SportSoft
SportSoft is a Saint Petersburg-based IT company founded in 2012 that builds websites, mobile apps, and custom management systems (competition, CRM, ERP, LMS) for sports federations, leagues, and clubs, primarily in the Russian market.
- Company typePrivate
- Founded2012
- HeadquartersSaint Petersburg, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SportSoft does
SportSoft is a Saint Petersburg-based IT services company founded in 2012 that builds digital solutions exclusively for sports organizations. Its portfolio spans website development, mobile applications, custom systems for competition management, CRM/ERP/LMS implementations, and technical support, delivered to clients that include the Russian Anti-Doping Agency (RUSADA), the Russian Football Union, the Russian Premier League, the Federation of Sports Wrestling of Russia, the Moscow Football Federation, and student sports bodies. The company reports 600+ active clients, 50+ completed projects, and reach to approximately 10 million users over its operating history.
The technical foundation is a modern microservices stack (Spring Boot and Kotlin on the back end, React Native and Flutter for cross-platform iOS/Android, Kubernetes/Docker for infrastructure) that supports both bespoke deployments and a productized offering called Sport CMS, launched in 2025 as a ready-made website + CRM + ERP + personal accounts + mobile app bundle for clubs, leagues, federations, camps, and festivals. Revenue mechanics combine one-time custom development fees (projects ranging 1–24 months), recurring Sport CMS licensing, and ongoing technical support engagements; the company states that 90% of customers continue post-launch into support/expansion work, indicating a services-led model with a retention-anchored upsell motion. Go-to-market is direct sales via the corporate website, with content marketing (blog, podcast, VK/OK social channels) and published case studies used to support inbound demand.
The business is privately held, headquartered in Saint Petersburg, operates only within Russia, and has no disclosed institutional investors, subsidiaries, or parent company. Headcount is reported in the 11–50 band and revenue is not publicly disclosed.
SportSoft firmographics
Firmographics- Name
- SportSoft
- Legal name
- SportSoft
- Website
- https://sportsoft.ru
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportSoft is a Saint Petersburg-based IT company founded in 2012 that builds websites, mobile apps, and custom management systems (competition, CRM, ERP, LMS) for sports federations, leagues, and clubs, primarily in the Russian market.
- Ownership category
- akta.pro rank
SportSoft industry classification
Industry- Product category
- Sports Technology Software
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where SportSoft is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
SportSoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Development Services: Bespoke IT solutions built to specification for sports organizations including websites, mobile apps, and management systems. Development timelines range from 1 to 24 months depending on scale and complexity.
- Sport CMS Licensing: Ready-made content management system for clubs, leagues, and federations offered at lower cost and faster deployment than custom development.
- Technical Support Services: Ongoing technical support and product development services after launch, with costs depending on monthly volume of work performed. 90% of customers continue with technical support post-launch.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SportSoft product offering
Product offeringCore offering
SportSoft develops and delivers digital solutions for sports organizations including a proprietary ready-made content management system (Sport CMS) covering websites, CRM, ERP, personal accounts, and mobile applications, as well as custom development of bespoke systems for competition management, sports schools, infrastructure facilities, and LMS platforms. The company also provides ongoing technical support services post-launch to develop and maintain these digital products.
Product overview
SportSoft offers IT solutions for sports, providing both a ready-made CMS product (Sport CMS) and custom development services. Their product portfolio includes a core ready-made content management system for sports organizations (clubs, leagues, federations, camps, festivals) that can be rapidly deployed with website, CRM, ERP, personal accounts, and mobile app capabilities. Additionally, they offer custom development services including website and mobile app development, custom systems for sports organizations (competition management, CRM, ERP, LMS), and ongoing technical support. The company has developed specialized solutions for notable clients including RUSADA (LMS/education platform), the Russian Premier League (competition management system), and various sports federations.
Differentiator
Problem solved
Functional benefit
Brands
- Sport CMS: Ready-made content management system for sports clubs, leagues, and federations featuring website, CRM, ERP, and mobile app capabilities
Products and services
- Sport CMS A proprietary ready-made content management system designed for sports clubs, leagues, federations, camps, and festivals, offering a website with responsive mobile version, CRM for managing applications and payments, ERP for internal process automation, personal accounts for athletes, coaches, parents, and fans, and a mobile application. It is positioned to be configured and deployed faster and at lower cost than fully custom development, covering the full digital ecosystem of a sports organization as a unit.
- Website and Mobile Application Development Custom development services for websites of any complexity, online stores, information portals, and mobile applications for sports organizations.
- Custom Systems for Sports Organizations Design of system architectures for competition management, sports schools, infrastructure facilities, CRM systems, ERP systems, and LMS platforms tailored to the specific requirements of sports organizations and built using a microservices architecture.
- Technical Support Ongoing technical support and product development services after launch, with 90% of customers continuing with SportSoft to develop their products further. Pricing depends on monthly volume of work performed.
Quantifiable outcome
- For RUSADA: Cost per issued certificate reduced to 2.2 rubles; 937 thousand people completed online courses; 1.6 million online certificates generated; project completed in 6 months
- +3 more outcomes
Companies that use SportSoft
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
SportSoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SportSoft partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
SportSoft competitors and assessment
Company assessmentDirect peers
- Hudl: Sports video and analytics platform serving clubs, federations, and athletes at scale. Comparable as a vertical SaaS product for sports organizations focused on digital tooling, performance analysis, and operations, though primarily serving club-level rather than federation-level customers.
- Stack Sports: Provider of sports management technology including registration, websites, mobile apps, and league management tools for sports organizations. Directly comparable as a vertically-specialized sports tech platform offering websites, apps, and management systems to clubs, leagues, and federations.
- Teamworks: Operations platform for elite sports organizations providing athlete management, communication, scheduling, and content tools. Directly comparable as a SaaS platform serving sports teams and federations with operational management functionality, overlapping with SportSoft's CRM/ERP offerings.
- Jonas Club Software: Provider of club management software for sports and fitness clubs, including member management, billing, scheduling, and CRM functionality. Comparable in providing operational/management software to sports clubs and organizations, though focused primarily on fitness and member-based clubs in North America.
- Catapult Sports: Sports technology company providing athlete monitoring, performance analytics, and team management software to professional teams and federations. Comparable as a vertical SaaS for sports organizations, though more focused on performance/wearable data than digital ecosystem management.
Broad incumbents
- Genius Sports: Global sports data and technology company providing data, content, and tech services to sports leagues, federations, and media. Comparable as a sports-tech vendor serving federations and leagues, though at much larger scale and with focus on data/streaming rather than CMS/operations.
- Sportradar: Leading global provider of sports data and content, serving leagues, federations, media companies, and betting operators. Comparable as a technology partner to sports organizations globally, though focused on data, content, and integrity rather than digital ecosystem/CMS.
- SportsEngine (NBC Sports Next): Sports technology platform (now part of NBC Sports Next) providing registration, league management, websites, and mobile apps for youth and amateur sports organizations. Comparable in serving sports clubs/leagues with digital infrastructure, though focused primarily on the youth sports segment in North America.
- Active Network / Community Brands: Provider of activity and event management software, including registration, membership management, and payment processing for sports organizations and events. Comparable in serving sports leagues/clubs with registration, payment, and management functionality at large scale.
Emerging players
- Playeasy: Sports tourism and event management platform connecting sports organizers with venues and travel providers. Comparable as a digital ecosystem serving sports organizations, though more focused on event/tourism rather than federation management systems.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SportSoft social profiles
Digital presenceSportSoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportSoft leadership team
Management profileNumber of profiles
Profiles1 record
SportSoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportSoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportSoft
What does SportSoft do?
SportSoft develops and delivers digital solutions for sports organizations including a proprietary ready-made content management system (Sport CMS) covering websites, CRM, ERP, personal accounts, and mobile applications, as well as custom development of bespoke systems for competition management, sports schools, infrastructure facilities, and LMS platforms. The company also provides ongoing technical support services post-launch to develop and maintain these digital products.
Is SportSoft a public or private company?
SportSoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportSoft founded?
SportSoft was founded in 2012. It employs 11 to 50 people.
Where is SportSoft based?
SportSoft is headquartered in Saint Petersburg, Russia, in the Europe region.
How does SportSoft make money?
Three revenue lines are on record. Custom Development Services are the primary driver. The others are sport CMS Licensing and technical Support Services.
Who are SportSoft's main competitors?
Direct peers on record are Hudl, Stack Sports, Teamworks, Jonas Club Software and Catapult Sports. Broad incumbents are Genius Sports, Sportradar, SportsEngine (NBC Sports Next) and Active Network / Community Brands. Playeasy is listed as an emerging player.
Does SportSoft have an API?
No public API is recorded for SportSoft.
What industry is SportSoft in?
SportSoft's product category is Sports Technology Software. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development).