Navitas

What Navitas does

Navitas is a Turkish coaching, training, and consulting firm headquartered in Istanbul, founded in 1997 by Demet Uyar — recognized as one of Turkey's first executive coaches (operating since 2001) and an MCC (Master Certified Coach) with the International Coach Federation. The company operates purely as a professional services firm with no proprietary technology platform; its offerings span executive, team, performance, sales, life, career, and entrepreneurship coaching services, alongside ICF-accredited certification programs for aspiring and professional coaches. Its training portfolio includes management and leadership development, VIA Institute licensed character strengths assessments, Business Drama methodology training, strategic management, sales training, competency development, and online/digital learning. Consulting services cover employee engagement, leadership development, positive psychology culture implementation, appreciative inquiry, corporate mentoring systems, employer branding, and sales team performance.

The business model is professional-services-driven, with revenue generated from corporate training programs, individual and corporate coaching engagements, and ICF-accredited certification programs delivered in collaboration with Bilgi University. Distribution is primarily through direct enterprise sales, university partnerships, and online/self-paced training. Pricing is not publicly disclosed and is quote-based, with programs tailored to organizational needs. The firm is founder-owned and independently operated, with no external investors, parent company, or funding rounds disclosed. Marketing relies on content marketing (articles, two published books), workshops, EMCC/ICF conference participation, and a Facebook presence. The company has been active for over 20 years and continues to operate, serving named enterprise clients including Ford Otosan, Avea, Turkish banks, and IKSV.

Name

Navitas

Legal name

Navitas

Website

https://navitas-tr.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Navitas is a Turkish coaching, training, and consulting firm founded in 1997, offering executive coaching, ICF-accredited certification programs, and corporate training to enterprises and professionals in Turkey.

Ownership category

akta.pro rank

Product category

Professional Coaching and Leadership Development Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Professional, Scientific, and Technical Services (54), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Sales, Customer Service & Soft Skills Training (BPACANAD), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)

Keywords

• Executive coaching services
• Leadership development training
• ICF accreditation programs
• Positive psychology consulting
• Organizational development

Headquarters

HQ city

Etiler

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Programs: In-person and online training programs covering leadership, management, sales, team development, and competency development for corporate clients.
2. Coaching Services: Executive coaching, team coaching, performance coaching, career coaching, and life coaching services provided to individuals and organizations.
3. ICF Accredited Certification Programs: Mentor coaching programs (ACC, PCC, MCC accreditation) including 7 hours group and 3 hours individual mentor coaching for ICF certification preparation.
4. Coaching Certificate Programs: ICF-accredited coaching certificate programs in collaboration with Bilgi University and other educational partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Navitas is a Turkish coaching, training, and consulting firm that sells executive, team, performance, sales, career, life, and entrepreneurship coaching services to individuals and organizations, alongside ICF-accredited coaching certification and mentor coaching programs for aspiring coaches. The firm also delivers customized corporate training programs in management, leadership, strategic management, sales, team development, and competency development, plus consulting engagements in employee engagement, positive psychology culture creation, appreciative inquiry, corporate mentoring systems, employer branding, and sales team performance.

Product overview

Navitas is a Turkish coaching, training, and consulting firm offering a comprehensive portfolio of human development services. The core offering consists of professional coaching services (executive, team, performance, sales, life, career, and entrepreneurship coaching) alongside ICF-accredited coaching certification programs. Training programs include VIA Institute licensed character strengths assessments, Business Drama Method training, leadership and management education, strategic management, sales training, competency development, and online learning. Consulting services focus on employee engagement, leadership development, positive psychology culture implementation, appreciative inquiry, corporate mentoring systems, employer branding, and sales team performance. The company has developed proprietary intellectual property including coaching models (Developmental Discovery Coaching Model, HAREKET Coaching Model) and authored books on coaching approaches in management and general coaching knowledge. Navitas maintains international affiliations with ICF and EMCC, positioning itself as a pioneer in Turkey's coaching and positive psychology movement.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching (Yönetici Koçluğu)

Quantifiable outcome

• Training follow-up studies show 80% of participants apply coaching skills in their organizations (mentioned in article about coaching training effectiveness)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, major and core.

