Via Institute

What Via Institute does

Via Institute, s.r.o. is a Bratislava-based private education and development company founded in 2017 by Silvia Pavlík Gallová, specializing in accredited training in coaching, mentoring, and supervision. The company delivers a portfolio of six programs — Diploma in Business Coaching (175 hours, ICF Level 2), Transactional Analysis in Coaching (70 hours, ICF CCEU), Coaching Foundations (74 hours), Via Sapientis Mentoring Development (EMCC-accredited), Team Coaching in Organizations (60 hours, designed for ICF AATC), and the free public course Koučovanie pre život (Erasmus+ funded) — built on a proprietary psychodynamic methodology integrating Transactional Analysis, systems thinking, reflective practice, and creativity, owned by Via Institute since its 2022 acquisition from D-Prof. Sandra Wilson.

The Institute serves three customer segments: organizations seeking to build internal coaching and mentoring capacity, individual professionals pursuing ICF/EMCC accreditation, and the general public accessing free introductory content. Distribution is direct and consultative — there is no e-commerce or self-serve purchasing; enterprise programs (Via Sapientis, Coaching Foundations, organizational consulting) are delivered internally within client organizations on a needs-assessment basis, while open-enrollment programs (Diploma, Transactional Analysis, Team Coaching) are sold through email inquiry, capped at 12 participants per cohort to preserve individualized attention.

Revenue is generated through fee-based professional training (Diploma pricing €4,150–€4,850 per participant; Team Coaching €2,090–€2,490 + VAT; Transactional Analysis €1,925–€2,400), organizational consulting for coaching culture implementation, and individual coaching services. Marketing relies on organic social channels (LinkedIn, Facebook, Instagram), a bilingual website, an email newsletter, and professional-network positioning through EMCC, ICF, and SAKO memberships — with no paid advertising. The core team comprises 5 people: the founder/MCC coach, a PCC coach and learning facilitator, an EMCC Master Practitioner coach and supervisor, a learning facilitator, and a Head of Marketing.

Name

Via Institute

Legal name

Via Institute, s.r.o.

Website

https://viainstitute.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Via Institute is a Bratislava-based private coaching education company founded in 2017, delivering ICF- and EMCC-accredited training in coaching, mentoring, and supervision to organizations and individual professionals across Central Europe using a proprietary psychodynamic methodology.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Human Resources, Organizational Behavior & Leadership Institutes (EDAHAHAG)

akta.pro secondary industries

Teacher Professional Development & In-Service Training Institutes (EDAHAFAM), Advanced Study Skills & Executive Function Coaching for High Achievers (time management, workload planning) (EDANAKAJ)

Keywords

• Professional coaching education
• Mentoring training programs
• Coaching supervision training
• Internal coach development
• Psychodynamic coaching methodology

Headquarters

HQ city

Bratislava

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training Programs: Fee-based accredited training programs in coaching, mentoring, and supervision. Programs include Diploma in Business Coaching (175 hours, ICF Level 2), Coaching Foundations (74 hours), Via Sapientis mentoring development, and Team Coaching. Delivered both publicly and internally for organizations. Payment available in installments.
2. Organizational Consulting and Implementation Services: Consulting support for implementing coaching culture in organizations, including needs mapping, program design, implementation support, supervision of programs, and professional accreditation support for graduates.
3. Free Public Educational Programs: Free online courses like 'Koučovanie pre život' (Coaching for Life) developed in partnership with Akademie Libchavy and funded by Erasmus+. This is not a revenue stream but serves as a marketing/awareness channel.
4. Individual Coaching Sessions: Individual coaching services for executives, managers, and employees covering topics including transitions, difficult conversations, self-understanding, stress management, change processes, psychological safety, and team engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Via Institute delivers accredited training programs in coaching, mentoring, and supervision for aspiring professionals and organizations. The portfolio includes a 175-hour ICF Level 2 Diploma in Business Coaching, plus specialized programs in Transactional Analysis, Coaching Foundations, mentoring (Via Sapientis), and team coaching, all grounded in a psychodynamic approach. The institute also provides organizational consulting to help companies build internal coaching cultures and offers individual executive coaching.

Product overview

Via Institute is an educational and development company specializing in coaching, mentoring, and supervision. Their portfolio consists of six distinct training programs: Diploma in Business Coaching (ICF Level 2 accredited, 175 hours) as their flagship comprehensive coaching certification; Transakčná analýza v koučovaní (70 hours) for advanced psychological depth; Coaching Foundations (74 hours) as an entry-level program; Rozvoj mentorov: Via Sapientis (EMCC accredited) for mentoring development; Tímové koučovanie v organizáciách (60 hours) for team coaching; and Koučovanie pre život as a free public introductory course. All programs are grounded in psychodynamic approach, transactional analysis, and systems thinking.

