Braloba
Braloba is a Swiss-founded, family-owned manufacturer of premium watch straps, jewellery bracelets, and wearable components, serving 100+ global luxury, fashion, and smart-wearable brands through company-owned factories in China, Thailand, and Myanmar.
- Company typePrivate
- Founded1976
- HeadquartersLengnau, Switzerland
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Braloba does
Braloba is a Swiss-headquartered, family-owned contract manufacturer of premium watch straps, jewellery bracelets, and wearable components, founded in 1976 in Biel by Beat Schori and now in its second generation of family ownership. The company designs and produces straps in medical-grade silicone, traditional leather, FKM rubber, hybrid constructions, leather braids, and small leather goods, supplemented by proprietary sustainable sub-brands including byonic® (ISCC+ certified bio-circular elastomer with +73% bio content), LEA® (PETA-approved vegan material), and #tide® (Ocean Bound certified textiles). Recent product additions include NFC-enabled watch bands and a MagSafe-compatible leather collection, signaling a pivot toward connected wearable components.
Braloba operates company-owned manufacturing facilities in China, Thailand, and Myanmar, with quality control, sales, and supply chain offices in Switzerland, Hong Kong, and Italy, plus an innovation lab in London. The company runs 10 production lines with stated annual capacity of 6 million units, supported by 500+ employees globally. It does not outsource or subcontract core production activities, positioning vertical integration as a primary differentiator.
The business model is B2B manufacturing sold directly to enterprise customers via quote-based pricing denominated in CHF, USD, HKD, or THB depending on delivery geography. Braloba serves 100+ global brands across luxury watchmaking (Tag Heuer, Oris, Maurice Lacroix, Movado, Baume et Mercier, Titoni), luxury and contemporary fashion (Tom Ford, Emporio Armani, Michael Kors, Tory Burch, Fossil, Daniel Wellington, Shinola), jewellery (Pandora), premium audio (Bang & Olufsen), and smart wearables (Samsung, Garmin, Withings, Suunto, Polar, Hilo, Timex). Revenue is augmented by T3 services covering inboxing, outboxing, labelling, repacking, component kitting, strap assembly, and Inter-Asia distribution. The company maintains third-party certifications including ISCC+, PETA, Leather Working Group, and Ocean Bound, and reports compliance with REACH, RoHS, and Proposition 65 for Byonic.
Braloba firmographics
Firmographics- Name
- Braloba
- Legal name
- Braloba SA
- Website
- https://braloba.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Braloba is a Swiss-founded, family-owned manufacturer of premium watch straps, jewellery bracelets, and wearable components, serving 100+ global luxury, fashion, and smart-wearable brands through company-owned factories in China, Thailand, and Myanmar.
- Ownership category
- akta.pro rank
Braloba industry classification
Industry- Product category
- Watch Straps and Wearables Manufacturing
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)
- akta.pro secondary industries
- Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)
Keywords
Where Braloba is headquartered
LocationHeadquarters
- HQ city
- Lengnau
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
Braloba business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Watch strap manufacturing: Design and manufacture of premium watch straps and wearables for global brands. Products include medical silicone, bio-circular elastomers, leather, FKM rubber, hybrid materials, and leather braids.
- Jewellery bracelet manufacturing: Design and production of jewellery bracelets and straps as part of the wearables portfolio.
- T3 Services: Swiss T3 service solution including inboxing, outboxing, labelling, repacking, component kitting, strap assembly, and distribution services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Braloba product offering
Product offeringCore offering
Braloba designs and manufactures premium watch straps, watch bands, jewellery straps and wearables for the world's leading brands in fashion, luxury, health, and smart technology sectors. The company operates fully owned manufacturing facilities in China, Thailand, and Myanmar with no outsourcing of fundamental production activities, producing 6 million units annually across 10 production lines. Its product portfolio spans medical-grade silicone, ISCC+ certified bio-circular elastomers (byonic®), PETA-approved vegan materials (LEA®), ocean-bound textiles (#tide®), leather, FKM rubber, hybrid constructions, braided leather straps, small leather goods, NFC-enabled smart bands, and MagSafe leather collections.
Product overview
Braloba designs and manufactures premium watch straps and wearables for leading global brands. The product portfolio includes core material lines (Medical Silicone, Leather, FKM Rubber, Hybrid constructions, Leather Braids, and Small Leather Goods) supplemented by sustainable sub-brands (byonic® with ISCC+ certified +73% bio-circular content, LEA® vegan materials, and #tide® ocean-bound textiles). Recent innovations include NFC-enabled watch bands with embedded connectivity technology and a MagSafe leather collection featuring magnetic closures. The company operates company-owned factories in China, Thailand, and Myanmar, and serves brands across fashion, luxury, and smart technology sectors.
Differentiator
Problem solved
Functional benefit
Brands
- byonic®: ISCC+ certified TPE elastomer with +73% bio circular content, free of PFAS, developed as a sustainable alternative to conventional materials like silicone, TPU, or FKM
- LEA®
- #tide®
- Braloba Foundation
Products and services
- Medical Silicone Watch Straps Medical-grade silicone watch straps engineered for wearable technology with hypoallergenic properties, durability, easy cleaning, and comfortable fit for extended wear. Designed for health monitoring wearables and users with sensitive skin.
- byonic® Bio-Circular Elastomer ISCC+ certified elastomer with +73% bio-circular content, PFAS free, developed through chemical recycling as a sustainable alternative to conventional materials like silicone, TPU, or FKM. Reduces fossil resource use by 70%.
- LEA® Vegan Material Straps PETA approved vegan material solution for watch straps and wearables, designed for cruelty-free and animal-welfare focused brands.
- #tide® Ocean Bound Textiles Ocean Bound certified textiles made from recovered ocean-bound plastic materials, used for sustainable watch strap manufacturing.
- Leather Watch Straps Traditional leather watch straps and bands, crafted with heritage techniques for luxury and fashion watch brands.
- FKM Rubber Straps Fluoroelastomer (FKM) rubber originally developed for the aerospace industry, offering superior heat and chemical resistance for watch straps and wearables.
- Hybrid Watch Straps Hybrid watch straps combining the best properties of multiple materials (e.g., leather and rubber) for enhanced performance and aesthetics.
- Leather Braids Watch Straps Braided leather watch straps crafted with precision at 2mm thickness for a refined look, available in multiple material options.
- Small Leather Goods Small leather accessories and goods, including pouches and accessories complementing the watch strap portfolio.
- NFC-Enabled Watch Bands Watch bands with embedded NFC chips enabling seamless connectivity with smartphones, device pairing, quick payments, and custom branding opportunities for brands.
- MagSafe Leather Collection Premium leather watch straps with MagSafe magnetic closures designed for style and functionality with modern technology integration.
- T3 Services and Distribution Swiss T3 service solution including inboxing, outboxing, labelling, repacking, component kitting, strap assembly, and distribution services. Distribution center supporting storage, logistics, and Inter-Asia distribution including single box retail deliveries.
Quantifiable outcome
- Reduce fossil resource use by 70% using Byonic bio-circular elastomer
- +1 more outcomes
Companies that use Braloba
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles5 records
Braloba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Braloba partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- UNCAGED (Uncaged Innovations)coreCutting-edge biomaterials collaboration with Uncaged Innovations to co-create tailored solutions for the watch and wearable sector. Uncaged's BioFuze technology platform creates next-generation materials replicating collagen structure, offering luxurious, durable, and customizable biomaterials that eliminate traditional tanning processes and toxic chemicals.
- Leather Working GroupminorIndustry organization promoting environmental stewardship in leather manufacturing. Braloba is a proud member with clear respect for animal welfare.
- Braloba FoundationminorPhilanthropic foundation focused on respect, compassion and kindness. Mission: #HELPINGOTHERSTOHELPTHEMSELVES - working with individuals and families to empower them to improve their own lives.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Braloba competitors and assessment
Company assessmentDirect peers
- Hadley-Roma: US-based watch strap manufacturer supplying brands and aftermarket channels with leather, metal, and rubber straps. Comparable scale and product breadth, with similar B2B distribution model to Braloba.
