Loca Reception
Loca Réception is a French event equipment rental company (founded 1989, subsidiary of Groupe Kiloutou since 2012) renting tableware, furniture, tents, kitchen, and audiovisual gear to professional event organizers, caterers, and private clients across five agencies in Île-de-France and Rhône-Alpes.
- Company typePrivate
- Founded1989
- HeadquartersGenas, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Loca Reception does
Loca Réception is a French event equipment rental company founded in 1989 and headquartered in Genas, operating as a wholly-owned subsidiary of Groupe Kiloutou since 2012. The company rents tableware, furniture, professional kitchen equipment, tents and structures (CANOPY, TUBULAIRE, STRETCH, AIR MONSTER), audiovisual gear, and bespoke installations to professional event organizers, caterers, and private individuals planning weddings, corporate receptions, sporting events, and trade shows. It runs five physical agencies in Lyon, Grenoble, Paris Nord (Saint Ouen l'Aumône), Paris Sud (Sainte Geneviève des Bois), and Annecy, covering the Île-de-France and Rhône-Alpes regions.
Its product portfolio is organized into six core categories plus two value-added services (custom creation and trade-show booth setup), with a dedicated sub-brand LocaCup for break-resistant reusable glasses and an eco-design line (e.g., the recycled HUG chair). Notable recent commercial activity includes a refreshed 2026 product catalog and a bundled 'Pack Fan Zone' offer targeted at FIFA World Cup 2026 events. The company holds ISO 20121 certification for sustainable event management.
Loca Réception monetizes via a usage-based rental model with per-unit pricing (ranging from €0.18 HT for LocaCup glasses to €346.34 HT for a gas mechoui spit) plus custom quote-based pricing for bespoke installations. GTM is direct, combining physical agency walk-in/pickup, on-site consultation, online quote requests, and a delivery/pickup logistics layer. Its customer base spans named enterprise accounts in French professional sports and tourism (Olympique Lyonnais, Olympique de Marseille, LOU Rugby, FC Grenoble Rugby, Foot Grenoble, Courchevel/Méribel) alongside a long tail of SMB and consumer renters. Marketing is multi-channel across Instagram, Facebook, LinkedIn, YouTube, and email newsletter, with no AI/ML, API, or software platform layer — the business is fundamentally asset- and logistics-driven rather than technology-driven.
Loca Reception firmographics
Firmographics- Name
- Loca Reception
- Legal name
- Loca Réception
- Website
- https://loca-reception.fr
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Loca Réception is a French event equipment rental company (founded 1989, subsidiary of Groupe Kiloutou since 2012) renting tableware, furniture, tents, kitchen, and audiovisual gear to professional event organizers, caterers, and private clients across five agencies in Île-de-France and Rhône-Alpes.
- Ownership category
- akta.pro rank
Loca Reception industry classification
Industry- Product category
- Event Equipment Rental
- NAICS
- All Other Consumer Goods Rental (532289)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
- akta.pro secondary industries
- Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)
Keywords
Where Loca Reception is headquartered
LocationHeadquarters
- HQ city
- Genas
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Loca Reception business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Equipment Rental: Loca Reception generates revenue through renting event equipment including tableware, furniture, tents, audiovisual equipment, and kitchen equipment. The rental model is usage-based with per-item pricing. The company also offers custom creation services for bespoke event solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based rental pricing for individual equipment items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Loca Reception product offering
Product offeringCore offering
Loca Reception rents event equipment including tableware, furniture, kitchen/catering equipment, tents and structures, and audiovisual gear to professional event organizers, caterers, and private individuals across France. The company complements equipment rental with services such as custom creation, trade show booth setup, and event-specific bundles, supported by delivery, installation, and pickup from five agency locations.
Product overview
Loca Reception is an event equipment rental company offering a comprehensive portfolio of products organized into six core categories: Vaisselle (tableware: plates, cutlery, glasses, linens, serving utensils), Mobilier (furniture: tables, chairs, buffets, cocktail tables, podiums), Matériel d'Office (professional kitchen equipment: cooking, heating, cooling, animation), Tente (tent structures: CANOPY, TUBULAIRE, STRETCH, AIR MONSTER), Son et Lumiere (audiovisual: video, sound, lighting), complemented by two value-add services: Création sur Mesure (custom design) and Activité Salon (trade show booth setup). Additional bundled offerings include the Fan Zone Pack for the 2026 FIFA World Cup. The company operates as a subsidiary of Groupe Kiloutou since 2012, serving professionals and individuals across Lyon, Grenoble, Paris, and Annecy.
Differentiator
Problem solved
Functional benefit
Brands
- LocaCup: Brand of unbreakable glasses offered by Loca Réception for event rental.
Products and services
- Tableware Rental (Vaisselle) Rental of plates, glasses, cutlery, and related tableware for professional events, weddings, and private parties. Serves event organizers, caterers, and individuals across France.
- Furniture Rental (Mobilier) Rental of tables, chairs, lounge furniture, and related event furniture for professional events, weddings, and private parties.
- Kitchen and Catering Equipment Rental (Matériel d'Office) Rental of professional kitchen equipment (ovens, refrigeration, cooking ranges, dishwashers, food service equipment) for event catering operations.
- Tents and Structures Rental (Tentes / Chapiteaux) Rental of event tents, marquees, pagodas, and temporary structures for outdoor and large-scale events.
- Audiovisual Equipment Rental (Son et Lumière) Rental of sound, lighting, and audiovisual equipment for events, including staging support gear.
- Custom Design and Creation Service (Création sur Mesure) Custom design, fabrication, and rental of bespoke event equipment and decor pieces for clients requiring unique or branded event setups.
- Trade Show Booth Setup Service (Activité Salon) End-to-end trade show booth design, equipment rental, setup, and dismantling service for exhibitors at trade shows and exhibitions.
- Pack Fan Zone (FIFA 2026 Bundle) Bundled rental package of event equipment (tents, furniture, tableware, AV) tailored for fan zones around the FIFA 2026 event.
Companies that use Loca Reception
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Loca Reception technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loca Reception partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Olympique LyonnaiscoreLoca Reception provides event equipment rental services for Olympique Lyonnais club events and receptions at their venue.
- Olympique de MarseillecoreLoca Reception provides event equipment rental services for Olympique de Marseille club events and receptions.
- LOU RugbycoreLoca Reception provides event equipment rental services for LOU Rugby club events.
- FC Grenoble RugbycoreLoca Reception provides event equipment rental services for FC Grenoble Rugby club events.
- Foot GrenoblecoreLoca Reception provides event equipment rental services for Foot Grenoble football club events.
- Courchevel/MéribelcoreLoca Reception provides event equipment rental services for events at the Courchevel/Méribel ski resort venues.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Loca Reception competitors and assessment
Company assessmentBroad incumbents
- GL Events: Major publicly-listed French event services group providing venue management, exhibition organization, and event equipment/services; competes for large French corporate and MICE accounts but operates at a much broader scale than Loca Reception.
- Groupe Kiloutou: Parent company of Loca Reception and one of the largest French equipment rental groups; competes in adjacent (general equipment) rentals and shares national logistics infrastructure with Loca Reception.
- MCH Group: Swiss live marketing and event infrastructure group operating exhibition venues and providing event services; a broader incumbent in adjacent European markets whose live-events business overlaps with Loca Reception's MICE-focused activities.
Direct peers
- HMI: French audiovisual and event technology rental company serving corporate events, shows, and conferences with sound, lighting, and video — overlapping with Loca Reception's Son et Lumière product line and professional event segment.
- Agas AG: Swiss tableware, kitchen, and event equipment rental company serving hotels, caterers, and event organizers across Switzerland — direct peer in business model and product mix, though not yet operating in France.
- Losberger: German manufacturer and renter of temporary structures and tents serving large events, sports, and exhibitions; comparable to Loca Reception's Tente (CANOPY, TUBULAIRE, STRETCH, AIR MONSTER) tent rental business at a European scale.
- Röder Zelt- und Eventvermarktung: German tent and event structures rental group serving sports, festivals, and corporate events across Europe; a direct competitor in the tent and marquee category that Loca Reception lists within its Tente product family.
- Chomette: French event equipment and tableware rental specialist offering tableware, kitchen equipment, and furniture to professional caterers and event organizers across France — directly comparable catalog and customer base to Loca Reception.
Regional players
- Event Hire UK: UK event equipment rental provider specializing in corporate events, weddings, and outdoor hospitality; comparable one-stop catalog of furniture, tableware, tents, and AV equipment, but with no French footprint.
- Bramble Hire: UK-based event rental company offering furniture, tableware, linens, and catering equipment to event organizers and private clients — comparable to Loca Reception but serving the UK market rather than France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Loca Reception social profiles
Digital presenceLoca Reception compliance and trust
Trust signalCompliance1 record
Loca Reception financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loca Reception leadership team
Management profileNumber of profiles
Loca Reception funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loca Reception M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loca Reception
What does Loca Reception do?
Loca Reception rents event equipment including tableware, furniture, kitchen/catering equipment, tents and structures, and audiovisual gear to professional event organizers, caterers, and private individuals across France. The company complements equipment rental with services such as custom creation, trade show booth setup, and event-specific bundles, supported by delivery, installation, and pickup from five agency locations.
Is Loca Reception a public or private company?
Loca Reception is a private company. It is classified as corporate owned and is currently operating.
When was Loca Reception founded?
Loca Reception was founded in 1989. It employs 51 to 100 people.
Where is Loca Reception based?
Loca Reception is headquartered in Genas, France, in the Europe region.
How does Loca Reception make money?
One revenue line is on record: equipment Rental.
Who are Loca Reception's main competitors?
Broad incumbents on record are GL Events, Groupe Kiloutou and MCH Group. Direct peers are HMI, Agas AG, Losberger, Röder Zelt- und Eventvermarktung and Chomette. Regional players are Event Hire UK and Bramble Hire.
Does Loca Reception have an API?
No public API is recorded for Loca Reception.
What industry is Loca Reception in?
Loca Reception's product category is Event Equipment Rental. Its primary akta.pro industry code is HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents), with a secondary code of HSACAFAA, Tent & Canopy Rentals. Its NAICS code is 532289 and its SIC code is 7350.