Differentiator

Problem solved

Functional benefit

Products and services

• Diploma in Business Coaching 175-hour ICF Level 2 accredited training in psychodynamic coaching based on transactional analysis, systems thinking, reflective practice, and creativity; designed for aspiring and developing professional coaches seeking deep and professional client work. Includes 9 modules, 50 hours of coaching practice, group supervision, study materials, Via Library access, and final exam preparation for ACC/PCC certification; cohort capped at 12 participants.
• Transakčná analýza v koučovaní (Transactional Analysis in Coaching)

Quantifiable outcome

• ICF ACC/PCC certification pathway through Diploma in Business Coaching
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CoachingpluscoreStrategic or Co-development PartnerVia Institute collaborates with Coachingplus on mentoring training development. Silvia Gallová is co-author of the mentoring training program at Coachingplus and serves as supervisor and evaluator for supervision training participants for the third year. This partnership enables cross-organization professional development in coaching and supervision.
• Akademie LibchavycoreStrategic or Co-development PartnerPartnership with Akademie Libchavy (Czech Republic) for joint program development. Silvia is author and lecturer of the 'Second Spiral' two-day training module. Together they created 'Koučovanie pre život' (Coaching for Life) free online course, funded by Erasmus+. Both organizations are recognized coaching schools in Slovakia and Czech Republic.
• The International Centre for Business CoachingcoreStrategic or Co-development PartnerPartnership for delivering the Diploma in Coach Supervision program. The accredited supervision training adopts a psychodynamic approach and is a development program for experienced coaches wanting to become supervisors, with possibility of ESIA accreditation through EMCC. Silvia and Radka are part of the lecturing team alongside Sandra Wilson.
• Sandra Wilson, MCC, TSTA-OcoreStrategic or Co-development PartnerD-Prof. Sandra Wilson developed the original Diploma in Business Coaching program in Scotland. Via Institute acquired ownership of the program in 2022 and continues delivery under her established standards and quality framework. The partnership ensures program continuity and international credibility.
• Investors in People InternationalminorStrategic or Co-development PartnerRadka Gilarová cooperates with Investors in People International for accreditations based on 'We Invest in People' and 'We Invest in Wellbeing Standards'. This connection supports organizational development consulting services.
• EMCC Czechia & SlovakiacoreStrategic or Co-development PartnerVia Institute team members hold leadership positions in EMCC regional chapter. Radka Gilarová serves as President; Silvia Gallová served as Council Member (2021-2024) responsible for quality standards and ethics. Active participation in advancing professional standards of coaching, mentoring, and supervision.
• Erasmus+coreGTM or Marketing PartnerEU funding program supporting 'Koučovanie pre život' project (2024-1-CZ01-KA210-ADU-000253217). Enables free access to coaching introduction course for general public. Partnership between Via Institute and Akademie Libchavy.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Center for Creative Leadership (CCL): Large global leadership development provider offering executive coaching, team coaching, and leadership programs overlapping with Via Institute's organizational consulting and team coaching offerings.
• Erickson Coaching International: Globally established coaching school with ICF-accredited programs across multiple countries; competes in the same professional coach certification market with much larger scale and broader curriculum portfolio.
• Hemsley Fraser: European corporate L&D provider offering accredited management and leadership development programs; broader portfolio but overlaps with Via Institute's organizational coaching culture and leadership development services.

Direct peers

• Barefoot Coaching: UK-based ICF-accredited coach training school offering diploma-level programs comparable to Via Institute's Diploma in Business Coaching; targets similar professional coach cohort and pricing tier.
• Performance Consultants International: Internationally accredited coaching school offering ILM and ICF-recognized coach training with a focus on managerial coaching; comparable in program depth and target buyer profile to Via Institute's Diploma program.
• Akademie Libchavy: Czech coaching academy and Via Institute's joint partner on the 'Koučovanie pre život' free course; competes in the same regional coaching training market with similarly accredited programs and overlapping faculty circles.
• Meyler Campbell: UK executive coaching qualification provider offering accredited coach training programs that serve the same professional coach development market; comparable in methodology depth and target buyer (aspiring professional coaches).
• The International Centre for Business Coaching: UK-based coaching school partnering with Via Institute on Diploma in Coach Supervision; offers comparable accredited supervision and coaching programs with psychodynamic influence and similar EMCC/ICF accreditation pathways.
• Coachingplus: Slovak coaching school and Via Institute's strategic partner; offers mentoring and supervision training programs in the same Slovak and Czech market with overlapping practitioner networks and similar psychodynamic methodology focus.
• Animas Coaching: ICF-accredited coach training provider based in the UK with diploma-level programs; comparable target market (aspiring and developing professional coaches) and similar cohort-based delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61556800824846
• LinkedInlinkedin.com/company/viainstitute
• Instagraminstagram.com/viainstitute

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Institute