• IKSVminorGTM or Marketing Partner · 1 January 2016Corporate training sponsorship agreement with IKSV (Istanbul Foundation for Culture and Arts) for 2016-2018 period.
• TÜSİAD & TÜRKONFED BORGİP ProjectmajorStrategic or Co-development Partner · 1 January 2015Participation in TÜSİAD & TÜRKONFED BORGİP Project from 2015-2018, indicating collaboration with major Turkish business associations on employer branding initiatives.
• TÜBİTAK KOBİMEN e-AkademiminorStrategic or Co-development Partner · 1 January 2015Collaboration with TÜBİTAK KOBİMEN e-Academy in 2015 for digital training content development and delivery.
• Bilgi UniversitymajorStrategic or Co-development Partner · 1 January 2013Collaboration with Bilgi University for delivery of ICF CCE-approved coaching certificate programs. The partnership allows graduate-level students to earn recognized coaching certification.
• OGAD (Otizm Güçlü Aile Derneği)minorOthers · 1 January 2013Social responsibility partner. Navitas founder Demet Uyar is founding member, and proceeds from her book 'Koçluk Hakkında Herşey' are donated to OGAD which supports families of individuals with autism spectrum disorder.
• ICF (International Coach Federation)coreStrategic or Co-development PartnerNavitas holds ICF accreditation for its coaching certification programs. The company is connected to ICF Turkey and provides mentor coaching for ICF ACC and PCC accreditation. Demet Uyar serves as MCC (Master Certified Coach) with ICF.
• EMCC Turkey (European Mentoring & Coaching Council)coreStrategic or Co-development PartnerActive member and participant in EMCC Turkey events including mentoring and coaching conferences in 2016 and 2017. EMCC is described as a unifying institution for professionals, organizations, and academics in coaching and mentoring.
• VIA InstitutemajorTechnology or IntegrationLicensed program provider using VIA Character Strengths survey - a scientifically validated tool for identifying individual character strengths, used in coaching and organizational development programs.
• HumelaminorStrategic or Co-development PartnerLicensed consultants for 'The Fearless Organization Scan' - Amy Edmondson's psychological safety measurement tool used in team coaching and organizational development.

Scale indicators3 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm with major leadership development, executive coaching, and talent management practices. Comparable to Navitas in executive coaching and leadership development, but operating as a broad consulting platform serving multinational clients.
• BTS: Global consulting firm specializing in leadership development, sales performance, and strategy execution through experiential learning. Comparable to Navitas through its leadership training and corporate consulting offerings.
• Center for Creative Leadership: Globally recognized leadership development provider offering executive coaching, leadership programs, and assessments. Comparable to Navitas through its leadership training and executive coaching offerings, with a strong research-backed methodology similar to Navitas's positive psychology approach.
• Ken Blanchard Companies: Global leadership training and coaching provider best known for 'The One Minute Manager.' Comparable to Navitas in leadership development and management training, with similar focus on translating leadership concepts into practical coaching.
• LHH (Lee Hecht Harrison): Global talent development and career transition firm providing leadership coaching, executive development, and organizational consulting. Comparable to Navitas through its executive coaching, leadership development, and corporate training offerings.
• FranklinCovey: Global leadership, sales, and execution training firm offering enterprise programs (e.g., The 7 Habits, Leading at the Speed of Trust). Comparable to Navitas in delivering leadership development and corporate training content, but operating at much greater scale and international reach.
• Wilson Learning: Global sales, leadership, and interpersonal skills training company serving enterprises. Comparable to Navitas through its leadership, sales training, and human development programs, with similar emphasis on translating training into measurable behavioral change.
• DDI (Development Dimensions International): Global leadership development and talent management firm providing assessment, training, and coaching services to enterprises. Comparable to Navitas through its leadership development, executive coaching, and competency-based training offerings.

Emerging players

• CoachHub: Digital coaching platform offering enterprise-scale coaching programs with matched coaches and measurable outcomes. Comparable to Navitas in the executive coaching category, but competes through technology-enabled scaling and standardized reporting that traditional boutique firms struggle to match.
• BetterUp: Digital coaching platform combining AI with a global network of coaches to deliver leadership and executive coaching at scale. Comparable to Navitas in the executive/leadership coaching category, but disrupts the human-led boutique coaching model with a technology-enabled platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NavitasTraining
• Xx.com/NAVITASedu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navitas