What Gaerne does

Gaerne is an Italian manufacturer of high-performance footwear specializing in motorcycling and cycling, founded in 1962 and headquartered in Coste di Maser, province of Treviso (Veneto). The company operates as Gaerne Spa, a privately-held entity with 11-50 employees, and maintains its manufacturing in Italy. Its product catalog spans approximately 173 motorcycling items (motocross boots SG12 and SG22, adventure touring boots G_DAKAR and G_MIDLAND, urban shoes G_ZION, G_ROME, G_STONE, touring boots G_RX and G_ESCAPE) and 103 cycling items (road shoes G.ZEPHYR, G.FUGA, G.JET, CARBON G.FULGOR, CARBON G.IRON; MTB shoes G.ROCK, G.EDGE, G.TRAIL+, G.QUASAR, G.PULSAR, G.BLAZAR; gravel shoes G.DARE, G.OBSIDIAN, G.VISTA; and the winter G.ICE-STORM), plus lifestyle sub-brands Genesis and G.Casual and apparel such as the G_STRIVE hoodie.

Core technology combines traditional Italian craftsmanship with advanced materials. The Goodyear Welted construction technique, in use since 1962, allows resoling and is paired with proprietary systems including the Dual Stage Pivot System (DSPS) for ankle protection, G.AEROKNIT ultralight knit uppers, the G.AERION dual-compound sole, and EPS Carbon Power Sole variants co-developed with Michelin (rigidity index 10). Licensed integrations include GORE-TEX Extended Comfort ePE membranes for waterproofing and BOA Li2/L6 dial closure systems. Products are CE certified to EN 13634:2017 and EU Regulation 2016/425. Athletes such as 8x FIM Enduro World Champion Andrea Verona, Scott Redding, R.J. Hampshire, and Team Bardiani CSF 7 Saber serve as product validation and brand partners.

The business model is unit-priced hardware sales distributed through owned regional e-commerce storefronts (gaerne.com EU, us.gaerne.com, uk.gaerne.com, it.gaerne.com) and a dealer/retailer network supported by a B2B portal (b2b.gaerne.com). Pricing ranges from approximately €79.90 for lifestyle apparel to €729.90 for the SG22 GORE-TEX Enduro boot, with motorcycling boots typically €179.90-€729.90 and cycling shoes €129.90-€369.90. Go-to-market relies on direct e-commerce, a dealer network, professional athlete sponsorship, and a press portal for earned media, with email newsletter acquisition offering a 10% first-purchase incentive. The company is privately held with no disclosed external funding, M&A, or public listing.

Name

Gaerne

Legal name

Gaerne Spa

Website

https://gaerne.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaerne is an Italian performance footwear manufacturer (founded 1962) specializing in motorcycling and cycling shoes. It sells a 276+ SKU catalog through regional e-commerce storefronts in Europe, the US, and the UK, plus a dealer network, targeting both professional athletes and consumers with premium Made-in-Italy products.

Ownership category

akta.pro rank

Product category

Performance Footwear (Motorcycle & Cycling)

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (316210), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Motorcycle footwear
• Cycling shoes
• Motocross boots
• Mountain bike shoes
• Performance footwear

Headquarters

HQ city

Quarto D'altino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Footwear Sales: Revenue generated from sale of motorcycling and cycling footwear products directly to consumers through e-commerce platform and through dealer/retailer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gaerne designs, manufactures, and sells high-performance footwear for motorcycling (motocross boots, adventure/touring boots, urban motorcycle shoes, racing boots) and cycling (road, MTB, gravel, triathlon, winter cycling shoes), plus lifestyle apparel such as hoodies. Products are made in Italy using Goodyear Welted construction (since 1962), GORE-TEX membranes, BOA closure systems, Michelin-developed rubber tread, and proprietary sole and fit systems (DSPS, EPS Carbon Sole, G.AERION, G.AEROKNIT, G.PRO FIT). Sales are conducted via regional owned e-commerce storefronts (EU/US/UK/Italy), a B2B retailer portal, and a global dealer network.

