FTourism & Marketing

What FTourism & Marketing does

FTourism & Marketing is a Turin-based boutique strategic consulting firm operating as a sole proprietorship under the legal name 'FTourism & Marketing di Josep Ejarque,' founded by tourism practitioner Josep Ejarque. The firm exclusively serves the tourism sector — positioning itself at '355° of tourism, not 360°' — and delivers a portfolio of approximately 15 service lines organized around four pillars: Destination Management (including governance design, destination management plans, and overtourism solutions), Destination Marketing (digital, content, brand, and reputation), Tourism Advisory (research, D&T Advisory, visitor experience design, info/welcome services), and Training. Proprietary methodologies cited include the Destination Management & Marketing Integrated System, the Destination Reputation Index, and the Destination Product Development System.

The firm's core technology stack is non-existent in the conventional software sense: there are no APIs, apps, SDKs, or MCP integrations disclosed, and the offering is human-delivered professional services rather than a platform. The 'platform' elements are the FTourism Academy Online training portal (web live plus on-demand courses in marketing, SEO, influencer marketing, and reputation management) and the Cortina Welcome 2026 integrated hospitality system built for the Milano Cortina 2026 Olympic Games. Delivery relies on a small multidisciplinary team — Josep Ejarque (Founder & Owner), Lucia Montalbano (Account Destination Management & Marketing, GSTC-certified for sustainable tourism), and Francesca D'Alfonso (Junior Account Destination Management & Marketing), supplemented by an extended network of specialists.

FTourism generates revenue on a quote-based, project-by-project basis through strategic consulting engagements. The pricing model is not publicly disclosed and there are no tiered plans or public rate cards. The go-to-market is sales-led and reputation-driven: direct engagement with clients, thought leadership through an active blog and social channels (LinkedIn, Instagram, Facebook, X, YouTube), newsletters, and educational partnerships (notably Sole 24 Ore Business School for master's-level programs). Customers are concentrated in the Italian public sector — regional governments (Sardinia, Campania), provincial and municipal governments (Genoa, Livorno, Fano, Alassio, Torino, Alassio, Riomaggiore), chambers of commerce, destination management organizations (Visit Cesenatico, Visit Amalfi, Cortina Marketing, La Maddalena, Ligurian Riviera, Montagna Veneta), UNESCO sites, and a small number of private tourism enterprises and consortia. The firm has no external funding, no parent company, no subsidiaries, and no disclosed revenue.

Name

FTourism & Marketing

Legal name

FTourism & Marketing di Josep Ejarque

Website

https://ftourism.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FTourism & Marketing is a Turin-based Italian boutique consulting firm, founded by Josep Ejarque, that exclusively serves tourism clients with destination management, destination marketing, sustainability, and training services for public authorities, DMOs, and private tourism enterprises across Italy.

Ownership category

akta.pro rank

Product category

Tourism Consulting & Destination Management Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industry

Supplier & Contract Analytics (Air/Hotel/Ground) (THACAOAC)

Keywords

• Destination management consulting
• Tourism marketing strategy
• DMO advisory services
• Tourism digital marketing
• Sustainable tourism planning

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: FTourism & Marketing generates revenue through fees for strategic consulting engagements. Services include destination management plans, destination marketing strategies, digital marketing, sustainability integration, brand & communication, reputation management, content marketing, research & analysis, overtourism management, D&T Advisory Services, visitor experience design, training, and info/accommodation services. Clients include Italian local authorities, DMOs, private tourism businesses, enterprise networks, consortia, and associations. Pricing is quote-based / not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

FTourism & Marketing is a boutique strategic consulting firm that helps Italian destinations and tourism businesses develop and execute destination management plans, governance frameworks, and tourism marketing strategies. The firm delivers advisory services across destination management, destination marketing, digital and content marketing, brand and communication, reputation management, research and analysis, overtourism solutions, visitor experience design, sustainability integration, and professional training, alongside a dedicated online training platform (FTourism Academy). Services are delivered as bespoke consulting engagements for public authorities, DMOs, and private tourism enterprises.

Product overview

FTourism & Marketing is a boutique strategic consulting firm specializing exclusively in tourism and destination management. The company offers a comprehensive portfolio of 15 distinct service offerings organized around four strategic pillars: Destination Management (including Destination Management Plans, Governance, and Overtourism Management), Destination Marketing (covering digital marketing, content marketing, brand strategy, and reputation management), Tourism Advisory (including market research, strategic advisory, and visitor experience design), and Training (through FTourism Academy Online). The services are delivered as bespoke consulting engagements rather than a software platform. The company operates primarily in the Italian market, working with public institutions, DMO organizations, and private tourism enterprises. Notable project-specific offerings include Cortina Welcome 2026, developed for the Olympic Games destination management.

Differentiator

Problem solved

Functional benefit

Brands

• FTourism Academy: Online training academy offering web live and on-demand courses for tourism professionals covering social media marketing, content marketing, SEO, influencer marketing, PR online, reputation management, and tourism product development.

