What The Valley does

The Valley Digital Business School, S.L. is a privately held Spanish lifelong-learning institution headquartered in Madrid (Chamberí district) with a secondary campus in Barcelona (Ciutat Vella), operating under the Grupo Guadarrama / Universidad Alfonso X el Sabio (UAX) umbrella. The school delivers professional education to working professionals and corporate clients across four product tiers: Master's programs (3-10 months, e.g., Data Science & Generative AI, Digital Marketing, Digital Product Management, UX/UI & Product Design, HR Business & Tech, Tech MBA, Legal Tech, executive programs); short Diploma courses (4-9 weeks, spanning AI Productivity, Machine Learning, AI Marketing, Growth Marketing, Martech, Python Analytics, Data Visualization); a 20+ module Microlearning portfolio (Agile, SQL, GA4, Copilot, Python, Cybersecurity, etc.); and B2B Corporate Training (Formación para Empresas) for enterprises including Adobe, Leroy Merlin, Cepsa, Endesa, Renault, Amazon, TikTok, and Bankinter.

The underlying platform combines a website-based learning management system with synchronous online classes, asynchronous content delivery, and physical classroom instruction across two Spanish campuses. Distribution is direct-to-consumer for individual programs (website enrollment with advisor follow-up within 24 hours) and field-sales for corporate accounts. Content is monetized via one-time course fees for diplomas, longer-cycle payments (installment plans with non-refundable seat reservations) for Masters, recurring subscription-style access for Microlearning, and quote-based annual contracts for B2B training.

The school's primary go-to-market combines content marketing (blog, podcast, free masterclasses, Centro de Recursos), event-driven demand generation via Círculos thematic communities (Business & Leadership, Digital Marketing, Data & AI, People & Talent, Product & Design), and paid social on Facebook, TikTok, and LinkedIn. Faculty comprises active practitioners from Microsoft, Google, IBM, Accenture, AWS, Coca-Cola, Real Madrid, and Banco Santander — positioning the institution as practitioner-led rather than academically theoretical. The school's value proposition emphasizes Círculos and The Place innovation center as engagement layers that extend beyond formal coursework, supported by Club Alumni networking, ISO 27001-aligned information-security governance (established 2026), GDPR-compliant data processing, and WCAG 2.1 AA accessibility compliance (declared June 2025).

Name

The Valley

Legal name

The Valley Digital Business School, S.L.

Website

https://thevalley.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Valley Digital Business School is a privately held Spanish lifelong-learning institution, headquartered in Madrid with a Barcelona campus, offering Master's programs, diploma courses, microlearning, and B2B corporate training in AI, data, digital marketing, product management, and digital business for working professionals and enterprises.

Ownership category

akta.pro rank

Product category

Professional Education

NAICS

Professional and Management Development Training (611430), Business and Secretarial Schools (61141), Computer Training (611420), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

akta.pro secondary industries

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Professional education programs
• Business school training
• Corporate training services
• Digital marketing education
• Data science courses

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Education Programs (Masters): Revenue from postgraduate master's programs in areas including Data Science & Generative AI, Digital Marketing, Digital Product Management, UX/UI & Product Design, HR Business & Tech, and Tech MBA. Programs range from 3-10 months in duration.
2. Professional Courses (Cursos): Revenue from specialized diploma courses covering topics such as AI Productivity, Marketing Data Analytics, Growth Marketing, Machine Learning, Product Management, and Digital Strategy. Course durations range from 4 weeks to 9 weeks.
3. Microlearning: Revenue from short-form video-based learning modules (píldoras formativas) covering specific skills such as AI Coaching, AI Radar, Google Analytics 4, SQL Fundamentals, Agile Certification, and others.
4. Corporate Training (Formación para Empresas): Customized training solutions for organizations including Adobe, Leroy Merlin, Cepsa, Endesa, Renault, Amazon, TikTok, and Bankinter. B2B revenue stream with tailored programs for enterprise workforce development.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Valley operates a Business & Tech School offering professional education through three program tiers: postgraduate Master's programs (3-10 months in Data Science, Digital Marketing, Digital Product Management, UX/UI, HR Business & Tech, Tech MBA, and Executive programs), short specialization courses/diplomas (4-9 weeks in AI, ML, Data Analytics, Growth Marketing, HR Data & AI, and Product Management), and microlearning modules (short video-based skills courses). It also delivers customized B2B corporate training for organizations.

