Quincy Media
Quincy Media is a family-owned broadcast media company founded in 1926 that operates television stations across 16 markets and newspapers in two markets; since 2021 it has operated as a wholly-owned subsidiary of Gray Media, Inc. (NYSE: GRAY).
- Company typePrivate
- Founded2022
- HeadquartersQuincy, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Quincy Media does
Quincy Media is a family-owned broadcast media company founded in 1926 that historically owned and operated television stations across 16 markets and newspapers in two markets, headquartered in Quincy, Illinois. The company employed between 501 and 1,000 people and was built around local-market television broadcasting, with its revenue model anchored in traditional broadcast advertising, retransmission consent fees, and affiliated digital/news publishing operations.
In 2021, Gray Television completed the acquisition of Quincy Media for approximately $925 million, adding 77 television stations in 51 markets to Gray's portfolio and converting Quincy Media into a wholly-owned subsidiary. Following the transaction, Gray Television rebranded as Gray Media, Inc. in 2022 to reflect its expanded multi-platform scope. Within the Gray Media parent structure, Quincy Media now operates alongside a platform-plus-modules architecture that bundles core broadcast television with subsidiary brands including Gray Digital Media (digital advertising), Gray Sports Networks, Local News Live, InvestigateTV, Raycom Sports, PowerNation Studios, Tupelo Honey (content production), Assembly (creative/branding), the Gray Washington News Bureau, Telemundo (Spanish-language broadcasting), and Aging Untold (healthcare content).
Quincy Media's commercial mechanics as a subsidiary follow standard broadcast television economics: local and national advertising sales, network affiliation retransmission compensation, and incremental digital advertising monetization through Gray Digital Media. Its customer base consists of geographically dispersed local advertisers across multiple markets, with no individually large anchor accounts disclosed. The company's credit profile is assessed in conjunction with parent Gray Media, Inc., which holds a B1 Corporate Family Rating from Moody's — a speculative-grade rating reflecting both the structural strengths of consolidated broadcast assets and the secular pressures on the local broadcast sector.
Quincy Media firmographics
Firmographics- Name
- Quincy Media
- Legal name
- Gray Media, Inc.
- Website
- https://quincymediacareers.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Quincy Media is a family-owned broadcast media company founded in 1926 that operates television stations across 16 markets and newspapers in two markets; since 2021 it has operated as a wholly-owned subsidiary of Gray Media, Inc. (NYSE: GRAY).
- Ownership category
- akta.pro rank
Quincy Media industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (516120), Newspaper Publishers (51311)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)
Keywords
Where Quincy Media is headquartered
LocationHeadquarters
- HQ city
- Quincy
- HQ country
- United States
- HQ region
- North America
Markets served
Quincy Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Quincy Media product offering
Product offeringCore offering
Quincy Media owns and operates broadcast television stations in 16 U.S. markets and newspapers in two markets, producing and distributing local news, sports, weather, and entertainment programming. The company monetizes its content primarily through advertising sales across broadcast airtime, digital inventory, and sponsored content offerings.
Product overview
Gray Media operates as a multi-platform media company with a platform-plus-modules architecture, combining its core broadcast television and radio operations with specialized digital and production services. The core offering consists of over 100 local television stations across the United States, which are complemented by subsidiary products including Gray Digital Media (digital advertising), Gray Sports Networks (sports broadcasting), Local News Live (community news platform), InvestigateTV (investigative journalism), Raycom Sports, PowerNation Studios, Tupelo Honey (content production), Assembly (branding), Aging Untold (healthcare content), the Gray Washington News Bureau, and Telemundo (Spanish-language broadcasting). Quincy Media operates as a subsidiary of Gray Television/Gray Media.
