What The Software Guy does

The Software Guy (सॉफ़्टवेर विशेषज्ञ) is a privately operated, Hindi-language digital news and media website operating from Lucknow, Uttar Pradesh, India. Despite its original branding as a platform offering learning resources for PHP, MySQL, and web technologies, the site has repositioned into a general-purpose Hindi-language news portal covering sports (with cricket as the dominant vertical), technology (gadget launches, government digital policies such as the DPDP Act), politics, business, education (exam results including UP Board and NEET), entertainment, weather alerts, and international news for Hindi-speaking Indian audiences. The site publishes daily articles across 8+ content categories with active posting through 2026.

The platform is built on WordPress as a standard content publishing system, using conventional web technologies (cookies, web logs, Google Analytics for traffic analysis) with no proprietary technology, applications, APIs, or AI/ML capabilities. Founder Priyanka Chaudhary, who has a background spanning developer and tech reporter roles in the Indian tech industry, leads a small writing team (1-10 employees overall) and owns all published content under copyright. There are no disclosed subsidiaries, parent entities, funding rounds, patents, trademarks, or institutional investors.

The business model is advertising-based: the site is freely accessible to all visitors without registration or payment, and revenue is generated through third-party advertising networks that display ads without personally identifiable data. There are no subscription tiers, premium products, marketplace listings, or paid distribution channels. Distribution is entirely direct via the website at thesoftwareguy.in, with content sharing through organic social media and SEO-driven search traffic.

Name

The Software Guy

Legal name

The Software Guy

Website

https://thesoftwareguy.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Software Guy (सॉफ़्टवेर विशेषज्ञ) is a Hindi-language digital news website based in Lucknow, India, operated by founder Priyanka Chaudhary. It publishes daily articles on cricket, technology, politics, education, and general news for Hindi-speaking Indian audiences, monetized through third-party advertising.

Ownership category

akta.pro rank

Product category

Digital News and Media

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

akta.pro secondary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

• Hindi news website
• Digital news media
• Cricket news coverage
• Indian tech news
• Content publishing

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The website generates revenue through third-party advertising. They mention the use of ad networks that display advertisements without personally identifiable data. Revenue is derived from website traffic and content engagement, as is typical for a digital news and media property.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Software Guy (सॉफ़्टवेयर विशेषज्ञ) operates a Hindi-language digital news and content publishing website at thesoftwareguy.in, covering daily news across sports (especially cricket), technology, politics, business, education, entertainment, international affairs, and weather for Hindi-speaking Indian readers. The site aggregates and publishes original editorial articles in simple Hindi, organized by category and tag, and monetizes via third-party advertising.

Product overview

The Software Guy (सॉफ़्टवेर विशेषज्ञ) operates as a Hindi-language technology news and current affairs website targeting the Indian audience. The site aggregates and publishes news content across multiple categories including sports (cricket coverage in particular), politics, business, technology, education, entertainment, and international news. The primary offering is content publication and curation rather than a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Software Guy Hindi News Website (सॉफ़्टवेयर विशेषज्ञ) A free, advertising-supported Hindi-language digital news and media website at thesoftwareguy.in that publishes daily editorial articles across sports (especially cricket), technology, politics, business, education, entertainment, weather, international affairs, and automobiles, targeting Hindi-speaking readers in India.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Jagran New Media (Jagran.com): One of India's largest Hindi news websites covering politics, sports, business, and entertainment. Operates in the same Hindi-language digital news and content publishing category as The Software Guy and serves the same Hindi-speaking Indian audience.
• Live Hindustan (HT Media): Hindi digital news site from HT Media covering breaking news, cricket, business, and technology. Comparable in content breadth, language, and India-first audience targeting.
• Amar Ujala Digital: Major Hindi daily newspaper's digital platform providing news across sports, politics, technology, education, and business. Directly comparable in scope, language, and audience to The Software Guy's content mix.
• Navbharat Times (Times of India Group): Hindi-language digital news platform from a large media group covering general news, sports (cricket), technology, and politics. Competes for the same Hindi reader and overlaps directly with The Software Guy's verticals.
• Dainik Bhaskar Digital: India's largest-circulated Hindi newspaper's digital edition, covering news, sports, business, and entertainment. A direct competitor for Hindi-speaking digital readers and advertisers.
• Patrika (Rajasthan Patrika digital): Major Hindi news publisher with a strong digital presence, covering politics, sports, business, and general interest news for Hindi readers across India. Comparable content mix and audience.

Broad incumbents

• ABP Live Hindi: Established Hindi news platform offering politics, sports, business, and technology content. A larger incumbent that competes with The Software Guy for Hindi reader attention and ad budgets.
• Aaj Tak / India Today Hindi: Large Hindi news brand offering digital and broadcast coverage of politics, sports (including cricket), business, and technology. A well-funded incumbent competing for the same Hindi-speaking Indian audience.
• Zee News Hindi: Broad Hindi-language news broadcaster and digital publisher offering news, politics, sports, and technology content. A larger incumbent operating across multiple Hindi media channels, competing for the same audience and advertisers.

Regional players

• BBC Hindi: International public broadcaster's Hindi-language digital service covering news, technology, sports, and international affairs. A trusted global brand producing comparable Hindi content for an Indian/global Hindi-speaking audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thesoftwareguy7
• Facebookfacebook.com/shahrukhkhan90

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Software Guy