Buchanan Logistics

What Buchanan Logistics does

Buchanan Logistics is a Fort Wayne, Indiana-based freight brokerage and third-party logistics provider founded in 1996 by Geary Buchanan. The company manages over 160,000 loads annually across truckload, LTL, flatbed, heavy haul, refrigerated, expedited, drop trailer, conestoga, RGN, and step deck freight, with a dedicated HAZMAT division (Buchanan Specialized) for hazardous materials. Its customer base spans nine primary verticals including manufacturing, construction, distribution, retail, agriculture, energy, infrastructure, commercial equipment, and mining, with operating geographies covering 48 US states plus Canada and Mexico. The firm reports exceeding $350 million in annual revenue with double-digit year-over-year growth since inception.

The company operates a hybrid asset-light brokerage model combined with capacity access through its sister company Buchanan Hauling & Rigging, an asset-based carrier also founded by Geary Buchanan. Buchanan Logistics maintains a vetted network of 15,000+ third-party carrier partners across North America and supports an 11-office footprint spanning Fort Wayne, Carmel, Midland, Kansas City, Mesa, Rogers, Holyoke, Trafford, Greenville, Nashville, and Houston. Its technology stack includes a proprietary Transportation Management System (TMS) with web and mobile portals for shippers and carriers (tms-bhri.loadtracking.com), EDI connectivity, ELD-based real-time shipment visibility, and a partnership with Trucker Tools for load tracking. Buchanan has earned Top 100 Freight Brokerage Firm recognition from TTNews via Armstrong & Associates in 2019-2022 and 2025, a 5 Diamond Rating from Intelligent Transport Solutions, and the 2023 ISO Retailer Service Award.

Buchanan generates revenue primarily through transaction-based freight brokerage fees, supplemented by managed logistics service contracts and specialty premiums for HAZMAT and heavy haul work. Its go-to-market combines dedicated enterprise account managers, a 24/7 inside sales operation with online rate quoting, and an Agent Program that recruits independent transportation professionals with a minimum $250,000 annual revenue history, offering an 8% line-haul commission plus a 50/50 split on additional brokerage revenue. Marketing combines content (freight guides, blogs), organic social presence on Facebook, LinkedIn, X, and Instagram, community sponsorships (e.g., Fort Wayne Air Show), and customer testimonial showcases on the homepage. The company remains family-owned with no external institutional or PE investors disclosed.

Name

Buchanan Logistics

Legal name

Buchanan Logistics, Inc.

Website

https://buchananlogistics.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Buchanan Logistics is a Fort Wayne, Indiana-based freight brokerage and 3PL managing 160,000+ loads annually across 48 states, Canada, and Mexico via 15,000+ vetted carriers, serving manufacturing, construction, energy, and related industrial verticals.

Ownership category

akta.pro rank

Product category

Freight Brokerage and Third-Party Logistics (3PL)

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885), Specialized Freight Trucking (4842)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)

akta.pro primary industry

Freight Brokerage (Truckload/LTL/Intermodal) (TLAIAEAC)

akta.pro secondary industries

Transportation Management & Managed Freight (Dedicated Transport, Brokerage-Managed) (TLAIAAAE), Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA), Specialized Equipment Transport (Flatbed, Step-Deck, Lowboy, Car Carrier) (TLAIAMAH)

Keywords

• Freight brokerage services
• Third-party logistics
• Truckload transportation
• Flatbed heavy haul
• Managed logistics solutions

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Freight Brokerage: Transaction-based freight brokerage connecting shippers with qualified carriers. Manages over 160,000 loads annually across truckload, LTL, flatbed, heavy haul, and specialized freight. Revenue generated through transaction fees on coordinated shipments.
2. Managed Logistics Solutions: Hands-on operational support with dedicated teams stationed near customer facilities for deeper collaboration. Includes day-to-day logistics management as well as high-priority, time-critical shipments with full visibility and real-time updates.
3. Specialized Freight Services: Expert handling of HAZMAT-certified freight, expedited shipping, team service, and drop trailer programs. Specialized division manages oversized and high-value cargo with precision and care.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Buchanan Logistics is a freight brokerage and third-party logistics (3PL) provider that connects shippers with vetted carriers and coordinates transportation across North America. The company offers full truckload, LTL, flatbed, heavy haul, refrigerated, expedited, and HAZMAT-certified freight services, complemented by managed logistics solutions with dedicated on-site teams, project freight coordination, drop trailer programs, and a carrier network of more than 15,000 partners. It operates a hybrid asset-based and brokerage model drawing on its sister company Buchanan Hauling & Rigging.

