business and growth strategy consulting, trade and investment promotion, and financial advisory and M&A services, delivered as project-based professional engagements by the Managing Director.
Is AsiaBIZ Strategy a public or private company?
AsiaBIZ Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AsiaBIZ Strategy founded?
AsiaBIZ Strategy was founded in 2002. It employs 1 to 10 people.
Where is AsiaBIZ Strategy based?
AsiaBIZ Strategy is headquartered in Singapore, Singapore, in the Asia region.
How does AsiaBIZ Strategy make money?
Four revenue lines are on record. Market Research Services are the primary driver. The others are business Consulting, trade & Investment Promotion and financial Advisory.
Who are AsiaBIZ Strategy's main competitors?
Direct peers on record are Ipsos, Euromonitor International, YCP Group and Frost & Sullivan. Broad incumbents are Deloitte Southeast Asia, L.E.K. Consulting, Kearney, Roland Berger, Arthur D. Little and KPMG Asia.
Does AsiaBIZ Strategy have an API?
No public API is recorded for AsiaBIZ Strategy.
What industry is AsiaBIZ Strategy in?
AsiaBIZ Strategy's product category is Business Consulting. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541611 and its SIC code is 8742.