Product overview

The Valley is a Business & Tech School operating a multi-format educational platform structured around three program types: Masters (full-degree programs including Data Science & Generative AI, Digital Marketing, Digital Product Management, UX/UI & Product Design, HR Business & Tech, Tech MBA, Legal Tech, and Executive Programs), Short Courses/Diplomas (focused skills programs including AI Productivity, Machine Learning, Advanced ML/DL/MLOps, AI Marketing, AI for Lawyers, AI Agents, Marketing Data Analytics, Growth Marketing, Martech, Python Data Analytics, Data Visualization, HR Data & AI, Product Management, and Lean Innovation), and Microlearning (100% online video-based pills including 20+ Fundamental Certificates covering Agile, SQL, Python, Google Analytics 4, Copilot, No Code, Cybersecurity, and AI topics, plus AI Coaching, AI Radar, and AI for Work modules). The portfolio also includes B2B Corporate Training for enterprise clients, The Place innovation center, five thematic Learning Circles communities (Business & Leadership, Digital Marketing, Data & AI, People & Talent, Product & Design), a Club Alumni network, and a free Resource Center with masterclasses and podcasts. The school positions AI as a central pillar across all offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Máster en Data Science & IA Generativa A 10-month in-person Master's program that trains professionals in Data Science, Machine Learning, and Generative AI to transform data into business decisions. Targeted at working professionals seeking advanced technical training in AI and data.
• Máster Marketing Strategy, Analytics & AI An 8-month Master's program offered in-person or online that trains strategic marketers in digital marketing, analytics, and AI applications for the modern marketing function.
• Máster Digital Product Management A 6-month in-person Master's in Madrid that trains Product Managers to lead digital products using UX, Data, Agile, and Growth methodologies.
• Máster UX/UI & Product Design A Master's program (starting 2027) that trains students to lead the design process for digital product and service experiences.
• Executive Program in AI & Exponential Technologies for Business A 3-month executive program that trains leaders to master Artificial Intelligence and drive digital transformation with strategic vision using exponential technologies.
• Máster HR Business & Tech A 4-month Master's program that trains HR professionals to lead talent transformation using AI, Data, and strategic vision.
• Tech MBA An in-person Tech MBA combining Business, Data, and Technology to produce hybrid leaders with a 360-degree business-technology vision.
• Programa de Alta Dirección en Digital Business An executive program for senior leadership focused on data-driven decision making, AI-powered innovation, and strategic leadership in digital business.
• Programa de IA para la Productividad A hybrid and asynchronous AI productivity program teaching prompt engineering and AI tools to help professionals streamline work and improve productivity.
• Machine Learning & AI A 5-week diploma course teaching students to build their own AI solutions using Machine Learning techniques.
• Advanced Machine Learning, Deep Learning & MLOps A course covering advanced machine learning, deep learning architectures, and MLOps practices for deploying and managing ML systems at scale.
• IA para Abogados A course for legal professionals to transform their practice using AI, developed in collaboration with Microsoft, Aranzadi LA LEY, ECIJA, and vLex.
• Agentes IA (AI Agents) A course teaching students to build and deploy autonomous AI agents that can take multi-step actions, advancing programming capabilities for AI-driven workflows.
• Vibe Coding para Profesionales Maker A short course teaching professionals to create their own tools and websites using AI without programming knowledge, targeted at Maker professionals.
• Formación para Empresas (Corporate Training) Customized B2B corporate training solutions tailored to specific organizational challenges, focused on cultural and technological innovation for the AI era. Serves 850+ companies across multiple industries.
• Microlearning Portfolio (Fundamental Certificates) A portfolio of 20+ short video-based microlearning courses covering fundamental skills (Agile, SQL, Python, Google Analytics 4, No Code, Microsoft Copilot, Cybersecurity, AI Assistants, PowerBI, JavaScript) available 100% online for flexible skill development.
• The Place (Innovation Center) An innovation center where the latest technologies are explored and applied to current business challenges, part of The Valley's combined business school and applied innovation ecosystem.
• Círculos de The Valley (Learning Communities) Five thematic learning communities (Círculo de Business & Leadership, Digital Marketing, Data & AI, People & Talent, and Product & Design) providing curated resources, networking, and continuous learning for alumni and members.

Quantifiable outcome

• 22,500+ professionals trained
• +2 more outcomes

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core, secondary and support.

• MicrosoftcoreTechnology or IntegrationMicrosoft Innovation Lead David Hurtado serves as faculty member. Active collaboration in AI-focused programs including Executive Program in AI & Exponential Technologies and AI courses. Microsoft's technology and expertise integrated into curriculum.
• AccenturecoreTechnology or IntegrationAccenture Transformation Associate Director Javier Ochoa serves as faculty member. Brings transformation and consulting expertise to programs.
• IBMcoreTechnology or IntegrationIBM COO Spain, Portugal, Greece, Israel Ignacio del Pozo serves as faculty member. Provides enterprise technology and AI expertise.
• GooglecoreTechnology or IntegrationGoogle AI/Data/Machine Learning professional Conchita Díaz serves as faculty member. Contributes AI and machine learning expertise to curriculum.
• Amazon Web ServicescoreTechnology or IntegrationAWS Business Development Manager Alejandro Briceño serves as course director and faculty. Cloud and technology expertise for data and technical programs.
• Coca-ColasecondaryStrategic or Co-development PartnerCoca-Cola Sustainability Strategy Director Ana Gascón serves as faculty member. Provides business leadership and sustainability perspective.
• Real Madrid C.F.secondaryStrategic or Co-development PartnerReal Madrid Head of Growth Luis Serrano serves as faculty member and alumnus. Provides sports industry digital transformation and growth expertise.
• Banco SantandersecondaryStrategic or Co-development PartnerEx-Talent & Culture HR Global Manager Mayte Valverde and Co-founder of Santander Women Network serves as faculty. HR and people management expertise for HR programs.
• EcijasecondaryTechnology or IntegrationEcija Managing Partner Alejandro Touriño serves as faculty member. Legal tech expertise for specialized programs.
• Aranzadi LA LEYsecondaryStrategic or Co-development PartnerPartner in AI course for lawyers. Legal publishing and technology collaboration.
• vLexsecondaryTechnology or IntegrationPartner in AI course for lawyers. Legal research and AI technology collaboration.
• Grupo Guadarrama / UAXcoreStrategic or Co-development PartnerParent company Grupo Guadarrama (Guadarrama Proyectos Educativos, S.L.) owns The Valley. Member of Grupo UAX (Universidad Alfonso X el Sabio) educational group. Provides institutional backing, shared services, and academic credibility.
• Google AnalyticssupportTechnology or IntegrationAnalytics and tracking technology used on website for marketing optimization.
• HubspotsupportTechnology or IntegrationMarketing automation and analytics platform used for lead management and customer engagement.
• EventbritesupportChannel Partner/ Reseller/ DistributorEvent registration platform for managing event sign-ups and attendance.
• LinkedInsupportTechnology or IntegrationProfessional networking and cookie-based tracking for recruitment and professional development programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EAE Business School: Spanish business school with masters and online programs covering marketing, data, and business management. Overlaps with The Valley on B2C masters, digital marketing, and corporate training offerings across Spain.
• ESIC Business & Marketing School: Madrid-based Spanish business school with strong digital marketing and business management program focus. Directly comparable in masters programs, marketing curriculum, and corporate training offerings for Spanish-speaking professionals.
• ESADE Business School: Top-tier Barcelona/Madrid business school offering master's, MBA, and executive education with strong digital and innovation programs. Competes with The Valley for the same Spanish working-professional upskilling market.
• OBS Business School: Online-first Spanish business school focused on masters and online programs for working professionals. Closest comparable in delivery model (digital-first), pricing structure, and target learner (Spanish-speaking professionals).
• IE Business School / IE University: Madrid-based leading Spanish business school offering masters, MBAs, and executive education. Direct competitor in the same Spanish market, with overlapping B2B corporate and B2C professional programs and similar digital transformation curriculum.
• UNIE Universidad: Newer Spanish online/digital university offering business and tech-oriented degree and master's programs. Closely comparable in digital-first delivery, Spanish market focus, and target working-professional audience.

Emerging players

• Le Wagon: Global tech bootcamp with Spanish campuses (Madrid, Barcelona) offering data science and web development bootcamps. Overlaps with The Valley's data/AI professional education audience through shorter, more intensive formats.
• Ironhack: Madrid-origin tech bootcamp with strong Spanish-speaking presence offering data, web dev, and UX/UI bootcamps plus corporate training. Competes for the same Spanish working-professional audience in adjacent tech skills.

Regional players

• Escuela de Organización Industrial (EOI): Spanish public business school offering executive education and master's programs in innovation, sustainability, and digital transformation. Public-sector competitor with similar B2C and B2B training focus in Spain.

Broad incumbents

• IESE Business School: Elite Spanish business school (University of Navarra) operating globally with executive education and MBAs. Competes in the higher end of the executive education segment with substantially stronger brand and alumni network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thevalleydbs
• Facebookfacebook.com/TheValleyDBS

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Valley