Sidi Sport

What Sidi Sport does

Sidi Sport S.r.l. is an Italian manufacturer of performance cycling and motorcycle footwear and apparel, founded in 1960 and headquartered in Maser, Treviso. The company operates under the direction and coordination of Italmobiliare S.p.A., a diversified Italian investment group, and employs 51-100 people. The product portfolio is organized around two divisions — Cycle and Moto — with cycling spanning road, triathlon, cross-country, gravel, all-terrain, and after-ride walk shoes, and motorcycling spanning racing, street, touring, offroad, and riding-shoe categories. Both divisions are supported by an apparel line and a spare-parts aftermarket (heel pads, replacement soles, closure components).

The company's technical differentiation rests on a set of proprietary mechanical features: the Tecno-3 Push Flex micrometric closure system, the C-Boost SRS carbon sole with replaceable Nylon/TPU inserts protecting the carbon in wear-prone zones, a Dyneema-cable dial system for triathlon shoes, the Twelve Carbon Composite sole designed to retain rigidity in hot/humid conditions, the Politex upper, and an integrated Sidi heel cup for power transfer. Together these create a component-level ecosystem — including replaceable SRS inserts and closure parts — that supports an aftermarket spare-parts business.

Sidi generates revenue through direct-to-consumer e-commerce at sidi.com, which operates across seven markets (Australia, Canada, Europe, Italy, Switzerland, UK, US) with multi-currency support, supplemented by a US distributor network. Premium unit pricing is evident — for example, the TRI-SIXTY triathlon shoe at $399.99 sale / $499.99 regular and the T-5 AIR at $299.99 — positioning the brand at the upper end of the cycling footwear segment. E-commerce operations and customer service are operated through a partnership with Calicantus Srl. Marketing is conducted via organic social (Facebook, Instagram, YouTube, LinkedIn), email newsletter with a 10% first-order incentive, and website content covering sustainability ("Made to Progress") and athlete storytelling.

Name

Sidi Sport

Legal name

Sidi Sport S.r.l.

Website

https://sidi.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Sidi Sport is an Italian manufacturer of premium cycling shoes, motorcycle boots, and apparel, founded in 1960. Operating as Sidi Sport S.r.l. under Italmobiliare S.p.A., it sells direct-to-consumer via sidi.com across seven markets, serving performance road cyclists, triathletes, mountain bikers, gravel riders, and motorcycle racers.

Ownership category

akta.pro rank

Product category

Performance Cycling and Motorcycle Footwear

NAICS

Footwear Manufacturing (3162), Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Cycling footwear
• Motorcycle boots
• Performance apparel
• Triathlon shoes
• Carbon sole technology

Headquarters

HQ city

Maser

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Sidi Sport generates revenue through direct-to-consumer sales via their official e-commerce website (sidi.com), selling cycling shoes, motorcycle boots, and apparel directly to customers globally with multi-currency support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sidi Sport S.r.l. designs, manufactures, and sells premium performance cycling shoes (road, triathlon, cross country, gravel, all terrain, after-ride walk), motorcycle boots (racing, street, touring, offroad, riding shoes), and associated cycling/motorcycle apparel and spare parts. Products feature proprietary technologies including the Tecno-3 dial closure system, C-Boost SRS carbon soles, and Dyneema cable systems. The company sells primarily direct-to-consumer via its own e-commerce store with multi-currency support across Italy, Europe, UK, Switzerland, USA, Canada, and Australia.

Product overview

Sidi Sport is an Italian manufacturer of cycling and motorcycle footwear and apparel. The product portfolio centers on performance cycling shoes across multiple disciplines (road, triathlon, cross country, gravel, and all terrain) featuring proprietary technologies like the Tecno-3 dial system, C-Boost carbon soles, and replaceable SRS inserts. The motorcycle division produces specialized boots for racing, street, touring, and offroad use. Sidi also offers a complete apparel line including jerseys, jackets, pants, socks, and accessories for both cycling and motorcycling. The company operates under the 'Made to Progress' philosophy, incorporating sustainability initiatives and maintaining a network of US distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling Shoes Performance cycling shoes for road, triathlon, cross country, gravel, all terrain, and after-ride walking use, featuring proprietary carbon soles, Tecno-3 closure systems, and advanced upper materials. Targeted at competitive and recreational cyclists.
• Motorcycle Boots Specialized motorcycle boots for racing, street, touring, offroad, and casual riding shoe applications, offering protection, ankle support, and weather resistance. Targeted at professional racers, touring riders, and everyday motorcyclists.
• Cycling and Motorcycle Apparel Apparel line including jerseys, jackets, pants, socks, shoe covers, hoodies, and t-shirts for both cyclists and motorcyclists. Targeted at performance-oriented riders seeking coordinated riding outfits.
• Cycling and Motorcycle Spare Parts Replacement parts and components for Sidi cycling shoes and motorcycle boots, including heel pads, soles, buckles, closure systems, and protection components. Targeted at existing Sidi product owners.
• TRI-SIXTY Triathlon Cycling Shoe Premium triathlon cycling shoe with C-Boost carbon sole, Dyneema cable dial system for instant opening, Microfibre Techpro and Mesh upper, integrated heel, and replaceable inserts. Priced at $499.99 regular / $399.99 sale.
• T-5 AIR Triathlon Cycling Shoe Entry-level triathlon cycling shoe with Politex upper, Velcro closure, Sidi heel cup, replaceable anti-slip heel pad, and Carbon Composite 20 sole with stiffness level 6. Priced at $299.99.
• GENIUS X ROAD Cycling Shoe Road cycling shoe featuring the Tecno-3 closure system, providing comfort and performance for road cyclists with micrometric fit adjustment.
• LAGHEE SPRINTER 2 Cycling Shoe Performance cycling shoe designed in collaboration with professional cyclist Isaac, featuring advanced fit and power transfer capabilities.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Calicantus SrlcoreChannel Partner/ Reseller/ DistributorCalicantus Srl serves as the eShop Partner for Sidi Sport, operating the e-commerce infrastructure and customer service platform (sidisport.calicant.us). Located at Via L. Mazzon 30, 30020 Quarto D'Altino (VE), Italy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaerne: Italian manufacturer of motorcycle boots and cycling shoes, directly competing with Sidi in both core product categories with similar premium positioning and European heritage.
• Alpinestars: Leading motorcycle racing and riding gear manufacturer with a dominant racing boot line, directly competing with Sidi's motorcycle division across racing, street, and offroad segments.
• Shimano: Global cycling component and footwear giant with a leading line of road and MTB cycling shoes, competing against Sidi across price points and distribution channels in the cycling footwear market.
• Dainese: Italian motorcycle and dynamic sports protection brand with a strong motorcycle boot portfolio, competing directly with Sidi in racing and touring boot categories with shared Italian heritage.
• Fizik: Performance cycling shoe and saddle brand targeting road, gravel, and MTB riders in similar premium positioning to Sidi, with comparable closure systems and carbon sole technologies.
• Giro Sport Design: Major cycling footwear and helmet brand with a wide selection of road, MTB, and gravel cycling shoes, competing head-to-head with Sidi in performance and enthusiast segments.
• Northwave: Italian cycling and snowboard footwear manufacturer with overlapping performance cycling shoe product lines, competing directly with Sidi in road, MTB, and gravel segments across European and global markets.
• TCX Boots: Italian motorcycle boot specialist covering on-road, off-road, and touring segments, directly overlapping with Sidi's motorcycle boot range across price tiers and use cases.
• Specialized: Premium cycling brand with its own line of road, gravel, and MTB cycling shoes, competing with Sidi in the performance segment and increasingly in DTC channels.

Broad incumbents

• Fox Racing: Broad motorsports apparel and footwear brand with motocross and offroad boots that overlap with Sidi's offroad motorcycle range, though Fox is a much larger multi-category operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SidiSport
• Facebookfacebook.com/SidiSport.Official
• LinkedInlinkedin.com/company/sidi-sport-s-r-l-
• Instagraminstagram.com/sidisport_official
• Xx.com/sidisport

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sidi Sport