Product overview

Buchanan Logistics is a freight brokerage and third-party logistics (3PL) provider offering a comprehensive suite of transportation services across North America. The company operates a hybrid model combining asset-based carrier access through its sister company Buchanan Hauling & Rigging with a vast network of over 15,000 third-party carrier partners. Core services include truckload freight, dry van, flatbed, heavy haul, expedited, HAZMAT, refrigerated, and LTL transportation, complemented by managed logistics solutions and an agent partnership program. The company also maintains technology platforms including a Customer Portal and Carrier Portal for shipment tracking, documentation, and payment management. Buchanan Specialized handles hazardous materials transport through a dedicated division.

Differentiator

Problem solved

Functional benefit

Products and services

• Truckload Freight Services

Quantifiable outcome

• Over 160,000 loads managed annually
• +5 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Buchanan Hauling & RiggingcoreStrategic or Co-development PartnerSister company relationship with Buchanan Hauling & Rigging, an asset-based trucking company founded by Geary Buchanan. Provides expanded freight capacity through owned fleet assets. Joint operations enable seamless coordination between brokerage and dedicated fleet services.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RXO: RXO is a large US freight brokerage spun out of XPO, with comparable asset-light model, brokerage technology, and truckload/LTL coordination. Most direct scale peer for Buchanan in the US brokerage market.
• Landstar System: Landstar is an asset-light freight network using BCO agents and owner-operators. Highly comparable to Buchanan's agent program and asset-light brokerage model across truckload and specialized freight.
• Hub Group: Hub Group is a US asset-light intermodal and logistics services provider with a sizeable brokerage and dedicated capacity business. Closely comparable to Buchanan in combining asset-based drayage with non-asset brokerage and managed transportation.
• Echo Global Logistics: Echo is a technology-enabled US freight brokerage and 3PL offering truckload, LTL and managed transportation. PE-owned (Jordan Company) with directly comparable service mix and target customers.
• NFI Industries: NFI is a family-owned, privately held supply chain and logistics provider offering dedicated transportation, brokerage, warehousing and intermodal. The closest family-owned private peer to Buchanan in scale and breadth of services.

Broad incumbents

• J.B. Hunt Transport Services: J.B. Hunt operates one of the largest US truckload brokerage and intermodal businesses alongside dedicated and final-mile services. Comparable to Buchanan in core brokerage capabilities but at materially larger scale and publicly traded.
• ArcBest: ArcBest is an asset-based multimodal provider (ABF Freight, Panther Premium, MoLo Solutions brokerage) offering LTL plus truckload brokerage and managed transportation. Direct competitive overlap with Buchanan's LTL and brokerage capabilities.
• Schneider National: Schneider operates a major truckload brokerage business combined with asset-based truckload and intermodal. Comparable to Buchanan in serving shippers across modes with a hybrid asset/brokerage model.
• Werner Enterprises: Werner Enterprises operates dedicated truckload plus a logistics (brokerage) segment. Comparable to Buchanan in combining asset-based capacity with non-asset brokerage across US markets.
• Knight-Swift Transportation: Knight-Swift is the largest US truckload carrier with a sizeable logistics (brokerage) segment acquired through USXpress. Comparable brokerage exposure to Buchanan but with vastly larger asset-based capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BuchananLogist
• Facebookfacebook.com/buchananlogistics
• LinkedInlinkedin.com/company/buchanan-logistics
• Instagraminstagram.com/buchanan_logistics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buchanan Logistics