What Marketing Concurrent does

MarketingConcurrent B.V. is a founder-led Dutch online marketing agency founded in 2017 and headquartered in Veenendaal, Netherlands. The firm serves more than 400 active SMB clients with a full-stack performance marketing offering spanning SEO and GEO, SEA (Google and Microsoft Ads), social advertising (Meta, TikTok, LinkedIn), conversion rate optimization and A/B testing, web design and e-commerce builds, and website migrations. It operates as a Google Premier Partner (8 consecutive years, top 3% of Dutch Google partner agencies), a Meta Business Partner, a Shopify Partner (100+ connected stores), and a Google Premium CSS Partner via its wholly-owned SelectDeal platform.

The technology stack is an AI-augmented performance marketing platform. Core AI capability is delivered through a strategic partnership with AIbove, which builds production-ready AI systems integrated into MarketingConcurrent's workflows: 24/7 anomaly detection, automated budget allocation, bid suggestions, AI copy generation, audience clustering, and GEO optimization for visibility in ChatGPT, Gemini, Copilot, and Perplexity. These systems pull live data from Google Ads, Meta Ads, GA4, Search Console, and Shopify, then surface prioritized recommendations that a human senior strategist approves before execution. Auxiliary proprietary technology includes the SelectDeal CSS platform (active in all 22 EU participating countries, enabling up to 20% lower cost-per-click on Shopping ads) and the DropMetrics e-commerce product management tool (offered both internally and as a standalone product).

The business model is a managed-services-plus-recurring-fee structure: clients pay a monthly management fee (sized to campaign scope and complexity) for strategy, setup, optimization, and reporting, while advertising budgets (typically €500 to €500,000+ per month) are paid directly by the client to Google or Meta — funds do not flow through MarketingConcurrent. There are no setup fees, no long-term contracts (month-to-month cancellable), and no vendor lock-in. Pricing covers campaign budgets (Google, Microsoft, Meta, LinkedIn, TikTok), SEO retainers from €500/month, web design projects from €3,000, and Shopify builds from €5,000. The geographic footprint is anchored in the Netherlands and Belgium, with active campaigns in 14+ countries (including Germany, France, the UK, the US, and Scandinavia) and accumulated experience in 20+ countries; international clients are onboarded via multilingual engagement. The firm employs 15+ specialists with 75+ years of combined experience and reports a 7.4× average ROAS across all managed campaigns.

Name

Marketing Concurrent

Legal name

MarketingConcurrent B.V.

Website

https://marketingconcurrent.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MarketingConcurrent B.V. is a Dutch performance marketing agency founded in 2017 that serves 400+ SMB clients across e-commerce, B2B, and D2C with SEO, SEA, CRO, social ads, and web design, augmented by AI systems built via its AIbove partnership, on a monthly management fee model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Performance marketing services
• Search engine optimization
• Paid search advertising
• Conversion rate optimization
• E-commerce marketing

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Management Fee: Recurring monthly management fee charged for marketing strategy, campaign setup, optimization, and reporting. Fee scales with campaign scope and complexity. No setup fee or one-time onboarding costs.
2. Media Spend Management: Client pays advertising budget directly to Google or Meta; funds do not flow through MarketingConcurrent. Management fee covers execution on top of client's media spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MarketingConcurrent is a Dutch online marketing agency that delivers full-funnel performance marketing services — including SEO, SEA, social advertising, web design, CRO/A/B testing, and website migrations — to ambitious e-commerce and B2B clients. The agency also operates proprietary technology products such as the SelectDeal Comparison Shopping Service (CSS) platform and the DropMetrics e-commerce analytics dashboard, and integrates AI-driven workflows through its partnership with AIbove.

Differentiator

Problem solved

Functional benefit

Brands

• DropMetrics: Product management platform for e-commerce providing insight into product performance, margins, and market comparison.
• SelectDeal

