SWOZI AG

What SWOZI AG does

SWOZI AG is a Swiss sports technology company that designs, manufactures, and sells GPS- and robotics-based line marking equipment for sports fields, primarily soccer pitches. The company was founded in 2013 (with operations traceable to at least 2015 based on customer references) and is headquartered in Diepoldsau, Switzerland. SWOZI's product portfolio spans manual trolleys (SWOZI evo), semi-automatic GPS-guided push machines (SWOZI pico and pro), fully autonomous self-driving robots (SWOZI auto), ride-on units for groundsmen servicing multiple fields, and the Stealth Striper, which combines mowing and line marking in a single pass. Underlying technology includes GNSS/RTK positioning, IMU and sensor fusion, laser tracker positioning for GPS-denied indoor stadiums, LiDAR-based "see and avoid" safety systems, and custom-designed electronics and firmware.

Revenue is generated almost entirely through one-time hardware sales of line marking machines and positioning accessories (GPS upgrade kits, laser tracker sets, RTK base stations), distributed via a global authorized dealer network, direct enterprise sales, and a company-operated online webshop. Pricing is quote-based across a tiered product ladder ranging from the budget-conscious SWOZI evo to the autonomous SWOZI auto. Go-to-market is sales-led, with emphasis on free product demos (virtual and on-customer fields) and partnerships with channel players such as EUROGREEN GmbH in Germany (announced February 2025) and UFA Seeds for the co-developed SWOZI Smart device (July 2024).

Primary customers are football clubs of all sizes, professional stadiums requiring millimeter accuracy in GPS-limited environments, municipal authorities managing multiple fields, and grounds maintenance service providers. The company is privately held, owner-operated (Mario Hutter as Owner/CEO), has 1–10 employees, and does not disclose revenue or external funding.

Name

SWOZI AG

Legal name

SWOZI AG

Website

https://swozi.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SWOZI AG is a Swiss manufacturer of GPS- and robotics-based line marking machines for sports fields, serving football clubs, stadiums, municipalities, and grounds maintenance providers through a global dealer network and direct sales.

Ownership category

akta.pro rank

Product category

Sports Field Line Marking Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)

Keywords

• GPS sports field marking
• Robotic line marking
• Autonomous turf equipment
• Sports ground maintenance
• Field striping machines

Headquarters

HQ city

Diepoldsau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: SWOZI generates revenue through the sale of line marking machines, including various models ranging from manual trolleys to autonomous robots. Products are sold through direct sales and dealer network globally.
2. Accessories and Upgrades: Revenue from GPS upgrade kits, laser tracker sets, RTK base stations, and other accessories for upgrading and retrofitting existing equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SWOZI AG designs, manufactures, and sells GPS-guided and robotic line marking machines for sports fields, ranging from manual trolleys to fully autonomous self-driving robots. The portfolio includes the SWOZI auto, pro, pico, evo, and ride-on models, complemented by positioning accessories such as laser tracker sets and RTK base stations. All systems support autonomous, semi-autonomous, and manual modes with over 100 pre-programmed field templates.

Product overview

SWOZI AG offers a comprehensive portfolio of GPS sports field line marking solutions, ranging from fully autonomous robots to manual trolleys. The product line includes: SWOZI auto (autonomous self-driving robot), SWOZI pro (semi-automatic with GPS/laser), SWOZI pico (entry-level for smaller clubs), SWOZI evo (manual, GPS-upgradeable), SWOZI ride-on (ride-on solution), and Stealth Striper (combined mowing and marking). These products are complemented by positioning accessories including GPS Upgrade Kit, Laser Tracker Set, and RTK Base Station 'No drift' for precision positioning. The company also developed SWOZI Smart in partnership with UFA Seeds. All products utilize GPS and robotic technology to achieve 100% accuracy while meeting sporting code requirements, enabling single-person operation to mark fields in 20 minutes with up to 75% time savings.

Differentiator

Problem solved

Functional benefit

Brands

• Stealth Striper: GPS field striping solution that cuts grass and marks lines in one single pass

Products and services

• SWOZI auto

Quantifiable outcome

• Up to 75% time savings compared to traditional marking methods
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• EUROGREEN GmbHcoreChannel Partner/ Reseller/ Distributor · 26 February 2025SWOZI announced new cooperation with EUROGREEN GmbH in Germany effective February 2025. EUROGREEN is a system provider for professional turf care with around 60 employees and over 50 years of experience. Their 20-person field sales team will represent SWOZI throughout Germany, conducting demos and providing support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belrobotics: Belrobotics (part of Yamabiko Europe) produces autonomous GPS/RTK-guided robotic mowers for sports fields and golf courses. It competes with SWOZI at the intersection of robotics, GNSS positioning, and sports turf, and shares SWOZI's autonomous-field-maintenance value proposition.
• Newstripe: Newstripe manufactures athletic field marking equipment, line stripers, and paint application systems for sports facilities. It serves the same soccer and multi-sport field marking customer segment as SWOZI with comparable hardware offerings.
• Tru Mark Athletic Field Markers: Tru Mark manufactures walk-behind, ride-on, and GPS-equipped field marking machines for athletic fields in North America. It is a direct competitor to SWOZI's line of GPS-guided line marking robots, serving the same soccer, football, and multi-sport field customer base.
• Pioneer Athletics: Pioneer Athletics is a major North American supplier of field marking paint, stencils, and line marking equipment for athletic fields. It targets the same sports field marking buyer as SWOZI and competes at the consumables-and-equipment layer of the value chain.
• Echo Robotics (Yamabiko): Echo Robotics, part of Yamabiko, builds fully autonomous robotic mowers for sports pitches using GPS/RTK guidance. It is one of the most established players in robotic sports field maintenance and overlaps directly with SWOZI's autonomous positioning technology.

Broad incumbents

• Bodet Sport: Bodet Sport is a French provider of sports facility equipment including scoreboards, timing systems, and field marking solutions for stadiums and athletic venues. It overlaps with SWOZI in serving stadium-grade sports facility buyers, though across a broader product portfolio.
• Campey Turf Care Systems: Campey Turf Care distributes a wide range of professional sports turf maintenance equipment across Europe, including Imants and Koro machines. It serves the same grounds-care professionals who are SWOZI's core buyer base, though across a broader equipment portfolio.
• Wiedenmann: Wiedenmann manufactures professional turf maintenance equipment including aerators, sweepers, and synthetic-surface care machinery. It sells into the same municipal and grounds-services buyer segment as SWOZI and represents the broader established German turf-equipment market.

Emerging players

• Precision Makers: Precision Makers builds fully autonomous robotic mowers for sports fields and golf courses using GPS guidance. It is a smaller, niche peer competing in the same robotic sports-field maintenance category as SWOZI's autonomous line marking robots.
• Firefly Automatix: Firefly Automatix produces autonomous turf maintenance equipment, including robotic mowers, for sports fields and golf courses. It competes with SWOZI's Stealth Striper concept of combining mowing and turf-care tasks in autonomous machines for sports facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/swozicom
• Facebookfacebook.com/sports.linemarking
• LinkedInlinkedin.com/company/swozi-ag
• Instagraminstagram.com/swozicom
• TikToktiktok.com/@swozi.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWOZI AG