Sidat Hyder Morshed Associates (Pvt) Ltd

What Sidat Hyder Morshed Associates (Pvt) Ltd does

Sidat Hyder Morshed Associates (Pvt) Ltd (SHMA) is a Pakistan-based management consulting and enterprise software firm founded in 1986, originally established as the consulting arm of Sidat Hyder Aslam & Company and historically affiliated with Arthur Andersen and Ernst & Young. SHMA has operated independently since November 2005 following its separation from Ernst & Young Ford Rhodes Sidat Hyder. The company is headquartered in Karachi with additional offices in Lahore, Islamabad, and Dubai, and serves enterprise and SME clients across Pakistan, the UAE, Lebanon, and Zimbabwe.

The firm's core offering is a proprietary software suite spanning Enterprise Resource Planning (Sidat Hyder ERP / SHerp), Human Capital Management (HCM), Individual Life Insurance Administration (iLaS), General Insurance System (GiS), Point of Sale (POS), Real Estate Management (i-Estate / REMS), and Asset/Mutual Fund Management (iPams), with over 600 ERP installations cited across Pakistan. The technology stack is built primarily on Microsoft technologies with support for Oracle, Sybase, and SQL Server databases, and integrates with major ERP platforms including SAP, Oracle, and Microsoft Dynamics. Solutions are configured for multiple verticals including insurance, pharmaceuticals, textiles, food & beverage, real estate, restaurants, construction, asset management, and not-for-profits, addressing domain-specific requirements such as statutory compliance, multi-currency operations, and policy administration.

SHMA operates a hybrid revenue model combining professional services (management consulting, actuarial services, HR consulting, technology risk management) with one-time software licensing and implementation, supplemented by managed services delivered through associated channel partners such as iST Corporate Performance Consultants. Customer wins span large enterprise anchors (EFU Life, New Jubilee Insurance, IGI Insurance, Alfalah GHP, Karachi Port Trust, TransKarachi, FECTO Cement, Costa Coffee via iST) as well as SMEs via the SmartStart offering. Distribution relies on direct enterprise field sales through regional offices, channel/partner alliances (iST, D-Biz Solutions, SIR Consultants), technology partnerships (Microsoft Gold Partner, Oracle, Sybase), and annual thought-leadership events such as Best Practices Day and the Biennial HR Benchmarking Survey.

Name

Sidat Hyder Morshed Associates (Pvt) Ltd

Legal name

Sidat Hyder Morshed Associates (Pvt) Ltd

Website

https://sidathyder.com.pk

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Sidat Hyder Morshed Associates is a Pakistan-based management consulting and enterprise software firm providing proprietary ERP, HCM, insurance, POS, real estate, and asset management solutions to enterprise and SME clients across Pakistan, the UAE, and select international markets.

Ownership category

akta.pro rank

Product category

Enterprise Business Software and Management Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Enterprise software solutions
• Management consulting services
• ERP implementation
• Human capital management
• Insurance administration systems

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Management Consulting Services: Professional consulting services including business systems consulting, HR consulting, actuarial services, technology risk management, and training.
2. Software Licensing and Implementation: Licensing of proprietary software solutions (ERP, HCM, Insurance systems, POS, REMS) along with implementation and customization services.
3. Outsourcing and Managed Services: IT outsourcing services through associated firm iST Corporate Performance Consultants, providing ongoing technical support and application management.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Sidat Hyder Morshed Associates is a Pakistan-based professional services and enterprise software firm that licenses proprietary business applications including Sidat Hyder ERP, Human Capital Management (HCM), Point of Sale (POS), i-Estate Real Estate Management System, iLaS (Life Insurance Administration), GiS (General Insurance), and iPaMs (Asset Management), and delivers these alongside management consulting, business systems, HR, actuarial, technology risk, and outsourced managed services to enterprise and institutional clients in Pakistan, the UAE, Zimbabwe, and Lebanon.

Product overview

Sidat Hyder Morshed Associates offers a comprehensive suite of enterprise solutions centered around the Sidat Hyder ERP platform. The product portfolio includes specialized vertical solutions: Human Capital Management (HCM) for payroll and HRMS, Sidat Hyder POS for restaurant/retail point of sale operations, i-Estate for real estate management, iLaS for life insurance administration, GiS for general insurance, and iPaMs for asset/mutual fund management. These products are offered both as standalone solutions and as integrated modules within the core ERP framework, with database options supporting Oracle, Sybase, and SQL Server. The solutions serve diverse industries including pharmaceuticals, textiles, food & beverage, construction, insurance, and not-for-profit organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Sidat Hyder ERP: Enterprise Resource Planning solution for businesses, implemented at various organizations including ChildLife Foundation, Karachi Port Trust, and others.
• SHerp
• HCM Suite
• Sidat Hyder - POS
• i-Estate
• iLaS
• GiS
• iPaMs
• SmartStart
• Best Practices Day