Differentiator
Problem solved
Functional benefit
Brands
- Gray Digital Media: Digital advertising and marketing services
- Gray Sports Networks
- Local News Live
- Assembly
- InvestigateTV
- Raycom Sports
- PowerNation Studios
- Tupelo Honey
- Gray Washington News Bureau
- Telemundo
Products and services
- Gray Digital Media
Companies that use Quincy Media
Customer profileIdeal customer profiles1 record
Quincy Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Quincy Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- WLBT (Jackson, Mississippi)coreGray Media created the Gray Media Training Center in spring 2022 in partnership with WLBT, Gray's top-ranked NBC affiliate in Jackson, Mississippi. The program prepares students for broadcast and digital journalism careers, with emphasis on students from Mississippi colleges lacking established journalism programs. Training Center fellows create a weekly public affairs show produced entirely by students.
- Northwestern University Medill School of JournalismminorGray supports the undergraduate Journalism Residency Program offered by Northwestern University's Medill School for Journalism, Media & Integrated Marketing Communications. Students gain real-world experience by working alongside professional journalists at Gray stations, developing skills in research, reporting, writing, and content production across multiple media platforms.
Scale indicators1 record
Quincy Media competitors and assessment
Company assessmentDirect peers
- Cox Media Group: Private operator of TV stations, radio stations, and digital media properties. Direct peer to Quincy in local TV broadcasting and digital advertising, with overlapping market coverage and similar multi-platform strategy.
- Tegna Inc. Owns 64 TV stations in 51 US markets, focused on mid-sized markets similar to Quincy's footprint. Direct peer in local TV broadcasting, digital content, and station-based advertising sales.
- Nexstar Media Group: The largest US owner of local television stations, operating ~200 stations across 116 markets. Direct peer to Quincy Media as both own and operate local broadcast TV stations sold to national advertisers and affiliates of major networks.
- Sinclair Broadcast Group: One of the largest US TV station operators with ~185 stations in 80+ markets. Direct peer to Quincy Media in local broadcast TV, network affiliation, sports production (Sinclair Sports), and digital media services.
- E.W. Scripps Company: Operates 61 local TV stations in 41 markets plus a national news network (Scripps News). Direct peer to Quincy in local TV broadcasting, network programming, and digital media.
- Hearst Television: Privately held division of Hearst Corporation operating ~30 TV stations in 27 US markets. Direct peer in local broadcast TV with a multi-platform content and digital strategy comparable to Gray Media's approach for Quincy.
Others
- Gannett Co. Largest US newspaper publisher operating hundreds of local daily and weekly titles. Comparable to Quincy's newspaper operations in two markets, sharing the same secular print-decline and digital-substitution dynamics.
- The New York Times Company: Publicly traded newspaper and digital media company. Adjacent comparable to Quincy's newspaper business as a reference for local/regional news publishing economics and digital subscription growth, though at much larger scale.
Broad incumbents
- Paramount Global: Owns the CBS broadcast network and affiliated local TV stations plus extensive cable and streaming assets. Broader incumbent competing with Quincy/Gray for advertising and audience share at network scale.
- Fox Corporation: Owns the Fox broadcast network and local TV stations plus cable networks. A broader incumbent in the same local TV ecosystem as Quincy, but operating at network rather than station-group scale.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Quincy Media social profiles
Digital presenceQuincy Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quincy Media leadership team
Management profileNumber of profiles
Quincy Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Quincy Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quincy Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quincy Media
What does Quincy Media do?
Quincy Media owns and operates broadcast television stations in 16 U.S. markets and newspapers in two markets, producing and distributing local news, sports, weather, and entertainment programming. The company monetizes its content primarily through advertising sales across broadcast airtime, digital inventory, and sponsored content offerings.
Is Quincy Media a public or private company?
Quincy Media is a private company. It is classified as corporate owned and is currently operating.
When was Quincy Media founded?
Quincy Media was founded in 2022. It employs 501 to 1,000 people.
Where is Quincy Media based?
Quincy Media is headquartered in Quincy, United States, in the North America region.
Who are Quincy Media's main competitors?
Direct peers on record are Cox Media Group, Tegna Inc., Nexstar Media Group, Sinclair Broadcast Group, E.W. Scripps Company and Hearst Television. Others are Gannett Co. and The New York Times Company. Broad incumbents are Paramount Global and Fox Corporation.
Does Quincy Media have an API?
No public API is recorded for Quincy Media.
What industry is Quincy Media in?
Quincy Media's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.