Infab

Name

Infab

Legal name

Infab Kommunikation AB

Website

https://infab.nu

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Strategic Communication Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Strategic communication services
• Public sector communication
• Brand strategy services
• GIS mapping solutions
• Traffic information systems

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Services: Professional services firm providing strategic communication, creative campaigns, branding, GIS/mapping services, and traffic information solutions. Revenue is generated through project-based work including campaigns, brand strategies, maps, and communication materials. The company has been operating since 2001 with consistent growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Infab Kommunikation AB is a B2B strategic communication agency that designs and delivers strategic communication, brand platforms, creative campaigns, graphic identities, PR, copywriting, film/video, web/digital content, and specialized mapping and traffic information solutions. Its core differentiator is traffic-adjacent communication for Swedish public transit and municipalities, combining GIS-based mapping and proprietary tools (MyMap, iKatalog) with an insight-led creative process.

Product overview

Infab Kommunikation AB is a strategic communication agency offering integrated services for organizations focused on sustainable futures. The company provides a comprehensive portfolio organized around distinct service areas: Formgivning (design and visual identity), Kampanjer (campaign development and activation), Kartor och GIS (mapping and geographic information services), Trafikinformation (travel and traffic information solutions), Strategier (strategic consulting), Public relations, Varumärken (brand development), Copywriting, Film (video production), and Webb och digitalt (web and digital services). Key named tools include Korrekturverktyget iKatalog for document workflow management and Kartverktyget MyMap for traffic visualization. The company serves primarily public sector clients including transport authorities (Skånetrafiken, Västtrafik, Jönköpings Länstrafik), municipalities, and organizations focused on sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Rese- och trafikinformation (Travel and Traffic Information) Comprehensive travel and traffic information solutions for public transit operators, including timetables, route maps, station maps, handbooks, information screens, and signage concepts.
• Kartor och GIS (Maps and GIS) Map and geographic information system services, including visitor/tourism maps, cycling and hiking maps, public transport maps, 3D maps, information signs, and tourist guides/brochures.
• Kampanjer (Campaigns) End-to-end campaign services for brands and organizations, including brand campaigns, communication campaigns, recruitment campaigns, launch campaigns, sales campaigns, and information campaigns tailored to target audiences.
• Varumärken (Branding) Brand identity development services including brand identities, brand platforms, brand positioning, place branding, and employer branding.
• Strategier (Strategy Consulting) Strategic consulting services including insights and analyses, vision work, brand strategies, communication strategies, audience analyses, change communication, internal communication, and digital strategies.
• Formgivning (Graphic Design) Graphic design services including graphic identities, profile programs, printed materials, maps, infographics, and illustrations.
• Public Relations PR services including PR strategies, media relations, media training, press releases, crisis communication, content, debate articles, PR events, and public affairs.
• Copywriting Content writing services including strategic copywriting, conceptual copywriting, storytelling, content writing, UX texts, SEO texts, product texts, newsletters, and editorial text processing.
• Film (Video Production) Video production services including videoproduction, video editing, motion graphics, explainer videos, corporate films, event films, social media content, and storyboards.
• Webb och digitalt (Web and Digital) Web and digital services using CMS solutions like WordPress and Episerver, focusing on UI/UX design, user experience, content engagement, and coding where needed.
• Korrekturverktyget iKatalog Proprietary web-based service that simplifies document management workflows. Users can review, comment, and approve materials, with all production gathered in one place with clear status display and process history. Used by Infab's traffic and public-transport clients for high-volume review cycles.
• Kartverktyget MyMap Proprietary web-based tool that lets traffic planners and communicators quickly visualize and display traffic and route changes. Clear map images are generated from real traffic data without affecting source data, used by transit clients for route and timetable visualizations.
• Västtrafik Webbshop Client web-based ordering system with integrated on-demand function that collects orders, inventory balance, order history, and approvals in one place, delivered for Västtrafik.
• Interaktiv karta med GPS-positionering (Interactive Map with GPS Positioning) Website with map service and GPS positioning in mobile for Skåne nature areas, with information on walking areas, nature reserves, trails, shelters, and barbecue areas, plus active user-location positioning for 19 nature areas and 400km of trails.
• Zoombar karta Jönköpings Länstrafik (Zoomable Map for JLT) Zoomable map showing all public transport in Jönköping County, from county overview down to city line level, used by both travelers and traffic planners.

Quantifiable outcome

• Ticket fraud decreased steadily across Skåne since campaign launch
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Garbergs: Swedish full-service advertising and communications agency with a strong portfolio in B2B, public sector and sustainability-focused clients. Directly comparable to Infab in terms of integrated services (strategy, creative, digital) and Swedish mid-market positioning.
• Åkestam Holst: Stockholm-based creative and PR agency, part of the NoA network. Highly comparable to Infab as a Swedish full-service communications agency integrating advertising, PR and digital work for major Nordic clients, including public-sector and sustainability-oriented mandates.
• Wenderfalck: Stockholm creative and communication agency with expertise in branding, campaigns and digital. Directly comparable to Infab in scale and service mix, with notable Swedish public-sector and sustainability client work.
• Forsman & Bodenfors: One of Sweden's largest and most awarded independent creative agencies, headquartered in Stockholm with offices in Gothenburg. Directly comparable as a full-service Swedish creative/advertising agency serving major Scandinavian brands and public-sector clients, operating at significantly larger scale than Infab.
• Jung Relations: Swedish PR and communications consultancy specializing in public affairs, corporate communications and stakeholder management. Comparable to Infab's PR service line, particularly for public-sector and sustainability-oriented clients across the Nordics.
• Great Works: Stockholm-based creative agency focused on brand, communication and digital strategy. Comparable to Infab as a Swedish mid-sized creative shop serving purpose-driven and public-sector clients, with similar integrated delivery model.
• Hallvarsson & Halvarsson: Long-established Stockholm-based communications firm offering PR, public affairs and corporate communications. Comparable to Infab's PR and strategic communications services, particularly in Swedish public-sector and B2B contexts.
• Animal Advertising: Independent Stockholm-based advertising agency offering strategy, creative and digital services to Nordic brands. Comparable to Infab as a Swedish mid-sized creative agency with overlapping service portfolio and similar client verticals.

Emerging players

• North Kingdom: Swedish digital experience and creative agency specializing in digital storytelling, interactive solutions and immersive experiences. Comparable to Infab's web/digital and interactive mapping service lines, with deeper digital-native specialization.

Broad incumbents

• Hill+Knowlton Strategies (Sweden): Global communications consultancy with a Stockholm office, offering PR, public affairs and integrated communications. Comparable to Infab's PR and strategic communications offerings, but operating at much larger scale as part of a global network, making it a broader incumbent rather than a direct specialist peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InfabKommunikation
• LinkedInlinkedin.com/company/infab
• Instagraminstagram.com/infabkommunikation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infab