Product overview

Gaerne is an Italian manufacturer of high-performance footwear for motorcycling and cycling. The product portfolio comprises two main categories: Motorcycling products (including motocross boots SG22 and SG12, adventure touring boots like G_DAKAR and G_MIDLAND, urban motorcycle shoes such as G_ZION and G_ROME, and touring boots including G_RX and G_ESCAPE) and Cycling products (including road cycling shoes G.ZEPHYR, G.FUGA, G.JET, CARBON G.FULGOR, and CARBON G.IRON; MTB shoes G.ROCK, G.EDGE, G.TRAIL+, G.QUASAR, G.PULSAR, and G.BLAZAR; gravel shoes G.DARE, G.OBSIDIAN, and G.VISTA; and winter cycling shoes G.ICE-STORM). Many products feature GORE-TEX waterproofing technology, BOA closure systems, and proprietary technologies like Gaerne EPS Carbon Power Sole, Dual Stage Pivot System, and Goodyear Welted construction. Products are proudly Made in Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis: A collection celebrating nature's essence and outdoor versatility with craftsmanship and quality finishes
• G.Casual
• G_

Products and services

• SG22 Premier motocross boot designed for riders aiming to dominate competition. Features Gaerne Dual Stage Pivot System 1.0 supporting the ankle with two limit switches, Goodyear Welted artisanal construction, and multi-density sole with dual-density inserts. CE certified per EN 13634:2017 and EU Regulation 2016/425.
• SG12 Benchmark motocross boot for motocross and enduro enthusiasts. Features DSPS (Dual Stage Pivot System) providing superior lateral support preventing over-compression and hyper-extension, with Goodyear Welted construction.
• SG22 GORE-TEX ENDURO Ultimate enduro boot designed to dominate challenging trails, building on the SG22 motocross platform with a GORE-TEX membrane ensuring high-level performance and waterproofing.
• G_DAKAR GORE-TEX Adventure touring boot offering an ultimate blend of performance, comfort, and innovation. Features wrap-around ankle pivot system for robust lateral support and GORE-TEX membrane for weather protection.
• G_MIDLAND GORE-TEX Adventure touring boot meticulously crafted for long trips and off-road adventures. Made from premium full-grain leather with front and rear microfiber inserts and GORE-TEX membrane.
• G_RX GORE-TEX Versatile racing boot engineered to deliver cutting-edge performance both on track and road, with GORE-TEX membrane for comfort and style.
• G_ESCAPE GORE-TEX Lightweight touring boot offering superior comfort both on and off the bike, crafted from lightweight microfiber with Cordura inserts and GORE-TEX membrane.
• G_STONE GORE-TEX Café racer motorcycle shoe with unique vintage style, crafted from high-quality full-grain leather with timeless vintage aesthetic and GORE-TEX membrane.
• G_ROME GORE-TEX Urban commuting motorcycle shoe combining comfort of casual footwear with dedicated motorcycle protection, crafted from high-quality leather with GORE-TEX membrane.
• G_XENON GORE-TEX Versatile shoe for riders seeking comfort and versatility between city streets and outdoor environments, designed for seamless transitions between riding and walking with GORE-TEX membrane.
• G_NEXO AQUATECH Protective riding footwear designed for riders moving between city streets and outdoor environments, combining ripstop fabric for comfort and protection during riding and everyday activities.
• G_ZION GORE-TEX Technical motorcycle shoe designed for urban use combining protection and comfort with contemporary design. Features GORE-TEX Extended Comfort ePE membrane for waterproofness and breathability.
• G_ZION AIR Technical motorcycle shoe designed for urban use providing lightness and comfort during summer season. Features breathable mesh fabric upper and Gaerne G.AERION dual-compound sole.
• G.ZEPHYR High-performance road cycling shoe featuring ultralight G.AEROKNIT upper and full carbon sole designed to maximize ventilation, fit, and pedaling efficiency. Features G.PRO FIT last and BOA Li2 A dials.
• G.FUGA Road cycling shoe seamlessly combining timeless style with high-performance functionality. Features G.COMFORT FIT, Gaerne EPS Carbon Power Sole 8.0, and DUAL FITTING CLOSURE SYSTEM with BOA Dial Z.
• G.JET Latest innovation in high-performance cycling footwear developed through extensive research and tested with world-class athletes, combining technology, style, and performance.
• CARBON G.FULGOR Upper mid-range performance cycling shoe combining refined design, comfort, and advanced power transfer with Gaerne EPS Light Weight Full Carbon Sole 10.0.
• CARBON G.IRON Exceptionally lightweight and ultra-breathable triathlon cycling shoe engineered to enhance powerful pedal strokes and facilitate swift transitions.
• G.ROCK Ultimate innovation in mountain biking shoe combining lightweight design with exceptional responsiveness for maximum power transfer. Features Gaerne EPS Lightweight Carbon Fiber MTB Sole 10.0 developed with Michelin, G.Frametex upper material, and BOA Li2 closure system.
• G.EDGE Versatile mid-range MTB shoe for riders seeking comfort, performance, and reliability across a wide range of off-road conditions.
• G.TRAIL+ Entry-level MTB shoe ideal for on-trail rides and off-the-beaten-path adventures, also suited for indoor cycling and spinning workouts.
• G.TRAIL+ LADY Women's version of G.TRAIL+, an entry-level MTB shoe ideal for both on-trail rides and off-the-beaten-path adventures, suited for indoor cycling and spinning workouts.
• G.QUASAR Top-tier model built for MTB, E-MTB, and trail riders engineered for those who chase adventure without limits and demand peak performance, all-day comfort, and unwavering durability.
• G.PULSAR Ideal shoe for MTB and E-MTB riders demanding high performance with a modern edge, delivering innovation, comfort, and style.
• G.BLAZAR Ultimate shoe for MTB and E-MTB riders demanding performance, comfort, and durability across any terrain, built for charging down technical descents or grinding out all-day epics.
• G.DARE MTB and cyclocross shoe designed to deliver reliable performance, lasting comfort, and confident control on demanding terrain. Features MTB 2Density Sole.
• G.OBSIDIAN Gravel cycling shoe engineered for mixed-terrain riding, delivering efficiency, stability, and long-lasting comfort on both fast gravel roads and technical off-road sections.
• G.VISTA Mid-range performance gravel cycling shoe for adventure-driven riders featuring lace-up closure for natural, customizable fit and timeless style.
• G.ICE-STORM Cold-weather and winter cycling shoe featuring waterproof and insulating GORE-TEX membrane for enhanced warmth and comfort, available in MTB and Road versions.
• G_STRIVE HOODIE Lifestyle hoodie inspired by the racing world with oversized fit, jersey-lined hood for enhanced comfort, and flat drawstrings with metal tips.

