What Playeasy does

Playeasy is a sports tourism marketplace platform headquartered in Boston, MA under the legal entity PlayOn Inc., founded in 2018. The company operates a two-sided marketplace connecting event organizers with destinations and athletic facilities across North America, organized around three interconnected modules: a Destinations Marketplace (300+ destinations including CVBs, Sports Commissions, and DMOs), an Events Marketplace (10,000+ marketed events), and a Facilities Marketplace (15,000-18,000+ venues). The platform also connects to 100,000+ hotels and attractions to support travel planning for event attendees.

The platform is augmented by AI-powered tools including an RFP Assistant that guides event organizers through venue sourcing and proposal creation, an AI Connection Assistant that matches organizers with destinations, and an AI Tour Guide designed to enhance visitor experiences. Additional products include Custom Event Micro-Sites for destination marketing and Economic Impact Reporting tools. Distribution is primarily through the web platform at playeasy.com, with iOS and Android mobile apps serving the traveler-side event discovery use case. The company also operates the annual Innovators Summit conference in Ann Arbor, Michigan, as a community and demand-generation asset.

Revenue is generated through subscription and recurring fees paid by destinations and facilities for premium listings, marketing services, and lead generation on the platform. Primary customer segments are event organizers (tournament operators, sports leagues, event planners), destinations (CVBs, Sports Commissions, DMOs), and facilities (sports venues and complexes), with travelers as a secondary persona. Named customers include Visit Baton Rouge, Visit Frisco, Ann Arbor Sports Commission, Sports Salt Lake, and Sports Richmond. The company is privately held with disclosed early-stage funding from Techstars (2019) and remains small at 1-10 employees.

Name

Playeasy

Legal name

PlayOn Inc.

Website

https://playeasy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Playeasy operates a two-sided sports tourism marketplace connecting event organizers with 300+ North American destinations and 18,000+ athletic facilities, augmented by AI-powered RFP and tour guide tools. The Boston-based, privately held company (legal entity PlayOn Inc.) earns revenue from subscription fees paid by destinations and facilities.

Ownership category

akta.pro rank

Product category

Sports Tourism Marketplace Platform

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

akta.pro secondary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Sports tourism platform
• Event marketplace software
• Venue discovery platform
• Sports destination marketing
• RFP management software

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Services for Event Organizers: Playeasy provides a marketplace platform for event organizers to discover venues, create RFPs, and manage event hosting. The platform likely charges destinations and facilities for premium listings and marketing services on the platform.
2. Destination & Facility Marketing Services: Destinations and facilities pay to market their venues and attract event organizers through the platform's network

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Playeasy operates North America's largest sports tourism marketplace platform, connecting event organizers with 300+ destinations, 15,000+ facilities, and 100,000+ hotels and attractions. The platform enables event organizers to discover venues, create and submit Requests for Proposals (RFPs), and manage event hosting through AI-powered matching and conversational tools, while destinations and facilities pay subscription fees for premium listings, lead generation, and marketing services.

Product overview

Playeasy is a unified sports tourism platform that operates as a marketplace connecting event organizers with destinations and facilities. The core product consists of three interconnected marketplaces: a Destinations Marketplace (300+ destinations), an Events Marketplace (1,250+ events), and a Facilities Marketplace (16,000+ venues). Additional modules include the AI-powered RFP Assistant for streamlined venue sourcing, an AI Tour Guide for visitor experience enhancement, and custom event micro-sites for destination marketing. The platform also offers a mobile application for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Destinations Marketplace A searchable directory connecting event organizers with 300+ destinations, including Convention & Visitors Bureaus, Sports Commissions, and Destination Management Organizations across North America. Used by event organizers to discover and evaluate host destinations.
• Events Marketplace A marketplace where travelers discover and register for tournaments, championships, camps, races, and competitions across the country, with options to buy tickets and book hotels. Hosts 10k+ marketed events.
• Facilities Marketplace A searchable directory of 16,000+ sports facilities including venues, complexes, arenas, stadiums, and recreation centers available for hosting events. Used by event organizers to find suitable venues and by facilities to gain booking visibility.
• Playeasy Mobile App A mobile application available on iOS and Android that allows travelers and event organizers to find events, discover destinations, and access the platform on the go.

Quantifiable outcome

• 10k+ events marketed on the platform
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SportsEngine: Sports league, tournament, and registration management platform owned by NBC Sports. Highly comparable to Playeasy as a sports-event technology platform serving organizers, families, and associations.
• Stack Sports: Sports technology platform serving governing bodies, leagues, and tournaments with registration, websites, and event-management tools. Directly comparable as an end-to-end sports event management ecosystem.
• LeagueApps: Sports league and tournament management platform connecting organizers, participants, and facilities. Highly comparable business model and target customer base (sports organizers and facilities) to Playeasy.
• Connect Sports: Sports event marketplace and trade show focused on connecting event owners with destinations and venues. Closest direct comparator to Playeasy's sports tourism sourcing model.
• EventConnect: Tournament and event travel platform with hotel booking built around sports events. Comparable in serving youth/amateur tournament organizers and partnering with destinations for accommodation blocks.
• Active Network (Global Sports Commerce): Sports and recreation management software for events, registrations, and facility management. Comparable as a technology provider for sports events, parks, and recreation facilities.

Emerging players

• TeamSnap: Team and league management platform for amateur sports. Adjacent — focused on team operations rather than destination sourcing — but serves the same grassroots sports organizer segment.

Broad incumbents

• Eventbrite: Large general-purpose event ticketing and registration platform. A broader incumbent that overlaps with Playeasy's event marketplace on the consumer/ticketing side.
• Cvent: Enterprise event management platform for meetings and conferences. Adjacent incumbent with venue-sourcing capabilities that could expand into the sports tourism vertical.

Others

• US Sports Congress: Annual trade event and community for the sports tourism industry. Comparable ecosystem participant — not a technology competitor but a destination-marketing and industry network serving the same DMO and event organizer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playeasy