Products and services

• SEO & GEO Services Search engine optimization and Generative Engine Optimization services that improve organic visibility on Google and AI-driven search engines for e-commerce and B2B clients.
• SEA (Paid Search Advertising) Paid search campaign management across Google Ads and Microsoft Bing Ads, delivered as a Google Premier Partner service targeting Dutch SMBs and e-commerce advertisers.
• Social Ads Paid social advertising management across Meta (Facebook/Instagram), TikTok, and LinkedIn, leveraging the agency's Meta Business Partner status.
• Webdesign Conversion-focused web design and development services, including Shopify storefront builds for e-commerce clients.
• CRO and A/B Testing Conversion Rate Optimization and structured A/B testing services that improve on-site performance for e-commerce and lead generation clients.
• Website Migrations Technical website migration services covering platform changes and SEO-safe transitions for e-commerce brands.
• SelectDeal CSS Platform Proprietary Comparison Shopping Service (CSS) platform that enables retailers to advertise on Google Shopping at reduced auction costs versus standard Google Shopping campaigns.
• DropMetrics Proprietary e-commerce analytics dashboard used by clients to monitor performance metrics across their online stores.

Quantifiable outcome

• Average ROAS of 7.4× across all managed campaigns
• +6 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• AIbovecoreTechnology or IntegrationAIbove is the strategic AI partner of MarketingConcurrent: a young AI company delivering AI strategy, custom implementations (agents, chatbots, automations, tooling) and concrete AI tools for marketing and sales. MarketingConcurrent contributes 10+ years of funnel expertise; AIbove provides AI depth. Together they deliver AI strategically deployed, not as a standalone tool. AIbove develops production-ready systems including anomaly detection, budget allocation, bid suggestions, copy generation, and audience clustering tools used daily in MarketingConcurrent client campaigns.
• SelectDealcoreTechnology or IntegrationSelectDeal is MarketingConcurrent's own Google Comparison Shopping Service (CSS) platform. As Google Premium CSS Partner for 5 years, active in all 22 EU countries, it allows Shopping ads to run through MarketingConcurrent's CSS rather than Google's own, resulting in up to 20% lower cost-per-click. Same visibility, lower costs, more margin for clients.
• GooglecoreTechnology or IntegrationGoogle Premier Partner (top 3% of Dutch agencies, 8 consecutive years). Status provides early access to beta features, direct Google support, and strategic insights. Also Google Premium CSS Partner via SelectDeal. Manages €60M+ in Google Ads spend annually.
• MetacoreTechnology or IntegrationMeta Business Partner for Facebook and Instagram advertising. Enables advanced targeting and tracking capabilities for social ad campaigns. Supports full-funnel Meta campaigns (Facebook, Instagram & WhatsApp).
• ShopifycoreTechnology or IntegrationShopify Partner with 100+ connected stores. Expertise in building, migrating and optimizing Shopify e-commerce websites. Main development platform for new builds alongside WordPress/WooCommerce. Shopify Partner status enables seamless integration and support.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Searchresult: Dutch search marketing agency focused on SEO, SEA, and data-driven performance campaigns; comparable client base of ambitious Dutch SMBs and similar AI-augmented delivery positioning.
• Happy Horizon: Dutch digital marketing agency offering performance, content, and creative services; comparable mid-sized Benelux focus with multi-channel service mix.
• Adapt (formerly Jenk): Dutch digital agency offering data-driven marketing, SEA, SEO, and creative; comparable Dutch mid-market positioning and full-funnel service mix.
• OrangeValley: Dutch performance marketing bureau offering SEO, SEA, social, and CRO services to B2B and e-commerce clients. Closest comparable in size, geography (Netherlands), and service mix to MarketingConcurrent.
• Magnetics: Dutch performance agency focused on Google Ads, SEO, and social ads for e-commerce and B2B; comparable Dutch SMB and growth-stage client profile.
• ZIGT: Benelux-based media and marketing agency offering SEA, SEO, social, and data services; comparable regional footprint with a broader service portfolio.
• Conversion.nl: Dutch digital agency specializing in CRO, A/B testing, and SEA — directly overlaps MarketingConcurrent's CRO, SEA, and web design services for e-commerce clients.
• The Valley: Dutch digital marketing agency focused on growth and performance for ambitious companies; comparable SMB target segment and service overlap in SEA, SEO, and CRO.

Broad incumbents

• Dept Agency: Large Amsterdam-headquartered global digital agency offering marketing, technology, and creative services; overlaps in performance and e-commerce but operates at enterprise scale across many verticals and geographies.
• Publicis Groupe: Global advertising holding company with full-service agency networks (Leo Burnett, Saatchi, Starcom, etc.); broadly competing for the same enterprise clients with much larger scale, integrated media buying, and AI investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MarketingArnhem

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Concurrent