Products and services

• Sidat Hyder ERP (SHerp) End-to-end enterprise resource planning solution with financial management, supply chain, payroll, and CRM modules serving diversified Pakistani and regional enterprises across multiple verticals.
• Human Capital Management (HCM) Enterprise HR suite covering recruitment-to-retire processes including payroll processing, employee information management, talent management, and HRMS, with database options for Oracle, Sybase, and SQL Server and integration with SAP, Oracle ERP, and Microsoft Dynamics.
• iLaS - Individual Life Insurance Administration System Comprehensive life insurance information management and administration system on a 4th generation Java-based architecture covering new business, underwriting, billing, claims, reinsurance, and management reporting.
• GiS - General Insurance System Java-based flexible application for administering general insurance lines of business with a powerful configuration engine that enables product design without programming effort.
• i-Estate (Real Estate Management System / REMS) Full-featured integrated software application for managing real estate portfolios across residential/commercial projects, industrial zones, and housing societies, with sales, leasing, brokerage, rent management, and ERP integration.
• Sidat Hyder POS Point of Sale solution for restaurants offering 24x7 operations, fast customer service, effective costing, and inventory management, with multi-site (Central Command Center) management and back-office ERP integration.
• iPaMs - Asset Management Solution Mutual fund and asset management software for Asset Management Companies providing detailed record keeping, efficient reporting, and management of business requirements using Microsoft technologies.
• Management Consulting Services Professional consulting services including business systems consulting (ISSP, BPR, vendor evaluation, ERP, project management), HR consulting (executive search, assessment, training, compensation), actuarial and insurance consulting, information risk services, technology risk management, and training services.

Quantifiable outcome

• 600+ ERP installations across Pakistan
• +2 more outcomes

Named customers17 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• iST Corporate Performance Consultants (Pvt.) Ltd.coreChannel Partner/ Reseller/ Distributor · 1 January 2017iST is an associated firm formed on January 1, 2017, performing IT consulting assignments and implementing Sidat Hyder ERP solutions. The firm provides Sidat Hyder ERP license and related implementation and technical support services through its professional staff. iST also offers international Enterprise Applications along with Sidat Hyder ERP Solutions to local and global customers.
• D-Biz Solutions (Pvt.) Ltd.coreChannel Partner/ Reseller/ Distributor · 1 July 2016Strategic alliance formed in July 2016 enabling D-Biz to jointly market software solutions to local and international customers and provide professional staff to SHMA as needed. The partnership has enhanced customer base and provided state-of-the-art solutions.
• SIR Consultants (Shibli Islam Rehan & Co.)strategicImplementation/ SI/ Consulting Partner · 1 March 2012Strategic alliance since March 1, 2012 enables SIR & Co. to jointly perform management consulting assignments through or in the name of SHMA and provide professional/trained staff under the agreed arrangement. The partnership expands service diversity for local and international clientele.
• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner status. Sidat Hyder develops solutions using Microsoft technologies and participates in Microsoft partner ecosystem.
• OraclecoreTechnology or IntegrationOracle partner providing Oracle-based technology solutions. HCM and other solutions support Oracle database engines.
• Towers WatsonminorStrategic or Co-development PartnerTechnology and consulting affiliation with Towers Watson for HR and compensation consulting capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Microsoft (Dynamics 365): Owner of the Dynamics 365 ERP/CRM and Azure cloud stack on which SHMA builds; competes with SHMA's ERP suite while simultaneously being a key channel and technology partner.
• Oracle Corporation: Global ERP/CRM/HCM vendor; competes both as a platform and as an integrated suite against SHMA's ERP, HCM, and insurance offerings, and is also a SHMA technology partner.
• Duck Creek Technologies: Cloud-native insurance core systems vendor; represents the modern competitive threat to SHMA's GiS in markets where insurers are willing to migrate to SaaS platforms.
• Majesco: Global insurance software vendor (life, P&C, and reinsurance platforms); competes with iLaS and GiS for large and mid-size insurance carrier RFPs in the same regions SHMA serves.

Direct peers

• Abacus Consulting: Pakistan-based ERP and business transformation consultancy; competes with SHMA in ERP implementation, particularly on Microsoft Dynamics and Oracle platforms.
• NetSol Technologies: Pakistan-based enterprise software company with a flagship insurance/leasing product suite (e.g., NFS Ascent) competing directly with SHMA's iLaS and GiS in the same regional insurance markets.
• Sapphire Consulting: Pakistani IT consulting firm offering ERP, business intelligence, and enterprise solutions to mid-market and enterprise clients in similar verticals.
• Strategic Systems International (SSI): Lahore-based IT services and enterprise software firm offering ERP, custom development, and managed services to enterprise customers, with overlapping go-to-market in Pakistan.
• Systems Limited: Pakistan-headquartered IT services and enterprise software provider with ERP, digital, and data practices, competing for the same enterprise and insurance clients in Pakistan and the Middle East.

Regional players

• 10Pearls: Pakistan/US-headquartered digital and enterprise software firm with overlapping enterprise customers in financial services and insurance, although more weighted toward digital product development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hashtag/sidathydererp
• LinkedInlinkedin.com/company/sidat-hyder-morshed-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sidat Hyder Morshed Associates (Pvt) Ltd