Products and services

• Destination Management Strategic planning and management of tourist destinations, including development of Destination Management Plans to make destinations competitive and enhance territorial characteristics.
• Destination Marketing Tourism marketing focused on client needs, market demands, and travel trends to effectively position destinations in national and international markets.
• Digital Marketing Web marketing and social media marketing strategies implemented through comprehensive 360-degree digital marketing plans to manage online presence.
• Brand & Communication Brand development services that help clients define brand content to reflect promises and values, supporting consistent destination branding.
• Destination Reputation Reputation management services to maintain and spread positive image of destinations and companies across tourism markets.
• Content Marketing Online and offline content marketing strategy development to enhance brand reputation, visibility, and market competitiveness.
• Research & Analysis Market intelligence systems and analysis studies to identify markets and targets, conducting quantitative and qualitative analysis of tourism demand and potential indicators.
• D&T Advisory Services Strategic advisory services to improve profitability, efficiency, and competitive capacity in managing tourist destinations and companies.
• Info e Accoglienza 2.0 Reorganization of tourist information and welcome points by integrating physical and digital services to improve visitor experience.
• Visitor Experience Visitor option identification and journey design services tailored to destination propositions for enhanced tourist experiences.
• Overtourism Management Solutions to prevent and manage overtourism by balancing tourist flows and experience quality through strategic planning and access management.
• Formazione (Training) Training courses for tourism professionals covering destination management, social media marketing, content marketing, SEO, influencer marketing, and reputation management.
• Sostenibilità Turistica Integration of sustainability into destination and company strategies to improve impacts and competitiveness.
• FTourism Academy Online Online training platform offering live webinars and on-demand courses in social media marketing, content marketing, SEO, influencer marketing, online PR, and reputation management for tourism professionals; certificates of participation provided.
• Cortina Welcome 2026 Integrated hospitality system developed for the Milano Cortina 2026 Olympics, including volunteer task force, visitor information, hospitality coordination, and ambassador programs for the Cortina d'Ampezzo destination.

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cortina Marketing Se.Am.coreImplementation/ SI/ Consulting PartnerFTourism & Marketing (through Josep Ejarque) served as Director of Cortina Marketing during the Milano Cortina 2026 Olympic preparations. The firm was responsible for internal reorganization, strategic development, and tourism marketing planning for Cortina d'Ampezzo, including temporary destination management. The engagement included City Dressing (Look of the Host City with 1000+ branded elements), Cortina Welcome 2026 program (volunteer team of 150), Media Center operations, Ambassador Program, and coordination of the destination's tourism operations during the Olympics. The firm also supported the local economic ecosystem through hospitality training for hotels and businesses.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• TCI Research: International research firm specializing in destination reputation, country branding, and tourism satisfaction benchmarking with its own indices (Country Brand, City Brand). Directly comparable to FTourism's Destination Reputation Index offering and the research-and-analysis service line.
• Bloom Consulting: Portugal-based boutique strategy and branding consultancy specialized in country, region, and city branding with proprietary Nation Brand and City Brand indices. Highly comparable to FTourism: same boutique scale, same destination-management-and-branding focus, same blend of advisory work and proprietary measurement frameworks.
• Risposte Turismo: Italian tourism research and consulting firm producing industry reports, market intelligence, and strategic studies for Italian destinations and tourism operators. Direct domestic peer: same Italian geography, overlapping research and analysis work, and overlapping DMO and public-sector client base.
• Interface Tourism: Spain-based tourism marketing and strategy consultancy serving destinations, hotels, and tourism boards with services in branding, digital marketing, content, and visitor experience. Closest functional peer to FTourism's destination marketing and visitor experience offering, in an adjacent European market.

Others

• Phocuswright: Travel industry research, events, and media company producing market intelligence and conferences for the global travel industry. Adjacent to FTourism as a research/thought-leadership peer rather than a direct consulting competitor; useful comparator for content and education revenue models.

Broad incumbents

• Sojern: Travel-focused digital marketing platform providing programmatic advertising, audience targeting, and campaign analytics for destinations, hotels, and tourism brands. Operates at much larger scale and competes for the digital marketing budgets that FTourism's destination-marketing clients allocate.
• Tourism Economics (Oxford Economics): Global leader in tourism forecasting, economic impact analysis, and market intelligence, now part of Oxford Economics. Operates at much larger scale than FTourism but competes for tourism research and analytics budgets at destinations and government bodies.
• European Travel Commission (ETC): Non-profit association promoting Europe as a tourist destination through research, marketing intelligence, and best-practice sharing with national tourism organizations. Adjacent incumbent whose members include many of the same DMOs and tourism authorities that buy FTourism's services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ftourism_josepe
• YouTubeyoutube.com/user/fourtourism
• Facebookfacebook.com/ftourismandmarketing
• LinkedInlinkedin.com/company/ftourism-and-marketing
• Instagraminstagram.com/ftourismandmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FTourism & Marketing