- Fluco: German maker of leather and rubber watch straps for premium European watch brands. Comparable mid-sized European strap manufacturer with similar B2B model serving luxury and fashion watch brands.
- Bonetto Cinturini: Italian manufacturer of rubber, silicone, and leather watch straps supplying watch brands worldwide. Directly comparable in product range (including silicone and rubber straps) and customer overlap with fashion and sports watch brands.
- Camille Fournet: French manufacturer of premium leather watch straps serving luxury watch brands. Closely comparable to Braloba as a vertically integrated, heritage strap maker with similar customer base in haute horlogerie.
- Jean Rousseau Paris: French maker of handcrafted leather watch straps and small leather goods serving luxury watchmakers. Comparable to Braloba in craftsmanship positioning, premium customer base, and heritage branding.
- EULIT Switzerland: Swiss-based watch strap manufacturer producing leather and rubber straps for European watch brands. Directly comparable Swiss-origin heritage manufacturer competing for similar premium watch OEM accounts.
- Hirsch Group: Austrian family-owned watch strap manufacturer with global brand distribution and a heritage comparable to Braloba. Directly competes in leather, rubber, and bracelet straps for mid-to-premium watch brands.
- Di-Modell: German manufacturer of premium leather watch straps and deployant clasps for luxury watch brands. Comparable European heritage, B2B model, and emphasis on premium leather craftsmanship.
Emerging players
- Rubber B: Specialist maker of integrated rubber straps for luxury sports watches (Rolex, Panerai, etc.). Comparable premium positioning and overlap with Braloba's FKM rubber and high-end watch customer base, though smaller scale and narrower product focus.
Broad incumbents
- Swatch Group: World's largest watch conglomerate (Omega, Longines, Tissot, etc.) with substantial in-house component and strap manufacturing. Relevant as both a potential customer and a vertical integration threat to independent strap specialists like Braloba.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Braloba social profiles
Digital presenceBraloba compliance and trust
Trust signalCompliance5 records
Braloba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Braloba leadership team
Management profileNumber of profiles
Profiles8 records
Braloba subsidiaries and ownership
Company hierarchySubsidiaries5 records
Braloba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Braloba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Braloba
What does Braloba do?
Braloba designs and manufactures premium watch straps, watch bands, jewellery straps and wearables for the world's leading brands in fashion, luxury, health, and smart technology sectors. The company operates fully owned manufacturing facilities in China, Thailand, and Myanmar with no outsourcing of fundamental production activities, producing 6 million units annually across 10 production lines. Its product portfolio spans medical-grade silicone, ISCC+ certified bio-circular elastomers (byonic®), PETA-approved vegan materials (LEA®), ocean-bound textiles (#tide®), leather, FKM rubber, hybrid constructions, braided leather straps, small leather goods, NFC-enabled smart bands, and MagSafe leather collections.
Is Braloba a public or private company?
Braloba is a private company. It is classified as family owned and is currently operating.
When was Braloba founded?
Braloba was founded in 1976. It employs 501 to 1,000 people.
Where is Braloba based?
Braloba is headquartered in Lengnau, Switzerland, in the Europe region.
How does Braloba make money?
Three revenue lines are on record. Watch strap manufacturing is the primary driver. The others are jewellery bracelet manufacturing and T3 Services.
Who are Braloba's main competitors?
Direct peers on record are Hadley-Roma, Fluco, Bonetto Cinturini, Camille Fournet, Jean Rousseau Paris, EULIT Switzerland, Hirsch Group and Di-Modell. Rubber B is listed as an emerging player. Swatch Group is listed as a broad incumbent.
Does Braloba have an API?
No public API is recorded for Braloba.
What industry is Braloba in?
Braloba's product category is Watch Straps and Wearables Manufacturing. Its primary akta.pro industry code is IMAOAFAG, Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands), with a secondary code of IMAOAHAB, Wallets, Small Leather Goods & Accessories Manufacturing. Its NAICS code is 3159 and its SIC code is 3100.