Quantifiable outcome

• Gaerne boots are CE certified in accordance with EN 13634:2017 and EU Regulation 2016/425
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• Team Bardiani CSF 7 SabercoreStrategic or Co-development PartnerProfessional road cycling team partnered with Gaerne. Gaerne serves as official footwear partner, providing cycling shoes to team riders including Luca Covili, Filippo Magli, Martin Marcellusi, and others competing at professional level.
• KTMcoreStrategic or Co-development PartnerPartnership with KTM for enduro racing, supporting rider Andrea Verona who competes on KTM machinery. Gaerne boots developed and tested in collaboration with top enduro athletes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dainese: Italian motorsport protection and apparel specialist with motorcycle footwear, suits, and urban riding gear. Comparable Made-in-Italy heritage and brand association with professional motorcycle racing and adventure segments.
• Northwave: Italian cycling footwear specialist with road, MTB, and gravel shoe lines directly overlapping Gaerne's G.ZEPHYR, G.ROCK, G.DARE, and G.OBSIDIAN. Comparable premium carbon-sole road and BOA-equipped MTB offerings.
• Sidi: Italian-made motorcycle and cycling footwear manufacturer with comparable premium positioning across motocross (Crossair, Atojo), road, and cycling shoes. Direct competitor to Gaerne in both motorcycling and cycling footwear categories with similar Made-in-Italy heritage.
• Fox Racing: Global motocross and off-road apparel/footwear brand with a sizable motocross boot business (Instinct, Comp). Direct competitor in MX boots with strong athlete sponsorship programs in supercross and motocross.
• Alpinestars: Italian-founded global leader in motorsport protection and footwear, with deep motocross, road racing, and adventure boot lines (Tech 7, Tech 10) directly overlapping Gaerne's SG22, SG12, and G_DAKAR ranges. Closest direct competitor in premium motocross boots.
• TCX Boots: Italian motorcycle footwear brand covering motocross, touring, road, and urban segments with CE-certified protection. Closely comparable product architecture to Gaerne's motorcycle range including off-road, adventure, and urban offerings.

Broad incumbents

• Shimano: Global cycling components giant whose cycling shoe division (RC9, S-Phyre, RX) overlaps Gaerne's road and MTB cycling footwear. Operates as a broad incumbent across drivetrains, wheels, and apparel — not specialized to Gaerne's niche.
• Specialized: Major premium cycling brand with proprietary cycling shoe lines (S-Works, Recon) overlapping Gaerne's road and MTB footwear. Operates as a broad cycling incumbent across bikes, components, helmets, and shoes.
• Scott Sports: Swiss-based cycling brand with road and MTB shoe lines (Road RC, MTB Team) overlapping Gaerne's G.ZEPHYR and G.ROCK offerings. Operates as a broad cycling incumbent across bikes, helmets, apparel, and footwear.
• adidas Five Ten: MTB and cycling shoe brand under adidas with strong MTB flat pedal (Freerider) and clipless offerings directly competing in Gaerne's MTB/E-MTB segment. Backed by adidas's global scale and distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gaerneofficial
• Xx.com/GaerneWorld
• LinkedInlinkedin.com/company/gaerne-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaerne